Episode 71
FCG071 - The King of Metadata (feat. Philip Hodgetts)
A great log will make your edit smoother. The problem is, no one ever bothers logging footage in the field anymore. Philip Hodgetts has been on a quest for decades to create the perfect logging tool and he finally thinks he’s got it. On this episode we are going to dig deep into Lumberjack derived from data there google maps - computer generated transcript visually obvious but invisible to the computer - signs in the photo transform metadata - takes the source and transforms it into something else - LUTs
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Featuring
- Chris Fenwick
- Philip Hodgetts - @ PhilipHodgetts
- Philip Hodgetts - @twitter
Transcription
00:00.001: So we built in a time machine.
00:00.001: I mean really tapping these buttons is just really so very simple.
00:00.080: Gotta hit this little button for this little magnify button.
00:00.080: And because that was why I put the blog together in the first place, was because I wanted to share what I was thinking about metadata amongst a lot of other things.
00:00.080: Because quick look was the code was already working.
00:00.160: I don't know whether that's normal or not, but I I had my first edition of a sidecar file was in fact a l set of logs with a tape in a zip
00:00.160: A Ziploc bag, a very large Ziploc bag.
00:00.160: The problem is everybody has the access to it.
00:00.160: I'm not an editor, but he edits his own pieces because he says, I can't find an editor that I trust.
00:00.160: School teacher who reads tomorrow's lessons tonight and then teaches it in the morning.
00:00.160: that surprisingly people knew who I was, at least in that community.
00:00.160: The unfortunate thing was that Media One hundred is a hardware focused company or was in those days, and Apple is a software focused company largely.
00:00.160: like Final Cut Pro Classic, it really is just built on these old QuickTime frameworks or application programming interfaces.
00:00.160: No, they were all done in Wired Sprite animation, so they were incredibly small.
00:00.160: business model for QuickTime within Apple.
00:00.160: a couple of years ago and started to do a sixty four bit overlay called the QT kit.
00:00.160: So these are the low level frameworks.
00:00.160: So all that interactive stuff has gone in into oh, I should have should have got this clear in my head before I started the sentence.
00:00.160: They're all based on Quartz Composer.
00:00.160: added metadata, which is human intervention.
00:00.160: Well, I don't know.
00:00.160: If you've done any of those things and put a name on it, then you've entered metadata.
00:00.160: So we have this spectrum.
00:00.160: too far down the rabbit hole, every edit that we do do is really a set of transform uh metadata to transform those original clips into something finished.
00:00.160: And in production, most people think about source metadata as this technical stuff from the camera, and that's great.
00:00.160: I generally tend to make it.
00:00.160: Magic happens and it's back in Final Cut Pro, fully logged.
00:00.160: and folder for the keyword collection for the other keywords.
00:00.160: that Merriam Webster has redefined the word literally to include figuratively.
00:00.160: is that it's creating markers of a fixed time duration split around the moment you hit the button.
00:00.160: the simple little things.
00:00.160: Discussion.
00:00.160: that have assistance.
00:00.160: You know, it's interesting.
00:00.160: Straight away within two minutes, instead of having to spend half a day or a day logging and then start then find your piece your logged material and make a string out.
00:00.160: do that creative work that the editor is paid for instead of you know the drudgery work my whole my whole focus we know with with credit with the f editor um
00:00.160: If you're there as an editor, you're being paid presumably for your creative and storytelling skills, not your ability to select clips and go synchronize.
00:00.160: It's not been submitted to the store yet, but will be when Greg gets back from Australia.
00:00.160: So for example, you're a cameraman, you're on a tripod, your phone is sitting on the table down the front and the speaker just finished about 30 seconds of the best wisdom you've ever had.
00:00.160: Final Cut Pro 10.
00:00.160: Perhaps individualized version.
00:00.160: or system.
00:00.160: It's very, very cool.
00:00.160: It's a thing that's going to keep me going for the next 20 years.
00:00.160: About metadata, and he's been a very clear, he's had a very clear view of it all along, and it's been very informative to watch him and to listen to him.
00:00.160: I'm going to be there.
00:00.160: And I got to say, you know, and I've said it on the show, that there have been times when I'm like, yeah, Philip, give it up But but he was he was right on all along and I appreciate uh I personally very much appreciate what he's done uh for our community.
00:00.240: Several products that date back to Funnel Cut 7 era.
00:00.240: How are you doing?
00:00.240: for stepping up and choosing to sponsor this show.
00:00.240: it sounds great.
00:00.240: Well, that was good.
00:00.240: And when you started talking about metadata, I was like, oh, good grief.
00:00.240: most people do not make their primary profession from their re ability to read and write, but go back 150 years and it was very possible for somebody to make a very good profession out of the fact that they could read and write.
00:00.240: for all sorts of reasons.
00:00.240: So there's some distance between what's a professional film and TV editor and how do we sell a million seats of Final Cut Pro 10.
00:00.240: Very likely.
00:00.240: Yeah, something like that.
00:00.240: Because we were here, certain opportunities arose to do the Boris Redd intelligent assistance assistant, for example.
00:00.240: could grab Media 100, ingest material, put it out in a timeline, send it to After Effects, and then send it back out to a tablet.
00:00.240: fire your editor.
00:00.240: People do tend to think of QuickTime as that player, but the player was probably the least important part of QuickTime.
00:00.240: Now the thing about QuickTime is that it's now a little over twenty years old, and you may have noticed a few changes in computers over that time.
00:00.240: When you have a 20-mega 100-megabyte hard drive, you can't put 250 megabytes of QuickTime movies on there for a training product.
00:00.240: And it seems that there was a point where QTKit was being developed, then there was a big hiatus and we saw the found the starting of playback of media on the early versions of the iPhone and iOS.
00:00.240: with a little direct call to the GPU for H.
00:00.240: the QuickTime Player 10 started to become a more fully featured player and built on AV Foundation.
00:00.240: Modern going forward formats because support for AVI playback in QuickTime will go away at some point in the future.
00:00.240: Quick look, and I think it's and again, in case people don't know, and I know that I've taught people this recently, quick look is where you select a piece of media and just hit your spacebar.
00:00.240: open up twenty, thirty, forty still images in QuickLook.
00:00.240: Very interesting.
00:00.240: So I should probably start moving that stuff to ProRes four by four, huh?
00:00.240: Old gray Soundtrack Pro interface just opened.
00:00.240: And when I fold that back down into my edit, I can, if I want to, and yes, there's other ways to do this, but I can, if I need to, make that a match frame edit.
00:00.240: Well, it's there from the s from the start, whereas well, no, it was in QuickTime Player and if you stayed within Apple's ecosystem and only Apple's ecosystem with the right preferences set, the the gamma would match.
00:00.240: But if you went to Premiere or something like that, Premiere did not support QuickTime's color management, color sync.
00:00.240: Quartz Composer, Quartz Composer.
00:00.240: The metadata story.
00:00.240: metadata is a huge part of that.
00:00.240: Yep.
00:00.240: There is a common theme about in all of our apps about the um about metadata, either translating it between apps or reporting it or
00:00.240: you know, serial number, the in the red footage, the the color settings and everything is all part of the metadata.
00:00.240: common.
00:00.240: And a motion classic motion project in the old motion was both a motion XML file, but it was also a QuickTime movie file with a QuickTime interpreter.
00:00.240: It was really just a set of instructions to transform the source media into the final result.
00:00.240: More concise, hopefully, story.
00:00.240: based on that source information.
00:00.240: Is they're thinking about that, you know, what do I need to do to log this?
00:00.240: the Philip Hodgett's Let's Log Everything method, we must hold on to this.
00:00.240: Yeah.
00:00.240: which is where I generally track the content of an interview or something like that.
00:00.240: lumber yard application going with the theme because a lumberjack is a logger, so the logging theme is kept up with the lumber yard application.
00:00.240: you gave us the name in the Lumberyard logging interface, why wouldn't we use it into a title when we come to Final Cut 3?
00:00.240: Remembering, of course, that we we use a very simple title, but if you go into the Timeline Index, Select All Titles, and just drag a new design of your own choosing on top of those titles, you will replace them and update them to your design instantly.
00:00.240: Yeah, I love the timeline index.
00:00.240: Instead of checking that checkbox on and off, I would have to go send an in point, an out point, command K, type the first couple of letters, or use the keyboard shortcut for the keyword range that I wanted to apply.
00:00.240: it's only when I tried to I went back to to try and use Final Card after using Lumberjack I realized just just how easy and simple Lumberjack is.
00:00.240: And of course, because we don't get this accurate every single time, as I learnt in the field myself, we have an offset inside the lumber yard interface.
00:00.240: the time of log the logging time is matching the shoot time.
00:00.240: I couldn't keep up with what was happening in real time.
00:00.240: or thirty seconds ago or ten seconds ago.
00:00.240: Turns out that then they were to hook it up with the camera by time of day.
00:00.240: then we'll just put that metadata on the entire media file, the whole file.
00:00.240: Sequence or a string out.
00:00.240: I kind of think we've done a better job than Adobe, but I could be a little biased.
00:00.240: Anything that helps people get their their logging done earlier and easier.
00:00.240: And I thought, what would happen if I said throw all of this into one multi-clip?
00:00.240: Yep, although Final Cut is smart enough to know that if you don't give it a camera an angle, if it's the same camera name, it will use that instead.
00:00.240: It's a very small percentage.
00:00.240: First cuts, you know, the all of these is to take get rid of that drudge work as much as possible and let the computer do that.
00:00.240: Definitely.
00:00.240: Gonna have great.
00:00.240: And he has recently moved his video business.
00:00.240: you know, why why ruin a good day at the beach with editing, I know, but still Or or in my case, why ruin a good edit session by going to the beach?
00:00.240: Oh, we need the highlights of today for tomorrow morning.
00:00.240: run it through Lumberyard.
00:00.240: Yeah, yeah.
00:00.240: Absolutely.
00:00.240: Correct.
00:00.240: There's no real reason why that you can't be logging it, particularly if it's a conference, which is not exactly the most active work for a camera person.
00:00.240: If an assistant coach or one of the team, the kids that want to hang around with the team but aren't actually on the team, they have that logged.
00:00.240: Well, immediately the coach can have a string out of all the plays by a particular player or all the instances of a particular play in timelines ready for review, again, almost within two minutes of ingesting the material.
00:00.240: Phew, just in time.
00:00.240: I suspect largely because they use that in their workflow every day, whereas I don't.
00:00.240: Greg and I don't use.
00:00.240: the genesis of that particular tool, the Sequence Clip Reporter, was an internal tool that Greg created for his own use because it was hard to read the XML back into real data.
00:00.240: So fast forward three years, ten to seven is now our most profitable product ever.
00:00.240: We don't really know why people are buying it.
00:00.240: And we've spent a lot of effort on both 7 to 10 and 10 to 7 to support Adobe's slightly quirky version of Final Cut 7 XML.
00:00.240: a point in somebody's life where they go, click, this is I this is it, and it's very apparent.
00:00.240: create the thing you've wanted all this time.
00:00.240: All right, Philip, thanks a lot for your time.
00:00.240: I would appreciate that.
00:00.240: Appendage to the United States, uh Canada.
00:00.320: I before you go, oh yeah, Lumberjack, I know all about that.
00:00.320: Like I've said about Fanal Khaten, it solves problems you don't know you even have.
00:00.320: I'm very interested in Lumberjack.
00:00.320: A featured event.
00:00.320: The funny thing about the metadata side of things is that I don't really recall when I started talking about metadata as being important.
00:00.320: that the ability to push some files around and make a short sample of what he needs his staff to be able to do, that was part of his literacy.
00:00.320: let's say not state of the art because they're proven and because it's the preferred workflow of somebody that they trust.
00:00.320: So and when did you move to the States?
00:00.320: So we came over for four weeks in February of 2001, and I got back to Australia, I think, sometime in 2003.
00:00.320: Very cool.
00:00.320: See, that's all fading now.
00:00.320: And then when and the sa almost exactly the same speech when Steve Jobs introduced the iMac D V and iMovie, and they were both talking about this democratization, having the editing tools on the desktop.
00:00.320: No, it's very true that is what happened.
00:00.320: For most people, the transition is going to be fairly seamless because we're talking about things that largely are under the hood in the operating system.
00:00.320: It just it's a it's a great thing because it lets Apple do all the really hard work and the developer to sit on top of that and use the results very nicely.
00:00.320: And that framework was called AV Foundation.
00:00.320: Correct, although it's had a kind of checkered history.
00:00.320: at probably not the next OS release, but maybe the release after or the release after that, these things will stop, will go away.
00:00.320: That's the way it's going to be.
00:00.320: Now that was weird.
00:00.320: MP4 open with QuickTime Player.
00:00.320: Okay, so that's A V Foundation.
00:00.320: Yeah, I missed him like three times at NAB, and we were finally able to chat a few weeks ago.
00:00.320: And luckily, we have computers now that are keeping some of that information for us.
00:00.320: Taking advantage of some of those things and some of the products that you're dealing with.
00:00.320: It's astonishing.
00:00.320: that really there is a way for people to log things electronically for non-scripted.
00:00.320: And I realize this is a very visual thing, but let's talk about at a the 30,000-foot view, how Lumberjack works for the 10 people that haven't seen you demo it somewhere.
00:00.320: Okay, so let's talk about you mentioned what did you just mention in the Final Cut World?
00:00.320: Literally.
00:00.320: The material, the log ranges, and we can make a string out of those logged keywords.
00:00.320: And into one string out, which is not really an edit, it's just a rough string out, but it's the sort of thing that an editor would do.
00:00.320: Yeah.
00:00.320: And I realized that compared with Lumberjack, Final Cut Pro Tens logging was quite clumsy.
00:00.320: No, no, that's the nice thing about it.
00:00.320: Metadata, absolutely.
00:00.320: There was five hours and five point five hours of material.
00:00.320: you want to give things a camera angle and sort and sort by the camera angle so everything that's camera angle A will be on one track in the multicam editor, right?
00:00.320: Yep.
00:00.320: In the same room, and I already know a lot of my friends who edit and do motion graphics who've never met their clients physically.
00:00.320: are both working together.
00:00.320: take advantage of the fact that Burbank is a really great walking town.
00:00.320: Yeah, no, it's uh you know, I as an editor, you know, I work in a small facility.
00:00.320: a short answer.
00:00.320: Favorite, and it's done.
00:00.320: Yeah.
00:00.320: And same as 10-7.
00:00.320: We got some insight from the survey that was just completed.
00:00.320: in their own ways for good reason.
00:00.320: Anyway, Philip, thanks so much for taking the time to do this.
00:00.320: Thank you.
00:00.320: Yeah, actually real quick, I noticed that.
00:00.320: I don't know about all over the world.
00:00.320: Or you're potentially listening to this on Monday, August 11th.
00:00.320: So that's it.
00:00.400: They were sponsoring the show, and I'm just thankful that they're supporting what we're doing.
00:00.400: good friend.
00:00.400: Worldwide sales manager, vice president, whatever I can't remember his title was.
00:00.400: Wow.
00:00.400: The MOV format is not going away, so but a lot of the old codecs that we use will lose access to those.
00:00.400: thing like not showing quick look for AVIs which it did in previous versions is a deliberate decision on Apple's part to screw us over so that we will start to transfer everything into the new
00:00.400: That's it.
00:00.400: or you've got anything other than MPEG fours and MOVs with ProRes or H.
00:00.400: Man, I you know, I part of the reason why I love doing the shows, I learn stuff every day.
00:00.400: as blog notes would be what I'd call added metadata in my spectrum of six kinds of metadata.
00:00.400: Okay.
00:00.400: to correlate with other metadata and build a bigger picture.
00:00.400: Very cool.
00:00.400: That makes the assistant editor's life easier.
00:00.400: As I've referenced earlier, there are less than twenty five and five thousand professional film and T V editors in the country and probably fewer than half of those have any assistants.
00:00.400: ridiculous government numbers that come out every year.
00:00.400: Exactly.
00:00.400: Do you a good friend of mine, Carl Olson, who was on episode one of this show, and I used to be on his show, was just tweeting some photos of his new office space over the yesterday.
00:00.400: Do you ever feel like you're getting a little cabin fever?
00:00.400: Yeah, right.
00:00.400: It's really exciting because I think this is the thing that I have spent my life waiting to do.
00:00.400: Yeah, and to me it brings together Lumberjack brings together everything that I've worked on.
00:00.400: So um that's it.
00:00.480: With Philip Hodgets.
00:00.480: And I think it it it suffers from being one of these things like you don't even know you need it yet, right?
00:00.480: I actually get to the point in it where I'm much more interested in Lumberjack than I was.
00:00.480: So anyway.
00:00.480: Even slaves back in the Roman times were often the ones that could read and write because the slave owner was too busy.
00:00.480: So I think that we are seeing a world where everybody produces video just to show their family, as part of a report.
00:00.480: Friday's episode was with a guy named Cat Chad Kukuhiko, and he's one of the guys that run We Make Movies down there in LA.
00:00.480: And we go had a distributor and we decided that in two thousand one that the distributor should wasn't really working out.
00:00.480: Oh really?
00:00.480: Those sort of things arose because we were here.
00:00.480: explored.
00:00.480: I think it's called A V Kit, which provides you with a very simple configurable program player that the programmer gets for writing three lines of code.
00:00.480: More and more things not work in quick look in the in the OS?
00:00.480: we'll find other alternatives.
00:00.480: using metadata, say, to merge clips and to promote IXM or metadata into something that's readable.
00:00.480: Most people the easiest way for most people to understand metadata is log notes.
00:00.480: More and more people are foregoing the concept of logging while you're shooting.
00:00.480: On location or real-time logging while they were shooting.
00:00.480: It really doesn't get any simpler than that.
00:00.480: Wow, and it's actually making a a lower third using the title tool?
00:00.480: In the logging interface, that's the back time in the logging interface.
00:00.480: And then your audio.
00:00.480: Unless you're on that really high-end production, it is the editor that's doing the work.
00:00.480: then it and then once the infrastructure is there, why would, say, NBC fly a couple of hundred editors and support personnel to the Olympic Village Dujour?
00:00.480: Right, right.
00:00.480: Not realizing that 10 to 7 and he didn't even think it was a product that would be worth selling.
00:00.560: Seen, you've always had the ability to like see through the fog of what is coming and kind of do that Gretzky thing where you get to where the puck is going to go.
00:00.560: In your talking about, when you first started talking about AV Foundation, I was reading that.
00:00.560: I had a episode of a few months ago with a friend of mine who unfortunately has since passed away.
00:00.560: The significance of the change from QuickTime to AV Foundation.
00:00.560: framework for developers to use.
00:00.560: That it was, you know, we got to talking about how interesting it is that certain things are not in
00:00.560: And if it's a movie file, it'll start playing.
00:00.560: Absolutely.
00:00.560: Inferred metadata would be that if you knew the location was a church and it was a Saturday afternoon, you could probably reasonably infer that this was a wedding.
00:00.560: So and the interesting thing about Lumberjack is that you'd have heard me say right from the very get-go that I've never come across a better logging tool than Final Cut Pro X.
00:00.560: I don't even have a Mac, but I listen.
00:00.560: Please log on, find it.
00:00.640: And I don't know.
00:00.640: And when you first started talking about Final Cut 10 and the whole metadata thing, I don't know I know that you you're the one person I know that has a shorter commute than me.
00:00.640: video production per se becomes another form of literacy.
00:00.640: And that is if you go out step outside the country, you disappear into foreign and you kind of almost don't exist.
00:00.640: They they show the QuickTime logo on the phone, but there's never been any media playback using QuickTime code on on iOS.
00:00.640: an app for our Lumberjack system ecosystem called Backlogger, so that you can log existing footage.
00:00.640: It happens.
00:00.640: get used to the fact that things that you rely on tools like QuickTime Player 7 that I still rely on every day are eventually going to go away.
00:00.640: The classic explanation is as unhelpful as it possibly can be, in that that is metadata is data about data.
00:00.640: in the sort of schema that I've that I've I've sort of generated for myself, yeah, there are six.
00:00.640: And they were the four that I came up with first.
00:00.640: Most obvious would be a flat image with a color lookup table.
00:00.640: Yeah.
00:00.640: Can you just tell me where that started?
00:00.640: You may have seen that publicized around the place, a short survey for winning a whole bunch of apps, including a year's subscription to Lumberjack.
00:00.640: I think it is a reason why people haven't done this.
00:00.640: Process.
00:00.640: So we can also do one extra thing, one of the pieces of the the lumber yard magic or the lumbery existing magic is that there are simple check boxes in the lumber yard interface and so you can take a s take the um
00:00.640: It's about five steps versus one.
00:00.640: And how excuse me, c again, I might be just being the dumb guy in the room.
00:00.640: Yeah, I'm totally I'm way more interested in Lumberjack now.
00:00.640: when they can stay in their own home and work on the same project without any additional expense to NBC.
00:00.640: That is incredibly freeing and a real change.
00:00.640: What people might realize is just how broad the application for Lumberjack is.
00:00.640: Brilliant.
00:00.640: Was Michael Garber's Sync and Link demo?
00:00.640: These are tools that Greg and I don't use.
00:00.720: is perceived as being somewhat smarter than the average.
00:00.720: The way that you can use Media 100 and its big appeal was the simplicity of the approach.
00:00.720: I want to talk about your apps in a second.
00:00.720: is a solution, but the chances of that paperwork actually getting to the editor are somewhat remote.
00:00.720: Wow.
00:00.720: Yeah, well, Apple say there are at least a million seats or a million sales of Final Cut Pro 10.
00:00.720: And their sphere products.
00:00.720: I think just that an editor has the opportunity to be somewhere other than a fairly expensive, dedicated space with a lot of fairly expensive ancillary equipment.
00:00.720: this idea of moving it earlier in the process and using that metadata to create something that helps the editor in the string outs and the logging.
00:00.800: Just go listen.
00:00.800: Because the gamma doesn't get all jacked up like it did in QuickTime seven.
00:00.800: I don't know.
00:00.800: No, we coordinate by time of day.
00:00.800: The iOS logger logs it locally to the iOS device initially.
00:00.800: No, I I mean there's millions of things.
00:00.800: translation and reporting and other tools.
00:00.880: Ah, wow, that's an interesting question.
00:00.880: I I I've explained it to people, and probably wrong, that, you know, like for example, QuickTime seven is very much built on QuickTime, but QuickTime 10 is the beginning of sort of the AV Foundation hooks, correct?
00:00.880: Very interesting.
00:00.880: To me, one of the biggest benefits is I can actually take a frame from my timeline in QuickTime 10.
00:00.880: I just mentioned Lumberdek System, but we have to do it.
00:00.880: So you're taking you you I actually did a tutorial about this.
00:00.880: So that so it logs locally and then updates to the cloud at the end.
00:00.880: Final Cut 10 virtual users group.
00:00.960: I'm doing fine.
00:00.960: That was the first goal of my interview.
00:00.960: Exactly.
00:00.960: And like you said, the the first sidecar file you ever created was a piece of paper in a baggie with a tape.
00:00.960: And by my records, there's one more.
00:00.960: But the feature that you're talking about is the very first very, very, very first day I used Lumberjack to log, I realized that
00:00.960: I got a tweet uh a while back uh from somebody who listens to the show.
00:00.960: And although I'm doing mostly like a Candid's module that plays at the end of the event, a lot of times, more and more, people want to integrate in sound bites from the main stage.
00:01.040: Yes.
00:01.040: And this is actually just the trend in the business.
00:01.040: And so and there's a direct line between buying that modem, becoming part of that community, discovering that an early adopter who shares information they learnt last week, this week
00:01.040: Yeah, no, I I remember you from the Media One Hundred days as well because that's how I got to hear And don't you think Final Cut Pro 10 reminds you of Media One Hundred?
00:01.040: So I should and no codecs from third parties.
00:01.040: I'm a little surprised about that, but I mean not just with you, but for the a lot of people don't really get that pun straight up.
00:01.040: I mean, I'm not that's one hundred and twenty seconds.
00:01.040: There's a funny story behind that, but that's for another time.
00:01.040: I did not realize you were using Time Meday for that.
00:01.040: Okay, so now that's only a number.
00:01.040: I'm so glad I didn't scare you.
00:01.120: I don't know.
00:01.120: So no A V I's No A V I's No Animation Codec.
00:01.120: I was going to ask how much you can offset for it.
00:01.120: And relatively speaking to the incredibly large number of people who are using nonlinear editing as part of their work life
00:01.120: I'm very happy I had this conversation with Lumberjack.
00:01.120: And not only that, you could give this app, I presume, to your client and say, look, when they say something important, hit this button.
00:01.120: Yeah.
00:01.120: But we make the changelist tool that makes Final Cut 10 work on a movie and Premiere Pro as well.
00:01.200: I bought a modem to join the Media100 email list.
00:01.200: I mean, you could do the whole SEMTI set of transitions was built into QuickTime, all hundred and thirty-three of them.
00:01.200: But now AV Foundation for Media Playback provides some very excellent tools for developers where we developed Greg developed a
00:01.200: Sometimes accounts are very helpful, but yes, I understand.
00:01.200: The other two are what I originally called something like visibly obvious but invisible to the computer metadata.
00:01.200: You know, and it's like, uh, yeah, maybe, but I'd like to know where the third take started because I might want to pull that one word out and fly it in because he mushmouthed the word in there.
00:01.200: So you tap a checkbox on for who's on camera.
00:01.200: Like my friend Marlon uh Marlon does some cooking shows for her from time to time.
00:01.200: Yes, I'm actually there's a if you go to lumberjack systems.
00:01.200: And I also love the numbers that you're talking about.
00:01.200: And because that's where it will happen.
00:01.200: But we also have that with the Internet.
00:01.200: And I think the different people see the problem or see the experience differently.
00:01.200: It has a completely separate identity from Intelligent Assistance.
00:01.200: So please check that out and send a little message.
00:01.280: You came whoa, whoa, whoa.
00:01.280: Yeah, it's ridiculously small.
00:01.280: I can save you a little time.
00:01.280: And that's useful metadata like signs inside the photograph or dates on the photograph or the fact that people are wearing certain clothing in a certain location.
00:01.280: It's very important to say it out loud.
00:01.280: And for the last two years, I haven't logged anything seriously in Final Cut Pro ten.
00:01.280: My blog is where I do my scatterbrain thinking.
00:01.280: And it's different.
00:01.360: Gordon had talked about how um you know he was not an editor.
00:01.360: I did not realize that.
00:01.360: I just tried to open an animation codec movie in what I thought was QuickTime 10 and an
00:01.360: I love that.
00:01.440: So that's why we have so many sales of non-linear editing software when the Department of Labor and Statistics says there's only twenty five and five thousand professional film and T V editors in the country.
00:01.440: I mean, not very much made.
00:01.440: I mean, change is inevitable.
00:01.440: And I think there's a lot of.
00:01.440: Let me ask you about that much bigger thing.
00:01.520: I just, it's kind of weird.
00:01.520: Exactly.
00:01.520: And you could then imply any sort of wedding algorithm or processing that might be necessary.
00:01.520: That's what they announced at NAB.
00:01.520: Wow.
00:01.520: Plus, of course, if you log the content, you can provide a whole lot of additional value at the end in subject based edits for almost no effort.
00:01.520: I'm a little confused as to who the other guests are going to be, but I've been asked to come and participate, and I'm very excited to do that.
00:01.600: I want it, it's my underscore.
00:01.600: And it's still not even 10 in the morning.
00:01.600: I'm not really sure what you're talking about.
00:01.600: Because again, the reason your name comes up all the time in this show is when I try to explain to people that if you know what you're doing and if you are looking toward the future,
00:01.600: Essentially, Lumberjack system lets you log on the location by simply tapping checkboxes on and off.
00:01.600: Well, if you do a string out, you've got string outs of four seconds.
00:01.600: Now I can start editing.
00:01.600: Well, I mean, of course, the future is those editors will live in low price locations, and we will work all work remotely using Adobe Anywhere or Avid Everywhere.
00:01.600: Absolutely.
00:01.600: I mean, I have never been in a position where I need a change list, as have probably 99.
00:01.600: He travels a lot and he shoots uh stories for their airline.
00:01.600: That's another episode.
00:01.680: Just go listen to some music.
00:01.680: But that was that was high school, so that was probably not so serious.
00:01.680: So every time we were in the United States, things would move forward, and every time we were out of the United States, things would not move forward, even on things that were handled by phone and email.
00:01.680: Yeah, and we and real time logging is in real time.
00:01.680: And so you can just go back in time 30 seconds or 40 up to two minutes and say, right, I'm going to log this keyword from two minutes ago.
00:01.680: So that's it.
00:01.760: That is the example.
00:01.760: So if we need to talk or we need to consult with another colleague about an opinion on something, well, we have that right available to us.
00:01.760: It is very, very cool.
00:01.840: 10-7 was created very early when we first got access to the XML in
00:01.920: It's great music.
00:01.920: Because I did a comparison between um a videography article that uh
00:01.920: So you think it's very significant that the things that are not showing up in Quick Look now very well may drop support in the future?
00:01.920: Now you've got the favourites from the entire day from all the sessions that were shot in one string out ready for you to do the magic.
00:02.000: And I know that we've talked before in the past, and you said, Oh, yeah, I don't really have time to listen to a lot of podcasts.
00:02.000: He was saying exactly what you're saying.
00:02.000: It was in the initial beta, it was Final Cut 10 XML out only.
00:02.080: Just be thankful it's not video chat.
00:02.080: We'll convert media.
00:02.080: And that was a new framework added simply for that transitional purpose.
00:02.080: Okay, this actually this is something that I deal with all the time.
00:02.160: And then I realized over time that in fact, there are two slightly more esoteric oh, um a computer generated transcript would be would be derived metadata as well, whereas a human-added transcript would be would be added metadata.
00:02.240: So Philip Hodgetts runs a company, owns a company called Intelligent Assistance, and they have
00:02.240: And that's truthfully, that's largely where Final Cut Pro 10 is written.
00:02.240: But as editors, it's really the derived, inferred, but all added metadata that will become important.
00:02.240: And I have to admit, this is an idea I stole from Adobe's OnLocation, now dead on location tool.
00:02.240: I habitually stay in ten second mode, so I've got ten seconds of thinking time before I have to turn a keyword on or off.
00:02.320: Let me just say that.
00:02.320: So time marches forward, and we made an attempt to bring thirty two bit QuickTime, also known as the C API, into the modern era.
00:02.320: But if you want real serious control of your performance, you have to step down into the lower level and write more code yourself.
00:02.320: The only things that will work going forward are MOV with H.
00:02.320: Yeah, yeah.
00:02.320: And so really it's not so much that we're making the assistant's life easier because in the most case there is no assistant.
00:02.320: I mean, we've just logged a 30-second range of favorited material, and Greg's adding to Lumberyard the ability to do a string out of favorites.
00:02.320: Why why lum why why did you decide to make Lumberjack its own URL?
00:02.320: We'll be back later in the week.
00:02.400: Well, it's before this one.
00:02.400: Oh, funny.
00:02.400: Yeah, yeah, I mean, I'm almost 60, so I guess I should probably work it out by now.
00:02.480: Hey, uh, good morning.
00:02.480: You came for four weeks and didn't leave for two years?
00:02.480: The first release of QuickTime Player 10 was still built on QuickTime, largely on QTK.
00:02.480: Ah, yes, yes, yes.
00:02.480: It just ultimately made more sense to split it up.
00:02.480: Absolutely.
00:02.480: Thank you.
00:02.480: Bef oh actually, one last thing.
00:02.560: Somebody did.
00:02.560: Definitely the future.
00:02.560: Right.
00:02.560: Oh, Lumberdeck.
00:02.560: Well, you then send that to Lumberyard because we support multi-clips, and you come back with a timeline that is just the string-outs of the good parts of the edit in multi-clips in sequence.
00:02.560: Even on the website here, you have for worship, for education, medical, legal.
00:02.640: Somebody would come onto shot, I might not notice for a couple of seconds, I'd have to add their name.
00:02.640: Uh coming up later in the week, we're gonna talk to uh Adam Pariso.
00:02.720: So we renewed a visa business visa, renewed a business visa and then decided to change it to a more permanent category.
00:02.720: I mean, I have noticed I make a lot of animation codec movies that I kick out of After Effects and lay into my Final Cut 10 timelines.
00:02.720: You cannot deny that video and film production today is totally different than it was even five years ago.
00:02.720: Yeah, oh yeah, yeah.
00:02.720: The great thing about digital files is that they all have a creation time stamp on them that we can access.
00:02.720: Again, lumberjack in sports.
00:02.720: Um he works for a airline up in Canada and he gets to travel all over the world shooting uh
00:02.800: Well, yes, so I became that community, started to 1998 was the first year I came to NAB and discovered that
00:02.800: What happens then is that the m the media gets back to the editor into Final Cut 10, they export an XML to our
00:02.800: Any number of people can concurrently log the same material.
00:02.880: Derived metadata, which is Google, say, for example, taking a GPS coordinate and telling you what business is at that location.
00:02.880: I'm not using literally as figuratively.
00:02.880: And that will automatically go to the lowest priced territory.
00:02.880: I mean, in my head, I'm still 24.
00:02.960: Folders for out locations, folders for the keyword collections for people, folder for the keyword collection for activities.
00:02.960: They were doing it relatively simply.
00:02.960: Yeah, I'm going to have to give this a try.
00:02.960: Now, you can't finish on a laptop on the beach because we should celebrate the monitor.
00:03.040: But one of my goals was I wanted to get you to do one of your big Philip Hodgetts laughs, and I kind of got that already.
00:03.040: Yeah, I know.
00:03.040: But so the primary thing that we're seeing as users is we're seeing this change
00:03.040: .
00:03.040: Right.
00:03.040: Final Cut Pro made that into a multicam in about four minutes.
00:03.120: Can you give it a rest?
00:03.120: Now I can start doing the thing that I'm paid as an editor to do.
00:03.120: If you have somebody that can keep track of that.
00:03.120: I'm sure it's findable.
00:03.200: I got to tell you, I don't know why, but I'm actually nervous to talk to you.
00:03.200: That's true.
00:03.200: That's interesting.
00:03.200: In the Lumberyard merging application, you can actually set the offset between the media logs, the media times and the log times up to 100 hours.
00:03.280: So I managed to fool a lot of people that I knew what I was talking about because I listened to a lot of other people who collectively knew what we were talking about.
00:03.280: And so that's a modern way of doing interactivity for apps, and that's the foundation of all of the noise industries and Ripple Training effects for Final Cut Pro 10.
00:03.280: Well, there haven't been any good tools for it.
00:03.280: Yeah, yeah, yeah.
00:03.280: I think there are many times when we end up being more uh too smart for our our audience on occasion.
00:03.280: It looks like though this one thing in the user interface here I'm looking at, it says like it's one hundred and twenty seconds, but you can do more than that if you need to.
00:03.280: Adobe have tended to have taken the Final Cut 7 XML and extended it
00:03.280: Okay, so here's the low down.
00:03.360: If it's a still image, it will just open up and show it to you.
00:03.360: That's brilliant.
00:03.360: But they also, you know, wink, wink, nudge, nudge.
00:03.360: He has a couple of businesses, but he moved his video business out of the house.
00:03.360: Yep.
00:03.360: Sync and link likewise.
00:03.440: Welcome to another episode of Funnel Cut Grill.
00:03.440: So, anyway, I dig premium beat.
00:03.440: And you know, I've heard people say, well, you know, it's kind of repetitive and I was like, eh, y y you need to listen more more subtly.
00:03.440: The support will go away in the future.
00:03.440: So we make extra we have spent a lot of extra effort to make sure we support that as near as we can.
00:03.520: They've been very generous, and I'm very thankful that they believe in what we're doing to make this possible.
00:03.520: There you go.
00:03.520: When they leave off camera, you turn it off again.
00:03.520: Well, I wonder you know what would be really interesting if you could poll those people and say, honestly, how often do you use it?
00:03.520: It totally comes out in your passion, and it's really interesting when you find.
00:03.600: Now, before we get going, I want to thank the people at Premium Beat.
00:03.600: And another thing, like as a real life editor, what you as a real life editor, what we're seeing is that
00:03.600: So that's my spectrum of metadata.
00:03.680: And we started producing training products for Final Cut Classic.
00:03.680: And Producer's Best Friend is just a timeline index on steroids.
00:03.680: You know, a million copies of Final Cut have been sold.
00:03.680: Okay, so so what else is is uh new um that that you'd like to talk about?
00:03.680: And Lumberjack's system doesn't really fit with the range of products that we have in Intelligent Assistance.
00:03.760: And it was like 2% or 3% of people out of the thousand respondents did actually do any on-location logging.
00:03.760: You haven't got string outs of real-time ranges that associate with action.
00:03.760: Montana and Mumbai.
00:03.760: Yeah.
00:03.760: If people want to find out more about Intelligent Assistance and follow you, how do they find you on the Internet?
00:03.840: And they also have a new product, well, it's not really new, but they have a thing called Lumberjack.
00:03.840: But most of that is not being used anymore.
00:03.840: In the early versions, it was very, very sparse.
00:03.840: 264 encoded playback.
00:03.840: Actually, you know, I had I had Nicholas Bond from FX Factory on the show a few weeks ago, and we talked about that.
00:03.840: And that is the problem I find with most of these logging tools, is that there's no they don't really provide you with ranges in the media.
00:03.840: I'm always interested by that.
00:03.840: We have a version that works on the iPhone.
00:03.840: That's at philiphodgetts.
00:03.920: And I think that this episode really bears a good listen to because.
00:03.920: And the reason I like Premium Beat is that the music is very easy to cut to.
00:03.920: I mean, this is both a positive and a negative thing.
00:03.920: I was having a conversation with Kevin Monaghan from Adobe, and I won't go too much into it because I'm sure I'm probably not supposed to talk about it, but whatever.
00:03.920: So the transformed result is the color lookup table.
00:03.920: Wow, thank you.
00:03.920: And it's not until we get modern tools like Lumberjack System or Previewed Live Logger
00:03.920: So you open up the XML of your event from Final Cut Pro Ten into the Lumber Yard application, and you choose the event logs out of the online database.
00:03.920: And so we can walk down to a restaurant on the rare times we eat out or just go for a walk to get out of the out of the apartment.
00:03.920: The thing that I needed, like all good software, it comes out of a personal need.
00:04.000: We put three and a half hours of training in in in something like three and a half megabytes.
00:04.000: No, that's what I meant to say.
00:04.000: It's not just for reality and documentary.
00:04.080: At this point, AV Foundation codecs are only can only be added by Apple.
00:04.080: Well, with Lumberjack iOS logger, we have
00:04.080: So you you shoot a lot of high school even shoot their their practice sessions.
00:04.160: But you were so right on.
00:04.160: Yeah, the founder of John Molinari of Meeting 100.
00:04.160: Intelligent Assistance, because of history, has more than just Greg and I involved.
00:04.240: When you to borrow the term and I hate it, but it does make sense.
00:04.240: And as with traditional reading, writing literacy, most people read and write.
00:04.240: I really appreciate it.
00:04.320: That's true.
00:04.320: Now a lot of metadata comes free.
00:04.320: So we built an app to log already shot footage, which I thought was impossible, and I thought would be better done in Final Cut.
00:04.320: You might be, but I think you're right.
00:04.320: I've seen you demo it in person.
00:04.320: So there you have it, Philip Hodgett.
00:04.400: I'm sorry, I'm talking over people.
00:04.400: They were just simp they were saying, well, if there's a common media time with the time we make this log
00:04.400: Nobody why would anyone want to go from 10 back to 7?
00:04.400: It today is Monday.
00:04.480: There's one more, and that is transform metadata.
00:04.480: Intelligent Assistance makes tools for Final Cut 7, Final Cut Pro 10 and for Premiere Pro, whereas Lumberjack System is purely a Final Cut Pro 10 focused application.
00:04.560: That was my first instance of a sidecar buy with it.
00:04.560: And it is true that Apple has done that.
00:04.560: Let's talk about, if you don't mind, I'd like to hear it straight from the horse's mouth.
00:04.560: Like correlating your Foursquare check ins with your tweets and your Facebook updates to spy on you and stalk you.
00:04.560: I'm a big fan of that.
00:04.560: And frankly, I love the fact that anybody listens at all.
00:04.560: I mean, Producer's Best Friend we do use because we generate reports for ourselves.
00:04.640: I have a I have a client that I think that this would work quite well on.
00:04.720: I have taught teachers teaching video production one week ahead of their class, yes.
00:04.720: But you were only a week ahead of them.
00:04.720: I've long said the only constant is change.
00:04.720: In fact, if you opened one of those animation files into QuickTime Player 10 today, it would automatically convert it to a ProRes 4x4.
00:04.720: Something has hijacked the phone.
00:04.720: Yeah.
00:04.720: So if you've got a documentary and you want to pull out all the keywords from all of your interviews,
00:04.720: Yeah, it's it it like I said, I I totally stole the idea from Adobe.
00:04.720: It's very cool.
00:04.720: So you can that was largely so we had a way of logging when the Internet is not handy because apparently it's not ubiquitous everywhere in the world.
00:04.720: I don't know exactly what time it is.
00:04.800: And so the the all-encompassing multimedia framework that was QuickTime, and there was so much more to QuickTime than almost everybody ever ever
00:04.800: Well, it can be accurate without necessarily being helpful.
00:04.800: So it it's in operation, it's a very, very simple tool.
00:04.800: Exactly right, right, right.
00:04.800: We do think a lot of it is to get back into the Adobe world.
00:04.800: I may be immodest in saying that, but I'm so excited about it.
00:04.800: On the 14th, this coming Thursday, I have been invited to be a part of the
00:04.880: I was like, I used to love with the digital production bars and before that D V guys is because you'd learn so much.
00:04.880: com under the user stories, there is an example of exactly this
00:04.880: And in that case, having something like Lumberjack that lets you get editing
00:04.960: 264 or MOV with ProRes.
00:04.960: So you can see any offset.
00:05.040: I've seen people talk about Lumberjack.
00:05.040: There's actually a little button, and you click that and you can see thumbnails of all the things you just opened.
00:05.040: Yeah, there we go.
00:05.040: I mean less than two minutes after you finished ingesting.
00:05.040: So everything is a four second or a six second
00:05.040: It's once it is once producers start get used to not working
00:05.040: Not really because I get out of the of the apartment slash office a lot, but but I also work with my husband.
00:05.040: Right, right.
00:05.120: That can be used to automate workflows.
00:05.120: Really?
00:05.120: com.
00:05.200: Something like that, yes.
00:05.200: two sixty four, plan a transition strategy because you will need it not necessarily tomorrow, but you will need it sometime.
00:05.200: I there's six kinds of metadata?
00:05.200: I mean, so often, you know, and this is where.
00:05.200: Brilliant, you are.
00:05.200: Thanks for listening.
00:05.280: But he was in sales.
00:05.280: And technically, if you really want to go down this path a little too f
00:05.280: I mean, we've had Movie Slate and the like for scripted for some time, but for non-scripted, there haven't been any really good logging solutions until quite recently.
00:05.280: Yes.
00:05.360: I think one of the things that I've always appreciated about you, and I've watched you now for a long time, is you've always
00:05.360: So in order to get some experience, Greg built a very crude version of 10 to 7.
00:05.360: You're listening to this on Monday.
00:05.440: Now, if that's all we did, and I think that's pretty amazing because you can have fully logged footage less than two minutes after you finish ingesting.
00:05.440: And frankly, I look at those numbers, I'm like, wow, can people live on that much money?
00:05.440: So set your farm up in Montana or move to India.
00:05.440: If you're carrying a tri a camera on your shoulder, no, you can't do that.
00:05.520: Right.
00:05.520: But QtKit was itself deprecated at the last WWDC.
00:05.520: I mean, pen and paper for on location logging.
00:05.520: Somebody else comes on camera, you turn the checkbox on.
00:05.520: I was just joking earlier about you're the one person I know with a shorter commute than me.
00:05.520: We have, you know, three or four suites and and I very much thrive on the ability to walk down the hall and go, Hey, can you come look at this?
00:05.520: And I guess my ner my skittish nerves were unwarranted.
00:05.600: This is 071.
00:05.600: With Mavericks, Apple introduced a new feature for QuickTime Player 10 that if you if you open one of these legacy MOV codecs, it will automatically convert it to a modern codec.
00:05.600: So we have this commonality of time of day.
00:05.600: So for Thanksgiving I shot two cameras and uh and an H one for rec audio.
00:05.600: And he says, I don't care, I'm an editor.
00:05.600: It brings together the metadata and the
00:05.600: So you'll hear all about that on Friday.
00:05.600: Okay, I got to get some dates here.
00:05.680: So from that respect, I am a fan of Prelude Live Logger and Prelude.
00:05.680: Very creative on that.
00:05.680: And that's hosted by Pixel Core with Alex Lindsay and Mark Spencer and Steve Martin are going to be there.
00:05.760: Yeah, exactly right.
00:05.760: It's just when it will go away is the only thing we don't know.
00:05.760: Indeed, indeed.
00:05.760: There's the source metadata that comes from the camera
00:05.760: It was shot shot you know, segments were shot every as pro the as the action progressed and then there was a two-hour break while I went home.
00:05.760: Interesting.
00:05.840: So I think we've got to take it very seriously.
00:05.840: I've just been using Lumberjack on the shoot.
00:05.840: Yeah, I've totally stopped demonstrating Sync and Link because Sam Missman and Michael Garber both demonstrate it much, much better than I do.
00:05.840: Yeah.
00:05.920: Yeah, no kidding.
00:05.920: You were so absolutely right on.
00:05.920: So it was kind of a a move towards the future, but wasn't and it wasn't until Mavericks that
00:05.920: I mean, I can't tell you how many times I will get a card of data and they'll say, yeah, just go to the last take.
00:05.920: I that's why I made the point yes.
00:05.920: I actually learned about this on when I was at NAB.
00:05.920: We know you're installing those on more than one computer.
00:05.920: The online logger updates progressively as you shoot.
00:06.000: I was like, I don't get this.
00:06.000: I mean, the interactive components of QuickTime were never really used to their full extent, I think, largely because there was no
00:06.000: There were filters, wired sprites, what built our first intelligent assistants.
00:06.000: So you can tell that you are passionate about the logging process, and you've been finally been able to
00:06.080: I'm sorry.
00:06.080: The color management support in Avi Foundation is
00:06.080: That way the editor doesn't have to guess on the spelling of that name or who's on camera.
00:06.080: Good grief.
00:06.080: Ah, brilliant.
00:06.080: Just by the way, the same algorithm, just with a different set of in and out.
00:06.160: And I've been talking about this democratization or more importantly, or to me, I think it's just simply a switch to where
00:06.160: He's a corporate you know uh
00:06.160: And I think that's where you and I first crossed paths back in the Media 100 days.
00:06.160: And that's what I call source metadata, but what we would mostly know as
00:06.160: I've seen other people talk about it, and I actually learned something.
00:06.160: So I noticed I think one of the most impressive things that I saw at NAB
00:06.240: They were really only interested in one of our products.
00:06.240: So yes, they're all focused about metadata and almost nobody knows truly what metadata is, and it's not complicated.
00:06.240: Well, not paid in this case, but.
00:06.240: Quite often, I'll be like at a conference
00:06.240: And it's not hard.
00:06.240: Or as I like to say it, I finally worked out what I want to be when I grow up.
00:06.320: So and that's the way I think we will find them very useful.
00:06.320: It's an interesting discussion to have, and I don't know that there's a
00:06.320: I had no idea.
00:06.400: AV Foundation is a higher level
00:06.400: Yes, yeah.
00:06.400: Is Lumberjack does Lumberjack have to work with time coded media?
00:06.400: Imagine that you're a conference videographer, for example, and you have that inevitable
00:06.400: I think it's something like 6 p.
00:06.400: Later, later.
00:06.480: Now is this why we're starting to see
00:06.480: So it's ma it's transcoding it right now, is what you said.
00:06.480: So walk me through, if you want, walk me through how.
00:06.480: And we have just implemented we took out our star rating and we've implemented Favorite and Rejected to better match Final Cut Pro 10.
00:06.560: I use premium beat.
00:06.560: I thought it was very clever before, but now I'm starting to see other ways that I can actually use it in some of the types of things that we do.
00:06.560: And the player alone would, if you took the player and put it onto a system without QuickTime, then the player would do nothing because like
00:06.560: So I realized that we needed the ability to log in the past.
00:06.560: But one guy said to me, he goes, You know what?
00:06.560: You know, I've said before in the past, he really is kind of, what am I calling this episode, the king of metadata.
00:06.560: They have a great little message thing.
00:06.640: And it's a very simple app because all for media playback, you simply call a
00:06.640: No, I'm famous for talking over people.
00:06.640: If you've been making log notes or applying keyword ranges in Final Cart Pro 10 or making subclips in classic NLEs
00:06.640: And he and I were talking about it, and he said he missed the camaraderie of working with other people.
00:06.640: Sometimes it's funny because a lot of the tools that we've got are tools that
00:06.720: So, let's go to the interview now with Philip Hodgetts from Intelligent Assistance.
00:06.720: Why?
00:06.720: Almost anybody.
00:06.720: Yeah, do you remember the Media 100 ads?
00:06.720: AV Foundation, on the other hand, started on the phone.
00:06.720: The fact that the editor or assistant can actually read them, would be bothered to read them and we bothered to enter that metadata instead of just starting from scratch themselves.
00:06.720: Was it producer's best friend?
00:06.720: I've had to set up to a 99 hour offset on the shoot that I did not do, but I had I edited.
00:06.800: We don't know when, but
00:06.800: But we can really go back to things like a motion project.
00:06.800: They're very good at boring repetitive work, whereas humans are not so good at boring repetitive work, particularly creative editors.
00:06.880: Yeah, absolutely.
00:06.880: I have no idea what just happened.
00:06.880: And this is, I think, where Intelligent Assistant has done so well because you guys are really
00:06.880: I mean the source metadata from the camera, so the information about the codec, when it was recorded, what the camera was.
00:06.880: Yeah, I'm going to have to give it a try.
00:06.880: Let me get my calendar out here.
00:06.960: So I know you don't hear this.
00:06.960: But I d and it just always seemed to me I was always one of those people that logged um meticulously right back from the first day I ever shot anything.
00:06.960: Yeah, exactly.
00:06.960: It doesn't, but why do you say it does?
00:06.960: Well, Marky Broadcasting just did a survey.
00:06.960: Yeah, it is really it's so terrific to be able to come back from a shoot.
00:07.040: No, the quick look
00:07.120: What's going on?
00:07.120: And that's about as helpful as an accountant.
00:07.120: And uh Adam is an interesting guy.
00:07.200: Good grief.
00:07.200: Yeah, no, absolutely.
00:07.200: And I think that unfortunately
00:07.200: Right.
00:07.280: I don't know.
00:07.280: Oh, yeah.
00:07.360: All right, then the next thing that I want to talk about is
00:07.360: Based on parameters, we'll automatically transcode it to other things or move it to here.
00:07.440: I've seen Philip himself live demo Lumberjack.
00:07.440: Yeah, no, and I totally agree with what you're saying.
00:07.440: And that can be a problem too.
00:07.440: So the removing of those things from QuickLock is purely to direct people and push people into that direction.
00:07.440: God no.
00:07.440: That is metadata that takes the source, whatever, and transforms it into something.
00:07.440: Yep.
00:07.440: So thank you people for listening.
00:07.440: Intelligent Assistance is at intelligentassistance.
00:07.440: Yep, that's it.
00:07.520: And he talked about exactly what you're saying that
00:07.520: People may have heard the term API.
00:07.520: Well, we do that for you.
00:07.600: Anyway, so ho you came from Australia and I think like early two thousand, two thousand one.
00:07.600: I'll tell you one thing that's actually really cool if you're not into the whole aperture lightroom thing is you can
00:07.600: To me, the biggest benefit of that is that you have more time to
00:07.680: But one of the things that he talked about, you know, he's an interest he was a v uh this is Gordon Fleming.
00:07.680: AV Foundation itself is built directly onto core media and core animation and core audio.
00:07.680: That's the term.
00:07.680: Yep, exactly.
00:07.680: I hate to admit this, but it took me a long time to figure that out.
00:07.760: I used it before.
00:07.760: I mean, I could, you know, that's best practices that I think that
00:07.760: That's it.
00:07.840: We were the second product out behind D V Creators.
00:07.840: I can export that as a frame.
00:07.840: Okay.
00:07.840: There's plenty of ways to use this.
00:07.840: Everyone we all know why everyone wants to go from 7 up to 10, but nobody why would anyone
00:07.840: And the sad thing is
00:07.840: But of course, media is not always compatible between the apps, and we can't do much with that.
00:07.840: As I said, it's
00:07.920: You know, I've been following you for so long.
00:07.920: And I don't know.
00:07.920: Yeah, we call it dragons be there.
00:07.920: Because the way Lumberjack works is it's going to the cloud.
00:08.000: If you've got MOV with anything but MPEG-4 or H.
00:08.000: It's that very, very simple
00:08.000: Yeah, yeah, yeah, yeah.
00:08.000: In fact
00:08.080: So we're good.
00:08.080: They're the four most
00:08.080: Likewise, for locations, for activities, and we have a column called Other Keywords.
00:08.080: I'm like, wow, okay, so you're kind of lucky that you get to work that way, but I think most people don't.
00:08.160: I mean, that is what we do, is we reorganize ones and zeros to tell a different
00:08.160: Oh, indeed.
00:08.160: And it's only 6.
00:08.160: Well if
00:08.160: Wiki made it its own company.
00:08.240: And we're going to talk a lot about Lumberjack.
00:08.240: Let's face it, I love what Adobe's doing.
00:08.320: So it's like it
00:08.400: Circumstances came about that I needed to log material that was already had already been shot and not logged.
00:08.400: If you if you've got a boom arm that you're supporting, no, you can't that's not right.
00:08.480: I've mentioned you many times on this show.
00:08.480: Me too.
00:08.480: So you can change you can offset to match.
00:08.480: So you have all that.
00:08.560: We're doing good.
00:08.560: What do you think of that as a developer and a user?
00:08.560: It was when I saw a demonstration of on location and they were they were logging stuff without connection to the camera and
00:08.560: The editor is the assistant.
00:08.640: To me, it's
00:08.720: It's just I've always appreciated that about you.
00:08.720: And every time somebody comes on camera, we put a lower third because, hey, metadata
00:08.720: And the other partners were not involved in the development of Lumberjack.
00:08.800: Yeah.
00:08.800: Three if you three or four if you have to make multi-clips.
00:08.800: Because so many people in pop culture are using it wrong.
00:08.800: Okay.
00:08.800: 99% of those million people.
00:08.800: m.
00:08.880: Wow.
00:08.880: So like for example, and I'm just going to double check this while we're sitting here because it's
00:08.960: Right.
00:08.960: Pacific time on Thursday, august fourteenth.
00:08.960: He has he works for an airline up in up in uh Texas uh not Texas, uh the other the other big
00:09.040: It doesn't dominate.
00:09.040: Everything's going away.
00:09.040: At the moment, we're really focused on source metadata.
00:09.040: But I'm always amazed at the number of people that I hear who say, Oh, I don't use Final Cut.
00:09.120: And deprecated means do not write new code against this framework because at some point it will go away.
00:09.120: Don't save, close that.
00:09.120: The other thing that's happened too is a lot of what was in QuickTime has gone into other parts of the operating system.
00:09.120: Just tapping check boxes on and off.
00:09.200: When you democratize the technology and you give everybody the access to it,
00:09.200: Right.
00:09.200: Definitely to think about.
00:09.280: I would imagine you could go back in your blog, but you have to be able to do that.
00:09.280: It's the part of the operating system
00:09.280: And in that, one of the questions that we had asked was whether or not people used any sort of
00:09.280: Presumably.
00:09.280: But for editorial work,
00:09.280: 15 at night.
00:09.360: You do want to
00:09.360: You keep going on and on about all these things.
00:09.440: Turns out there's a there's a funny phenomenon about about uh Americans j in general.
00:09.520: Yeah, I think the added is what is where most people stop.
00:09.600: Yeah.
00:09.600: We're really talking about the sort of people who are working on fairly major motion pictures or high end television.
00:09.680: And people stay with software and workflows that.
00:09.680: There's a lot of ways to use QuickLook.
00:09.680: Yeah, absolutely.
00:09.680: com and Lumberjack System is at LumberjackSystem.
00:09.920: And frankly, I don't want music to be
00:09.920: Then you have your second angle.
00:10.000: Interesting.
00:10.160: And I got to say that
00:10.160: So if you have not checked out Premium Beat, please, I'm going to ask you
00:10.160: Goal one achieved.
00:10.240: Right.
00:10.240: Mumbai, yeah, exactly.
00:10.240: You work out of your house, correct?
00:10.320: I found it a very interesting phenomenon.
00:10.320: So you can use that metadata to
00:10.320: It's the editor that does the merging of clips.
00:10.320: So ingest all your material.
00:10.400: As a matter of fact,
00:10.400: So and we do
00:10.400: Right, right.
00:10.400: It's not 3 a.
00:10.480: So in fact
00:10.480: Right.
00:10.480: This was very pleasurable.
00:10.560: That would be derived metadata.
00:10.640: And he said, He goes, I'm a director.
00:10.640: A strong recommendation that the first shot of the day is of the logging interface so that
00:10.640: Right.
00:10.720: So this was very fruitful.
00:10.800: Wow.
00:10.960: You've got your backlogger set in 30 seconds, you just tap
00:10.960: But I've got 10 users.
00:11.040: Good grief.
00:11.040: And then there's the amazing
00:11.120: Absolutely.
00:11.200: And
00:11.200: 264 in it
00:11.280: And if I had a criticism for Prelude Life Logger,
00:11.280: Really?
00:11.360: Yeah, great guy.
00:11.440: I know, but it goes back before that even.
00:11.440: Did you see just recently, I think it was this week, there was a news story.
00:11.440: m.
00:11.520: And he was saying
00:11.520: But
00:11.520: Anyway, go check your dictionary, people.
00:11.600: Is that correct?
00:11.840: So Greg and I
00:11.920: com.
00:12.000: Correct, yes.
00:12.160: Where where do all these editors live?
00:12.240: Interesting.
00:12.320: I wish there was only 10 people.
00:12.320: Yeah, no, not at all.
00:12.400: It's the editor that does the synchronizing.
00:12.560: Do you
00:12.560: But if your camera is on a tripod
00:12.880: How did you get to the States?
00:12.960: He was the first one that made me really start thinking.
00:13.120: I want another set of eyes on this.
00:13.360: Right.
00:13.440: I mean
00:13.760: Yep.
00:14.160: Hey, good morning, Philip.
00:14.160: Exactly.
00:14.400: So