Episode 56
FCG056 - The Honored Chameleon
It is with great sadness that I bring you this reprise episode of The Grill. If you haven’t heard this episode please enjoy it, If you have heard it please listen again.
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00:00.001: Welcome to another episode of Final Cut Grill, a very special episode.
00:00.001: I don't think there's such a thing.
00:00.001: But more seriously, from a work perspective, a challenge I often have is that I'm communicating with people who are not building video assets, who are not building pieces every day.
00:00.160: Thank you for agreeing to do this.
00:00.160: Dark and dingy hotel room with the blind shut and we're sharing a microphone.
00:00.160: Well, I get paid, I suppose.
00:00.160: Gordon, I can't do that.
00:00.160: But I've always had an interest in broadcast and telecommunication.
00:00.160: 5 foot by 12, and we've been showing fantastic HD video across all of that all morning, and it's super impactful.
00:00.160: And I think you showed me a piece you'd done outside for that.
00:00.160: bigger, more voluminous works with more media and more assets that you needed to manage, that that could be a challenge.
00:00.160: What's the design concept?
00:00.160: the software keeps getting pushed and developed.
00:00.160: since an upgrade.
00:00.160: And I do it that way.
00:00.160: a paradigm.
00:00.160: or Nee Monterey, um and um you know shop video um you know through the day uh with you know DSLR
00:00.160: and produce a rough.
00:00.160: Yeah, and I think what you're talking about is just the prevalence.
00:00.160: Well, prevalence is a word, you may or may not be about to use it correctly.
00:00.160: And the chameleon, his eyes are looking everywhere, it's behind him, his left eye is backward, his right eye is forward, he's all over the place.
00:00.160: I christened him the lazy chameleon because rather than actually do what we wanted to do to do the heavy lifting, he did the minimum to achieve the same result.
00:00.160: Yeah.
00:00.160: Do you see that in the future that this type of communication does become part of the job description?
00:00.160: And I, you know, I do buy things.
00:00.160: Oh, it's fantastic.
00:00.160: is my real strength.
00:00.160: and we'd walk over and he'd interject himself into a conversation or we'd chase down limos on the road and it was really an it was an amazing night to be a part of.
00:00.240: You know, a lot of times in corporate production, there is a lot of
00:00.240: So I think you're going to enjoy this.
00:00.240: Orienting everyone, South Beach, Miami, Florida.
00:00.240: I uh I felt that something magic might happen, I I believe if I could and read body language of yourself and everybody else involved.
00:00.240: Yeah, I remember Hillary calling me saying, Okay, so this is what we're going to do.
00:00.240: Well, I think it's something that in working with you over the years, Chris, I have seen that you are never short in venturing an opinion on things.
00:00.240: Generally, giving solid ideas as to when things will not work.
00:00.240: the star of that video was Miami.
00:00.240: Although we might want it to be your goal.
00:00.240: But you are one of the most technologically astute you are I will say this, you are certainly the most technologically astute client that I've ever dealt with.
00:00.240: a cinematographer and a frustrated editor.
00:00.240: four by three aspect ratio and having somebody come and talk to them.
00:00.240: Of course, the challenge we have with television or with video per se is that the frame of reference people have as regards quality is very high, because people are used to watching movies, watching broadcast television that's had a lot of effort into it.
00:00.240: technical challenges at the beginning of this week.
00:00.240: I I do remember that.
00:00.240: And that was a great experiment because although there was definitely a deadline, it wasn't an insane deadline.
00:00.240: But for me, watching you use Final Cut, I use you know, for a lot of little things that I do myself, I even use iMovie.
00:00.240: It's iMovie on steroids.
00:00.240: to be able to deliver in that familiar, comfortable, iMovie-like experience.
00:00.240: a talk with um Alex Golner from from uh England, and he explained how in the lead up to the ten point one release of Final Cut Ten that you could see that there was code inside of the newest iMovie
00:00.240: iMovie has evolved as well.
00:00.240: you know, the previous very sort of file-centric bins in Final Cut that I would move things to.
00:00.240: As you start adding features, where do you put them?
00:00.240: The thing with Final Cut VII I can remember I still have on my uh desk in my office at home, a rubber keyboard overlay with uh all the markers for Final Cut VII and whatever.
00:00.240: rate of innovation and new capabilities that are coming into Final Card impresses me, so I think it's good.
00:00.240: or a count up rather from the last upgrade.
00:00.240: Uh but I went down and filmed that and actually I used the multicam actually m I got some video off uh Yeah, I watched that.
00:00.240: Move from computer to computer.
00:00.240: five, ten years ago, you sometimes I know we ask you to go back to the archives to find things for narcissistic purposes that we've shot with ten years ago.
00:00.240: No, uh essentially what you do is you can uh I believe in iMovie you like sync the project to
00:00.240: Syntax.
00:00.240: you know, t uh titles, music.
00:00.240: a much more polished piece which gives people an artificially false view of my capabilities and brilliance.
00:00.240: when you were doing your President's Club.
00:00.240: you know, I've captured bits of video or got someone to capture video and then pretty quickly just edited those into a baseline with some of the template piece and produce a much
00:00.240: Yeah.
00:00.240: And yet by doing it, you streamline your communication process.
00:00.240: And I do find that's an interesting area, particularly internally with our teams, that sometimes the dialogue can inadvertently get to technical in frame rates and aspect ratios and color balancing.
00:00.240: Not yourself, Chris, but other folk.
00:00.240: produce all manner of animals that he would find in the bush.
00:00.240: you're responsible for making sure that you're using the correct medium and the correct approaches for taking your message to market.
00:00.240: do you think that you are I mean, let's face it, you are very technically astute.
00:00.240: The uh uh and I never said that, but the um uh i if you completely outsource it, if you abrogate your responsibility to that, the chances are that you produce something that's
00:00.240: And actually some of it just was very low in quality production.
00:00.240: You know, ways of going about it.
00:00.240: Premiumbeat.
00:00.240: Break out into a giant flourish and take away from the message of what I'm actually cutting.
00:00.240: And that's what I like about it.
00:00.240: But irrespective of the legality and the intellectual property behind that, which I fiercely respect, I have a challenge in finding music for pieces because
00:00.240: It's have I heard anything that will do that?
00:00.240: And I t and I had turned down other people and I wanted them to sponsor so much.
00:00.240: But anyway, so that's that's it.
00:00.240: Go off as some subprojects to go and build some little video caselets that we used here.
00:00.240: You need people that can embrace change and can do that.
00:00.240: the bar is already quite high for us.
00:00.240: No, I don't do video.
00:00.240: And I love what you say.
00:00.240: and a lot less of it is about the gear.
00:00.240: then the issue is the experience and just then the creative ingenuity of people to do it.
00:00.240: and I cut it overnight and it was like one of these things that just it cut like butter because his performances were so good and um
00:00.240: On the right hand side is a little blue tab, and that blue tab offers you the ability to send comments and questions or complaints
00:00.240: So I would welcome you to do that.
00:00.320: This is episode number 45 with Gordon Fleming.
00:00.320: Gordon has become a great friend.
00:00.320: That's what's weird.
00:00.320: Gordon, on more than one occasion, has set me in my place when I'll say, Oh, well, that you know, I can't do that.
00:00.320: that you would expect from somebody who is a veteran in the communication arts business.
00:00.320: Actually, we have shot in North Beach too.
00:00.320: They felt not much would happen.
00:00.320: Okay, and uh and we've done many different types of projects, uh usually involving me directing and or editing.
00:00.320: And you very much enjoy being in front of the camera, don't you?
00:00.320: And also sales enablement, how we bring our organization up to speed to be able to take those products to market.
00:00.320: Video is very much a part of what we do.
00:00.320: my sort of sphere of influence as I now am in an area where I want to use video to communicate.
00:00.320: Because it has escalated.
00:00.320: But we also deliver training and multimedia and other communications vehicles using video.
00:00.320: really, we were always trying to lift the bar to look more special.
00:00.320: What is the surprise that we will do?
00:00.320: the cabling and technology and wiring.
00:00.320: Did it not work?
00:00.320: Punted and gone back to Final Cut 7.
00:00.320: Yeah, I think that was uh 10.
00:00.320: Well, you know, maybe I think it would be remiss for listeners not to point out that clearly I watch a lot of your material on the web, and I did watch the brief period of
00:00.320: You know, you would believe that they were in some way related.
00:00.320: rebellion and moving to the other side that you went through.
00:00.320: That was a precursor to what was coming in 10.
00:00.320: difficulties that software developers have when you're building a very deep software piece of uh uh software is
00:00.320: In reality, for me, I I tend to find I just fumble my way around and get through without those things.
00:00.320: little pieces that I may want to share with friends that way, or more expensive travel pieces.
00:00.320: In your own experimentation and playing and working, what type of videos are you editing in Final Head 10?
00:00.320: For example, went in shot with a couple of cameras in Santa Barbara, where I my in California, my hometown, an event that didn't necessarily interest me per se, but it was intriguing, and it was a
00:00.320: And how did it work?
00:00.320: Do you take advantage a lot of the connect to iTunes, connect to iPhoto?
00:00.320: I really like in Final Cut is it really is one homogeneous experience with all of the other media and all of the other apps and everything else that I do.
00:00.320: figured out a work round for it, but it uh it is frustrating to me that I can't select uh music out of the collection.
00:00.320: Which I'd rather not do.
00:00.320: I would imagine, and I haven't even thought about this because again, I wouldn't look at that feature to use it.
00:00.320: and you're saying leave media in place, that could be really bad.
00:00.320: Notwithstanding that, for both of us, the convenience of having that all, you know, if you're working on multiple machines all in the cloud, would be fantastic.
00:00.320: Apple, you know, between iMovie and Final Cut are, you know, there's a lot of commonality, a lot of synergy between
00:00.320: for me, I guess I then look at those products that I can be very efficient and do quick and dirty things in the consumer product.
00:00.320: There actually is a path that you can get to that timeline in Final Pat 10.
00:00.320: So you're saying you shot on the DSLR, USB out of that into the iPad, pulling media into the iPhoto.
00:00.320: blocks that I've then put together with more contemporaneous material that we've had on site.
00:00.320: To this kind of craziness.
00:00.320: remarkable looking animals.
00:00.320: Do you see yourself pushing your people do you see yourself pushing your people to adopt some of these communication tools?
00:00.320: No, you don't have to, but you do need to make sure that you have a team in place that can do that.
00:00.320: that.
00:00.320: They had put a lot of effort into it and produced just a terrible experience that was off message and very incoherent.
00:00.320: And I I know everybody else does 'cause you hear me talk about this all the time.
00:00.320: That it doesn't fight, you know.
00:00.320: In loops.
00:00.320: And you can, like, oh, I want this quiet bit to last longer.
00:00.320: In corporate America, are you actually looking for people that have rudimentary skills?
00:00.320: And maybe having used new technology.
00:00.320: you know, you know, twenties really don't see why they could not produce a high quality piece.
00:00.320: It's turning business away.
00:00.320: How could people who are going to experiment and take some risks with this new technology, this new approach, this new method of communicating
00:00.320: But my observation on taking great photographs is a lot of that is being in front of something that's interesting and photo photo worthy and thinking about composing that photograph.
00:00.320: And QAD, our passion is your advantage, and slice putting the opinion back in video.
00:00.400: And I believe me, I understand that in the podcasting world, it doesn't make any sense to do a rerun.
00:00.400: Well I think I can probably help you there and you know I think that you know as a client service issue being a sycophant never goes any wrong and I suspect I'm here because it's one day before you go to air you're with me in New Orleans.
00:00.400: There is no m I had one of your favorite words, there's no mystery to the technology.
00:00.400: As an electronics engineer.
00:00.400: you know, let's say five to ten years, that video has gained in importance in your job.
00:00.400: I've been doing even the short turnaround edits in Final Cut.
00:00.400: reached my boiling point with the lack of technology available in Funnel Cut 7 in regards to being able to address RAM and address cores and stuff like that.
00:00.400: what you see as a feature, many people, many professionals see as a detriment.
00:00.400: Okay, being tied to what you're saying is the metaphor of iMovie, being tied to iMovie.
00:00.400: Well, I think if you look at Final Cut ten and I can't remember what release we're at now, are we at ten one one one.
00:00.400: Fondle or fondle, I didn't mean to say that.
00:00.400: If I look at 10, I I don't bother with that, I just I'm there.
00:00.400: And I don't have a frame of reference as I didn't sort of have a dabble in the Adobe product, although I guess with the Creative Cloud that I subscribe to, probably I could.
00:00.400: Well, of sorts.
00:00.400: To you.
00:00.400: As opposed to the lazy chameleons.
00:00.400: the many manifestations and evolutions of video and moving picture assets, whether they're on the web or on a screen or on devices that or strange panels in strange places.
00:00.400: visually at best interesting, but probably off message and ineffective.
00:00.400: Okay.
00:00.400: we show in.
00:00.400: Yeah, it's yeah, I mean there are multiple philosophies and theories behind doing a good faces show, and I think that even though there are multiple
00:00.400: They turn down composers all the time that want to sell through them because it's very curated and it's just like
00:00.400: used our own premises because they look beautiful and it sort of adds the background.
00:00.400: getting people who've have graphics and multimedia degrees that have used the tools at a college.
00:00.400: In terms of what is capable and what is possible, it is a whole new era.
00:00.400: We also have great in-house skills around video that we're leveraged as well.
00:00.480: And I am working with Gordon Fleming.
00:00.480: Vice President of Sales and Marketing or something at a software company.
00:00.480: He also shoots and edits video for fun.
00:00.480: Yes, I I do understand that.
00:00.480: Right.
00:00.480: So, I've not always been in marketing in the software industry.
00:00.480: So I have some familiarity with video waveforms and vector scopes and how cameras work, how Vidicons used to work and things like that.
00:00.480: we've really seen that there was a point where, okay, now periodically screening a video on a topic
00:00.480: And you had Final Cut VII, right?
00:00.480: Even if it's behind the computer, the first thing you do when you walk into a room is you start poking around and looking at stuff.
00:00.480: About four to six months.
00:00.480: So I think that I saw that, okay, that's interesting.
00:00.480: and not only infrequent, but a casual user.
00:00.480: It's an issue with some people.
00:00.480: Because the request is there to add that feature, but the simplicity or the elegance of the initial design concept has to be modified.
00:00.480: there are an immense amount of at the fingers capabilities.
00:00.480: you know, well produced T V in the Discovery Channel.
00:00.480: then Final Cut does not see the pieces where the media does not sit on the machine.
00:00.480: No pun intended, avid hobbyist and a pro.
00:00.480: Do you understand what I'm saying?
00:00.480: You're right, I agree.
00:00.480: I would like that all to be in the cloud.
00:00.480: or I can pretend to be more capable than I am with a professional product, and that's where I like to operate.
00:00.480: Not a you know video professional.
00:00.480: They don't have a team that's built that can embrace that.
00:00.480: is your message from a marketing perspective, the thoughts that you want to convey, they're very uniquely yours.
00:00.480: conference of an organization that's remained nameless a while ago.
00:00.480: Ashley came to me and said, Gordon's off the rail.
00:00.480: You need to have that.
00:00.480: then not quite, but almost a monkey like me can and have a fair chance of producing something.
00:00.480: the amateur product and professional product, the gap is closing.
00:00.560: Gordon is a great guy.
00:00.560: He's also one of the most talented people I've ever met in terms of doing animations in PowerPoint.
00:00.560: Trust me when I say I think you're going to enjoy this interview.
00:00.560: look at the what markets we should serve, what products we should deliver to those markets, how we package and price those products, how we communicate to market, how we go to market with those.
00:00.560: So I started off my life as an electronics engineer.
00:00.560: gave an enormous impact.
00:00.560: it really helps communicate the message.
00:00.560: reinforcing your message with something that's higher impact and surprises people.
00:00.560: feature length travelogues for lack of a better term.
00:00.560: I would never in a million years consider using those features.
00:00.560: your iTunes, and then from iTunes, you can pull it out of i actually in the user interface, you can pull it out of the iTunes into
00:00.560: And I'm not articulating or describing those to people every day.
00:00.560: it's not a lack of desi lack or it's not a desire just to overcompensate on that, it is just far more efficient.
00:00.560: or to collaborate on coming up with a design, it's much easier to go through some prototypes and say, well, yeah, no, that doesn't work, this does work, why don't we try this?
00:00.560: Sort of ochre laterite, sort of very iron-rich soil, so sort of a rich red soil.
00:00.560: It's actually a good descriptor.
00:00.560: And um none of which you can legally use uh I I didn't save art.
00:00.560: I think that I think they're fine.
00:00.560: The other thing that having tools like Final Cut and iMovie Candle in your desk is that it brings all these makes all these things a lot more accessible.
00:00.560: And as you know, Chris, I one I'm interested in many things around this space.
00:00.560: on his shoulder and we were running around South Beach with a sun gun and a wireless mic, and Gordon would just see something and go, Oh, I want to do that
00:00.560: Uh what else?
00:00.560: But in this particular instance, it actually worked quite well.
00:00.640: poignant opinions and stuff about technology, about communication, about the language of communication in the going forward in the future.
00:00.640: frustration, I'll say, you know, somewhat sometimes the the discussion can become somewhat derogatory in reference to the suits, like, oh, they don't know anything.
00:00.640: we uh decided that what would be a good idea would be to take a camera down to South Beach and interview people because they'd not North Beach?
00:00.640: My ideal model would be that I would be in movies, shoot the movies, record the sound, do the whole lot.
00:00.640: appears to be the approach.
00:00.640: It was an event called Thrill the World.
00:00.640: And it was good probably to keep those people off the street doing that this that particular day, having a look at them.
00:00.640: If you put all your music into the iCloud and the device that you're running Final Card on is iTunes is going out and using iTunes Match to go and get that out of the iCloud
00:00.640: and I got up with some friends and on the way back I sat in the back of the car with my iPad, you know, plugged a little adapter and got sort of the media into that.
00:00.640: and before we made our first coffee stop, had put together an excellent and I mean excellent video using that tool.
00:00.640: Hopefully just me, possibly other outside vendors.
00:00.640: Well, hang on, hang on, we haven't worked out our message and what we're going to show and what looks good.
00:00.640: So of course we're looking at this chameleon and Dez has the chameleon, he's holding it.
00:00.640: If ever I'm talking to any of my teams when we're producing output and I sense that they're pursuing the lowest effort route, I call that being the lazy chameleon.
00:00.640: Maybe as a chronology to that though, I do see I if I look at some of my peers in other companies, I do see an effect where sometimes they know they have to do this, they don't really understand the both the technology or approach.
00:00.640: that plays a part in future hires for you?
00:00.640: And people are thinking, well, why would I not be able to direct and go and produce something?
00:00.640: I tell you, looking back, we we mentioned that video from South Beach.
00:00.640: Into me, and that works for either Funnelchette Grill or Digital Cinema Cafe.
00:00.640: So that's it for this episode.
00:00.720: I'm going to attach that episode to the end of this intro.
00:00.720: If you have not listened to the episode, you're going to like it.
00:00.720: And this is it's sort of a byproduct of my crazy schedule.
00:00.720: Then a large pause in my sort of if you like technical awareness occurred, and then video, to your point, has come back into
00:00.720: That made everyone look strange because the content wasn't in that aspect ratio.
00:00.720: Paid job that I cut in Final Cut 10 was for you.
00:00.720: I agree.
00:00.720: on that, and it's easy to move between those vehicles.
00:00.720: And those prototypes, you know, for actually for a piece that we actually opened this show with, I just did a rough in twenty minutes on my Mac just to show somebody this is what I was thinking, and we built from that.
00:00.720: And that's not a very effective way to do it.
00:00.720: I love what you said.
00:00.720: I'm not going to give too much contact information about you because I don't want anybody listening to this to start hounding at your door and stealing you as a client.
00:00.720: Although we are receiving bids in our reverse auction.
00:00.800: Holds a very distinct significance because he has been a guest on this show.
00:00.800: actually on the same thing was a little stand-up comedy silliness in North Beach.
00:00.800: Yeah.
00:00.800: six, seven years, the ability to deliver media basically in a ubiquitous environment over the web.
00:00.800: There are some exceptions.
00:00.800: Processing to do that.
00:00.800: that I need to access on a reasonable, reasonably frequent basis.
00:00.800: So I think as a keen amateur, let's use that term to do it a broad range of things.
00:00.800: and for you to be able to segment that by job or whatever I think would address it.
00:00.800: Obviously, it is growing in importance and popularity.
00:00.800: And I you know, I put it almost as the make something creative and brilliant issue.
00:00.800: so that they're using the latest technology.
00:00.800: I'm not sure much would have come out of that process.
00:00.800: And it's always great to hear what people have to say.
00:00.880: I've been working for Gordon for the last week, and tomorrow is Friday, and I'm a little bit behind in terms of getting episodes recorded.
00:00.880: Now, on this show, you seem an unlikely guest, but what I happen to know about you is not only are you one of those evil suits that quite often we refer to.
00:00.880: through different channels like Vimeo and YouTube, delivering it to them on other media has become real as well.
00:00.880: it's getting harder and harder, or not harder and harder, but it's it's still the people who are responsible for staging it, putting projectors and stuff, lag a little bit from the front end and being able to deliver it.
00:00.880: I find that, oh, I want to do this.
00:00.880: But also things I've played around.
00:00.880: And also just a little bit of that, I think it's 400 hertz, sort of so that you're listening through the headset of the aircraft to that.
00:00.880: So if you have your music in the iCloud, and maybe I'm if you can solve this problem for me, that would be fantastic and would be fair pay for this excellent session.
00:00.880: If you were to shoot a bunch of video on an iPhone and you had iMovie for the iPhone, if you start cutting that video in the iMovie
00:00.880: they're evolving all the time.
00:00.880: you can usually find something quickly, very, very quickly, and then if you dig a little more, you'll find that perfect thing too.
00:00.880: The seven videos that you did for Pam Sprizza were great.
00:00.960: I think you could probably do a lot more than 5%.
00:00.960: I don't directly care what it's done on.
00:00.960: COVID.
00:00.960: a great designer stuff that has that affordance that I know what to do.
00:00.960: Well, yeah, the iCloud is is only part of it, though.
00:00.960: that I made for you at this conference were all premium beat.
00:00.960: It was an amazing time.
00:01.040: And so we're currently at the ten one one, looking for ten one two.
00:01.040: Well, I'll give that a go.
00:01.040: And genuinely a very, very watchable, very sensible thing.
00:01.040: I think you are a master of the craft of this and have a great formula behind it.
00:01.040: I'm going to break into a very forced but genuine heartfelt commercial here.
00:01.120: I honestly, I just didn't feel like prepping the show that was going to go out today.
00:01.120: And you'll say, move over, let me show you.
00:01.120: And you're right.
00:01.120: So when Final Cut 10, I thought, gee, I may be more efficient here and I embraced Final Cut 10 very quickly because it was a familiar metaphor from iMovie.
00:01.120: What's your favorite helicopter soundtrack?
00:01.120: But that does seem like a frustration to me.
00:01.120: Yeah, no membership.
00:01.120: Full colour offset LIPO is the uh as its zenith, and I think I that's the zenith of my technology.
00:01.120: It's like these people should look at it and go, well, why can't we do this?
00:01.200: And um I got the phone call very late last night and um
00:01.200: Episode forty-five.
00:01.200: So, you really have to sort of be delivering at that standard.
00:01.200: it fits up there.
00:01.200: I think there's just deadlines.
00:01.200: Let me give you a few examples.
00:01.200: The frustration I have is probably more related to the fact that I look at stuff that I may want to look at video that I shan't of my family may be
00:01.200: Well, I knew there was going to be something great I would take away from spending time with you today, and Premium Beauty sounds like it's a solution to a problem that I have because I have a very large library of music.
00:01.280: But he was a great friend.
00:01.280: And um and I'm gonna miss him, Gordon Fleming.
00:01.280: And somehow my career shifted initially into corporate finance and then into sales and marketing in the software industry.
00:01.280: Really, frankly, annoys a lot of people.
00:01.280: indicators of great software is can, like you said, you're calling it affordance.
00:01.280: You know, moving images and and video, if you will.
00:01.280: Again, you're a senior level person and you should not have to touch a mouse or open up a timeline or anything.
00:01.280: com?
00:01.280: So, like you can buy the song, but you can also get what they call a loop set.
00:01.280: I can remember talking to somebody a number of years ago, and they were saying, I really want my kids to have iPads in the school that they go to.
00:01.360: I think I would say as a caveat, as you know, Chris, it's a I don't do it for a living, so you're not at threat.
00:01.360: No, it worked.
00:01.360: So the design concept of affordance, that if I pick up a hammer, I would never need a manual because I would kind of know what to do with it.
00:01.360: And I know that, that's become sort of a de facto method of operation that I've worked on internally.
00:01.360: But and they had spent big on production, which I know you always encourage, Chris.
00:01.360: Where do you see the importance of in terms of hiring people at a
00:01.440: I've known Gordon for a long time.
00:01.440: Hopefully.
00:01.440: I do words.
00:01.520: I feel a little weird because we're sharing this microphone.
00:01.520: And you and you and Anton flew out of the the corporate headquarters like like super secret sub-basement.
00:01.520: For me, I can remember when you pointed out, I can't remember Rich Release and Final Cut when they introduced multicam editing.
00:01.520: Nothing.
00:01.520: I like the idea of keeping it in the cloud.
00:01.520: And equally, for me, I have a frame of reference where I may want to access anything that I've ever done, so I have a slightly different paradigm there.
00:01.600: Hey, good morning, good afternoon, good evening, whatever time it is for you.
00:01.600: You do get paid, and it's an interesting facet of it because in modern marketing
00:01.600: No, I do.
00:01.600: I should understand.
00:01.680: Yeah.
00:01.680: There are many people that don't even think about it at all.
00:01.760: So what is your background in working with video and video production?
00:01.760: Their eyes are all over the place and they they're just incredible and quite evil looking animals.
00:01.760: Um no, I haven't.
00:01.840: It engages people more.
00:01.840: I have used the voiceover function, for example, which appears to be the most illogical place that you could ever put something.
00:01.840: Yeah, of sorts.
00:01.840: And frankly, I want to just go on record.
00:01.920: And iMovie now looks like baby final cut.
00:02.000: I think because of that, that was a lag in the delivery capability versus the content capability.
00:02.000: So I was very familiar with, at that time, the metaphor that they had.
00:02.000: I work in the software field.
00:02.000: It's something I'm comfortable with.
00:02.000: So if I'm accessing a piece of media that's outside of my job folder, that's a bit of a problem.
00:02.000: the finder.
00:02.000: You need to make sure that you can guide and direct a group to do that.
00:02.000: What doesn't work today is, you know, for someone to come and say, well, look, I'm a marketing communications specialist
00:02.080: And I think that delivery of that is interesting.
00:02.080: So I think that well, the separate issue is that, first of all, if it's in the iCloud, you just can't see it.
00:02.080: iPhoto and Aperture, and Aperture can look at iPhoto libraries, so you can keep them in one place.
00:02.080: I mean, I would say that, you know, I'm digressing again, that I um or some time ago I went up and spent some time at Laguna Seca, the racetrack up at Monterey.
00:02.160: I count my friendship with him as something that I very much cherish over the years.
00:02.160: Do you remember when we shot on the Segway?
00:02.160: Okay.
00:02.160: Nothing escapes you.
00:02.160: But there are thousands of things that I can access through the user interface
00:02.160: I mean, all I need, I need a nice, solid background underneath something, but I don't need it to like
00:02.160: I have got so desperate sometimes I have typed into Google good music as background for video on
00:02.240: So, by discipline.
00:02.240: And so I think that's a very long winded sort of chronology, but it's been sort of an insidious sort of gain in what happens.
00:02.240: 03, I believe, when the multi-cam.
00:02.240: I don't think we've necessarily reached that bar.
00:02.320: And what you're referring there is in the summer of 2010, I had
00:02.320: It worked very well.
00:02.320: But certainly, is it a big issue?
00:02.320: I paid $1.
00:02.320: So I think that what things like Final Cut do is they remove the constraints of just not being able to do it
00:02.400: So Gordon, I've known you I think the first time you and I worked together like
00:02.400: And again, I apologize if it seems like I'm cutting corners, but he has some very.
00:02.400: What's the new thing?
00:02.400: Um so how do you see um uh actually let's put it this way do you see yourself as a as a leader
00:02.400: So it sounds like Premium Beat is the perfect solution.
00:02.400: Anyway.
00:02.480: So I've been editing for your company for I think this is my fifteenth year doing without being found out.
00:02.480: Yeah.
00:02.560: But then at Sales Workshop that year and also at Explorer, and frankly, every event since then.
00:02.560: One of the things that's nice about you actually using it, or first of all, having access to and also using the same tool that I use is we actually can collaborate.
00:02.560: If you completely outsource it, you're.
00:02.640: I think it sounds beach.
00:02.640: I can fumble my way.
00:02.640: So when I travel, I try and capture snippets of video of things that I see and do.
00:02.640: Um, just the people of South Beach and the city of South Beach is just uh insane.
00:02.720: I worked in the UK and various defense companies.
00:02.720: No, you don't get a rebate.
00:02.720: And I th but I think coming back to your your question, I think that you know, what made me embrace that when I saw you using Final Cut?
00:02.720: What part of Final Cut 10 feels like iMovie to you?
00:02.720: So all around the world, lots of people were going to go and do the Michael Jackson thriller dance.
00:02.720: Thank you, Premium B.
00:02.720: Yeah, because if you're using new technology at school, guess what?
00:02.800: And I think I saw capabilities that I knew I had the ability with a lot of challenge and difficulty to deliver when I was using Final Cut 7.
00:02.800: And at that point, Final Cut 10 can see that and you can say open that timeline or I can't remember the exact
00:02.880: So you do have to have a certain vocabulary and understanding of the process.
00:02.880: Clearly, the end goal for us.
00:02.880: But that's certainly from a personal perspective, wet in my imagination.
00:02.880: What kind of helicopter?
00:02.880: Yeah, and I just want to remind people that we're talking with Gordon Fleming, who is the chief marketing officer at QAD, where he works.
00:02.880: Okay, so all basic um oh, I think all the music for for the five customer testimonials that uh we used
00:02.880: So commercial commercial over.
00:02.960: But actually, we had a great time.
00:02.960: And I think part of that is because people have become jaded with some of the older media and mediums of communication.
00:02.960: I got a drone and put my GoPro on that, so it's interesting to add that.
00:02.960: This is the this is why I wanted to talk to you, 'cause you your mind is very much uh in tune
00:02.960: And I said, I said when I went to school, fax machines didn't exist.
00:02.960: We will see you next time on the Funnel Cut Grill.
00:03.040: So I'm interested in from a personal perspective, I always had an interested in photography, and I think that has morphed itself also into an interest in cinematography.
00:03.040: 29 for that Cool in the Gang song.
00:03.120: On this occasion, rarely, you were wrong.
00:03.120: I'm the only one available.
00:03.120: Well, I think and we've just come off a great show that you've been doing some fantastic video for us where we have a widescreen projector that's been fit in
00:03.120: And I believe we're somewhere at around the 110, 112 days, which is actually the longest it's ever been.
00:03.200: And I think that South Beach thing was, I want to say, like 2004, something like that.
00:03.200: But so when you and I started working together, I was heavily into Final Cut 7.
00:03.200: So all manner of things.
00:03.200: And then I, you know, come up to the, you know, the build-up a little bit.
00:03.280: And he is the okay, what is his title?
00:03.280: It's probably here.
00:03.280: No, I agree.
00:03.360: Does that imply that this is now not a real job?
00:03.360: So at the moment, it would appear that the sort of the tendency to do bigger and more strange video than I would see at home on my very big television I got from Costco
00:03.360: And you're always playing around and doing stuff.
00:03.360: We have all of those issues from a usability and user experience issue.
00:03.360: So I personally am very sad if my own material is not at least ten percent towards that level of production.
00:03.440: And I don't think I've ever laughed as hard in my life as I have with him.
00:03.440: The event that we've just been at, Chris, and you've done a whole lot of video assets for us, and we've done a lot of stuff in-house.
00:03.440: What do you do?
00:03.440: And maybe we'll do maybe if we gather up a bunch of questions, we'll do like a whole Q
00:03.520: If you have listened to the episode, listen to it again.
00:03.520: Now, Gordon is one of my clients.
00:03.520: No, that's not your job.
00:03.520: So don't come crying in my ear with problems.
00:03.520: I mean, if I show up with a new mouse pad or cable or hard drive,
00:03.600: And the idiots on the street.
00:03.600: But if I to answer your question in context of ten years, I think ten years ago you could be at state of the art getting some PowerPoint slides projected on a big screen
00:03.600: One frustration for me is that I keep my music in the iCloud and Final Cup doesn't see that.
00:03.600: He wants to add seven more pieces for the show.
00:03.680: Although I will say, our friend Richard Taylor, who was on a past episode, he now has a link on his blog that is a countdown.
00:03.680: And I think that if you if I did it for a living, I'd spend more time and be better at it.
00:03.680: Many years ago, I used to work in West Africa when I had a real job as an engineer.
00:03.760: I can remember when we moved to the very powerful and exotic 16 by 9.
00:03.760: And he came back one day with a chameleon.
00:03.760: One last thing.
00:03.840: I've never really had a conversation this close to you.
00:03.840: There we go.
00:03.840: But it enables people, I think, to engage and take information more rapidly.
00:03.840: Yeah.
00:03.840: I felt I could aspire to produce there.
00:03.920: Now, this is a little bit unusual because the show has been very much about editors and either editors that use Funnel Cut and a couple that have not, Steve Miller being one.
00:03.920: And I think that, frankly, if you go back to some of the first episodes of this show, I did a
00:03.920: So all of the complexity comes out to the surface.
00:03.920: And I think that as I think what I've seen that impresses me from my perspective, it may not be going at a rate for a professional that's desirable, is the
00:03.920: Explain the concept of the lazy chameleon.
00:03.920: Good luck.
00:03.920: So we produced a brilliant quality output.
00:04.000: I think it's because our knees are touching.
00:04.000: Eventually stuff gets obfuscated in another menu or another option or another preference.
00:04.000: Yeah.
00:04.000: We had a camera.
00:04.080: No, so we took a camera down there with lights and
00:04.080: But I genuinely, like, really love their music because, one, it's written in such a way that you um
00:04.080: Jim Bob and Justin, if you guys are listening and anybody else, maybe Mark was involved.
00:04.160: I do enjoy being in front of the camera.
00:04.160: And I in an ideal world, I I don't know if you have ever seen one man bands, you know, the guy that has the cymbals between his legs, the sort of drum on his back, the mouth organ, whatever.
00:04.160: And for me, Final Cut 7 was always a challenge because I'm an infrequent user of the tool.
00:04.160: Okay.
00:04.160: It's remarkable what you can do just with tools like that now.
00:04.160: But it's interesting to see how that group of people in my organization who are in there
00:04.160: So, thanks for listening to the show.
00:04.240: The company is called QAD.
00:04.240: 1 that was not part of 10.
00:04.240: And again, even as an amateur making things, the frame of reference people have is
00:04.240: I think that's an area where I would expect Apple need to put a bit of effort on evolution of that.
00:04.240: And so, therefore, their solution is to wholly outsource
00:04.240: What do you do?
00:04.240: I do not want to slight those at all.
00:04.320: It appears that if you turn the lights on on a camera on South Beach, stuff happens.
00:04.320: No, it was the one where we tipped the the the the building h
00:04.320: I didn't embrace that because I had put a lot of learning curve into Final Cut at that point in time.
00:04.320: I've also had my iPad as a surface to have more things on.
00:04.320: Next shot, next shot, go.
00:04.400: It's there.
00:04.400: And I think the reason I don't is because our projects, which live on hard drives, will
00:04.400: No, I've got to work around to it.
00:04.480: Also, premium beats, thank you.
00:04.480: Well, I think it so this is interesting.
00:04.480: But I think that you know, you you're so I understand your point that for your jobs you want to keep everything related to the job together in one place.
00:04.480: So very often it's easier to say, hang on, let me just go grab some bits off YouTube, let me get some music, let me put some text here
00:04.560: That's more weird.
00:04.560: Yes, I do.
00:04.560: Well, there's a little bit of that, and you blew me off yesterday, so now it's now the crunch is on.
00:04.560: It of course, calling the bluff always works there.
00:04.560: I agree.
00:04.560: They were okay.
00:04.640: So I was very familiar with the mechanics of video and broadcast television from probably around about the eighties.
00:04.640: Now as a consumer of these services, you don't care what it's done on, right?
00:04.640: You know, maybe not on the mother's side.
00:04.640: And what I've finally done is put a playlist together with all of those pieces, and now I can go and pick it out of the playlist.
00:04.640: Well, I mean, you know well, Chris, we also have in house a team working on video as well.
00:04.640: But even more so, what is happening is it is becoming accessible
00:04.720: So how is it in the last
00:04.720: So the sort of muscle memory of remembering shortcuts and everything to do wasn't there.
00:04.720: I specialize in brochures.
00:04.800: And I ask that you would honor my friend.
00:04.800: And I'm like, No, no, that won't work.
00:04.800: Yeah, it actually feels very weird to just do 16 by 9 now, doesn't it?
00:04.800: So um so then I started using Final Cut 10 and you
00:04.800: I think what we're talking about is the fact that this language
00:04.800: And I they sponsor this show.
00:04.800: Why can't I use it?
00:04.800: And if you have not looked at them, please go look at them.
00:04.800: It's totally different and much more difficult, sure.
00:04.880: I don't know.
00:04.880: I also see people sometimes completely abrogating it.
00:04.880: How did you pull that up?
00:04.880: You're talking about the seven pieces for Pam's present.
00:04.880: And I'd observe that my team that produced those videos had just great creative ingenuity and
00:04.880: If you go to the Digital Cinema Cafe website, where both of these podcasts are hosted,
00:04.960: And I think that very often what we're working on with you is okay,
00:04.960: I do feel if I look at Final Cup, I can
00:04.960: I personally happen to be connected to that and enjoy it, as you say, myself, so I'm happy to do it.
00:05.040: So, I started my career with a real job
00:05.040: I think in that period of time, I'm not sure of the dates when all of these things sort of have impacted
00:05.040: And I think that when I and Final Cut seven had thousands of things also.
00:05.040: So I, you know, it's mainly, for lack of a better term, home videos, travelogues, and then things that I'm just creatively interested in seeing.
00:05.040: I mean, you're you're expecting.
00:05.120: But the bottom line is that, coming back to your question, do you need people that can use the tools of filming?
00:05.200: So from a collaboration standpoint, how is it how do you use tools in terms of being able to communicate ideas with
00:05.200: The chameleon was this light green color, and the dirt that we were standing on was this red
00:05.200: QAD, it's the real thing.
00:05.200: Def definitely take a look at it.
00:05.200: But it's a bit like photography, and photography is a great interest of mine as well.
00:05.280: I do remember that.
00:05.280: North Beach, San Francisco.
00:05.280: I was definitely wrong.
00:05.280: Not sure what we're going to find in that, but yes, it does get upgraded often.
00:05.280: I've seen some terrible, terrible faces shows that are just badly put together, and they've been badly put together by people who do it for a living.
00:05.280: No, I I didn't.
00:05.360: And I think a lot of people wouldn't normally be very upfront and vocal about who their clients are for fear of being poached, but I'm not really worried about that.
00:05.360: Luckily for me, he still hires me professionally, but that's you know another story.
00:05.360: And our knees are touching.
00:05.360: What is your role at QAD, the company?
00:05.360: It was a for me, that made me more comfortable.
00:05.360: I think one of the best
00:05.360: Like a Huey?
00:05.360: Um it's not
00:05.360: I think they call it loop set, maybe loop pack, loop set.
00:05.520: Maybe it automatically copies it into the library.
00:05.600: Hey, I want to welcome you to another episode of Funnelcut Grill or the FCPX Grill if you need to look it up alphabetically on iTunes.
00:05.600: I'm digressing, but delivery of that content is
00:05.600: Uh go into more detail about that.
00:05.600: The other thing that's nice about it is it comes in
00:05.600: Yeah.
00:05.600: You can now turn your volume back up.
00:05.600: So I don't think necessarily that I'm I think that you have to be
00:05.600: I also want to thank you so much for your comments and iTunes.
00:05.680: I want to put things stage things for events that you work with us very often, put things up on the World Wide Web, which I hear is gaining in popularity.
00:05.680: Did you know that?
00:05.680: So if all of your media is up in the cloud, then Final Cut doesn't do it.
00:05.680: I think one of the things that's really cool that I have yet to really exploit, but I don't think most people realize it.
00:05.760: They're based in Santa Barbara, California.
00:05.760: But I can see that it must be a challenge looking at the integrated thinking around that.
00:05.760: Yeah.
00:05.760: Can't you use it?
00:05.760: So if you use that tab, you click on it, it'll open up a little flash recorder, and you can use the microphone on your computer to leave comments.
00:05.840: You could always go download the other episode.
00:05.840: I ended up working in West Africa on telecommunication systems and satellite links, sending data back to the UK.
00:05.840: 0.
00:05.840: Many people involved, and they are just exquisite pieces of video that
00:05.840: John Butera was shooting a standard deaf DV camera.
00:05.920: It's a lot less real.
00:05.920: And is that a word, prevalence?
00:05.920: You also enjoy this.
00:05.920: When you grow up, that's old technology.
00:06.000: Over the weekend I lost a dear friend.
00:06.000: I've certainly my family is distributed a bit round the world, so I have made more
00:06.000: I would always go for the Huey, the big blades, you know, the to breaking the sound barrier, then that's what we need to get.
00:06.000: So I like that.
00:06.080: I believe he said he was the
00:06.080: You actually I mean there's been there have been multiple times when I've said
00:06.080: And you mentioned sort of ridiculous deadlines.
00:06.080: It's changed somewhat over time.
00:06.080: But so for me
00:06.080: Did you know that?
00:06.080: No, no, all of it I think
00:06.160: No, no, you've said that.
00:06.160: They should do it all the time to avoid anything any other damage they're doing.
00:06.160: And that's, I think, a very key thing.
00:06.160: Well, I often use this when working with
00:06.160: I was like, I don't have the time.
00:06.240: Just deliver it on time.
00:06.240: Yeah, at um and you know, not a finished piece, but just testing it, playing with it, seeing what that worked out like.
00:06.240: Do you have to have a deep knowledge of the technologies yourself to do that?
00:06.240: And just trickery.
00:06.320: We're going to mention that a little later on in the show.
00:06.320: I think that we had a show on, and due to basically lack of planning, lack of entertainment, and lack of content.
00:06.320: And it's a more engaging medium and for an event like this, I mean
00:06.320: For me, it was more convenient because I already had that.
00:06.320: I could fumble my way around a final cut, thinking probably this is where I would go.
00:06.320: Can you figure it out without having to go to some sort of a manual?
00:06.320: Do you use those features in the FX browser?
00:06.320: And if you've ever seen a chameleon, they are
00:06.320: And we're going, Go on, put him down, get him to change colour, get the chameleon to change colour.
00:06.320: So Des puts him down, the chameleon moves his eyes round, finds a bush that's the same colour as him, runs to the bush.
00:06.320: And we did a couple of tongue in cheek things and the team had a lot of fun going off and building that and flying drones around and doing stuff.
00:06.320: Yes.
00:06.400: But that's not your job.
00:06.400: So for me, the concepts of projects, events, the time line, dragging things through compared to the
00:06.400: Oh, that's not gonna work.
00:06.400: And it was interesting to see their approach to doing that.
00:06.480: So I want to apologize if this feels like I'm kind of cutting corners.
00:06.480: Yeah, there was definitely a magic that happened.
00:06.480: So when we've had meetings overseas or off site
00:06.480: So one of the many things that you do with for us, Chris, is the faces or happy faces reel that
00:06.480: No.
00:06.480: Or do you think that
00:06.560: No, I didn't know that, but thanks for using us as a guinea pig.
00:06.560: I do find talking to you that you grasp more easily what's happening, I think, because you're looking at assets.
00:06.560: Absolutely.
00:06.560: The challenge I see with that time and time and time again
00:06.560: When you when when uh
00:06.560: Cool.
00:06.640: Well, I think it's not only that weird, I think we're in a
00:06.640: And then in the last, and I don't know if you know this, but the first
00:06.640: I'm a brochure specialist.
00:06.720: So what did you think?
00:06.720: This is a crossover between the
00:06.720: You know, I mean, that's potentially bad for people like me that only do this for a living.
00:06.720: Thanks, Glad.
00:06.720: Later, later.
00:06.800: But of course we all know that chameleons can change colour.
00:06.800: I think if you're a modern marketeer, if you're a chief marketing officer for a company today, you
00:06.800: They sponsored the show.
00:06.800: And Premium Beat, I will personally be looking at Premium Boot now.
00:06.800: Um you you can't do that.
00:06.880: So I thought I'll do a special open
00:06.880: So in my own line of work, we not only deliver marketing message and, for lack of a better term, commercials.
00:06.880: There's a tremendous amount of stuff happening under the covers in rendering video and doing a lot of
00:06.880: No, I didn't know that.
00:06.880: Don't let that illusion lapse.
00:06.880: Exactly.
00:06.880: And it's just, it's really great music.
00:06.960: But it's not actually his job.
00:06.960: If you are using 10.
00:06.960: There's a lot of synergy.
00:06.960: But anyway, I have thoroughly enjoyed working with you over the years, and hopefully this one is not the last of those.
00:06.960: No, not North Beach, South Beach.
00:06.960: But anyway, um, I don't recommend taking a camera crew with a nonprofessional talent out into a city without a script.
00:07.040: That's not going to work.
00:07.040: Oh, well, that's a shame then.
00:07.040: One facet of that is gear.
00:07.120: Yes, I don't think we need to go into that.
00:07.120: And it gives a lot more latitude.
00:07.120: So, like, for example, the look at your iTunes, look at your iPhoto.
00:07.120: But with nonlinear editing tools like Final Cut today,
00:07.200: He does amazing stuff, and he does it with a fluidity and an ease.
00:07.200: And our marketplace is global manufacturing.
00:07.200: What part of and I just want to break this down because I do think that this is
00:07.200: So for you to be able to adopt it and to use these tools, which are not technically your tools, they are not part of your job description,
00:07.200: Okay, so
00:07.200: Okay, what you really want is people that can embrace new technology.
00:07.280: Well, let me I you raised a number of things we moved through.
00:07.280: What are you uh what are you referring to?
00:07.280: And it's not through
00:07.280: Well, thanks for doing this.
00:07.360: When I talk to people, I point out myself as the star of that video.
00:07.360: But maybe to come to your point, and maybe again, that's just a
00:07.360: I don't know if you know that.
00:07.440: He's a great guy.
00:07.440: And I found, for example, that adding helicopter soundtrack always makes any drone video more impressive and more powerful.
00:07.440: QAD, the ultimate software machine.
00:07.440: I thought they were fine.
00:07.520: And the metaphor for Final Cut is, you know,
00:07.520: And for me to convert something that's in my mind's eye
00:07.600: And you know, to flatter you, if I may, Chris, because we work with you a lot and we see the quality of work that you do, I think that
00:07.600: I mean, we were.
00:07.680: Have you ever used the music from Premium Beat?
00:07.760: Thanks, Chris.
00:07.840: And also if you look at IMA, I mean Final Cut has sort of evolved over time
00:07.840: I think when you look at a tool like Final Cart, it's
00:07.840: And I have iMovie on my iPhone and have.
00:07.840: I'm a movie.
00:07.840: And one of my colleagues was very interested in wildlife, and he would.
00:07.920: A great guy and wicked, wicked smart.
00:07.920: You are well
00:08.000: Right, right, right.
00:08.000: What's your line you used?
00:08.000: Well, no, there I mean, th there were people that said, Hey, we like okay, yeah.
00:08.080: Now
00:08.080: And so, with the loop set, it's like audio Lego blocks.
00:08.080: But there's not a lot of crap on it.
00:08.160: I was surprised because uh um you had been quite vehement on uh following that.
00:08.160: Now, that being said,
00:08.160: I went to another customers' conference, not a customer, I bring a partner.
00:08.240: He'll say, Well, give me the mouse, I'll show you how to do it.
00:08.240: And she goes, Well, yeah, you'll have to get to know Gordon.
00:08.240: But from a consumption perspective, what we want is the thing delivered to time.
00:08.240: What was your experience when you realized, hmm, why is he using that?
00:08.240: I actually sought them out.
00:08.240: I think you have to have people that realize the possibilities.
00:08.240: They were great.
00:08.320: And I think you excel because you
00:08.320: So definitely you need to get people that can think, yes, I can address it.
00:08.400: And it's without having to learn it, it has
00:08.400: It seems to be a random afterthought.
00:08.400: Okay, well, um, you know, for p personal news.
00:08.480: Do you remember that night?
00:08.480: So the video we'd see at a show was similar to the video that we'd see on those new widescreen TVs.
00:08.480: Or I observe actually iMovie has chased it.
00:08.480: So I think if you'd sat me years back in front of a sort of proprietary edit suite and said go
00:08.480: I think it's two things I'd say.
00:08.560: And then, of course, probably in the last
00:08.560: Yeah.
00:08.560: So future, where do you see
00:08.560: Those definitely helped the show.
00:08.640: So let's go to Gordon Fleming from QAD.
00:08.640: So I'm Chief Marketing Officer at QAD, so my responsibilities are to
00:08.640: And I think it's been great to see Apple continue to add new capabilities like that into the baseline.
00:08.640: I think they're sort of fusing, and I think it's a
00:08.720: I could see if you were built working on
00:08.720: It's a just a very credible noise.
00:08.800: Oh, South Beach.
00:08.800: That was more of just a
00:08.880: But um
00:08.880: So sometimes it's just putting together
00:08.880: I do, and I think that one of the things, again, for me that
00:08.880: 1 or 10.
00:08.960: I think it would be 2004, 2005.
00:08.960: We used our own cast as it's cheaper than stock video.
00:09.040: Sure, no problem.
00:09.120: He was a client.
00:09.120: Well, in actuality, technically, you do.
00:09.120: So um so I did that
00:09.120: And I could be more efficient.
00:09.120: And I also have an interest in sound recording, so I record sound, I work in logic.
00:09.120: And then, you know, can't.
00:09.200: And I said, Gordon, come be on my podcast.
00:09.200: It's a lot less dirty hands.
00:09.200: I had a couple of weeks.
00:09.200: They, I think they add like 100 songs a month.
00:09.280: How did you get started with this fascination of yours?
00:09.360: He he gravitates toward tech towards technology and
00:09.360: That was my tool.
00:09.360: Did you use your name?
00:09.360: So I always feel that I would if I have more gear, that might address it.
00:09.440: So a number of different ways that I use it.
00:09.520: Let me go back to your initial thing of how do I did I get interested in that.
00:09.520: At the moment, I have the competence to do about five percent of those things.
00:09.600: 1.
00:09.600: That's right.
00:09.680: Oh, absolutely.
00:09.760: It's my real
00:09.760: So that's Gordon.
00:09.840: I had my team, a very diverse group.
00:09.920: And he also.
00:09.920: But generally speaking
00:09.920: So I have one huge playlist with 20,000 tracks in it.
00:09.920: Initially, what I did was just put an image of all of my music back onto the local machine.
00:09.920: 1
00:10.000: And I think that one of the biggest
00:10.000: Any preferential memberships I can get?
00:10.240: I can't remember if you used it earlier.
00:10.320: Is that North Beach, Miami?
00:10.400: No, it was.
00:10.400: And if something were to have gone horribly wrong, I could have.
00:10.480: But in all seriousness, I've said this many times.
00:10.480: And that's when I started working with Adobe Premiere for
00:10.480: I want to talk about that because what you're bringing up is
00:10.480: And I'll settle at ten percent because perfect is the enemy of good.
00:10.480: Just do it.
00:10.560: I think that the difference between
00:10.640: But now when I use
00:10.720: Without being found out.
00:10.720: You should not have to be able to do this.
00:10.800: So they have some
00:10.880: Probably 2004, that's for sure.
00:10.880: But the key uses that I see for video are
00:10.880: No, but you need people that understand, right, okay.
00:10.880: I hope you enjoyed that.
00:10.960: And he's like, Oh, okay, I'd love to.
00:10.960: It doesn't surprise me that you would.
00:10.960: Or did you go by the name of the name?
00:11.040: And that's why I wanted to talk to you about Funnel Cut Pro.
00:11.120: You didn't get a rebate.
00:11.120: And then I think
00:11.120: And then I went I took the footage back to my room
00:11.200: So
00:11.200: And people think, wow, did you get that out of a helicopter?
00:11.200: But I know I've shown you prototypes that we made as well.
00:11.280: So you're right that you've done work where we've asked you to build
00:11.360: We've had some interesting
00:11.440: Let's put it that way.
00:11.520: So um
00:11.520: I think it'll be okay.
00:11.600: Quite honestly, I sort of am.
00:11.600: And for you, it's okay, find the hard disk that we put that on.
00:11.680: A great example, I
00:11.760: One take.
00:11.840: I don't know what that means.
00:11.840: I made you some template files.
00:11.840: You say it all the time that Perfect's the enemy of good.
00:12.000: So I guess I'm a f frustrated
00:12.080: We're doing this in one take.
00:12.080: Like Arcata?
00:12.160: It wasn't a competitor.
00:12.480: I think that
00:12.480: We
00:12.640: So maybe by a bit of background.
00:12.800: Yeah.
00:12.880: No.
00:12.960: I've got I've
00:13.200: I've been on the road for a week.
00:13.200: But.
00:13.280: Yeah, no, that's one take, definitely.
00:13.360: So, Gordon, first of all, thank you.
00:13.360: Yeah, they wanted that.
00:13.440: No, there's no membership.
00:13.600: Um
00:14.160: Yeah.