Episode 7
FCG007 - Teaching the Kids (feat. Chip Dizard)
Teaching FCPX to up and coming editors is an important aspect of understanding how this tool will work into the coming years. Chip Dizard is an Apple Certified Trainer and has been teaching FCPX to High School and University level students for 2 years. In this episode we’ll hear Chip’s take on the application and hear how he’s using it in his online training site, Web Video Chef’s
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Featuring
- Chris Fenwick
- Chip Dizard - @chipdisard
Transcription
00:00.001: The Mac Pros have always been around the $3,300 price point.
00:00.001: I'm just used to rendering and sitting and waiting and staring at those damn blue bars.
00:00.080: In fact, Apple kind of has a reputation of, you know, customers don't know what they want.
00:00.080: Plant 5D discussion boards, or whatever, say this is the best tool.
00:00.160: Anyway, Chip is a is a video instructor.
00:00.160: The place we want to make sure we train people.
00:00.160: three hours of footage before every when everybody can only upload ten minutes.
00:00.160: didn't usually have content management systems.
00:00.160: Yeah, you kind of rolled that off.
00:00.160: At the time, I couldn't afford you know the final cut pro back then was how much?
00:00.160: I think it was six or five.
00:00.160: You know, so when you're doing those types of edits and you're fairly new, it's um, it's humbling because you learn a lot and how good you really aren't.
00:00.160: I mean, I the only way I learned it all is because I was working with, you know, chief engineers and veteran, you know, broadcast editors who taught me the ropes.
00:00.160: to July.
00:00.160: Yeah, very interesting.
00:00.160: The department person called me and said, Oh, yeah, we're going to make the switch.
00:00.160: They had iMovie they were going to switch.
00:00.160: We're at new IMAX back then.
00:00.160: I just did.
00:00.160: Understand is magnetic timeline foolishness.
00:00.160: And that gave me a lot of traffic.
00:00.160: And I'm teaching kids and college students how to be pro editors.
00:00.160: leave something open, then go back.
00:00.160: 400 or 800, hopefully, you have 800, and then you know, file import, but it takes the entire tape.
00:00.160: Oh, I said will it take it from where you have it parked or does it rewind to the beginning and go, go, go?
00:00.160: And capture.
00:00.160: to change it to ProRes four two two proxy and then this.
00:00.160: 5D Mark II.
00:00.160: I said, you know what?
00:00.160: And now, the class they said, hey, we want to be in your class because you all actually see this stuff, we're still learning.
00:00.160: That's a good story.
00:00.160: But I started them off on iMovie.
00:00.160: Who have never used motion graphics like I do now.
00:00.160: for the things I do and I do a lot of like freelance weddings and other programs, I I use the After Effects.
00:00.160: Final cut, either 10 or 7.
00:00.160: And Final Cut 10, obviously for that, works great.
00:00.160: I set my thing down to one second.
00:00.160: See, I have it at seven seconds.
00:00.160: I don't know why you would do zero, but Yeah, I know that sometimes when I'm thinking, I'll just very gently touch, you know, jiggle my mouse just to
00:00.160: And it's just so fast.
00:00.160: let go of the keyboard for a moment to, you know, browse YouTube on your laptop for a little break, all of a sudden things are rendering in the background, or it's not technically in the background, let's let's face it.
00:00.160: So let's take a, you know, let's take an event like a wedding, and a project would be, you know, the pre-ceremony.
00:00.160: And that becomes very cumbersome when you try to actually archive things and put projects away.
00:00.160: compound clip, it will make a compound clip with one thing in it, that thing that you had selected.
00:00.160: And not only that, like let's say you're working on my timeline version 3, and you're like, wow, I'm going to make a big, huge change to this.
00:00.160: So you select that thing and you hit Command D, your compound clip, and immediately you have a new compound clip that uses the same render files that the previous one used.
00:00.160: It starts making new render files.
00:00.160: the meetup the super meetup with Larry Jordan and I think England about is Firework Pro good for professional use yet and I'm like you know are we still talking about that
00:00.160: You know, will we see it in Hollywood?
00:00.160: you know almost two years now and and yeah it can't it couldn't do some stuff on version you know dot oh that it could do now you know in dot nine you know but i think that
00:00.160: Apple PR things that they're digging really deep and they're taking really beautiful pictures and who knows whether or not some of those pictures are
00:00.160: Often.
00:00.160: on ten, you know, um pulling stuff off.
00:00.160: we're wondering if we're going to get a new refresh of the software.
00:00.160: The last decade has been unusual.
00:00.160: Not only for this conversation, but just in life for editors, for cinematographers.
00:00.160: You know, I have an uncle that started in the 60s in TV.
00:00.160: He looks at Final Cut Pro 10 and he looked at it for me for help because he had to relearn and he loves it now.
00:00.160: Final Cut Pro and a and a and a low end Mac for three thousand dollars.
00:00.160: She's crushing it in Final Cut Pro.
00:00.160: To have an edge to get more subscribers.
00:00.160: I don't know how many subscribers she has, but she has a game.
00:00.160: From three years ago, and look at them now, they're like totally different.
00:00.160: Desard.
00:00.160: Chip Desard, you've been grilled.
00:00.240: 15th.
00:00.240: It was pretty much when I recorded this episode that I realized, yeah, we really got something that we can do here.
00:00.240: I'm fine.
00:00.240: that we mainly for consumers and people who are amateurs who want to get into video and didn't have experience and to train them how to make professional looking web videos because we figured web videos all over
00:00.240: you know, equality, want to make sure that we were on the forefront of training people.
00:00.240: Right now, I teach at a high school and at a university and teach video production.
00:00.240: The way I wanted to, I said, you know what?
00:00.240: What I want you to do then, let's strike a deal.
00:00.240: a convert.
00:00.240: by doing and messing up, especially when you know you're a fairly new editor, you're stumbling and you got to do stuff at twenty eight thirty.
00:00.240: Yeah, and I just couldn't.
00:00.240: What they did, they just you know, probably just put on a credit card, just bought the computer.
00:00.240: Yeah.
00:00.240: I didn't.
00:00.240: Had the workflow.
00:00.240: And it came out in where they had a presentation at 11 in Vegas or where was it at NAB?
00:00.240: thing.
00:00.240: Then I had a choice to say, you know what, I could stay and teach the kids Premiere because there were two video teachers at the time, me and another colleague, and he decided to stay with Premiere or and Final Cut Pro 7 or you can go with the new stuff.
00:00.240: what were the biggest stumbling blocks?
00:00.240: Probably the double, the they put it back now, but at the time it was just a single window, it was so unmovy, and I didn't see.
00:00.240: Most people start out on the easy software like iMovie.
00:00.240: And they want to get things out in a timely manner.
00:00.240: You know, uh, you know, we that's all I was used to finishing things on tape and and capturing from tape, so to say
00:00.240: Let me just stay with the process for a little while longer and see.
00:00.240: You know what?
00:00.240: and publishing things, of course, to YouTube and just going that file export.
00:00.240: Yeah, just file import.
00:00.240: We harken back to, you know, you know, days of gone by where, you know, well, this is the way we used to do it.
00:00.240: You know?
00:00.240: You know, it just wasn't going to happen.
00:00.240: And some of my students are like that as well now.
00:00.240: For me, I say, you know what?
00:00.240: Mark II t as well.
00:00.240: I really thought back then, but they're really, remember when we had 5D Mark IIs and when it was cumbersome to edit in Final Cut Pro 7 because all that transcoding we had to do, you know, I did a lot of tours on Impeg Stream Clip.
00:00.240: is my most viewed tutorial.
00:00.240: Yeah, exactly.
00:00.240: Quietly making good money, doing it, freelance work, teaching my kids, and my social experiment.
00:00.240: Footage, you know, just in my head a competition.
00:00.240: That's a very good story.
00:00.240: That is such a great story.
00:00.240: Final cut, do you use motion?
00:00.240: We want to use the stock graphics that's in Final Cut Pro 10 because everybody uses them and you see him a lot.
00:00.240: or it was After Effects for me personally.
00:00.240: Go buy the $49 motion program and learn that, and then add some, you know, some quality graphics to you.
00:00.240: After Effects into Final Cut 10 and Photoshop into Final Cut 10.
00:00.240: So if I use the same tools that they're using, I can make my videos look exactly like their print stuff.
00:00.240: Photoshop C uh Creative Cloud, yeah, um, called Generate Asset.
00:00.240: Final Cut 10 will just see that as the same thing with a new creation date.
00:00.240: you know, work well with my clients, but I still get to cut in Final Cut ten, which h you know, has all the benefits of that.
00:00.240: That correction is already there.
00:00.240: You know, you've done this, I've done this.
00:00.240: Yeah, you know, there's a people who do a lot of really heavy After Effect stuff, quite often their editor becomes a clip player.
00:00.240: For example, you could cut a two-minute motion graphics piece that is made up of six, seven, eight different chapters, if you will.
00:00.240: that might have to be dissolved or maybe even sometimes just butted against each other.
00:00.240: Exactly.
00:00.240: So that whole shift for me with the events and projects and how I explained it to people, and the problem question, you do the same thing.
00:00.240: To trim and finesse and sniggle your edits around and
00:00.240: How you thought, because I'm so used to bins, and I used to love creating subclips and this and that, and you know, in Final Cut Pro 7, even in Adobe Premiere, because I know you use Adobe Premiere, and I use it too still, you know, for some things, but
00:00.240: Um but it's very possible that by the time this airs that Final Cut 10.
00:00.240: I believe in the first week of December, we're going to see Final Cut 10.
00:00.240: Entails everything in the event and the project.
00:00.240: You can add clips and music and graphics and crossfades and everything.
00:00.240: hearken a little bit back to the past.
00:00.240: Two things.
00:00.240: Mute.
00:00.240: What?
00:00.240: effects and all these you know, I mean, the community, like you said, is silent, it's strong, but it's getting actually it's it has a voice now.
00:00.240: I mean, really?
00:00.240: Probably, I don't think so.
00:00.240: I think by the time we share this conversation that you and I are having here tonight, that I think a lot of this stuff is going to be a mute point.
00:00.240: you know, planted or you know, set up because I mean, I can tell you from back in, you know, like ten years ago, I knew people
00:00.240: Always started in 10.
00:00.240: Who are getting into editing or have been editing for a while should not use it.
00:00.240: Yes, flaws and all.
00:00.240: Working for at least even the small T V stations now, they have public access here.
00:00.240: Collaboration?
00:00.240: You know, it's an exciting time to be involved in this business, and things are changing radically.
00:00.240: And then we'll wrap this up.
00:00.240: So they went and they took a few lint.
00:00.240: you know, they have their chops and they've been making good money.
00:00.240: In my carpenter's pants.
00:00.240: And so the idea of learning a tool doesn't scare me.
00:00.240: Wow, what's unprecedented is that in the last decade, you could use one tool and be quite successful.
00:00.240: Slide stuff around, and then I need to learn how to get that stuff out to the real world.
00:00.240: The story and the final edit.
00:00.240: how to do B roll, how to you know, not break that 180 rule, even though the podcast here he has is great, but it's still you need to learn those fundamental things.
00:00.240: in his hands, I bet it blows his mind.
00:00.240: It's crazy.
00:00.240: There are people who are coming up.
00:00.240: thousands to these systems, and they can do these types of things with the software.
00:00.240: The first edit system I purchased was $30,000.
00:00.240: Yep.
00:00.240: And I guess it is beneficial to me too, because there are a lot of people who are on YouTube.
00:00.240: And they're using.
00:00.240: And to me, I'm like five years ago, she would have never been able to do what she's doing now.
00:00.240: And her name is it's gonna make called Nikki Mae, but just type it natural, natural chica.
00:00.240: And more people like her, there are more clients that I have like her that are coming out there.
00:00.240: Yeah, my personal blog where I do a lot of blogging is chipdesard with ones.
00:00.240: when he was in the one school and he was teaching on Familka 10 and the other instructor was using I believe you said Avid and how the kids were asking if they could be in his class instead of the other one.
00:00.240: because they really just wanted to start producing videos.
00:00.240: less cumbersome to get started.
00:00.240: Frankly, when you get to be my age, you're going to say it too.
00:00.240: They can email me at Chris at DeJules Cinema Cafe.
00:00.240: 10 communities since the very beginning.
00:00.320: Looking to kind of break into this.
00:00.320: Right.
00:00.320: This is Final Cut 10 Grill, episode 007.
00:00.320: And he sort of got pushed into Final Cut 10 initially in one of his jobs.
00:00.320: to train basically people how to make better web videos.
00:00.320: Yeah, so I just I said you know what I'm I didn't know how big web video and YouTube would get at the time because it was so cumbersome to upload videos anyway.
00:00.320: And I said just spent hours upon hours.
00:00.320: popular.
00:00.320: Learning, I was learning Final Cut, believe it or not.
00:00.320: Yeah, and then it went back down to a thousand to a thousand.
00:00.320: As a you know, my background is as a broadcaster.
00:00.320: Zero.
00:00.320: Do you feel that you were kind of coerced into using Ten?
00:00.320: So it was a little bit of both.
00:00.320: And, you know, I'm just going to go like, you know, all in.
00:00.320: Clunky to me.
00:00.320: is not perfect.
00:00.320: Exactly, exactly, exactly.
00:00.320: Where do you see that people get confused the most in the beginning?
00:00.320: you know, putting stuff there and it automatically goes.
00:00.320: I didn't.
00:00.320: Yeah, exactly.
00:00.320: And when we were doing the broadcast for the church organization that went to local TV here in the Baltimore, D.
00:00.320: It was difficult at first.
00:00.320: More videos that went to web.
00:00.320: You know, the export.
00:00.320: And people always want to know how do you log them and how does it import?
00:00.320: Yes, you can control it from the software.
00:00.320: Like Final Cut Pro 7, at all.
00:00.320: You know, probably toward the 10, the end of 2011.
00:00.320: Toward the middle of 2011, I say, you know what?
00:00.320: That when I was really sold is when I saw 16, 15-year-old, and then some at college at 20 at 20-year-olds who never edited before put stuff out quickly and with quality.
00:00.320: At least with students, younger students, I always start them on iMovie and then the natural progression.
00:00.320: Yeah, that's another thing a lot of people you wanted to do.
00:00.320: 90s.
00:00.320: File, it generates a folder saying called your file name hyphen assets.
00:00.320: All you have to do is literally click off of that layer.
00:00.320: Now the real trick becomes when when you drag that into your Final Cut 10 project
00:00.320: Wow, you know, and that's the thing I used to get all the time.
00:00.320: You know, sometimes I'll do that just to piss it off.
00:00.320: What was hard for me was events and projects because I'm just so used to having bins and clips and Final Cut Pro 7.
00:00.320: It was really a mind shift that a lot of editors and I have been editing as long as a lot of people, but I think even I was stuck in that old FCP mindset.
00:00.320: I didn't see that.
00:00.320: the event where you store all your assets, and then you have the project where you edit all the
00:00.320: we save everything that we ever generate on a hard drive somewhere.
00:00.320: But he outlines the workflow of how to not use projects at all.
00:00.320: Really?
00:00.320: And create a compound clip, you know what it does?
00:00.320: to set this compound clip up.
00:00.320: But there are so many ways to work with it and around it and avoid it that it's not an issue.
00:00.320: It's like, yeah, I can deal with that.
00:00.320: and or ten point one or whatever it's going to be called at that by then and say, hm, yeah, I think I might want to take another look at that.
00:00.320: This person doesn't use it doesn't mean that you shouldn't.
00:00.320: Because I know people at Apple.
00:00.320: Exactly.
00:00.320: Yeah, but but I like my claw hammer.
00:00.320: Faster and more profitable.
00:00.320: He's never edited it in his life till two years ago, and he even shot.
00:00.320: You know, it's it's crazy.
00:00.320: Where people like us, and you know, when I teach this stuff, I say, Hey guys, five years ago, this was not possible, you know
00:00.320: And she just learned how to edit.
00:00.320: that have chosen to use Final Cut X, frankly, because it was available.
00:00.320: 14 years since the uh release of Final Cut 1 back in 1999.
00:00.320: It was a tool that was being used by the younger kids.
00:00.320: So at any rate, that's kind of my thought about using the new tool that the kids, if you will.
00:00.320: And we're very much enjoying bringing you these episodes.
00:00.320: But let me know.
00:00.400: Amani Channel and I, we started in 2011, late early 2012.
00:00.400: And then six.
00:00.400: Yeah, so I started with the Final Cut, and then when I was at Final Cut, six, and then seven, because what happened, and I was doing this for broadcasts.
00:00.400: And Googling it and learning from other people.
00:00.400: From home, I had a deck and I had everything there because I couldn't, you know, I didn't have time to stay at the church at all times of the night to do it.
00:00.400: And I was like, I don't know, but hey, it's it's your it's your lab, not mine.
00:00.400: And on that.
00:00.400: They get feedback from the community, hopefully, to make it better.
00:00.400: So it was the timeline.
00:00.400: In seven years, I have put stuff to tape like maybe three times.
00:00.400: A lot of us are making videos with lower thirds and full page graphics and titles and stuff like that.
00:00.400: You see the lower 30s at?
00:00.400: And just importing.
00:00.400: one of their stumbling blocks of saying, I don't want to use that software, because they are deeply entrenched in the Adobe world.
00:00.400: between your After Effects timelines and your Photoshop stuff.
00:00.400: assets.
00:00.400: Got it.
00:00.400: Yeah, yeah, yeah.
00:00.400: a lot of the old guard doesn't understand why that particular thing needs to change.
00:00.400: Okay.
00:00.400: um a body of people to to pick and choose from and y and th the possibility of bringing in some real fresh faces.
00:00.400: Later.
00:00.480: And when YouTube was just probably starting to YouTube started in 2005.
00:00.480: to kind of like figure all that stuff out on your own, that's a tough road to hoe.
00:00.480: Especially for a weekly broadcast.
00:00.480: doing freelance work and then I started to teach and believe it or not the school that I was going to was switching the Final Book Cut Pro 10.
00:00.480: Change.
00:00.480: Apple was looking at the future, saying, you know, tape is going away, but you know, we were shooting on tape going away, but it's not gone yet.
00:00.480: Go and go file export and save me a little time on that and rendering.
00:00.480: you know, selectively capture individual clips that I was going to use for B-roll mainly because my nine
00:00.480: You know, because they then they never lived in a day where, I mean, I know people that have never shot on tape.
00:00.480: With an extension.
00:00.480: Background rendering, and it's not that more for marketing purposes.
00:00.480: If you select a thing in your event and then say make new
00:00.480: And they go crazy because they don't want to change like that.
00:00.480: Piece of software and then you just be a professional editor.
00:00.480: grab and utilize well-established talent, you might have to use something like Avid.
00:00.560: Let's see, this might work out.
00:00.560: We used to sometimes take some intros and outros, and I could take different takes and mark it and then batch import it into Final Cut Process.
00:00.560: Worth $3,500.
00:00.560: Time saver.
00:00.560: Standard.
00:00.560: On my website, ChrisFenwick.
00:00.560: And I think that's important because a lot of people, Chris, not like us will find we kind of do tutorial hacks to make things work.
00:00.560: posted a thing on his blog about abandoning the project and editing in compound clips.
00:00.560: See, Chris, all of that information gets stored in the event library, and I can actually do an entire job where I never create anything in the project library folder.
00:00.560: And you can those and the thing about a compound clip is you can do almost I'm going to say almost everything you can do in a project, you can do in a compound clip.
00:00.560: Whereas when you do that with a project, you have a checkbox.
00:00.560: The community wants it and finds a way.
00:00.560: um th they're speaking out.
00:00.560: And that's and that's really the purpose of this conversation.
00:00.560: Wow.
00:00.560: And ten years ago, twelve years ago, somebody said, hey, if you learn this Final Cut Pro thing, you could be a video editor and you'll make a lot of money.
00:00.560: But there's an interesting thing that comes that happens when you open up the doors to the possibility of bringing in new and fresh talent.
00:00.640: I know about it, but tell the listeners what Web VideoChef is.
00:00.640: Do you think so?
00:00.640: I will make those in Photoshop.
00:00.640: And you keep Photoshop open in the background, when you have to make a correction or a modification or, oops, there's a typo, I just tab over to Photoshop, I make the correction in the Photoshop layer.
00:00.640: And it plays in real time quite well.
00:00.640: First off, I'm going to assume you know this, but let me just double check.
00:00.640: You know, but I believe, and I've said this before on this show, that in six to twelve months, I think a lot of the community is going to take a second look at Final Cut 10.
00:00.640: Wow.
00:00.640: You're an editor.
00:00.640: Thanks for listening.
00:00.720: Uh uh not gig.
00:00.720: you know, brand I call them the brand Nazis, you know, that are going to overshadow or overlook every single little thing that I do.
00:00.720: more persnickety, but it's a system that I do all the time.
00:00.720: I said moot, moot, moot, whatever it is.
00:00.720: Not that I'm going to be its defender, but oh, it's not ready yet.
00:00.720: Okay.
00:00.800: I haven't seen that one.
00:00.800: David Fabello in Austin, Texas, and he is cutting a feature-length documentary in Final Cut 10.
00:00.800: And they look at me like, okay, but we don't need tape.
00:00.800: So you can find me online.
00:00.880: I'm fine.
00:00.880: I looked at it the other day.
00:00.880: And then I said, you know, I don't know if I just want to do this web maintenance business, so kind of pivoted my business as well.
00:00.880: So let's talk about how you got so Final Cut 10 comes out in July of 2011.
00:00.880: So I probably got it in the late summer.
00:00.880: And I was a little nervous because I was a traditional editor.
00:00.880: And at that point, you could call that smart collection sequences or timelines or whatever you want to call it.
00:00.880: One, Apple made a huge mistake by breaking that metaphor and coming up with it because it doesn't work well.
00:00.880: That's great.
00:00.960: But but for me, the value was if I get this computer, I can learn and I can make other money as well.
00:00.960: So it was that timeline.
00:00.960: If you don't touch your mouse for five seconds, Final Cut will go, ooh, are you are you did you walk away?
00:00.960: on bare drives that are all cataloged and searchable.
00:00.960: Select all, start a new project, paste it in, export XML.
00:00.960: I took inventory a while ago, and I think there's 11 or 12 different edit systems I've had to learn over the years.
00:01.040: So Chip, what's your background in the business?
00:01.040: You went from what I like to refer to now as Final Cut Classic and you have made the switch to Final Cut ten.
00:01.040: And how many people have used Impact Screen Streamclip just because they wanted to get DSLR footage, get a hold?
00:01.040: I'm going to just do in my head a C because I started my kids off with iMovie.
00:01.040: come to us for advice.
00:01.040: So they have a good they have a really, really good marketing and a copywriting team over there.
00:01.040: Oh, okay.
00:01.120: So what were you editing with in 2005 and 2006?
00:01.120: We don't like putting our faith in software manufacturer.
00:01.120: And I always tell people, I've got a lot of keyframes invested in After Effects, and I'm very comfortable with it, and I prefer using it.
00:01.120: If you read the tea leaves, I believe that Apple is going to very boldly come out and say
00:01.120: maybe we made a mistake.
00:01.120: So and 90% of my edits now, probably almost 95%, are all done in Final Cut Pro 10.
00:01.120: Another thing that I thought was very interesting that I think about quite often is this sort of generational thing.
00:01.200: And this was actually before the show was a show.
00:01.200: kicking and screaming.
00:01.200: The genesis behind web video chefs.
00:01.200: And actually, that's a good tip.
00:01.280: And I was like, don't like it.
00:01.280: Yeah.
00:01.280: See, here's what I like this.
00:01.360: I was probably maybe, maybe, I would say about maybe, I saw it coming.
00:01.360: I didn't either at the time.
00:01.360: Okay, this is very interesting because I don't you know, I didn't know that I could import D V into Final Cut 10 directly.
00:01.360: I didn't see that.
00:01.360: Yeah.
00:01.360: But like in the nineties, there was probably six different edit systems I had to learn.
00:01.360: So I think as we, as editors and professionals, you know, we have a responsibility.
00:01.440: This is the tool that he chooses to use now.
00:01.440: I really like this now.
00:01.440: I said, forget printed tape.
00:01.440: And then I'm shooting on, you know, DV cameras for other projects as well, or shooting and taking footage.
00:01.440: So, that being said, what Final Cut 10 has done is they thus far is they've created this sort of yin and yang split personality thing where you have
00:01.440: The problem being is that there are two separate folders at the finder level, one for all of your events and one for all of your projects.
00:01.440: Collaboration.
00:01.440: Learn how to learn.
00:01.520: Yep.
00:01.520: Well, it's interesting.
00:01.520: Totally.
00:01.520: But it's not really I mean, it w it works fine in Final Cut 10, obviously.
00:01.520: And if that is the case, it's very possible that you were using, and I'm not saying you, but that person, that younger person, has only used one tool.
00:01.520: I have a client now that's doing an excellent job on her YouTube videos.
00:01.600: It gave me a lot of people to say, Who is this guy writing about it?
00:01.600: I wish, you know, there was an easier way to, you know, with with Premiere, you can go back and forth with After Effects.
00:01.600: When you make a layer in Photoshop, if you want to create like a JPEG or a PNG out of that, all you do is name your layer or layer group.
00:01.600: At first, you know, I was like, why is the software so cheap?
00:01.680: And everybody, you know, whenever when something first comes out, as you know, look at the iPhone, look at all Apple's products.
00:01.680: So do you think Apple kind of looked at the whole printed tape thing and went, eh, people aren't really doing that that much?
00:01.680: And then you can do things like create a smart collection that's programmed to say, just show me all my compound clips.
00:01.680: I know.
00:01.680: We care about the tools.
00:01.760: I can learn how to do this myself.
00:01.760: I think it's like, you know, s 80,000 views or something like that.
00:01.760: Yep, know that one.
00:01.760: Most is okay.
00:01.760: Not only that, you bring in some of those, like a lot of times I'll make an animated lower third in, say, you know, After Effects, bring that in as a keyable, you know, animation codec file.
00:01.760: I have no reason to start something in 7 anymore.
00:01.760: It's almost like when the company's.
00:01.840: So I was, I said, you know what?
00:01.840: But you know, and they say, you know what, we're not going to buy a new IMAX and put old software on it.
00:01.840: Background render.
00:01.840: You know, it's very easy to find people in this business that have been doing it for 10, 12 years or so, like yourself.
00:01.840: Thanks for participating.
00:01.840: I'm always looking for interesting stories.
00:01.920: And then I learned a lot for doing a lot of um a lot of on hands training because I was working for a church at the time.
00:01.920: And the t title of the article was after I I can't remember when the article was, but why it was called Why FCPX is Not the Titanic of Nonlinear Editors.
00:01.920: Time as much.
00:01.920: I'm cool.
00:01.920: And she has a great gang of subscribers.
00:02.000: And, you know, to me, it was a timeline.
00:02.000: I think this tape stuff is going away, and I'm right in the middle of this.
00:02.000: Yeah.
00:02.000: Okay, you might want to check it out because, well, I'm going to just say this.
00:02.000: Not right now.
00:02.000: com classes or whatever, and they learned some they learned their craft, they marketed their skills, they got known, they got a good style, they got a good
00:02.000: Hey, Chip, let's wrap this up.
00:02.000: And I'm always trying to tweet and always trying to get some good information out there for people.
00:02.080: Yeah, that's all.
00:02.080: Didn't I was used to it?
00:02.080: Yeah, people always ask me, how do you import tapes?
00:02.080: Do you use After Effects?
00:02.080: And that pneumatic hammer, that doesn't fit in the loop of my carpenter's pants.
00:02.160: Wow.
00:02.160: It's ridiculous.
00:02.160: You know, will we see it in some, you know, you know, I have a former student of mine graduated from AFI and you know, he's all avid.
00:02.240: So I guess with the listeners, so when people say, well, how did you start?
00:02.240: They just ha uh bought a a whole a a big lab of 25 iMacs at the time in 2011.
00:02.240: So when I got the the the the uh the the teaching job in 2011 and Final Cut Pro came uh 10 came out
00:02.240: And then once you have your deck hooked up via FireWire, I mean, not that people use FireWire that much anymore, but Firewire either.
00:02.240: And then it was a natural progression to move them to Final Cut Pro 10.
00:02.240: They're first time doing YouTube videos.
00:02.240: Yeah, I rarely use it either.
00:02.240: I'm talking about the major studios, movies.
00:02.240: Thank you.
00:02.240: I'm trying to avoid some of the more commercial ventures, and we're looking for real, honest-to-goodness users, you know, like you and me.
00:02.320: It was very it was a mind shift and a mindset that we that I had to get.
00:02.320: And Chris, that is so true because I'm taking and I have a kid now that's he's he's a senior.
00:02.320: And he's like, Chip, hey, how do I make my videos look like this?
00:02.320: I mean, she's, you know, young girl 22, 23, and talking about her hair.
00:02.320: Which is interesting because that is exactly what I don't say about it when you're dealing with people, veterans that have experience in the business.
00:02.400: Thank you so much for agreeing to do this.
00:02.400: And we know that people are getting you know, with the advent of DSLRs and other smaller and cheaper, faster cameras that do very good as
00:02.400: They needed web developers to do everything.
00:02.400: Yeah.
00:02.400: You kind of mentioned the magnetic time line foolishness.
00:02.400: You know, it's the older people, it's us old guys that look at this stuff and go, Yeah, but that that's not the way we do it.
00:02.480: That's the whole point of editing.
00:02.480: So, but what's interesting is a lot of the younger kids are looking at this and going, Yeah, this is cool.
00:02.480: And they've never shot on tape.
00:02.480: So when I got the five D Mark II, I said, you know what, this is shooting video when I saw, you know, all the the guys shooting it and read all the blogs
00:02.480: Know that audio background.
00:02.480: But the average consumer would just use what people have given us, what Spinal Cut Pro is giving us.
00:02.480: Yeah, it's going to be a lot of stuff.
00:02.560: You get me a Mac Pro and I will edit your programs, but you have to give me all the software.
00:02.560: No, was it five?
00:02.560: And when I started publishing right to Vimeo, Vimeo started getting a lot of traction with pros.
00:02.560: com, there are a couple of tutorials that I've done in the last month or so where I show how you can build, I call it the poor man's dynamic link.
00:02.560: All you got to do is say, this is my name key.
00:02.560: Wow.
00:02.560: And all of your timelines are stored up in the event library.
00:02.560: Yeah.
00:02.640: Right.
00:02.640: So but with the software and the Mac Pro and everything like that, I felt that it was worth it and it was worth for the investment for me to learn.
00:02.640: Right.
00:02.640: So I train a lot of vloggers and Amani and I on web video chefs.
00:02.720: Well, you know, I tell you, I think that what you did is you kind of bootstrapped yourself into a position.
00:02.720: And I was like, Man, this guy is switching to something and teaching students that's not proven.
00:02.720: So I read all the blogs.
00:02.720: You can't do X, you can't do Y as a Pro Editor.
00:02.720: So at what point or and I'm being presumptuous here, did you have a point with the software where you kind of had that sort of aha moment where you just went
00:02.720: And so your kids in Final Cut were producing and posting before the other kids were in Final Cut seven.
00:02.720: Background render start after seven seconds.
00:02.720: And at that point, you are basically in Final Cut 7 land where you are starting a new timeline.
00:02.720: The past.
00:02.800: On the first ones.
00:02.800: This is, you know, and I've even done tutorials on how to import mini DV tapes to Final Capro 10, and that is on YouTube, one of my most popular tutorials.
00:02.800: Yeah.
00:02.800: You can adjust the render pause amount.
00:02.800: I think they're going to step away from the event library and project library, and somehow they're going to roll that into one thing that's going to
00:02.800: I knew people whose job it was to fly around with brand new hardware and set them up in people's studio and take pictures.
00:02.880: So you're really kind of at the forefront of training the kids, so to speak, the people that are
00:02.880: Yeah.
00:02.960: But it's in the middle of the case.
00:02.960: I said, my kids could probably edit a lot more in the first part of the semester than he would just spend the whole part of the semester just teaching software.
00:02.960: I like motion.
00:02.960: Okay?
00:02.960: Instead of learning a piece of software, I would highly recommend that you learn how to learn.
00:02.960: Right.
00:03.040: Yeah, because we know that people are coming into the industry, whether we like it or not.
00:03.040: And then when I started teaching it years later, of course, it got a lot easier to do those kind of things.
00:03.040: I mean, I started making television shows in the mid eighties before I even owned a computer.
00:03.040: It was the workflow.
00:03.040: You know, I'm totally cool.
00:03.040: You know what I mean?
00:03.040: We know there's a huge PR machine.
00:03.040: You know?
00:03.040: We're just whittling away zeros.
00:03.120: I was one of those kind of guys who just started liking video.
00:03.120: I went, like I said, I'm kind of guy that goes all the way in.
00:03.120: So I'm not an After Effects guru.
00:03.120: Correct.
00:03.120: Or as Joey Tribiani says, a moo point.
00:03.120: And then for I mean, the hardware with Mac Pro.
00:03.120: I know how it works, and it fits on that little loop in my belt perfectly, you know
00:03.120: Wow.
00:03.120: Don't send me any junk, okay?
00:03.200: So you're relatively new.
00:03.200: Yes, my nine gigabyte nine gigabyte drives
00:03.200: Wow.
00:03.200: And then maybe you're doing your audio mix in your editor also.
00:03.200: I mean, they're getting better now.
00:03.200: Yeah.
00:03.200: I really appreciate all the comments that we've been getting on iTunes.
00:03.280: He teaches high school and university age kids in the, I believe, the Baltimore area.
00:03.280: And editors, we're not those type of people.
00:03.280: I was used to editing, you know, in a way that I pieced stuff together like a puzzle.
00:03.280: And I tell people all the time is that Final Cut Pro really does the basic stuff with tapes, but it's not meant for a logging
00:03.280: It it's it's kind of like an all and nothing proposition.
00:03.280: Still learning how to put clips down, learning the timeline, doing this.
00:03.280: And that's where I kind of took a little, you know, backseat.
00:03.360: That doesn't look that hard.
00:03.360: Avid, and I use Avid too.
00:03.360: I didn't.
00:03.360: I was like, holy crap, wait a second.
00:03.360: Yeah.
00:03.360: You know?
00:03.360: This is the best tool.
00:03.440: It was expensive.
00:03.440: Because I mean, I will say in my workflow, in our business here.
00:03.520: Final Cut Pro.
00:03.520: And it was good that I was working for a church at the time that took a chance on me.
00:03.520: You cut that in Final Cut Pro template.
00:03.520: Learn that like when I sit down in front of a new application, I'm going to need to learn how to put stuff in a timeline.
00:03.520: And in his class they could do that much quicker.
00:03.600: Okay.
00:03.600: Do you use other stuff?
00:03.600: Which you know, for guys like you and me, that's like really cool.
00:03.600: Yeah.
00:03.600: Okay, you go over there and you stare at your render bar, and while you do, I'm going to get some work done.
00:03.600: Yeah, I mean, you know, he do a dissolve between two video clips on a thing in my hand.
00:03.600: I thank you so much for taking the time.
00:03.680: To do that.
00:03.680: 1 along with the new Mac Pros.
00:03.680: I get that now.
00:03.680: I mean, and we care about the tools.
00:03.680: That's awesome.
00:03.760: I need to go ahead and download this before the school year starts.
00:03.760: Yeah, it was really when I started doing, and really
00:03.760: Okay, from the software, not manually touching the DAC.
00:03.760: So let me ask you about graphic stuff.
00:03.760: Yeah, I'm seeing a tutorial here.
00:03.760: I mean, look at the Alex Fords of the world and all these guys that do all these free
00:03.760: Is it right?
00:03.760: Oh, 100,000 subscribers.
00:03.840: Know that one.
00:03.840: Photoshop will automatically update the file in the Finder.
00:03.840: So if you go look at Ron Dawson's Crossing the 180 podcast, I know he talked about it there.
00:03.840: So, so I now, that being said,
00:03.920: I can't teach them on this.
00:03.920: It makes an empty compound clip.
00:03.920: That we are beginning to speak out.
00:03.920: And those people have come and grown into being real powerhouses in our industry today.
00:04.000: Yeah.
00:04.000: So at the time, you know, starting out, I said, I knew people were using Final Cut Pro.
00:04.000: I think it may have been five, but yeah, somewhere in that.
00:04.000: I was comfortable.
00:04.000: And now all of a sudden, ten years later, you say to them, Hey, mister Carpenter, uh we're not using claw hammers anymore, we're going to use this pneumatic hammer and they're and that you're like
00:04.000: So again, if you know anybody who would make a good interview, by all means, send them my way.
00:04.080: No, no, Chris.
00:04.080: Even though I I love compressor, I'm really was really good in compressing videos with you know a media encoder, source and squeeze or everything like that.
00:04.080: You know, you know, Chris, you know how time consuming that was, right?
00:04.080: I can use emotion templates.
00:04.080: And just because Hollywood doesn't use it, or just because, oh, it's not pro enough yet, does that mean the people who
00:04.080: And again, although there are great people out there that are established vendors and people that have been part of the Final Cut
00:04.160: And if it takes you a long time, you know, you should be able to edit on any software as long as you know it.
00:04.160: And so, like, you didn't have the luxury of saying, oh, yeah, put these three tapes into the machine.
00:04.160: They've never captured anything.
00:04.160: And I just talked, I talked to a guy a couple nights ago.
00:04.160: You know what I mean, Chris?
00:04.160: And I think that we're going to people are going to be very surprised.
00:04.160: So anyway, um, that's another episode of Final Cut Grill, episode 007 with Chip Desard.
00:04.240: My name is Chris Fenwick.
00:04.240: That's something I totally did not even know about that.
00:04.240: If you're a poker player, I just put them all my chips, you know, on the table.
00:04.240: If I'm not touching it, go for it.
00:04.240: But Chris, one other thing that I want to tell you about with Final Cut Pro 10, I'm looking at it now open.
00:04.240: So, and I think that sometimes we care about the tools to a fault.
00:04.240: You're down steal.
00:04.240: That's all.
00:04.240: That's awesome, you know.
00:04.320: So I think you're going to enjoy this chat, and let's go to the interview.
00:04.320: So I wasn't one of the first ones, but I was close.
00:04.320: Or was it your choice where you said, I see the future and I want to be a part of it?
00:04.320: Because I really felt that.
00:04.320: But if I would have had an advantage if I would have used iMovie, you know, so I went and learned iMovie later.
00:04.320: I mean, I'm making money off of this software, and I consider myself a professional.
00:04.320: My God, I'm doing such an iPhone.
00:04.320: So anyway, that's that's Chip Desard.
00:04.400: It was a director's account back then.
00:04.400: Remember, I was doing broadcasts too, local broadcasts, but and I was just like, it doesn't make sense.
00:04.400: And it was really getting things out of there.
00:04.400: I mean, I kind of knew when I got DSLR because I was shooting on a 5D.
00:04.400: And my reason for using Photoshop is that the text tools you know, I do a lot of high end corporate stuff where there are
00:04.400: And basically you need some place to lay all those clips out and hit play and see them play.
00:04.400: I had so many pro editors and so many people.
00:04.400: He's been, yeah, I think we're going to see a lot of collaboration stuff in 10 in 10.
00:04.400: And if I can do those four things, I can basically edit.
00:04.400: We don't do this, you know.
00:04.400: You know, he's about to retire.
00:04.480: If they're going to do it and jump in the market, we want to make sure they know how to do it right.
00:04.480: It was the look, of course.
00:04.480: I'll work around that.
00:04.480: But he did that exact same thing.
00:04.560: Right, and there's some really great things.
00:04.560: Not perfect, not perfect, but quite well.
00:04.560: Yeah, and I really don't like that.
00:04.560: But then people who are non-pros, they think 300 bucks is expensive.
00:04.560: Then, then you get to the point where you can buy, you know, like
00:04.640: I mean, I was kind of toying with it and recording a few episodes, and I think it was
00:04.640: Yeah, you know, um, it it i i I think the highest it ever was, and that may have been it, was twelve ninety-nine, I believe.
00:04.640: You read Alex Forti's blog in the last week?
00:04.720: We know what they want.
00:04.720: Yeah, those bars as they hurry up and then wishing I can buy a faster machine or something like that.
00:04.720: I'm really Final Cut Pro 7, I'm saying bye, they're going to get better.
00:04.720: You don't want and I guess when I teach this or when I talk about this, you don't
00:04.720: And she has, you know, over 200,000 subscribers.
00:04.800: Okay, yeah.
00:04.800: You know?
00:04.800: I like the way you describe that.
00:04.800: I don't have to do this.
00:04.800: And what I tell people is: you know, honestly,
00:04.880: And we have many, many, many, many, many terabytes of stuff stored away.
00:04.880: Do you want to copy the render files or not?
00:04.880: And I'm hoping that, you know, because, like I said,
00:04.880: You know, and I think, I think a lot of people want to learn
00:04.960: So we kind of just came up with the motif of a chef because they're cooking up better videos.
00:04.960: So they're going to pay you a value that is commensurate with your experience.
00:04.960: Okay, this is very interesting.
00:04.960: So, you know, you see it, Chris, you see it once, you see it a thousand times.
00:04.960: I think I have mine set to one.
00:04.960: We're throwing away zeros.
00:04.960: And like I said, my market is training people who are just want to make YouTube.
00:05.040: Really, I read all the blogs, I read everything.
00:05.040: How do you, you know, because used to log and capture, at least when I got tapes, mini DV tapes.
00:05.040: And it's the MPEG stream clip MPEG stream clip tutorial.
00:05.040: No, I'm serious.
00:05.040: Well, yeah, because just because it doesn't look like the graphics in there, because I have style graphics.
00:05.040: What's her YouTube channel?
00:05.040: I'm not going to send you junk either.
00:05.120: Avid does a good job of listening to pro editors because it's the industry standard.
00:05.120: Then we see the Mac Pro, we're like, oh gosh, here it comes.
00:05.200: But then at the time in 2011, I was making another pivot because I was working
00:05.200: We know we need we deal with this every day.
00:05.200: I don't I don't know if you've come across them, but um I'm being a bit presumptuous.
00:05.200: The only thing that you cannot do is export certain types of XML.
00:05.280: How did you get started?
00:05.280: So so let me ask you this then, because I think this is an important part of your journey.
00:05.280: Now that being said, to be able to archive a job, I'm going to say I'm going to call it a job, not an event or a project, because the job
00:05.280: So I think that in the world of the internet, we Google everything.
00:05.280: And now for three hundred bucks and basically any Mac you own.
00:05.280: Wow.
00:05.360: You know, it was just I was on a Mac, of course, but I was
00:05.360: And I and I contract.
00:05.360: The first presentation was at NAB, and I believe that was, I want to say like March, April, something like that.
00:05.360: Right.
00:05.360: You know, the Steve Jobs mantra.
00:05.360: I usually hire motion graphic if I if I have the budget in the project, but I can get templates a lot and I can edit them and adjust them.
00:05.360: But, Chris, you're kind of part of the old guard, too.
00:05.360: You know, for me, and I guess this is a selfish thing too, because it benefits me because people who want to get into the business and do YouTube vlogs, they're looking for help
00:05.440: I'm looking at my old computer, I still have Final Cut Pro, it was five.
00:05.440: You didn't work for a major TV network or you didn't work for Fox or, you know, or anything like that.
00:05.440: Oh my gosh, the rendering in the background was clutch to me.
00:05.440: You can control it.
00:05.440: png.
00:05.440: And they are on Final Cut Pro 7.
00:05.520: And he actually you know, it took him a little while, but he has actually really taken a shine to the application.
00:05.520: And I was kind of, we were kind of putting our we don't like as editors, and you know this, Chris, we don't like
00:05.520: So there's that one, and then you'll want to watch the one about After Effects.
00:05.520: 1 will be out.
00:05.520: He started in the late 60s, you know, early 70s.
00:05.520: I showed her some stuff on Final Cut Pro 10, and she's crushing it now.
00:05.520: That's awesome.
00:05.520: So, I know that this is a success story, and
00:05.520: com.
00:05.600: Well, Web VideoChefs is a site partner
00:05.600: You know, the sound, how I used to export stems and send stuff to Pro Tools and do this.
00:05.600: That the timeline.
00:05.600: They don't even know what a beta is.
00:05.600: I had to learn iMovie, never used it in my life.
00:05.600: And it basically allows me to use my Adobe tools for text handling, which I love.
00:05.600: But the fact of the matter is that people are starting to come out and say, Yeah, I'm using it and I'm liking it.
00:05.680: Well, it was hard.
00:05.680: You know, needed a change to something.
00:05.680: And by the time you tab back over to Final Cut 10
00:05.680: Get some work done.
00:05.680: And, you know, I can't speak for 25 years ago, but my God.
00:05.760: Oh, no problem.
00:05.760: You know?
00:05.760: I'm not saying it's a brag, but other kids have come to me and they say, Hey, we want to come to your class because they were actually funny.
00:05.760: And I say, you know, don't go to After Effects.
00:05.760: And for all the other things that you gain
00:05.760: But, you know, again, we're recording this on November 15th.
00:05.760: There was another three or four just in the eighties, you know, the last half of the eighties that I had to learn.
00:05.840: The episode you're going to hear today is an interview that I did a few weeks ago.
00:05.840: So we're just going to go ahead and put the new software on this these editing machines.
00:05.840: The next project would be, you know, the ceremony or the receptions behind the scenes.
00:05.840: Because think about it: with a black magic cinema camera, with all these cameras that are coming out, that's come out.
00:05.840: And then my training site is webvideoshefs.
00:05.920: Yeah.
00:05.920: What is your strategy?
00:05.920: Wow.
00:06.000: So I just started with the hardest thing.
00:06.000: And it asks you, well, how would you like
00:06.000: And I said, okay, this is what you do.
00:06.080: I mean, gosh, I don't even know if that's new now.
00:06.080: You can get the whole tape in, or you can stop some parts of it.
00:06.080: About the beginning of this year, I think it was, Ron Dawson, also from Atlanta,
00:06.080: Okay.
00:06.160: So it's like an ease into it.
00:06.160: Oh, Chip, what are you doing?
00:06.160: What's her name?
00:06.240: You asked for one and you could upload.
00:06.240: What's your strategy for doing graphic work in your videos?
00:06.240: So if I'm training people
00:06.240: We train a lot of vloggers who have
00:06.240: But and just and if somebody is listening to this, we're recording this on the evening of November 15th.
00:06.240: Uh-huh.
00:06.320: So you started with it and you definitely saw the shortcomings and the things that were missing.
00:06.320: Will they go to Future Street?
00:06.320: And I think what's going to happen is that more and more people are going to go
00:06.400: Yeah, because I need to be at least a week ahead of the kids, right?
00:06.400: You can control it.
00:06.400: Yeah, I mean, I I'm a big I'm a big I've been using After Effects for probably like seventeen years or so from, you know, from the mid uh
00:06.400: They are going to change.
00:06.400: Yeah, but you know, for somebody put an iPhone with a copy of iMovie on it.
00:06.400: The first edit systems that I worked on were over $300,000.
00:06.400: It was less uh you know the
00:06.480: I think this show's going to really take off.
00:06.480: What have you been doing?
00:06.480: My background was in web development.
00:06.480: So, yeah, I was like, Man, I don't know.
00:06.480: What were your biggest stumbling blocks in the beginning?
00:06.480: I mean, we were using mini DV betas and all in printing the tapes.
00:06.480: So I'm going to pivot.
00:06.480: And I'm like, wait, I don't have to render this before I start editing?
00:06.480: It's kind of silly.
00:06.480: But the thing I think the things that I like are just the editorial functionality.
00:06.480: He learned how to learn.
00:06.480: The clients just care about.
00:06.480: When Final Cut 1 first came out and then 2 and 3 and 4, etcetera.
00:06.480: And I don't say that in a derogatory way, but
00:06.560: You know, I used to capture sections of tapes with Final Couple 7.
00:06.560: I wanted to tell you, Chris, with the other media teacher, he was so adamant because he was an old TV guy.
00:06.560: Like for example, if I'm doing just straight lower thirds that don't animate and stuff
00:06.560: It's not it it it's a y you you still kind of feel like you're living in the leper colony 'cause you're you're not hanging out with the cool kids.
00:06.640: And I realized this was back in probably like 2005, 2004, 2005.
00:06.640: But then I changed because I saw, I said, you know what?
00:06.640: But for me personally,
00:06.640: There's a thing in
00:06.640: And what it does is in the finder next to your
00:06.640: So let me just say that because I've
00:06.640: But you generate so much less media and renders and stuff like that.
00:06.640: And then you will see, you will see she has let me look on her YouTube channel right now.
00:06.640: Uh-huh.
00:06.720: So I wasn't always into video production.
00:06.720: And now, even to this day, whenever I'm teaching Final Cut Pro 10.
00:06.720: It's magical.
00:06.720: And I'm looking at now under playback, under preferences.
00:06.720: One of the things that's been different for me is I've been doing this long enough that I've
00:06.800: Okay, and just just to be clear for this audience, CMS stands for Content Management System.
00:06.800: And you know, that's not a lot of money for a year at all.
00:06.800: Get some work done.
00:06.800: Wow.
00:06.800: It's very apparent that people are enjoying the show.
00:06.880: Definitely Final Cut Pro.
00:06.880: And just
00:06.880: But I mean, that's a completely valid workflow.
00:06.960: I mean, that's that's that's I mean, I'm impressed.
00:06.960: And I was fumbling and, you know, so you kind of learn.
00:06.960: Okay, it's not perfect.
00:06.960: They don't know what they need.
00:06.960: But I kind of trusted the process.
00:06.960: You know, I don't know when I'm going to air this episode.
00:06.960: I don't know what you do when it comes to past projects, but in our business
00:06.960: How do people find Chip Desard on the web if they want to know more about you?
00:06.960: You know, some of the things that came up during that conversation that really kind of stuck on me was the way that he said when
00:07.040: That's very cool.
00:07.040: I saw some presentations.
00:07.040: I mean, that was a big change for us.
00:07.040: So it was kind of an aha moment.
00:07.040: And s and that's part of the reason why I only use Adobe.
00:07.040: So if I take my hand, I think the default setting is five seconds.
00:07.040: And some of the things that I think part of the problem is that some of the stuff that is changing.
00:07.040: And it's getting faster and better.
00:07.040: That's awesome.
00:07.040: And then you're going to have a whole new.
00:07.120: So Chip, tell me a little bit about Web Video Chef.
00:07.120: Exactly.
00:07.120: Hold on, let me render some stuff.
00:07.120: I said, you know, just because
00:07.120: And I think that.
00:07.120: It's called her name is if you go on YouTube, it's called Natural Chica.
00:07.200: So, you know, I knew that process even before.
00:07.200: They get stuff to market.
00:07.200: Okay, so when you first got the software and you first started messing with it
00:07.200: Here's the funny thing, Chris.
00:07.200: And so you strip this person of their tool.
00:07.280: And I was very skeptical because I was on Final Cut Pro 7.
00:07.280: Then I remember in 2011, I wrote, I was one of seven pro editors to write for Philip Bloom.
00:07.280: No, no, no, from the software.
00:07.280: You can set it to zero seconds, man.
00:07.360: Oh, so you can manually put your fingers on the deck?
00:07.360: Did you see that?
00:07.360: And the little things I've taught her about Final Cut Pro and the coaching and the training.
00:07.440: You know, the tutorial that I have on YouTube is
00:07.440: So once I saw that as well, so I was shooting on this.
00:07.440: It's not ready.
00:07.440: Anything else I learn on top of that just makes me more efficient.
00:07.520: So, but then the business was pivoted once CMSs got
00:07.520: Did you just did you download it like the first day?
00:07.520: You know?
00:07.520: And so the concept is, and it's actually quite simple.
00:07.520: I will be the first to say
00:07.520: We will battle, we'll have, we'll be on, you know.
00:07.520: 2003
00:07.600: Yeah, yeah.
00:07.600: Right.
00:07.600: But that's a great thing, Chris, because think about it.
00:07.600: You know, they still don't use 10.
00:07.600: I was like, you have no clue.
00:07.600: And
00:07.680: Because I always tell students that you want to get things out.
00:07.680: And the work that they're doing for their print collateral materials is all done with Adobe tools.
00:07.760: I could upload like
00:07.760: And what it does for you is it allows you to make
00:07.760: I haven't.
00:07.840: Yes.
00:07.840: So that's what I did.
00:07.840: And you learn how to learn how good you aren't.
00:07.840: And inside there is your file called myLowerThird.
00:07.840: And I think that with the new Mac Pro, because that was the first thing.
00:07.840: Very cool.
00:07.920: I mean, you've been doing it for eight years.
00:07.920: And I at the time, those Mac Pros were pretty expensive.
00:07.920: We know what you need.
00:07.920: And then he had his kids on Final Cut Pro 7.
00:07.920: And with my kids, since I said, you know what, I'm not going to start them off with Final Cut Pro 10 yet.
00:07.920: I said, okay.
00:08.000: And then one time I hired someone to do a video for me.
00:08.000: So it had to be 2005 when YouTube, because I've had my YouTube account back since
00:08.000: I say, you know, you know, screw this.
00:08.000: Actually, it was, you know, the first version was quite
00:08.000: C.
00:08.000: Do you stuff do you do stuff inside
00:08.000: With Final Cup, you need to export those, you know, those MLV files.
00:08.000: And the first time you make a phone call or.
00:08.080: I saw iMovie, but I said, you know, I need to learn this Final Cut Pro.
00:08.080: They said they didn't have a lot, but
00:08.080: So I would go and I would put stuff together
00:08.080: Yeah.
00:08.080: I mean, I I used to
00:08.080: It's just not like you're going to go to seven and say, wow, you know?
00:08.080: Yeah.
00:08.160: area, we were praying the tape every weekend.
00:08.160: Just
00:08.160: And because it's the exact same file
00:08.160: So, you know, you kind of change with it.
00:08.240: So I have well
00:08.240: So I wasn't just doing web video, I was printing stuff to tape and
00:08.240: But see, we're starting to see these little stories.
00:08.240: You know?
00:08.320: So, my workflow was either motion.
00:08.320: It's starting to be awesome.
00:08.320: Funnel Cut Pro Classic.
00:08.320: Change.
00:08.400: The whole point of that question is that you are
00:08.400: I'm like, it's fine for me.
00:08.400: If I'm responsible for it and I'm starting the project, I
00:08.400: I haven't.
00:08.400: And I think if people take that as a big takeaway.
00:08.400: And she does all her videos in Final Cup, and I trained her how to do Final Cup Pro 10.
00:08.480: And I used to hear, like you
00:08.560: Chug, chug, chug, chug, chug.
00:08.560: And I might want to go back to version 3 because I don't know if I'm going to like version 4.
00:08.560: And then
00:08.640: So I struck that deal because I
00:08.640: So, of course, they were ahead of the curve.
00:08.640: Yeah.
00:08.720: Because technically, you know, that's one of my beefs.
00:08.720: Yeah, it's not magical, but I'm going to call it magical, and you're going to buy one.
00:08.720: Now, if you select nothing
00:08.720: I've been doing it for two and a half years.
00:08.800: And then
00:08.800: You know, yeah, I don't think, you know, I don't think I've ever cut anything in iMovie.
00:08.800: And your stuff, people can say, why you cut that at FCPX or
00:08.800: Yeah, no, that's nothing cheap.
00:08.880: You know?
00:08.880: Once I saw that, Chris, that probably.
00:08.880: It doesn't matter if you check it, because if you don't check it, the first thing it does when you make a duplicate
00:08.880: I've been so you know what he's talking about, right?
00:08.960: But it's not.
00:08.960: And while everybody was still bashing it, it's not for pro-use, it was not for pro-use, I was using it.
00:08.960: The After Effects one is a little bit.
00:09.040: And then what happens
00:09.120: Um and then what I did for them, I said, Okay, guys, you don't have a lot to pay me.
00:09.120: So it's one of those kind of things that
00:09.120: You know, it is true if you want to, you know,
00:09.120: I'm not going to argue that.
00:09.200: Yeah.
00:09.200: I don't know why you would
00:09.200: And what's happening what's happening is guys are we're getting to the point where people
00:09.200: Yeah.
00:09.280: Yep.
00:09.280: So I was like, oh interesting.
00:09.280: He gave me the option to stay with seven because
00:09.280: How can you talk me through it briefly?
00:09.360: So it was a church, a TV broadcast I was editing.
00:09.360: I think a lot of people
00:09.440: That's a good hunk of time.
00:09.440: I'm just going to go all the way in.
00:09.440: I mean
00:09.440: You know, with Final Cut Pro 7, I used to
00:09.440: And I think that some people actually don't realize that you can integrate
00:09.440: He's going to graduate soon.
00:09.440: You're going to get people.
00:09.520: Exactly.
00:09.520: No.
00:09.520: March, April.
00:09.520: They were
00:09.520: So it was a little different for us.
00:09.520: But isn't it cliche?
00:09.520: And your methods, how to tell a story.
00:09.600: I was kind of got in through citizen journalism.
00:09.600: It's on his blog.
00:09.680: Were you one of us that bought it the first day?
00:09.680: I said, maybe they know what they're doing.
00:09.680: He said, No, I'll never use Final Cut Pro in any of my films.
00:09.680: I'm going to need to learn how to cut them in half.
00:09.760: And it's a site
00:09.760: And I was like, you know, they.
00:09.760: Those were the days.
00:09.760: When did you think tape was going away?
00:09.760: And collaboration features aren't as great.
00:09.760: com or follow me on Twitter at ChipDesard or Google Plus at Chip
00:09.840: Or as you are teaching people who are coming from classic, Final Cut Classic,
00:09.840: The rep used to come by and pray up the tapes.
00:09.840: I was like, what is this?
00:09.840: You know, and I and again, this is kind of a fractal of what has already happened in the last
00:09.920: So basically, it was in in the web development and to um when people
00:10.000: Of course.
00:10.000: Right.
00:10.000: These hacks that people come up with means that.
00:10.080: How do I print the tape?
00:10.080: I mean, I have people who want to blog about whatever.
00:10.160: So it wasn't available to purchase until July.
00:10.160: That's nothing.
00:10.320: With this, it doesn't.
00:10.400: It was actually recorded on the evening of November
00:10.400: I like that.
00:10.400: And I said, you know, bootstrapping yourself.
00:10.400: Yep.
00:10.400: I w I I virtually never use the character generator inside of
00:10.400: And that's
00:10.480: Interesting.
00:10.480: So, I mean, so here's, I will tell you a brief sermon.
00:10.560: This is a road map.
00:10.560: So it was
00:10.560: So I had to really shift.
00:10.560: And granted, some of them are
00:10.640: But
00:10.640: I mean, I just saw
00:10.640: Yeah.
00:10.720: So when I saw the rendering and I saw the
00:10.800: Yeah, you know, it wasn't as easy
00:10.800: No, yeah, totally.
00:10.800: Yeah, I was used to that.
00:10.800: I said, you know what?
00:10.800: I think his blog is also called Crossing the 180.
00:10.880: And it's a tough thing to do because in
00:10.880: I was like, you can't do all of this stuff with this software.
00:10.880: Exactly, exactly.
00:10.880: He's going to go to maybe a film school or something like that.
00:10.880: I feel sorry for cameras.
00:10.960: And then what I did was a business model to get started.
00:10.960: And, you know.
00:10.960: Well, this is how we do it.
00:11.040: Compared to $1,200 to.
00:11.200: How do I, you know, how do I do this?
00:11.280: You don't know what you need because I haven't told you yet.
00:11.280: Well, actually, I would put out projects, and sure enough.
00:11.360: Go on YouTube.
00:11.440: So that's it for this episode.
00:11.520: Is that
00:11.520: And I said, Oh my God, that's cool.
00:11.600: And it just wasn't
00:11.600: And as I mentioned,
00:11.600: And the easy solution to that?
00:11.680: Hey, Chris, how's it going?
00:11.680: I mean, they still are.
00:11.680: If you don't use those templates, you're fine.
00:11.680: They still do call it.
00:11.760: We probably can get more.
00:11.840: This is a two to three year plan.
00:11.840: Oh my god, it's horrible.
00:11.920: And you were like, well
00:12.000: And he will speak very eloquently about why
00:12.000: I say, you know what, I might as well just throw cost into the wind.
00:12.000: Is it really?
00:12.000: Now I just gotta I just gotta take everything.
00:12.000: So I'm really into After Effects because it's just
00:12.000: It's very easy.
00:12.080: And I understand that.
00:12.160: He's like, I'm not using that software.
00:12.160: But any time you take a rest,
00:12.160: 1.
00:12.240: And so
00:12.240: I'm going to learn how to throw stuff away.
00:12.400: And we
00:12.560: That's great.
00:12.640: I mean, you know, I think the
00:12.640: png.
00:12.640: Let's talk about this for a second.
00:12.720: 10-point question.
00:12.800: And basically, like
00:12.800: Thanks for listening.
00:12.880: Oh my god.
00:12.960: Hey, Chip, how are you doing?
00:13.040: You know, so
00:13.040: Will it?
00:13.120: So I really like After Effects.
00:13.120: And if you look at her videos
00:13.200: So it was just.
00:13.360: I just don't.
00:13.760: Yeah, yeah.
00:13.760: But
00:13.760: We'll see you next time.
00:14.000: So
00:14.160: So