Episode 50
FCG050 - Ignorance on Fire (feat. Gregory Bradley)
Mid-Life Crisis? Maybe. A web designer needs a video in his website and the project changed his life. Gregory Bradley came to this industry late in life. Post 9/11 he was on the missing to make some changes in his life, and he probably never thought it would bring him here. “its ok to make mistakes just don’t make errors.” A mistake is an unintentional departure but an error is an intentional departure.
Download
Featuring
- Chris Fenwick
- Gregory Bradley - @od9video
Transcription
00:00.080: Final Cut Grill 050.
00:00.160: But as it turned out, it didn't really matter because there was just people coming out of the woodworks that wanted to be on the show.
00:00.160: is the contacts and the people that they have met.
00:00.160: Then you'll be sitting in the same place five years from now.
00:00.160: Yeah, the video the the crab bootleg video that everybody watched and went what the hell?
00:00.160: It out of this episode and use it for when I go and hit people up for sponsorship.
00:00.160: It's like having two beautiful women that you like and you can't decide.
00:00.160: I'm not an Apple fanboy in that way.
00:00.160: I just was running into a lot of problems.
00:00.160: They've just got all kinds of other stuff stored on the drives as well.
00:00.160: That data, especially video, where you're reading and writing for long periods of time, those things heat up to the point where they will literally stop spinning.
00:00.160: There's different aspects of this company.
00:00.160: Figure it out.
00:00.160: We had great internet there.
00:00.160: Now, I had been dealing with another issue with, and I mentioned this on the last episode, and I still have yet to hear anybody
00:00.160: I'll tell you something after I left.
00:00.160: Hey, so Gregory, I'm going to um we're going to wrap this up in a bit here, but I want to ask you the the question I've been asking everybody on the shows lately.
00:00.160: corporate headquarters and you knew exactly what office to get and believe me, I've been there, you're not going to sneak in.
00:00.160: And then be given the option to say, then go to that particular part in the script or go to that particular part in the video.
00:00.160: Uh you go back um, you know, I spoke with Julian Ferris recently and and I found Julian because he had done this tutorial.
00:00.160: That it's that.
00:00.160: Yeah.
00:00.160: He needed to know so much and was just so hungry.
00:00.160: I loved what he said about it's okay to make mistakes, just don't make errors.
00:00.160: And please remember that we have the audio tab on the Digital Cinema Cafe website.
00:00.160: I should probably give you more information to deal with, and such is the case with a lot of troubleshooting.
00:00.240: Anyway, two episodes a week.
00:00.240: Please listen to their music.
00:00.240: And they don't just let anybody upload their music.
00:00.240: Hello, Mr.
00:00.240: They're more than welcome to.
00:00.240: And it's his diary.
00:00.240: Parking, not a problem.
00:00.240: From that point, I decided not to honor my two-week notice.
00:00.240: So, I was giving away, you know, big chunks of my budget to guys who could do it.
00:00.240: I just decided that, you know, this was something that I wanted to do.
00:00.240: And they were talking about the film program and I thought, yeah, it's probably in Green Bay, or it's probably some place so far away.
00:00.240: So you could buy the alcohol?
00:00.240: And so it expedited everything very quickly.
00:00.240: You know, on Digital Cinema Cafe, we did a whole episode with actually my nephew, Batiste Fenwick.
00:00.240: Come in and sit down and do an interview about my involvement with the TV station, the first TV station that I worked at.
00:00.240: And it's really a fascinating story.
00:00.240: So the chief engineer of the station, who was named Joe Morgan, a little side story here, he he used to teach an engineering class, and I may have talked about this in the past, but it was hard core waveform monitor, digging in
00:00.240: cameras where you had three Plumicon pickup tubes and they had to be very carefully tweaked every time you turned them on so that everything was actually in focus.
00:00.240: I had always suspected that this was his motivation, but he chose, and this is a man with basically zero personality, he chose to have his three-hour lecture on Friday night.
00:00.240: And yeah.
00:00.240: I knew that if I did I found out that if I put the class on Friday nights, that I would lose about half of them within a couple of weeks, and then we were at a level that I could actually do some good.
00:00.240: Through the nineties and through the early 2000s.
00:00.240: Did that die off because of the love of the visual?
00:00.240: Not quite, but I I was I was comfortable.
00:00.240: Unintentional departure from what's right.
00:00.240: Got the jitters.
00:00.240: That's funny.
00:00.240: iMovie on steroids.
00:00.240: But yeah, it's like people hear something once or a meme, if you will, catches on and everybody starts saying it and then everybody believes it.
00:00.240: I really do.
00:00.240: I just started listening to you guys, and you started sprinkling Final Cut Pro in there.
00:00.240: But no, I could literally, I could hear the passion.
00:00.240: didn't pay attention to, specifically on the data end.
00:00.240: There's nothing artistic about it.
00:00.240: And he's like, Ah, you you camera people, you don't know crap.
00:00.240: You don't like my spelling.
00:00.240: Kind of I'm sort of moved and embarrassed that you know all of this has come to fruition for you because of this little show here, but um, it's I'm flattered.
00:00.240: put video and put, you know, graphics everywhere.
00:00.240: The whole thing was literally at the box.
00:00.240: He says, If I buy you a ticket, do you think you could come down here for a few days?
00:00.240: All right, so my brother works at a transit company in the state and
00:00.240: So that's how I ended up in Kansas.
00:00.240: About eight, nine months.
00:00.240: They're fine.
00:00.240: If you need to, you know, make a backup of something that you can, you know, put in the trunk or, you know, on location, fine.
00:00.240: All you can do is shut down the computer, unplug that thing, let it cool down, which might take, you know, a half hour or so.
00:00.240: My brother said, you know, he pointed out the guy that was in charge, and he says, that's the guy you defer to.
00:00.240: Yeah, in jail.
00:00.240: So the videos were very short.
00:00.240: And when I told them I was using Final Cut 10, it was, you know, which they had no problem because once the videos, once we outputted the videos, they were, you know.
00:00.240: come back with a uh uh an explanation.
00:00.240: I thought that this was going to be a discussion about Premier's what I call the Premier export mystery.
00:00.240: Because it's like that, that has been my experience with Premiere.
00:00.240: Of this and how many people were actually affected.
00:00.240: that they own when their servers go down.
00:00.240: I just never thought it would affect us working.
00:00.240: I was really thinking, okay, at one o'clock I get to leave and me and my brother, we're going to go hang out.
00:00.240: I don't know if I'm thinking about this wrong, but you know, because the final cut is on the data end.
00:00.240: that will basically do an o uh uh voice recognition of your of your time of your timeline and make that searchable.
00:00.240: where outside vendors can bring in third party support to add functionality.
00:00.240: Apple, we all want customizable Windows and floating lists, and I want to be able to have multiple browsers open and multiple views.
00:00.240: I thought this is what makes opening up Final Cut 10 so much fun because you actually you actually
00:00.240: Take care.
00:00.240: You know, you didn't mean to do it.
00:00.240: Earlier this week, I received a message from Christian Kettner from Denmark, and he was trying to
00:00.240: But to prove it actually works, I'm going to play this sound file because it's kind of fun.
00:00.240: I'm really starting to get in front of it again.
00:00.240: Probably need to find, but when I ask questions like this, I should probably get better information.
00:00.240: Magic bullet looks.
00:00.240: His vignette on that particular project.
00:00.240: You know, I think that might be a good topic for an episode, maybe of the cafe.
00:00.240: especially in Fan Codex um just yeah you know what's really great about Fan Codex is the the organizing stuff um I used to hate editing but now
00:00.320: There's really no reason to point that out, but I really dig numbers and stuff like that, so it's kind of interesting.
00:00.320: Recording, I there were so many people that wanted to be on the show.
00:00.320: And so I just notice number things like this all the time.
00:00.320: But he tweeted something very interesting, and we will talk at great lengths about this.
00:00.320: And I am going to be doing more of those.
00:00.320: So once again, episode fifty Gregory Bradley from I don't remember where he lives Hello, hello
00:00.320: And it has a sketch on the wall, and it's a square.
00:00.320: Well, first of all, my voice might sound as if I'm in my twenties, but I'm actually fifty years old.
00:00.320: did something that sometimes scares a lot of people.
00:00.320: Tweet that you did about a job you were on, and we're going to get to all that.
00:00.320: Absolutely.
00:00.320: So I won't go back too far, but I lived in Milwaukee, Wisconsin, and I worked in county government, I worked in city government, and as a legislative aide.
00:00.320: All of a sudden, it happens.
00:00.320: Which I didn't know how to do.
00:00.320: I did all that.
00:00.320: I enroll the so this old man comes in.
00:00.320: And I won't make this story too long, but this old man comes in and he is ignorance on fire.
00:00.320: I literally absorbed everything.
00:00.320: Let me see what your GPA was.
00:00.320: Say, I don't mean to poo-poo on film school, but you can go.
00:00.320: He is a byproduct of, I believe, the oh, gee, UCLA Film School?
00:00.320: I did not do that.
00:00.320: And now he's my partner.
00:00.320: Yes, we're a broadcast facility, but we are doing television shows, using students and teaching students and giving them hands-on.
00:00.320: One of those eight to twelve that were left.
00:00.320: He told the story about how in his engineering class, like 30 people would sign up, and he just and I always suspected this.
00:00.320: Because he said, I can't actually teach 30 people.
00:00.320: You know, first of all, I I had no idea who he was.
00:00.320: And so, you know, it let me know that he was passionate about this, but it also let me know that nobody's going to give you anything in this business.
00:00.320: And I could say this in web design too.
00:00.320: Find something else to do.
00:00.320: And when I first opened iMovie, I thought, oh my God, I'm going to make a blockbuster.
00:00.320: And I really I quickly sort of hit the wall with iMovie.
00:00.320: Final Cut 7HD offered, I believe it was 90 days of telephone support.
00:00.320: And so I failed forward and I just began to, you know, make my way.
00:00.320: You know, that was, it's, you know, it was the product that really, I would say, put me on the map.
00:00.320: Yeah.
00:00.320: I have a love for Final Cut VII, but it's sort of like the girlfriend you broke up with that you wish you didn't have to break up with, but you know it's
00:00.320: For the best.
00:00.320: Oh, whoa, whoa.
00:00.320: I just saw it and I was so blown away.
00:00.320: And then I'll never forget, it was one.
00:00.320: And he said something that kind of made my heart sink.
00:00.320: You know, he taught himself.
00:00.320: And there was the rumor going around that Apple was basically kicking the pro community to the curb.
00:00.320: And for the record, you don't speak Korean, correct?
00:00.320: And so you revert back to the thing that you feel most comfortable.
00:00.320: They're gonna do this and then of course, you know, there were all the limitations in the very beginning.
00:00.320: And I felt like Apple was basically going to kill Final Cut VII.
00:00.320: I would go to.
00:00.320: You know, you started the grill, and I was even on the fence then.
00:00.320: I don't know a lot and I make a lot of mistakes.
00:00.320: I can't figure out what to do.
00:00.320: I wanted to use Premiere, but at the same time, when I heard that episode, I began to realize that
00:00.320: I remember his audio wasn't that great.
00:00.320: You know, learning all of the little bits and pieces, and then just seeing because whoever wrote this from the ground up, these guys need to be wearing genius hats because they saw the future.
00:00.320: The industry has changed.
00:00.320: Yeah.
00:00.320: And he was doing your kind of typical sort of corporate back of the room thing.
00:00.320: Feverishly with a sharpie right on the spine of this, you know, and I'm like, okay, okay, dude, I get it, I get it.
00:00.320: It ruffles our feathers.
00:00.320: You know, so and I didn't need to keep that bottle of Tylenol next to the to the to the computer anymore.
00:00.320: And such is the case with this show.
00:00.320: So here's the deal.
00:00.320: And he's going to face our video.
00:00.320: And then you can get your data off of it.
00:00.320: Yeah, and then so you know, this was the problem.
00:00.320: So I go to Jeffrey and I first thing I ask is, so what's the process here?
00:00.320: These guys, I mean, these drives contained training videos for all aspects of the company: what to do, conflict resolution, all of these things.
00:00.320: There were just a lot of them and it mixed in with a lot of other company stuff.
00:00.320: Yeah, and I mean then you had one guy in the corner on the phone and he's like the go-to guy He's on the phone literally.
00:00.320: And I was able to do much of what they asked of me.
00:00.320: But that first day, I was literally four hours into working, and these guys were on the phone looking at the computers.
00:00.320: trying to get Adobe Premiere to work and they couldn't.
00:00.320: when when you initially tweeted, Oh, yeah, these guys, you know I thought this w you said, um you said something like, uh, Oh, I'm here in Kansas and uh the premiere editors uh can't
00:00.320: you know, throw him under the bus or anything.
00:00.320: By design, and Adobe looks at that and goes, yeah, thumbs up, that's exactly how that's supposed to work.
00:00.320: Timelines are going to export at about eighty percent of the TRT.
00:00.320: You know, and I was like, but see, your issue or the issue that these guys were having wasn't the premier export mystery or the
00:00.320: And I think we all agree with that, that this can't this is not a this is not something that they can say, yep, this is working exactly the way we want it to.
00:00.320: But new coke, yeah But you know what a way they've bounced back and to you know, they're building loyalty every day.
00:00.320: So it was, you know, it was a situation where there I was, the only one in the room working.
00:00.320: You know, and then the long hold times because they weren't the only one having problems.
00:00.320: Well the first one is I and I think I hear it a lot on the show is being able to customize the UI and you know what I think because of that I'm gonna stop asking this question.
00:00.320: With video.
00:00.320: to see that as well.
00:00.320: We were talking about, and now I'm seeing last episode.
00:00.320: it would appear that Apple has put themselves in a situation where they are building a framework or a platform.
00:00.320: You know, is it absolutely perfect?
00:00.320: Yeah.
00:00.320: That they're like going, yeah, we should do that, but I don't want to rush.
00:00.320: Yeah, go ahead.
00:00.320: is on the fence and is in the documentaries.
00:00.320: just take you taking raw video there and just beginning to work with it and to set up a rough cut and just flush out some ideas.
00:00.320: You can get right to work with your ideas rather than trying to be an IT person.
00:00.320: You have to be inspired, or else this is just a job that you sit down to every day.
00:00.320: but you didn't choose to do it the right way.
00:00.320: Well, I definitely think that it was probably some red material mixed with magic bullet looks to making the vignette in front of yard.
00:00.320: Uh I can't remember the number.
00:00.320: Answer the mystery question about the Mystery Adobe Premiere renders.
00:00.400: And you know, the the reason we do that is that in the first week or so, I was I was
00:00.400: Like a cave, I guess, you know, and like make it look kind of like a laboratory.
00:00.400: Sidetracked.
00:00.400: Right around 2001, right before September 11th, the day before, I gave my two-week notice because I wanted to be a web designer.
00:00.400: running for Congress and I am sitting at my laptop trying to figure out how to do videos with Movie Maker.
00:00.400: I caught a bug.
00:00.400: And I was sitting working on a website, and a commercial came on, and my TV was to the right of me.
00:00.400: You know, how to shade a camera, how to, this is something you've never had to deal with, registering.
00:00.400: But well, my my first day of uh my first day of school, my instructor says
00:00.400: And I run home, I put my video on my internal hard drive.
00:00.400: Yeah, you know, I originally, when I went in, I had, well, first of all, you know, I went from movie making to iMovie, movie maker to iMovie.
00:00.400: It's weird.
00:00.400: Final Cut wasn't bringing in the kind of money they wanted.
00:00.400: And so, hold on, writing that down.
00:00.400: But I still was resistant.
00:00.400: Maybe I ought to give it a try.
00:00.400: And I just I my head was all messed up.
00:00.400: Oh, now you know that the interview that I did with David Fabello was the very even though it was episode five, it was the very first interview I ever did.
00:00.400: Final Cut 7 and boosted the audio just to hear it better.
00:00.400: Pro 10 was now ready if we wanted to do if we wanted to do our dock using the software.
00:00.400: To find out something new, and you know, there's there's the grill, there is a ton of you know information on YouTube, if you, you know, you can just, or if you can just, you can just Google.
00:00.400: I was I used to do, you know, like audio for multi-camera shoots and and I was on this shoot with a guy
00:00.400: Beginning a project, you know, after video has been shot and everything is setting up my folder structures, making sure all this stuff is in place.
00:00.400: And I say, yeah.
00:00.400: Training videos.
00:00.400: Okay, and those things are, number one, they're plastic.
00:00.400: I mean, they're just in this room stacked on a table.
00:00.400: you pass the test, it qualifies you to hold a certain department or be in a certain department or it helps move you forward in the process.
00:00.400: We had three guys literally one guy was having a license issue with Adobe Premiere.
00:00.400: And I figure, why not ask a whole bunch of really smart people that are listening to this show?
00:00.400: PEM it was it was the licensing thing.
00:00.400: That he made a little bit, and I really like Scott, don't get me wrong.
00:00.400: Yeah, I mean here I am sitting at a table with software that you own and I'm looking literally at three guys who the thing
00:00.400: Ingest or bring in your script and somehow have that script work in conjunction
00:00.400: Online about how he was using Siri on his iPhone.
00:00.400: that doesn't that ha that actually falls apart when he doesn't physically hold his phone in front of the speaker.
00:00.400: literally that egotistical and maniacal and self-obsessed.
00:00.400: The reason Apple wasn't going to make a seven to ten converter
00:00.400: And so you know how Apple works.
00:00.400: Well, before I go, I just want to say there's two things I quickly want to say.
00:00.400: And he's sort of he's more of a philosopher than he is an editor.
00:00.400: I tweeted out some stuff that I was so excited.
00:00.400: Well, Gregory, Bradley, thank you so much.
00:00.480: If I set this stuff like this, that should do it.
00:00.480: maybe about fifty five people by the time the program by the time that first year ended, there were about maybe twelve of us left.
00:00.480: And so once I did enter school, there was final cut.
00:00.480: And the guy, this is where angels sang.
00:00.480: I decided I was going to go with Premiere full-time, full-blown.
00:00.480: Not because, you know, you know, for any other reason.
00:00.480: Well, I'm just telling you that interview, that interview changed everything.
00:00.480: And again, I'm ignorance on fire here.
00:00.480: because I didn't label the spine of the cassette box the proper way.
00:00.480: Have our things exactly the way they are, it really ruffles our feathers.
00:00.480: Was that Final Cut is solving problems that we don't know we have yet?
00:00.480: I think the thing that I tell people is, you know, because I have to deal with freelancers that come into our office, and they're like, really?
00:00.480: And there's a bunch of other editors.
00:00.480: And hence he left.
00:00.480: And he says I think he can help along with the other editors that you have.
00:00.480: If you max out the storage, there's no wiggle room for the drive to sort of work.
00:00.480: So to speak.
00:00.480: And when he saw if he could get through, he would solve his issue.
00:00.480: So, I gotta imagine that there's something wrong, and I'm just trying to help my friend solve his problem.
00:00.480: You know, every company has major problems.
00:00.480: I don't have Final Cut 7.
00:00.480: It makes perfect sense that Apple would that somewhere is a whiteboard with a flowchart on how to make that work already at corporate.
00:00.480: Just some of the ones.
00:00.480: He was actually he had made a solid with a mask.
00:00.480: Don't stop in the recording.
00:00.560: Gregory is somebody or Greg, actually I never asked him Mr.
00:00.560: For a few years and, you know, put my kids through college.
00:00.560: And uh but the whatever.
00:00.560: Literally, look, the commercial was going off, but I heard him say Milwaukee, Wisconsin.
00:00.560: And like I say, I had an instructor, a wonderful instructor, who was he kept us in the field working more than the books.
00:00.560: You've got to earn it.
00:00.560: So so you get through school in a a post nine eleven uh funk and um w what did you start doing?
00:00.560: The clientele can really wear on you.
00:00.560: Either a mess or something fantastic.
00:00.560: Working with video is that you have to fail forward and you have to learn from your mistakes.
00:00.560: You know, you can, he says, he says, it's okay to make mistakes, just don't make errors.
00:00.560: And so I always dabbled in all of them.
00:00.560: Final, I began to realize that Apple was making course corrections and just I hadn't really paid a lot of attention, and a lot of people had just missed the boat.
00:00.560: We're going to go with 10.
00:00.560: And to see that these guys paid attention to things that a lot of the other software producers out there
00:00.560: And we are editors, especially people that have done this for many, many years, we are I've used this term before, we are people of process.
00:00.560: Is solving problems that we don't even know we have yet.
00:00.560: And I said, okay, well, how many days are we talking?
00:00.560: You mean to tell me all of this video is shot and they're all on these drives.
00:00.560: They missed their deadline.
00:00.560: released an excellent blog post on Pro Video Coalition the other day, going through it and trying to, as he said, get to the bottom of
00:00.560: These guys, you know, they're pulling their hair out because, you know, they just simply can't get it to work.
00:00.560: The holding phone in front of speaker part of the equation and just make this all work internally.
00:00.560: You guys are great.
00:00.560: I think that might be a good topic at some point.
00:00.640: And so I came in, took over the project, and but I ran into a little problem.
00:00.640: And it was I it's it's like a two hour long YouTube video, and it it d definitely takes some time to slog through it.
00:00.640: And then his four-hour lab on Saturday morning.
00:00.640: So in your school, what did they teach you?
00:00.640: And he taught, he showed me over the phone how to convert it.
00:00.640: I proceeded to just, you know, just swallow everything that was there and caught on very quickly.
00:00.640: Or, you know, Funnel Classic, any of the previous iterations.
00:00.640: Yeah.
00:00.640: And I'll never forget, I was sitting at my desk and I was thinking, okay, there are production houses and places all around the world that have based their business on Final Cut.
00:00.640: Digital Cinema Cafe happened.
00:00.640: We were ready, and I already owned Adobe Premiere, so he owned it, so it was a no-brainer.
00:00.640: And David Fabello.
00:00.640: And I handed him the tapes, and he looked at him, and I thought he was gonna have an aneurysm.
00:00.640: So but yeah, w when things are not the way we expect them to be, we you know, we come unglued and um and
00:00.640: setting my projects up.
00:00.640: And he was responsible for getting this stuff done.
00:00.640: It's uh they're all these orange Lacy hard drives.
00:00.640: They will just stop.
00:00.640: But last week, these were some major issues.
00:00.640: The Premiere X or the login thing.
00:00.640: And I want to say this.
00:00.640: Somebody saying in the months immediately after Final Cut 10 release that
00:00.640: was that it wouldn't work 100% of the time, and people expect Apple software to work 110% of the time.
00:00.720: Hence, September 11th hits, and I'm at work at the county and working as an aide.
00:00.720: So the debacle begins.
00:00.720: The sort of common theme that you hear from people that do go to film school is that the thing that they they walk away with that is the most important
00:00.720: And a few that have saved my my bacon.
00:00.720: And I had always suspected it, but in this interview, he admits on camera that the reason he did that was to weed people out.
00:00.720: I knew I was being set up here, so I decided to keep my hand down.
00:00.720: You know, look, you know, they always say the older you get, the less change you want.
00:00.720: It was probably the first by the first episode you put out the first Grill episode, I had made the decision to go to Adobe Premiere.
00:00.720: And you know, it hasn't been a smooth ride.
00:00.720: Oh, just wait until I hear my story.
00:00.720: And because on the flip side, once you get to work, you don't have to worry about a lot of things.
00:00.720: So the guy gets on the phone on the on and he's got sort of a real Southern accent and he says, I said, well, is this a problem, me coming in?
00:00.720: I'll never forget this.
00:00.720: So we had, I basically had three, four days here, and but the problem occurred on the first day.
00:00.720: And I was like, that I mean, I'm going to assume that there is a procedural error in the way he was working.
00:00.720: And then pasting it into a marker in the timeline.
00:00.720: And then people get frustrated, like, oh, it doesn't work well.
00:00.720: huge hit on render times unless you have a really beefy system.
00:00.800: concerning our friends at six oh one Townsend.
00:00.800: Must go back to draw cave cave drawing board.
00:00.800: I made the jump, started doing web design, got a couple of big clients.
00:00.800: Web designers, one thing they have a problem with is saying no.
00:00.800: And then from that point we shaved off maybe another four.
00:00.800: I didn't have to hustle, so to speak.
00:00.800: And literally I open it up and it was like someone was speaking Korean to me.
00:00.800: So I'm on the call the next day, we're talking, and he says, Well, you know, Gregory has agreed to come to you.
00:00.800: So they do a lot of different stuff.
00:00.800: Of course, they didn't have Final Cut 10 on the computers.
00:00.800: Yeah, how unfortunate that that the outage happened literally in the period of time that you were there.
00:00.800: It's not like, oh, yeah, MP3 player.
00:00.880: Just a wonderful teacher.
00:00.880: No, how many started in it, did you say?
00:00.880: Listen, I knew that you were not a Final Cut fanboy.
00:00.880: Nineteen one terabyte hard drives.
00:00.880: You'd be first to market.
00:00.960: Finwick.
00:00.960: And so I had been buying the books and I had tried to take some classes, but I realized that I wasn't going to make any headway if I didn't put some time into it.
00:00.960: My instructor always said, look, if you want to be an editor, you know, learn the software, learn Adobe Premiere, learn Avid, because you don't want to leave a job on the table.
00:00.960: So so you should never fill it beyond ninety percent.
00:00.960: It wasn't an issue that I was working in Final Cut 10, which I was glad.
00:00.960: But style is how you live it.
00:00.960: In corporations, I think technically and legally it is, but is growth important for the small business owner?
00:01.040: I got to the point where he would bring me in on some of his outside projects and I felt
00:01.040: I got a link from a friend of mine.
00:01.040: And frankly, a lot of people.
00:01.040: It's you know, it's it's very or actually technically I'm a little bit ahead.
00:01.040: And I'm going to tell you something, and I am not kidding you.
00:01.040: I mean, you have company stuff that just didn't belong on hard drives like that.
00:01.040: But hardly ever more.
00:01.040: And but then Philip Hodgetts at Intelligent Assistant, he makes a 7 to X plug in and everybody loves it and it works most of the time.
00:01.120: Triangle.
00:01.120: Because I needed to put more time in video, and literally, this turned into an obsession.
00:01.120: So I can remember delivering these tapes, and these were these would be Beta SP tapes in the mid or early nineties, to the editor.
00:01.200: We were kicking around the same square wheel.
00:01.200: At NAB 2000, I believe, 11.
00:01.200: I love that session because I the thing you shot at NAB?
00:01.200: I just listened to your latest podcast, and you were speaking about the guy who had the huge rental times.
00:01.280: A part of a junior college here in California.
00:01.280: They kept downloading, and so you know, I'd be out running and walking.
00:01.280: You know, I remember just going back to Final Cut 7 Days, you know, one of the things that I learned is to be just absolutely obsessive about folder structures.
00:01.280: they barely have any ventilation at all.
00:01.280: Those are the two things that stick with me.
00:01.360: Upload them, and I accidentally clicked on the make this episode live, and all of a sudden I realized, oh, gee, I just uploaded, I just made two episodes live, so then I didn't have something for the next week.
00:01.360: A web designer had come in previously before me and they had paid him, and then he went into the witness protection program and he quit.
00:01.360: And so this was just the next phase of my life.
00:01.360: Um, so so did you jump into Final Hit Ten, like, immediately?
00:01.360: I shouldn't say it like that, but I'll just be blunt.
00:01.440: But I have had the idea for a little short film for a long time about a caveman and put him in like a
00:01.440: And you know, my kids were all grown up, and
00:01.440: I'm a firm believer that if you start something, you finish it.
00:01.440: do a a documentary on a local radio station here in Madison.
00:01.440: Yeah, so employees can come in, they can watch a video, and then based on that video, they set up a test.
00:01.440: He said The Ignorance on Fire, the name of this episode, talking about how when he got started, he was just
00:01.520: How are you, sir?
00:01.520: I'm not a big fan of higher education, but for Batiste it has gone very well.
00:01.520: And so, whenever this guy I hear him talk about video and all of that, I tend to listen to him.
00:01.520: They had video about 10 months ago, they had shot a slew of
00:01.520: And so the videos.
00:01.520: Say there are something that's said in a video that's actually in the script.
00:01.600: Oh, I know.
00:01.600: If you're like on a shoot, you got to dump a bunch of data to it, you got to throw it in your backpack and fly home with it, fine.
00:01.600: Most of the videos were three to four minutes long.
00:01.600: We'll see you next time on the grill.
00:01.680: It really, you know, and I Alex Lindsay is, for me, is a rock in the business.
00:01.680: He says, son, if my mama could add it, I'd bring her in.
00:01.680: And you know, again, I you know, I don't know everything either, but I figure, hey, this is the team, you know, and
00:01.680: There's transportation, there's trucking.
00:01.680: This is May May 17th?
00:01.680: I made mine.
00:01.680: What he had chosen to do for his vignette, because he had a very wide aspect ratio that he was dealing with, it was uh although it was only 1920 by
00:01.760: Once again, I've mentioned it before.
00:01.760: Oh, the plight of man.
00:01.760: Yeah.
00:01.760: But the podcast kept that you were putting out kept downloading into my into my phone because you had subscribed to it and I couldn't figure out how to stop making podcasts.
00:01.760: He says, Are you all right?
00:01.760: Nobody's going to win any awards here.
00:01.760: Let's say 500 was his canvas size.
00:01.840: It's it's his diary of inventing the wheel.
00:01.840: So here we go.
00:01.840: The problem was, you know, I was getting these little jobs on the side, and I just couldn't pull away from Final Cut 7 because there's that convenience thing.
00:01.840: We got to do everything in Premiere.
00:01.840: syncing that to his Mac via iCloud, copying it out of the new document on his Mac.
00:01.920: Now, for a very brief moment in time, and that'll be just a couple of days now, Final Cut Grill is at episode 50, and Digital Cinema Cafe is also at episode 50.
00:01.920: I think I said something, and I don't have my phone near me, but I think I said something like, in Kansas, working with editors, they're working with Adobe Premiere.
00:02.000: It's on my computer.
00:02.000: And I remember running and just thinking, what in the hell am I going to do?
00:02.000: No one's touched them.
00:02.000: Yeah, I got something that's really good.
00:02.000: Okay, Greg, thanks a lot.
00:02.080: Very rough ride.
00:02.080: They want to see your portfolio or they want to see what you can do or what you've done.
00:02.080: There's so many things that you need to understand.
00:02.080: And so I realized I had to grow up and be an adult and get my life together and use folder structures.
00:02.080: I said, okay, well, maybe if you can't get it to work, maybe you want to just go ahead and purchase Final Cut Pro.
00:02.160: I'm doing well.
00:02.160: And the realization that I came to at NAB this year, 2014, was that is it really 2014?
00:02.160: It's in Kansas and I won't say the company's name because
00:02.240: Oh, okay.
00:02.240: Into their documentary film department, I believe.
00:02.240: But when you do earn it, there are rewards at the end that can last a lifetime.
00:02.240: Yeah.
00:02.240: And that was where I decided that I was going to go.
00:02.240: You don't like I get it.
00:02.240: Well, I don't know about stop spinning, but they completely seize up, and you won't be able to write to it, you won't be able to read to it, you won't be able to even eject it properly.
00:02.240: I don't know.
00:02.320: And then he began to laugh.
00:02.320: You know, I was, you know, most people, I don't know, a lot of people hate to do that.
00:02.400: Quite often we go on little tangents.
00:02.400: But don't try to work off of those drives.
00:02.400: I mean, if you want to talk about a problem, just look at the rollout of Final Cut 10.
00:02.480: I got hooked on video.
00:02.480: I had probably one of the best instructors anyone could ever have.
00:02.480: And especially, I mean, let's face it, if you're going to go to LA, you're going to meet some real people.
00:02.480: Yeah, he so he introduces me, says what I've agreed to do, much of it we had not talked about.
00:02.480: Yes, that's what you said.
00:02.480: Um but um because I can't imagine that that is
00:02.560: So I always took that to heart.
00:02.560: He says, I got a problem and I need your help.
00:02.560: I went down to help my brother.
00:02.560: That's a good idea.
00:02.640: Making movies and also doing other things, having other hobbies.
00:02.640: Oh, scrap, yeah.
00:02.640: Corporate headquarters.
00:02.640: You've been grilled.
00:02.720: So, so I had three other guys there.
00:02.720: And it was all none of it was red footage.
00:02.800: And I literally was just, you know, sitting in my home office biting my fingernails.
00:02.800: I think I was listening to a podcast.
00:02.800: They have their hands on a lot of different things.
00:02.800: No, I guess not.
00:02.880: But he sits in the front of the class and he says, How many of you can see yourself?
00:02.880: I mean, I talk to a lot of people, you know, and that's the thing.
00:02.880: She was she was bad for me.
00:02.880: I don't.
00:02.880: Videos were done very well.
00:02.880: I was dealing with another guy and and he was missing he didn't miss his deadline, but it was very awkward that it took him two hours to export a two minute video out of Premiere that he had just added a a vignette to.
00:02.880: And I think we've all been in that position with one piece of software or another.
00:02.960: I think they may have posted the second one.
00:02.960: Greg, you and I crossed paths on Twitter this last week because you had a very interesting.
00:02.960: Because let's face it, no, no.
00:02.960: I said, I'm fine.
00:02.960: I'm just saying if someone does it right and they really think it out, man, it can make your life so much easier, especially if editing is a big part of your life.
00:02.960: So it's not Applebee's or Fuller Brush Company.
00:03.040: Crap.
00:03.040: I see where this story's going.
00:03.040: Oh, absolutely.
00:03.040: To make a long story short, I walk into a room.
00:03.040: Yeah, especially for documentary anything.
00:03.040: Anyway, we have big news coming up on Digital Cinema Cafe this week.
00:03.120: The county shuts down and they send us all home.
00:03.120: Here we go.
00:03.120: And I'm learning daily about this software and just
00:03.120: They're missing their deadline, and I'm already done.
00:03.120: Yeah, so the deal with those orangeless C drives is that
00:03.120: And here's the thing.
00:03.120: They wait for others to do it and then they come in and do it better.
00:03.200: Yeah, exactly, exactly.
00:03.200: It is changing.
00:03.200: And I remember when we first started, they really poo-pooed all over Final Cut 10.
00:03.200: And when I run into people who are passionate about what they do, I'm inspired.
00:03.280: I went into network marketing and was able to do very well there.
00:03.280: And, you know, if you're going to learn in this business, you know, you got to get out there and do it.
00:03.280: Yeah.
00:03.280: It's like, well, I got a timeline here.
00:03.280: I had drinking coffee and maybe a few too many tweets that day.
00:03.360: Yeah.
00:03.360: About a year ago, I had participated in, or I had been asked to
00:03.360: Um so um I eventually just began to let clients go.
00:03.360: He said, But an error is an intentional departure.
00:03.360: It literally was choking, and I didn't understand.
00:03.360: Yay, you got it.
00:03.360: I can't remember if this episode has aired yet, but I had a conversation recently.
00:03.360: Let's do this right.
00:03.360: That is the episode that I think everybody should listen to.
00:03.360: Thanks for taking the time to do this.
00:03.440: I was recording multiple episodes a week.
00:03.440: I'm not that good of a teacher.
00:03.440: We had close to we had over fifty originally.
00:03.440: Yeah, it really did.
00:03.440: And it was all that stuff out there.
00:03.440: You keep talking, I'm typing.
00:03.440: They don't necessarily invent the new things.
00:03.520: My guess is that didn't go too well.
00:03.520: And he says, and I'll never forget this.
00:03.520: Greg, Greg, would you mind if I take this little sound bite and click
00:03.520: Let me show you how to do this.
00:03.520: So, anyway, you say this was a transportation company?
00:03.520: Thanks so much for participating in the little show here.
00:03.520: He inverted the mask and then he feathered the mask.
00:03.600: It is a curated list of music, and curated is Museum Speak for It's the Good Stuff.
00:03.600: I just watched the video and I am blown away.
00:03.600: By the third episode, I was like, you know.
00:03.600: You're an angry man.
00:03.600: And again, I just like people who are passionate about a product, who are passionate about what they do.
00:03.680: And so I immediately went out and bought it.
00:03.680: Yep.
00:03.680: We should probably do.
00:03.760: And I of course I just wanted to see what bits of my interview they used.
00:03.760: He said something like, um, yeah, it's uh
00:03.760: And one of the things I am about editing, I don't know a lot.
00:03.760: You just didn't know.
00:03.760: And I think that's powerful words to live by.
00:03.840: And then episode 005 happened.
00:03.840: I have listened to 005 maybe 10 times.
00:03.840: I can say, you know, you don't have to cut in this, but you also don't have to be here.
00:03.840: And I think that Scott's post, although very well documented, I think
00:03.840: You know, to be honest, I I had actually heard of the issues.
00:03.920: So that's why I bring that up.
00:03.920: And so I decided to go to film school.
00:03.920: And he was my rock.
00:03.920: I'm so in love with Final Cut 7.
00:03.920: I've heard of that one.
00:03.920: And frankly, I I prefer like, you know, seventy five or eighty percent, but yeah, go ahead.
00:03.920: They also train drivers to drive CTA or buses.
00:04.000: Funnel Cut Grill is actually not accelerating past, but there's just more of them out there.
00:04.000: Anyway, okay, so you said kicking around the square wheel that I just I'm sorry, I totally waste
00:04.000: Well, you can imagine what the three to four minute pieces, you know, they were
00:04.000: I was re-listening to an episode of a podcast that I had actually recorded and edited and put online.
00:04.080: Yeah, we all have that same disease.
00:04.080: And, you know, I had already did everything that young people were trying to do: go to college, grow up, have a family, buy a house.
00:04.080: Here's a guy that worked with you know, he started in the music biz in hip hop, and he worked and directed probably every major hip hop artist
00:04.080: Oh.
00:04.080: I just thought I'll just use the Finder.
00:04.080: So if you put a bunch of data on one of those LaC drives and try to work
00:04.080: I said, well, listen, and you know, you guys, why don't you?
00:04.080: But it gives you 90% of what you need most of the time.
00:04.080: And, you know, I when I watch that session and I watch
00:04.080: So that's it.
00:04.160: But when you're done, there is no one in this business that's going to say, Let me see your diploma or let me
00:04.160: So I think probably three-quarters of the class raised their hand, and he just laughed and he says, You might want to.
00:04.160: My days in network marketing sort of left me a cushion, and I was literally doing the thing that I love.
00:04.160: This is where I learned about ProRes.
00:04.160: This goes back to the whole margarine story.
00:04.160: Not in North or South.
00:04.160: And I'm
00:04.160: But so you tweeted something about you said, Oh my goodness, I'm at an event in wherever
00:04.160: Okay.
00:04.240: I just decided to make my jump right there.
00:04.240: And I did it for a few years, and I got it.
00:04.240: Oh, but I had volume turned up.
00:04.240: We got to get color.
00:04.240: Now, I did not I want to go on record, Gregory, and y you can attest to this.
00:04.320: Well, and here's the deal.
00:04.320: Yeah, so I still have a
00:04.320: Oh yeah.
00:04.320: He'd hand his phone to the next guy.
00:04.320: That has been discussed.
00:04.320: And it's like, you know, I remember and I had this conversation because on the last episode
00:04.400: Bradley.
00:04.400: And so, you know, after that, and I'm the kind of person, if you show me just one thing, it's like laying out a yellow brick road.
00:04.400: Back to women with you, girl.
00:04.400: And it's mostly because they're just things that I don't know.
00:04.400: And so they've had this video sitting on all of these hard drives in a dark room in the back of this corporate office for months.
00:04.400: And, you know, they even had state secrets on them.
00:04.400: Some real serious problems.
00:04.480: And he says, tried square.
00:04.480: Okay, so we yes, we have we were kicking around the same square wheel.
00:04.480: Oh, yeah.
00:04.480: But I've also made a lot of friends and a lot of contacts, and there are people that I can still count on.
00:04.480: And he just wanted to come back to Milwaukee and give back.
00:04.480: I saw the demo.
00:04.480: And he and I and for like the next three minutes, I have to sit here and watch this guy.
00:04.480: Yay, Final Cup.
00:04.560: They they're very picky and choosy, so it makes our job much easier and go much quicker when we're searching for music.
00:04.560: Yeah.
00:04.560: Yeah, I remember that episode.
00:04.560: But I was fortunate that I didn't have to.
00:04.560: And at what point was this?
00:04.560: It is like we are standing on quicksand and it is changing under our feet every time we shift our weight.
00:04.560: And you know, one of the big problems that I discovered with these drives is that
00:04.560: May 17th, right.
00:04.560: Um it it wasn't five hundred, but something very narrow like that.
00:04.640: No kidding, yeah.
00:04.640: Yeah.
00:04.640: And so I thought, okay, I've got to do something.
00:04.640: I mean, I loved that episode because it made me realize that Final Cut
00:04.640: Yeah.
00:04.640: Again, the thing that inspired me was that 005 episode.
00:04.720: Hey, welcome to another episode of Final Cut Grill.
00:04.720: I think it was one of the Twip podcasts and a guy named Alex Lindsay.
00:04.720: But I thought Adobe Premiere would be the one that I would
00:04.720: Really?
00:04.720: Well, you know, it th th what has happened is the whether we want to admit it or not
00:04.720: Can I go now?
00:04.720: He said, if you can give me three days, I just need your help, maybe a couple of hours a day.
00:04.720: The problem was an issue came up between the person working on the project
00:04.720: No, I think what happens more often than not, except for maybe the iPhone, is that they're
00:04.720: Yeah.
00:04.720: Yeah, yeah.
00:04.720: As it turns out, Jim Barnett, my friend, was not actually using red footage, and he was not actually using
00:04.800: I can hear passion.
00:04.800: Wow, and yeah, and
00:04.800: And I went through a slew of videos
00:04.800: How long is it going to take to export?
00:04.800: And I think everybody else is like, well, if we're first to market, we'll grab market shares.
00:04.880: And he has sort of a chalkboard, or maybe it's, you know, cave paintings
00:04.880: They're a nightmare.
00:04.880: Hey Chris, this is Christian Kettner from Denmark.
00:04.880: Alright, so that's it for this episode of Funnel Cut Grill.
00:04.960: This was this was a complete waste of time.
00:04.960: My partner and I, here in Madison, Wisconsin, had decided to
00:04.960: So I get a call from my brother.
00:04.960: I would have worked in Premiere, but they allowed me to work in 10.
00:05.040: I'm not really sure.
00:05.040: But I started listening, and so here I was.
00:05.040: But the one thing I do know is when people are passionate about something because they love it.
00:05.120: Look it up.
00:05.120: And so it says like, you know, day one, wheel project.
00:05.120: You know, just uh just yesterday, I um
00:05.120: I do a lot of running, so I'm out running, and so yeah, I'll listen to this guy.
00:05.120: But an error is that you actually do know the right way.
00:05.120: Now to prove it works, um
00:05.200: But there was a really interesting story.
00:05.200: And so I, you know, I thought, okay, well, I'll just wait till it comes out.
00:05.200: Exactly.
00:05.200: Just so you know, I'm on a Wikipedia page called List of Kansas Companies and I'm trying to
00:05.200: Yeah, man.
00:05.280: And then there's a little musical passage.
00:05.280: There's all these little bitty things that add up to
00:05.360: You know, I originally started out.
00:05.360: And so, I just one day I was in Best Buy.
00:05.360: And this is the kind of stuff that needs a lot of one-on-one.
00:05.360: You know that's um that that was uh
00:05.360: And so when you open up Final Cut 10 and our things are not as they should be,
00:05.360: Yeah.
00:05.360: And it's a real subtlety difference between those two words.
00:05.360: And I'm going to get some more detail from my friend Jim Barnett on that.
00:05.440: Yeah.
00:05.440: Those are horrible drives.
00:05.440: And there were a lot, a lot of these trainings on there.
00:05.440: It's definitely something that you got to bring some passion to it, for sure.
00:05.440: Bye.
00:05.520: So, um, anyway, okay, why am I telling you that?
00:05.520: So this old man comes into the
00:05.520: And here I am still sitting in the same chair.
00:05.520: Now you're in a post Final Cut era or in the Final Cut era.
00:05.520: He was holding it up to his speaker, doing voice recognition into a text document.
00:05.600: So I said, Of course I can do it.
00:05.600: I in our we had an editing class, and really it was a program, so many of us were all in the same classes.
00:05.600: It the picture should move.
00:05.600: So that's when the big giant outage happened.
00:05.680: I really want to hear that breakdown in a few minutes.
00:05.680: No, but something happened.
00:05.680: And so and I do want to just say, because you you said in the beginning, I think Adobe Premiere is a wonderful product.
00:05.680: I knew that you had made a decision based on just looking at all the facts.
00:05.680: I thought all the video turns out they've
00:05.680: Number two, they're wrapped in rubber.
00:05.680: It's a portable hard drive that you can put in your pocket and walk away with.
00:05.680: That should take two hours to export that two-minute video.
00:05.680: I appreciate it.
00:05.680: So, anyway, I think that's a good lesson for me to learn that if I'm going to go to the public and ask you questions.
00:05.760: And at one point, and I don't know when it was, I could probably check the upload logs and tell you, but there was a point where I had a couple of episodes and I went to go
00:05.760: I have a woman who is
00:05.760: No way.
00:05.760: You know, the iPhone had taken off.
00:05.760: I actually thought these guys were more experienced than they were.
00:05.760: So he's using all Apple technology.
00:05.840: And then we go to the books and figure it out.
00:05.840: But for me, one of the most exciting parts about
00:05.840: And so
00:05.840: And again, I'm not going to poo-poo all over Adobe Premiere.
00:05.840: And so there I was sitting in a room.
00:05.840: Keep up the really really good show.
00:05.920: And so, you know, I it was like I was you know, I was the oldest in the group from the start to finish.
00:05.920: And that's what I did.
00:05.920: And it had a long history of
00:05.920: He says, I'm just playing, but I'm serious.
00:05.920: I think I paid $1,200 for my copy.
00:05.920: And then, you know, while I was in school, of course, you know, my first class was, you know, your editing 101.
00:05.920: And you could talk to the programmers.
00:05.920: They just wait for others.
00:05.920: Yeah, I'm a big fan of just the craft itself.
00:05.920: And that's how he was making his
00:06.000: Uh UCLA or USC.
00:06.000: Yeah, and he, you know,
00:06.000: Or did you look over you know, watch everybody else over the fence?
00:06.000: What was that?
00:06.000: And we were kind of still on the fence about what we should use.
00:06.000: This is it.
00:06.000: I discussed it on the last show.
00:06.080: And then there is Premium Beat.
00:06.080: My first big client was Congresswoman Gwen Moore.
00:06.080: And so I'm grateful that this instructor kept us in the field working and kept us busy.
00:06.080: This is before I learned anything.
00:06.080: But fortunately,
00:06.080: Everything's going to Premiere.
00:06.080: I think he made a little bit light of the situation.
00:06.160: Yeah.
00:06.160: Yeah.
00:06.160: Sorry.
00:06.160: Okay.
00:06.160: Okay?
00:06.240: He's a guy I found on Twitter.
00:06.240: And, you know, I tried to be his.
00:06.240: So, I didn't want to be left behind.
00:06.240: Yeah.
00:06.240: And we that's what we call it when you put a camera in the back of the room just to document what happened at an event.
00:06.240: So okay, so I want to move on to the reason that we had this conversation.
00:06.240: There are three other guys, and there are
00:06.240: Thanks.
00:06.320: He said, a mistake is an
00:06.320: Like if you started this business in the last 15 years, it's highly likely that you were using Final Cut 7.
00:06.320: Were you in the room?
00:06.320: This was maybe, I can, matter of fact, I'll tell you, it was.
00:06.400: It's like
00:06.400: So, you know, again, I think the product is a great product.
00:06.400: Kind of.
00:06.480: Okay.
00:06.480: And then
00:06.480: I'm not really sure.
00:06.480: And when it happens, you were my heart goes out to those guys.
00:06.480: And we know that Avid does have a thing called a script maker module, whatever.
00:06.480: The other thing that inspired me was the Dave Dugdale session you did.
00:06.480: And I love that session.
00:06.480: As it turns out, and it this is making me realize I
00:06.560: But I will say that this is potentially the, hopefully, the last of the disclaimer episodes.
00:06.560: And just maybe two years later, I decided to go to film school.
00:06.560: And I would watch other pieces of work and go, How do they do that?
00:06.560: Do you have a problem with that if I use that?
00:06.560: Another guy was he had login issues.
00:06.560: And I thought when I responded to your tweet, going, dude, I want to have that conversation.
00:06.560: That's about that's kind of my guess.
00:06.560: So he's like, really?
00:06.560: And I think there's a lot of reasons why they don't do it because Siri can be kind of stupid sometimes and she gets stuff wrong.
00:06.640: A couple things.
00:06.640: I decided I was just going to go over to Adobe Premiere.
00:06.640: I even pulled that into.
00:06.640: Final Cut 10
00:06.640: Right, no, yeah, you should a hard drive should never be more than 10% empty.
00:06.640: And the videos, they weren't going to go on the web.
00:06.640: And it's unfortunate.
00:06.720: I don't know if you heard the last episode, but
00:06.720: And I just, so by the fourth episode, I thought, okay, this guy's kind of messing me up here because
00:06.720: And now I'm that guy.
00:06.720: Yeah.
00:06.720: Now, this is the point where I want to return to the disclaimer from the beginning of this interview.
00:06.720: They're handling data in amazing ways.
00:06.720: Really appreciate it.
00:06.720: You know, I got to say, he was the one liner king.
00:06.720: The concept of growth.
00:06.800: As you know, we've been doing two episodes a week of the grill here.
00:06.800: And I absorbed everything.
00:06.800: So just don't make the same mistakes over.
00:06.800: I'm hearing all these rumors.
00:06.800: Who did that?
00:06.800: So he says, can you be on a conference call tomorrow?
00:06.800: But the greatest debacle besides Coke.
00:06.880: And after that,
00:06.880: You know?
00:06.880: But the one thing I learned in
00:06.880: So, you know, his name was Jeffrey.
00:06.880: Yeah, this was a transportation company, and they also, you know, some of the, they have.
00:06.880: At that point,
00:06.880: I don't think it's so much that.
00:06.960: And I just really put a bad taste in my mouth in the sense that I was already worried that.
00:06.960: Now I remem and it dawned on me because I was because I'm
00:06.960: But yeah, I would agree.
00:07.040: But anyway, please go to Premium Beat.
00:07.040: For people who do web design, they would probably understand this.
00:07.040: Oh, that's funny.
00:07.040: He, you know, he.
00:07.040: No, no, no.
00:07.120: And so
00:07.120: And that problem was they were requesting video.
00:07.120: Raise your hand.
00:07.120: And I don't know if I'm thinking about this wrong.
00:07.200: I just, it was bad.
00:07.200: I'm so sorry.
00:07.200: And of course, change is inevitable, but growth is optional.
00:07.280: And right before I could
00:07.280: And what are we going to do?
00:07.360: And I just was listening to the TV, and it said the Art Institute of Wisconsin.
00:07.360: And it was the best decision of my life.
00:07.360: I can't remember the number episode number, but
00:07.360: No, no, no.
00:07.360: There's the old saying that change is inevitable, but growth is optional.
00:07.360: And, you know, then all of a sudden I started running into broken links and
00:07.360: But these guys, you know, they lost two days.
00:07.360: Is it okay to just be the small company forever?
00:07.360: So make sure, if you don't listen to that podcast, go check it out in iTunes and seek it out.
00:07.440: You talked about the whittling down from 30 to 8 people.
00:07.440: There's some isn't that an Alex Lindsay production?
00:07.440: And, you know, my partners, if I say the wind blows right, he's cool with it.
00:07.440: And
00:07.440: Now, this is an opportunity to see my brother.
00:07.440: I just didn't I didn't think it would
00:07.440: That's what I was thinking.
00:07.440: I said, well, why don't you do it in Final Cut 7?
00:07.440: No, I think it was with Anthony Baird.
00:07.520: And so
00:07.520: By the way, at 53 and 55 minutes, you'll find some sound bites from Fenwick.
00:07.520: You don't like my penmanship.
00:07.520: So they were in premiere.
00:07.520: And so I said, okay.
00:07.600: And then, of course, the
00:07.600: And preferably there's sound.
00:07.680: Couldn't wait for it to come.
00:07.680: It was a couple of episodes ago.
00:07.680: And they've been sitting for
00:07.680: I mean
00:07.760: Very prestigious, documentary, um, focus.
00:07.760: Absolutely.
00:07.760: He was just that kind of person.
00:07.760: And I was trying to edit H.
00:07.760: They had so much money that, you know.
00:07.760: And I remember contacting my partner and just saying, I feel bad now.
00:07.760: And but but for the cost of one Adobe plugin
00:07.760: Really?
00:07.760: If you could sneak into
00:07.760: I think Apple ought to be able to solve
00:07.840: And that's where I made the full-time jump.
00:07.840: If you need to put it in a cardboard box with some bubble wrap and ship it to somebody, fine.
00:07.840: Soapbox away, rant done.
00:07.840: And to be able to do a search
00:07.840: So, thanks a lot.
00:07.920: Hold on, let me pause you here for a second.
00:07.920: But
00:07.920: And it was a total commitment to be in Joe Morgan's engineering class.
00:07.920: What feature would you ask them to implement in Final Cut ten?
00:08.000: I saw it.
00:08.000: I don't mean to sound it, but it's the only analogy that I can come up with.
00:08.000: But I'm telling you, every time I open the software, I'm so excited.
00:08.000: You do realize that, right?
00:08.000: And so, hey.
00:08.080: Same old story.
00:08.080: I saw an HD camera, and I said, you know what?
00:08.080: I don't know about.
00:08.080: You know, when I first started editing, I wasn't I had no folder structure, anything.
00:08.080: My brother calls me and says, Hey, are you still into that little video thing?
00:08.080: Number three, they don't have a fan.
00:08.080: Is growth important?
00:08.160: This is
00:08.160: Day two wheel project.
00:08.160: And I
00:08.160: And so, you know, when we had projects to do, we leaned on each other.
00:08.160: So we lost a lot of them in my Pro Tools class.
00:08.160: And, you know, one of the, I'll go back to my film school days.
00:08.160: I think, yes.
00:08.160: Thanks for listening.
00:08.240: Oh, so today's episode, we're speaking with Gregory Bradley.
00:08.240: Yeah, and if you go to premiumbeat.
00:08.240: He's like, I'm not spending that kind of money.
00:08.320: I my my best fr one of my best friends, um, we were there together in film school and, you know, he was
00:08.320: It was, and I just closed it up.
00:08.320: I mean, what I know would get lost in the head of a pen.
00:08.320: And when you work as an editor
00:08.400: Of course.
00:08.400: But there was no film school.
00:08.400: Immediately pulled it into Final Cut and
00:08.400: And these guys hadn't trained any other software.
00:08.400: And I can almost guarantee that my Final Cut 10
00:08.400: Scott Simmons, who's been a guest on this show a couple of times.
00:08.480: But first, tell me a little bit about what you do and the kind of work that you do.
00:08.480: And so I called
00:08.480: Really?
00:08.560: I don't know what it is, but I just dig that kind of stuff.
00:08.560: So if I got a 10 minute video, it's going to take about eight minutes to export that.
00:08.560: You inspired me to getting started with editing again and
00:08.720: Amen.
00:08.720: These basically, in a nutshell,
00:08.720: And again, I did not, I want to be very clear.
00:08.720: And then, yeah, this whole voice recognition thing would be way, way, way cool.
00:08.880: I don't even know if I'm presenting it right, but I think that's a good idea.
00:08.880: And so I think that
00:08.960: It does do that, yeah.
00:08.960: And we I can remember you know, funny story.
00:08.960: You're going to make me cut in this?
00:08.960: They were going to go on their intranet.
00:09.040: If you're not learning from your mistakes in this business, he says,
00:09.040: I was literally on the fence.
00:09.040: Good grief.
00:09.040: I need your help.
00:09.040: But I was listening to Anthony's episode, and it dawned on me that I remember
00:09.120: This is kind of a
00:09.120: No problem.
00:09.120: And he's a smart guy.
00:09.120: I think I tweeted out that day that
00:09.200: Right.
00:09.200: And I got hooked on editing.
00:09.200: And, you know, you can go to film school.
00:09.200: I can't tell you how much I appreciate all of the notes and comments that come from iTunes.
00:09.280: So Final Cut Seven was.
00:09.280: Okay, so middle of November last year.
00:09.280: So first of all, let's talk about the event.
00:09.280: And
00:09.360: That's all.
00:09.360: And
00:09.360: But it's the history of the station that I worked at, which was
00:09.360: Yeah.
00:09.360: And that's why I was there.
00:09.360: I arrived on the 16th.
00:09.360: I think it's a great product.
00:09.360: And there's an old saying: life is what you have.
00:09.360: You know, a mistake implies that
00:09.440: I have a library card.
00:09.440: I'm going to sort of speed this up.
00:09.440: I'm like, why not be able to
00:09.440: Oh, wait, I'm supposed to say later, later.
00:09.520: Di did the are you still doing the web stuff or did you
00:09.600: I saw it online.
00:09.600: He does admit that there needs to be some sort of a fail-safe.
00:09.680: Yes, 2014.
00:09.680: But the problem with those drives is that hard drives generate heat.
00:09.680: I'm in the room.
00:09.680: We were saying, or I was saying that
00:09.760: And I listen, for anybody that's listening and that
00:09.840: com, you'll notice that there's my wonderful out of sync tutorial.
00:09.840: A friend of mine told me.
00:09.840: I'm totally that guy.
00:09.840: I did not invite you to be on the show 'cause I wanted to whine and complain about
00:09.920: He introduces you.
00:10.000: And I just remember thinking, what?
00:10.000: So I called my partner and I said, okay, look, the schizophrenia is over.
00:10.080: And his name was Reuben Whitmore.
00:10.080: Okay.
00:10.080: They're knocking down the the rumors and innuendos and
00:10.160: The day it comes out, I buy it.
00:10.160: Because this is my brother.
00:10.160: I'm not trying to.
00:10.240: I called my partner, I said, Look.
00:10.240: These guys.
00:10.240: He says, well, I don't know Final Cut 7.
00:10.400: If anybody wants to take this script,
00:10.400: And so, yeah, it's a free ticket.
00:10.400: Every company goes through
00:10.400: That can really take
00:10.480: Okay.
00:10.480: Yeah.
00:10.560: I knew this was.
00:10.560: I have a favorite editor.
00:10.640: When contracts would run up, I would just not renew them.
00:10.640: And I guess you could say I was almost in retirement, but
00:10.640: You know, because there's so many things that
00:10.640: He says, can you be on a conference call tomorrow?
00:10.640: And number four,
00:10.640: He's on the phone for two hours and counting
00:10.720: So we come from the same the same place.
00:10.720: You know, you get a job, you think it's the most important job you've ever done.
00:10.720: Yeah, you were smack dab in the middle of this thing.
00:10.800: 264 video.
00:10.800: It is.
00:10.800: I think about 30 minutes ago, 35 minutes ago, I said we're going to get to that.
00:10.800: This is my brother Jesus.
00:10.880: And I literally at that point I was going to move to Florida.
00:10.880: You know, they only they only bring in two people each year.
00:10.960: I mean, there has to be a way for people to actually be able to use the software
00:11.040: Did you learn Final Cut right in the beginning?
00:11.040: And so
00:11.040: What kind of event has multiple editors at it?
00:11.040: Oh, no, you're going to be there working well into the night, I'm going to assume.
00:11.120: It says to the company that you've gone through the proper training.
00:11.120: Okay, I'll rephrase and and
00:11.200: Um but um
00:11.280: And I don't mean to.
00:11.280: I've caused all this change in your life.
00:11.280: I think you're kind of spot on.
00:11.360: Or in November, yeah.
00:11.360: And they were really short videos, each one.
00:11.440: Well, many of the drives, you know, I thought, okay
00:11.440: By the 17th,
00:11.520: Yeah.
00:11.520: You know, there's a trust factor there.
00:11.600: But you know, we are people of process.
00:11.680: And he says, son,
00:11.680: They didn't know Final Cut 7.
00:11.680: I didn't invite you on to be part of that.
00:11.680: I love Walter Merck.
00:11.840: And I agree, I would love
00:11.920: Now
00:12.000: I think I can do this myself.
00:12.000: Yeah.
00:12.000: I can remember many years ago when I was
00:12.000: And maybe quite a bit less.
00:12.000: I don't know, they have some fancy name for it.
00:12.160: I said, sure.
00:12.240: He walks on water.
00:12.400: Oh, yeah.
00:12.480: And look, I.
00:12.480: And frankly, if you.
00:12.560: And
00:12.640: Stop it.
00:12.720: We started out with
00:12.960: He says, my boss is going to be there.
00:13.040: So I gave my two week notice.
00:13.040: And so.
00:13.200: And so I
00:13.200: Well, he was.
00:13.360: Sorry about that.
00:13.360: And if we don't
00:13.360: I was just
00:13.360: What were you doing?
00:13.680: Change your phone number.
00:13.760: So, um.
00:13.920: We'll get that fixed.
00:14.000: But
00:14.240: No.