Episode 65
FCG065 - FxFactory (feat. Niclas Bahn)
The “App Store for Plugins”, that’s what I’ve always called FxFactory. The plugin community for FCPX has always been very strong. In this episode we talk with Niclas Bahn, one of the founders of FxFactory, and we hear all about the origin of the company, and we discuss the business of plugin development and what it means to FCPX users. We’ll also take some time and hear about some of Niclas’ favorite plugins that are available thru their store. 2005 “Factory Tools” Avid AVX Platform, mac only based on Q Composer Niclas should be a guest on “Chris Fenwick Hates the World” show.
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Featuring
- Chris Fenwick
- Niclas Bahn - @niclasbahn or @fxfactory
- Niclas Bahn - @twitter
Transcription
00:00.001: This is the one car you're going to have for the next five years, you know, and then you buy another car or whatever.
00:00.001: So for the user, it makes no difference.
00:00.001: If you've met him or spoken with him, he's the guy behind some of the products that we sell.
00:00.001: So in Fine Coffee, unfortunately, we don't have the ability to hide these yet.
00:00.001: And Premiere Pro and everything.
00:00.001: It's like, you know, it's even difficult to explain what it actually does.
00:00.080: to speak.
00:00.080: It's really hard to say that it's a platform already.
00:00.080: you know, the developer program, so to speak.
00:00.080: Just talking about, yeah, okay.
00:00.080: To speak.
00:00.080: for something that you just mentioned in terms of moving to a different machine or even opening in a project at a later point in time.
00:00.080: you know, the next episode or you know, you'll you you can announce it.
00:00.160: is an application, it is an architecture, it is an ecosystem because and I've described this in the past that FX Factory is basically the app store for plugins.
00:00.160: but it's a fully functioning version of the plugin and let you get to the point where you say where you can say, yes, this is the tool, this is the thing that I need to fix this problem in my edit.
00:00.160: I'm going to call this up in a second.
00:00.160: You know, coaching them and giving them guidelines about how to write music for the type of work that we do.
00:00.160: You know, as a favor to me, go check it out.
00:00.160: Excellent.
00:00.160: No, I mean, I you've probably it sounds like you've heard some of the episodes.
00:00.160: It's like, ah, I don't have this and whatever.
00:00.160: It's always good to hear that that somebody appreciates your work no matter what you do.
00:00.160: we kept the Avid product alive for a number of years, but we ended up discontinuing it.
00:00.160: one because you know for for the for the plug-in space it was it was you know it was huge right you know that that brought fix plug uh over from motion and and established that as a as a you know as a as a plug-in api
00:00.160: you know, sat down with Steve and and made it happen.
00:00.160: and they have this ability to build these tools in motion.
00:00.160: plugin API and that we've been using for many, many years.
00:00.160: some of his template knowledge could could flow into actual products that we that we sell.
00:00.160: the tool, the ecosystem growing as a whole.
00:00.160: That's working on a machine and he's installed all these motion templates and all these plug-ins through FX Factory with his account can move to a different machine.
00:00.160: Contains them and then they run.
00:00.160: we think they're valuable and customers also agree and end up using them and buying them.
00:00.160: I could go on forever.
00:00.160: Are you signed in?
00:00.160: I I can't tell you how valuable it is, Chris, to have customers or users or friends that like use your product and and
00:00.160: I that's exactly what I should have said.
00:00.160: But we're just like a little context.
00:00.160: it's at the affix fac the fix factory account, which is just uh you know, just the Twitter handle is just at FX Factory.
00:00.160: And we'll work out the details of that.
00:00.160: So it's a really great indicator as to how successful the app is.
00:00.160: try a little test period.
00:00.240: Turn this knob there, turn that one down.
00:00.240: Now as a Final Cut 10 user, obviously, we talk about plugins a lot.
00:00.240: Boom, you hit the, you know, you go back to the store, you buy it, you log in with a username.
00:00.240: So that's what we're talking about today.
00:00.240: Go take a look at premiumbeat.
00:00.240: That I like, you can search by the artist.
00:00.240: So, anyway, take a look at Premium Beat.
00:00.240: Perfect system for the whole plugin world.
00:00.240: dealing with plugins is that it's difficult to move your project between machines.
00:00.240: uh on his own better uh than uh than most of the other companies that are that are in you know uh that were in that space in that time
00:00.240: You know, like I didn't not unlike Gabriel, I didn't see it as, you know, a I saw it as a stepping stone, but one that I could not reach, you know.
00:00.240: you know, hundreds of developers uh that would, you know, would work with us and would start building plugins with Quartz Composer.
00:00.240: There's act in the pull-down menu, there's no Avid anymore.
00:00.240: even though there's similarities, it was really a different product.
00:00.240: I know that it comes up a lot in conversation, trying to track where various versions were, because there's a lot of I mean, I don't know that there's a lot, but I've had a lot of discussion about various iterations of Final Cut.
00:00.240: was that there was more compatibility and crossover, if you will, between like Final Cut and some of the Adobe apps?
00:00.240: product that you could buy through the FX Factory app and try to establish it as an ecosystem.
00:00.240: the plug in marketplace.
00:00.240: Avid product with factory tools where already we try to we try to set it up as a marketplace and as a development platform for other people to like democratize that
00:00.240: Yeah, it's kind of hard to call it a platform with only a couple developers, but I mean, it's really grown, and it really seems like, you know
00:00.240: to work very well for us.
00:00.240: that's an editor or that works in the industry deals with and make everyone has his own take on it.
00:00.240: w wildly difference in the way they they work and in the way their you know, the user interface works on the FX Factory platform.
00:00.240: But I still think there's just it's much more of a collaboration than a competitive environment.
00:00.240: this is a this is a saga more than anything, you know.
00:00.240: expose only the most important, most viable things in that template and make them run inside Final Cap Pro 10.
00:00.240: Yeah, but to the user, we don't know any difference.
00:00.240: Whereas if you build a motion template, you're you know you're you're limited to the functionality that motion has.
00:00.240: and it's people that are usually already in the industry, so they really have really good understanding of what kind of products are necessary.
00:00.240: of motion unless you have an an actual an actual plugin.
00:00.240: if you can't see it a bit more difficult.
00:00.240: what what what's going to happen?
00:00.240: one of the parameters is an actual preview of the of the vignette.
00:00.240: alongside all the other drop downs, buttons and dials, you know?
00:00.240: Tokyo products and also Hawaii.
00:00.240: But fx plug three brings this to Final Cut Pro ten.
00:00.240: built and designed to be used by lots of people where there's documentation, where there's quality control and where there's support.
00:00.240: we're selling a product that has to work the same way on every machine.
00:00.240: Or are you guys getting deeper into it to do that?
00:00.240: So yeah, so we do that and we and we also like, you know, I mean nothing is bulletproof of course.
00:00.240: that even if FX Factory realizes that like a motion template is missing or it's been changed or it will it will when it's loaded at runtime, it tries to reestablish
00:00.240: And I did it.
00:00.240: And so what ended up happening was I moved the project from machine one to machine two, and now all of the lower thirds open up as missing.
00:00.240: Or and it's like, okay, so I don't know what I did.
00:00.240: So yeah, no, I get it.
00:00.240: it's a it's so much time and so much effort has gone into that product.
00:00.240: And I think that that product covers that that ground better than any other product on the market.
00:00.240: Auto split does not show up when I filter by Final Cut Pro 10 in the application, nor does curves.
00:00.240: Are you signed in to the to the name of the name?
00:00.240: I mean, you know, ultimately being signed in or not signed in shouldn't make a difference anyways.
00:00.240: No, no, no, I haven't.
00:00.240: that backslash in your company maybe.
00:00.240: go to the Final Cut Pro menu, go down to Provide Final Cut Pro feedback and give them valuable, logical, well thought out
00:00.240: and that window pops up that says report or ignore.
00:00.240: And then the upper part has a place for a comment.
00:00.240: And the comment should not be, you know, damn you, I lost all my work.
00:00.240: Yes, that's Joseph.
00:00.240: And really, you know, we produce so many of them.
00:00.240: Let me think about that, get back to you, and we can do that in the either the next time we chat or on
00:00.240: So you are watching that.
00:00.240: and how important that has been just for the development and the acceptance of the app.
00:00.240: Thank you so much, Chris.
00:00.240: Nicholas, this is the easiest hour of t chat you're ever going to have.
00:00.240: Also, I remember having some discussions in some of the earlier shows where people were saying, really, if nobody's using Final Cut X, then why are all these people making plugins for it?
00:00.240: I love that.
00:00.320: Most of you know what Nicholas does, even if you don't know his name.
00:00.320: And Nicholas is the brains, or half of the brains, whatever, behind FX Factory.
00:00.320: They do an amazing job of giving you tutorials and demos of every plugin.
00:00.320: there.
00:00.320: Because I can remember like in the early days of you know Final Cut 7 and After Effects, and you know, I'm going back you know 15 years or something like that
00:00.320: But Effects Factory has totally changed me in that regard because I have I've been it's a great way to get introduced to a lot of developers.
00:00.320: So anyway, I want to thank you.
00:00.320: who was already working in the industry and in two thousand four he decided that he could do this whole plug-in thing
00:00.320: it makes working and creating visual effects a lot easier than having to code them by hand.
00:00.320: kind of revolutionize that space also.
00:00.320: Back in about 2004, 2005, something like that.
00:00.320: Yeah, well y you know, that's I mean, you know, you're leading into you know uh one of the one of the one of the things that I d you know, I'm going to tell you about it.
00:00.320: So yeah, the first product was released in two thousand five, and it was called Factory Tools.
00:00.320: Pro, Express T V and a bunch of other avid hosts.
00:00.320: you would receive a disk and a license to factory tools.
00:00.320: our second product, which was which we really which we really started from scratch, but with the a lot of the same s principles and that was
00:00.320: where you could buy plugins and say, oh, do you want to install this for After Effects also?
00:00.320: you know, Final Cut, older versions of Final Cut before Five One Two already had compatibility.
00:00.320: it is it's a great way to get your you know, for a smaller developer, it's a great way to get your stuff in front of people, you know?
00:00.320: because we're already going there to like get FX Factory Pro or photomontage or some of these really great tools or even the the Ripple stuff.
00:00.320: I use that all the time.
00:00.320: but amongst developers, but it's more collaborative than anything else, I would say.
00:00.320: Styles, they have different backgrounds, and have different problems that they want to solve.
00:00.320: and ask us if we want to distribute the products.
00:00.320: Yeah, I've I mean with Alex Alex has been I've been you know I've been trying to hunt him down for years.
00:00.320: every customer to get his attention.
00:00.320: you know, like Mark Spencer, you know, I w I I was in contact with for for a long time, um yeah, until until he the uh
00:00.320: spoke with him for for a long time to get him on board.
00:00.320: Marketplace.
00:00.320: So these are for technically speaking, those really aren't they're not plugins, they're templates.
00:00.320: And now clearly there's a lot of things that you can build in in Course Composer that you cannot build in you can't you can't do everything in in motion.
00:00.320: who are good at it.
00:00.320: when they they show up inside the FX Factory app or inside the FX Factory ecosystem as equally, as icons.
00:00.320: So they have a wider range of uses in terms of the host application.
00:00.320: And just this morning I thought, oh yeah, I should probably look around a little.
00:00.320: all I mean, almost all of our products with one or two exceptions work in Final Car Pro Ten.
00:00.320: work in Pinal Corporation.
00:00.320: this week I was on I was on Twitter and I was um answering this question um to I think it was Scott Simmons.
00:00.320: And it's the vast majority of them that them are.
00:00.320: So in this case, we have the different linear quadratic cubic, inverse quadratic, inverse cubic, the different curves, and they're visually represented so that it's easier to for the user to see, okay
00:00.320: literally we have hundreds and hundreds and hundreds of examples because almost all of our plugins end up using
00:00.320: some of the custom parameters that we have.
00:00.320: Yeah, exactly.
00:00.320: I hadn't played with it.
00:00.320: It also doesn't actually allow the user to edit the motion template.
00:00.320: I might have to open you know, maybe I can get all of my plugins in sync now.
00:00.320: But some of the more com if you look at call outs, if you look at the motion templates that are the that more expensive for calls, really they're highly complex.
00:00.320: to create a new version of a product and a new version which is so different that it wouldn't be compatible with the old project.
00:00.320: anymore.
00:00.320: in the browser where it says previous version?
00:00.320: don't show up to the to the visibly listed at all.
00:00.320: Actually, makes perfect sense.
00:00.320: Let's take a quick little tour through the plugins.
00:00.320: But if we limit now to Final Cut Pro 10 plug ins, what are some and I know this is kind of like choosing your favorite child, but get over it.
00:00.320: not to work very well.
00:00.320: you know, this this this is this is a problem and I will I will structure an entire solution around that theme.
00:00.320: make it look like it's a picture being taken, uh which is an effect that's, you know, very, very widely used.
00:00.320: as as as as far as one can imagine when it comes to how to do script screens and how to animate them, which seems like a simple problem, but like it's there's really a lot of options of how to do this.
00:00.320: So if you if you filter by Oh, wait, maybe I'm am I no?
00:00.320: they they find something that's wrong, and then they they sit down and they write you an email and they explain to you what exactly is happening.
00:00.320: That's the noise.
00:00.320: Yeah, it doesn't work.
00:00.320: And that makes that support process much better because it kind of takes away a lot of the
00:00.320: It asks you if you if you're allowed to attach the system profile.
00:00.320: I'm kinda over the music.
00:00.320: To FX Factory, and you have, you know, what is it, five minutes of footage, ten minutes of footage that you guys, and the best submission gets like
00:00.320: a one year something or maybe, you know, a hundred dollars worth of credits or something.
00:00.320: as to what exactly we'll offer in return.
00:00.320: Very good.
00:00.320: So that's my personal endorsement, if you will.
00:00.400: You should have just said, Hey, I'm here.
00:00.400: So the company started as Noise Industries, really.
00:00.400: uh with with Avit.
00:00.400: really started with uh with uh uh supporting fx plug.
00:00.400: So when did the um when did you make the FX Factory application?
00:00.400: I don't know.
00:00.400: will end up buying products from different players, from different companies.
00:00.400: Um both, I would say.
00:00.400: uh than they were before because of the way phanacoprotein has uh has changed the the
00:00.400: sort of genesis of people getting into plugin development, yeah?
00:00.400: you know, a completely different group of people and a completely different kind of learning curve.
00:00.400: that that has come you know, come true because with motion there there's really you know, there's a different kind of learn learning curve and there's a you know, there's more people
00:00.400: we have people like Mark Spencer or the Ripple guys in general, Mark and Thief, that are just they're coded motion and
00:00.400: Whereas the plug ins that we sell uh will run in in uh in Final Cut in in motion in Premiere Pro and in After Effect.
00:00.400: plug-in architecture.
00:00.400: to the to Final Cut and therefore very valuable for us.
00:00.400: I at some point decided that we could we could work together and some of his templates
00:00.400: a user that is um gonna download a motion template uh and uh and uh start tweaking it and start using it.
00:00.400: you know, uh, sharing his knowledge and building building motion templates.
00:00.400: But I think one's a product to be consumed and the other is for people that really know what they're doing.
00:00.400: is that sometimes you have to open a project that's a year old, two years old or whatever.
00:00.400: what's going to happen to that old project uh that that that never had these parameters, you know, uh and all these things.
00:00.400: really interest you?
00:00.400: I mean, they they you know, all uh we car all the products that we carry, we end up carrying because, you know
00:00.400: for us is has been the Nodes two release.
00:00.400: And then I go to levels and curves.
00:00.400: Well, you know, which is just not detailed enough, you know, i i in in terms of like what what's happening, you know, uh and what somebody is doing, you know.
00:00.400: He does a great job.
00:00.480: But um FX Factory has plugins for Final Cut 10, Final Cut 7, Motion, Premiere Pro, After Effects
00:00.480: you know, all that you've done so far, you know, the reviews and everything, and you know, pointing out bugs.
00:00.480: And these is people like, you know, oh, if you don't have a lot of plugins, you're not good at your job.
00:00.480: So it is a layer of abstraction that makes a lot of things a lot easier.
00:00.480: was a bit more difficult than we expected.
00:00.480: And it was released for the Avid AVX platform.
00:00.480: That was then called a Fixed Factory.
00:00.480: So what year was the five Final Cut 5.
00:00.480: You know, we always joke about that Final Cut 7 was kind of a weak release based on Final Cut 6.
00:00.480: And with five one two, Apple brought its own its own native plugin API, which was only in motion to
00:00.480: And I did look it up now.
00:00.480: uh uh like Graham um like Natres, for example.
00:00.480: And but Course Composer is way too complex for that.
00:00.480: the FX Factory platform, the way it was designed, is you could actually end up coding whatever you wanted to.
00:00.480: we help them bring their product to market.
00:00.480: a motion template is limited to if it's if it's only a motion template, it's limited to the ability of motion.
00:00.480: it's going to open up out of sync, and I'll lose all thirty lower thirds because the content is lost somewhere in Magic Land when all of a sudden I don't see the plug-in.
00:00.480: this project uses the wa callouts one point zero, yeah, then it will it will still load that out of date version
00:00.480: you know, make make large changes to product and make it better much much more quickly.
00:00.480: if you want this the same you know, if you want if you if you're very limited in terms of what you can do with a plugin as you go forward in time
00:00.480: Yeah, so that's so that's that's one of the examples of like that's you you can't you wouldn't be able to build that as a motion template.
00:00.480: exciting for me uh and uh and uh and a very very good product.
00:00.480: Yeah, I know I'd forgotten about the package.
00:00.480: And I was a little surprised when your voice was not the voice I hear in all the videos.
00:00.480: Some parameters like, yes, we need some a certain amount of action, a certain amount of beauty shots, a certain amount, you know, X number of minutes, or something like that.
00:00.480: All right, that was fun.
00:00.480: you know, templates like Final Cut 10 templates.
00:00.560: Good morning.
00:00.560: And to be able to play with things and go, okay, yes, this totally works.
00:00.560: the post production or the editing, the compositing world.
00:00.560: We're running up to the 10-year anniversary of the company now, which is exciting.
00:00.560: but it's still a something you have to learn and spend a lot of time on to be good at.
00:00.560: Was the last really great release of Final Cut prior to 10, but you know, that's just me speculating and me blowing hot air.
00:00.560: Before that, there was just FX script and there's some compatibility with the After Effects API that Falcat had also.
00:00.560: So for us, this was this is this is the most important this is the most important release.
00:00.560: What other features were in that release, and you know, if it was important for any other reason.
00:00.560: It sort of opened up the door for you to say, hey, this is actually very viable.
00:00.560: Which is not necessarily smart because I do use After Effects all the time too, so there's other things to keep in mind.
00:00.560: vignette filter in FX Factory Pro.
00:00.560: There's a lot of controversy about those, you know, especially like in the color world.
00:00.560: you know, dropping it into a folder on your you know, w where you know it has to go and then you know, editing it.
00:00.560: that was from last year when the plug in, or I can't call it I'm not going to call it a plug in, my template, was out of sync.
00:00.560: old projects and old products and everything so that they still work.
00:00.560: you know, any anyone else I think ever into Chords Composer.
00:00.560: So that's that would be one of the ones that is very, very exciting for us that happened this year.
00:00.560: And I scroll down and I filter by Final Cut Pro 10.
00:00.560: They're very difficult because what one usually gets it is is it it doesn't work.
00:00.560: Up the ante there to like you know get some new to get some new stuff.
00:00.560: I'm not really very active uh on my personal Twitter.
00:00.560: Let's keep this potential contest.
00:00.560: Anyway, I will never take money from somebody whose services I don't completely and utterly believe in.
00:00.560: After the discussion that Nicholas and I had, we talked offline, and FX Factory has decided that they want to
00:00.640: So when you purchased a Media Composer license or an Express Pro license in the end of 2005
00:00.640: content from another developer to make their own product.
00:00.640: there can be transitions.
00:00.640: With a screenshot of let me dig it up, see if I can find it.
00:00.640: I don't know how much you guys talk about it.
00:00.640: And I started getting kind of inspired by, I think it was one of the conversations I had with Alex.
00:00.640: everything into a state that it it knows and it it understands.
00:00.640: and they're willing to tinker with stuff.
00:00.640: So this is something that is obviously a huge concern to people who to all editors and especially editors that use plugins.
00:00.640: the energy that a user or customer would have to put into explaining what system he is that is
00:00.640: And the comment joined together, that's exactly what a developer needs to be able to really fight a problem.
00:00.640: Approximately, because you know, there's a lot of listeners to this show.
00:00.720: And it was introduced to Final Car Pro with Final Care Pro five one two and that at that point in time we uh released um and we released FX Factory.
00:00.720: their stuff on FX Factory.
00:00.720: And the customer that that buys a a product that has been
00:00.720: FX Factory is more than just copy the motion template into the right spot on your machine.
00:00.720: Well, I think I think it's also like it depends on how far you go.
00:00.720: But we're hoping that we'll get that ability soon.
00:00.720: Jean-Marc, the the developer that built it, has been working on that update for almost three years.
00:00.720: in all of the hosts, including final couple ten, but also After Effects.
00:00.720: I think it's one of those really, really cool products because it solves such a clear problem that
00:00.720: Lost revenue, my friend.
00:00.720: try and take a deep breath, leave the anger away and explain the problem because they actually do go through that stuff.
00:00.720: and the version of final cuts, et cetera, et cetera, et cetera.
00:00.800: And I was waiting, but you were interviewing.
00:00.800: a Media Composer, which still exists now, but it also included other editing platforms, Express.
00:00.800: For Avid, but it was also Mac-only at that time because of the fact that it was based on Course Composer.
00:00.800: I think it was two thousand six.
00:00.800: to Final Cut.
00:00.800: But it didn't have a lot of the functionality that it does now.
00:00.800: being a marketplace or an app store or a platform was already there.
00:00.800: Different tools at different times and everything.
00:00.800: But what you mentioned earlier is, of course, this brought a whole bunch of new people that had that were very, very skilled in motion.
00:00.800: that it allows for custom controls inside the parameter inspector.
00:00.800: And before FX Plug three, the only way to do custom parameters in Final Cut Pro 10 was as on-screen controls.
00:00.800: and now we're kind of moving them away again.
00:00.800: what did you call it?
00:00.800: Boy, I wish I could get that guy to sell my plugins.
00:00.800: and where he can be sure that it will work on this exactly the same way on another machine.
00:00.800: However, when I started moving that template between machines, something happened, exactly what you're talking about, and it got slightly out of sync.
00:00.800: And depending on the complexity of that motion template, it you can probably send it to somebody, and he can successfully go in and change it and it will work perfectly.
00:00.800: the Coloss one point zero version so that the project will still work as expected.
00:00.800: if you want them to still work with old projects.
00:00.800: make it really easy to uh you know take still take a still out of a out of a uh you know uh out of a clip and uh
00:00.880: And in their ecosystem, you can sort by which application you're interested in.
00:00.880: the Apple plugin API.
00:00.880: So they started to do their own thing, so to speak, as opposed to supporting or trying to support After Effects plugins.
00:00.880: Maybe I'm imagining it, but no, I think that all of them have distinct.
00:00.880: kind of established motion templates as a or motion as a as a development tool for
00:00.880: into Final Cup Rotan in terms of a parameter.
00:00.880: anything that has to do with the position in the image and things like that.
00:00.880: But like the help button or the presets, not really.
00:00.880: enter in its credentials into FX Factory, and FX Factory will automatically download and install all the same products so that it's in the same state on that other machine.
00:00.880: And I think both is both both options are very, very powerful.
00:00.880: The operating system will have changed if you keep it up to date.
00:00.880: so many people face on a daily basis when they're editors.
00:00.880: Excellent.
00:00.880: Yeah, yeah, yeah, yeah, exactly.
00:00.960: the space to a whole new breed of people and that don't come from a programming background.
00:00.960: We have on the one hand we have plugins and on the other hand we have motion templates.
00:00.960: before, and that was a was a a big limitation for us.
00:00.960: That one blows me away.
00:00.960: Well, I I I'm signed in.
00:00.960: as opposed to just having people email us because this allows us to at least see some of the some of the data you can attach your
00:01.040: And that's a that's a that's a good thing.
00:01.040: Yeah, let's talk about that because it's interesting.
00:01.040: Yeah, no, it's excellent.
00:01.040: This is something that we talk about all the time because the Apple people have told me in terms of like with Final Cut 10 is that when you have a bug, when you find something wrong
00:01.040: like what host application?
00:01.040: Maybe time to like add some stuff and also some new footage.
00:01.120: with the leveraging some of the technology that Apple had released at the time, which was Course Composer.
00:01.120: Oh well, I don't know that I want to get into the hole.
00:01.120: competition does exist, but in general, the plug in space is one that's much more complementary than competitive, I think.
00:01.120: The one big difference or there's I mean, there's multiple big difference, but the most important ones are, of course, that the motion templates will only run in Final Capro ten.
00:01.120: up until now, it used to be fil it would be FX Plug two, and now it's FX Plug three, and it has a bunch of new features that it brings.
00:01.120: us and the user to easily create and open presets that will then work across different host applications.
00:01.120: that are that are really, really good at what they do.
00:01.120: And you know, it took me a little while, but I s I definitely saw the benefit of doing it because now it's five seconds instead of five minutes to make a lower third.
00:01.120: And it's like, okay, I really, really want to help you, but like, you know, it doesn't work.
00:01.120: Okay, well, Nicholas, I don't want to take any more of your weekend.
00:01.200: I can remember running into people who were I'll call you know, for lack of a better term, back then I referred to them as plug-in whores.
00:01.200: It appeared that a developer was borrowing, and I'm using giant air quotes there on this audio podcast.
00:01.200: So ten one was the release of FXplug three, I believe.
00:01.200: So if you look it up, it's basically it's a screenshot from one of our from one of the FX Factory Pro plugins.
00:01.200: that are you know that are fantastic.
00:01.200: And we've gone to so clearly, this is not a problem you can solve perfectly or forever.
00:01.200: when I'm looking at the list here, what's also exciting is I don't know if you've had a look at the Snapshots product that Idustrial Revolution, which Peter just released.
00:01.280: I think the industry needed.
00:01.280: And so we c we kind of got I mean, they we kind of got started with Gabriel, my business partner, my partner in crime at at this company.
00:01.280: as a which is a developer tool that comes as part of the operating system and is made available by Apple.
00:01.280: But Final Cooper 10 users are they're pretty much set.
00:01.280: Well, you know, it was it was I mean, it was the only way before FX Plug three to actually get anything custom into the
00:01.280: I think is great.
00:01.360: Between most developers, there's really nice kind of like self-defined borders.
00:01.360: Even though there is competition, not just amongst people that are in the Affix Factory ecosystem, but just in general, there's competition towards other players in the marketplace and other companies that we don't work with.
00:01.360: and all of a sudden they they are now potential plugin developers.
00:01.360: Right.
00:01.360: what the user was doing at the point of the crash, because the code is a snapshot of the state of the app at the point of the crash.
00:01.360: Thank you for taking the time.
00:01.440: Is that something that you just select?
00:01.440: I'm you know, like, I'm actually really, really you know, I mean, I w we'll figure out what's going on in the scriptures.
00:01.440: I have always said I will never take money from somebody from a product that I don't actually use.
00:01.520: the After Effects API or something, something very, very similar, very sm a clear derivative of it.
00:01.520: But like our our preset selector, you know, like we have a we have a a preset parameter that allows us to
00:01.520: Something FX Plug three.
00:01.520: Strangeness.
00:01.600: And then the the next question that I want to ha that I want to ask you, can we change the music?
00:01.600: No, absolutely.
00:01.680: Good morning.
00:01.680: after a couple of years because it wasn't viable from an economic standpoint for us.
00:01.680: As you said, it doesn't matter.
00:01.680: We have a in this case, a lot of like drop down menus that have little pictures that show you what that what that dropdown item does.
00:01.680: What is quadratic versus cubic?
00:01.680: And there's totally a difference between me making a, you know, emotion template and somebody making, you know, a legitimate
00:01.680: Okay.
00:01.760: There's still a very, very steep learning curve there.
00:01.760: By and large, there's not a whole lot of crossover that I notice.
00:01.760: The problem really arises with the After Effects and the Premiere Pro users or the Motion users because not all products work for them.
00:01.760: Maybe I can find up the actual picture.
00:01.760: where you can represent nodes and the relationship between nodes.
00:01.760: we have built into the FX Factory app this action where you can click get help.
00:01.760: Yeah, there's another thing that I'll that I'll mention, and this is just in terms of overall troubleshooting.
00:01.760: So in coming months, they are going to actually start supporting this this show as well.
00:01.840: in working together in the FX Factory ecosystem.
00:01.840: This is a lot faster than the way I've been doing vignettes.
00:01.840: So and that's why that's why we kind of protect it.
00:01.840: No, no, I get it.
00:02.000: com.
00:02.000: There's a bunch of really, really nice people that all come from like different backgrounds and have different qualities and different strengths and different weaknesses that have come together.
00:02.000: for visual effects.
00:02.000: So that's just a really, really good product in terms of not just the way it's executed and the way it works, but also in terms of
00:02.000: Chris, this is a good idea.
00:02.000: I hope you enjoyed that discussion.
00:02.080: It's great to finally talk.
00:02.080: Yeah, yeah.
00:02.080: and they are not designed for somebody to just go in and change the wiring.
00:02.080: And the products that don't work well end up fizzling out and at some point some products are also removed from the ecosystem if they turn up not
00:02.160: Now, before we get into that, I want to, as much as I love FX Factory and I use it all the time, I want to remind you all to
00:02.160: They have been very generous to sponsor this show and to back what we're doing.
00:02.160: That's what FX Factory does to motion templates.
00:02.240: It was two thousand six.
00:02.240: Right.
00:02.240: will result yes, color, for example, will result in like everyone wants to give that a shot because like they it's something everyone needs and something everyone
00:02.320: So it was and that the FX bug API is only utilized by Final Cut in Motion and still is only utilized by Final Cut in Motion.
00:02.320: There's still only a handful of people who are really good at it.
00:02.320: And that's a very different experience than downloading a motion template and
00:02.320: We'll come up with the parameters and we'll come up with the like the reward.
00:02.400: And not until Final Cut Pro five one two, I think it was, did we did we uh end up releasing
00:02.400: I mean, I think that there's there's a um there's a bunch of people who have come to us uh, you know, that um that un understand how a Fixed Factory work.
00:02.400: I mean, we are.
00:02.400: I totally get it.
00:02.400: Let's talk about the free plugin community.
00:02.400: I think that if you you know it's a question of time, I think the most interesting release recently
00:02.400: But when I go look at the individual app or excuse me, the individual plugin, if I scroll down where was Natris
00:02.400: Because I bet you I'm certain that there's some people out there that would have some fun for you.
00:02.400: I would apply.
00:02.480: Hey, good morning.
00:02.480: I think you'll be impressed.
00:02.480: It's a free update.
00:02.480: And emotion is a very, very, very powerful tool.
00:02.480: Exactly.
00:02.480: But the user doesn't see them in the list.
00:02.480: Yes, so you're not supposed to be using them anymore.
00:02.480: I don't know why that is.
00:02.480: Oh yeah, well that was my fault.
00:02.480: I'm sure they do.
00:02.560: If you're not using them, you should definitely at least take a look at their music.
00:02.560: And we've talked about the plug-in community around Final Cut 10 quite a bit on this show and how
00:02.640: I only have version four point one point seven.
00:02.640: I I we sh we sh we probably should, you know.
00:02.720: So, when you are searching on Premium Beat, you can search by mood or genre, or even, you know, I've gotten to the point where I know that there's certain artists.
00:02.720: Oh, yeah, you should you know, that that whole thing was so casual.
00:02.720: But so, so, because of all of that, I really kind of avoided plugins for a long time.
00:02.720: they're great friends and great developers.
00:02.720: I don't think it's like a, you know, it's not like when you buy a car and, you know, you know that, you know,
00:02.720: I have spent so much time playing with that one, and it's just fascinating how deep that is.
00:02.720: Then there's the Natris plugins, the Nat Natris levels and curves, very, very popular, very cool color correction tool.
00:02.800: Yeah, I didn't.
00:02.800: So yes, it's a really, really cool tool.
00:02.800: No, it's fantastic.
00:02.880: Well, you know, it's it's a great testament to um sticking to something because, you know, like you said, you had the vision there
00:02.880: Is this a plugin?
00:02.880: FX Plug three, right.
00:02.880: Yeah, no, we would we're deeper into that.
00:02.880: You know, I th I I think you might want to double check, uh, talk about, you know, what did you say, the the troubleshooting.
00:02.880: So that code that's in there is very valuable to the developer.
00:02.960: And frankly, it's really changed what you have done is totally changed my attitude toward plugins.
00:02.960: But still have the old plugin also be embedded in that product.
00:02.960: Yes, so those show up as obsolete in Fanuka Pro 10.
00:02.960: It's like, what is it?
00:02.960: Okay, so and so I guess the last thing I want to say is.
00:03.040: And I remember seeing it thinking, Wow, this looks really cool, but it was way over my head.
00:03.040: I don't remember.
00:03.040: So basically, there's there's certain controls that make a lot of sense when they're on screen controls, you know, like
00:03.120: And it's I just I see you adding new developers.
00:03.120: And the FX plug used to be only in motion.
00:03.120: You know, you mentioned that you guys saw Quartz Composer as sort of the genesis of FX Factory.
00:03.120: Are they using Final Cut?
00:03.120: I mean, I mean, it's a good idea.
00:03.200: Right.
00:03.200: But but people know how Effect Factory works and people approach us pretty often.
00:03.200: And then we actively also seek out people that we think are amazing.
00:03.200: Is it a template?
00:03.200: Yes.
00:03.200: And if there's the system profile, it tells us if there's any kind of error messages or all sorts of different things.
00:03.280: I know we missed each other like about a dozen times at NAB.
00:03.280: That was just the second attempt, so to speak, into making this work.
00:03.280: So we ended up putting a lot of stuff as on screen controls.
00:03.280: It's a good question.
00:03.280: It's definitely one to take a look at.
00:03.280: So so my my Twitter name is is is Nicholas Bond, which is you know uh and it's it's
00:03.360: Now I remember Quartz Composer because I I used to do a lot of work for Apple, and I can remember doing a whole video on Quartz Composer.
00:03.360: And I got to say, probably the most used plugin that I use from FX Factory is Mark Spencer's Callouts.
00:03.360: People were really happy with it.
00:03.360: I mean, I've I've experienced this just with so one of my clients has a lower third look, and we've always done it in After Effects.
00:03.440: Thank you.
00:03.440: Yeah.
00:03.520: And I think that, you know, I was really, really happy and really, really successful that that happened.
00:03.520: So, so those are the type of things that are capable because of
00:03.520: It says it works under Final Cut 10.
00:03.520: Okay, so I I have two more questions for you.
00:03.520: Let's do some crowdsourcing here.
00:03.600: We really did start from scratch.
00:03.600: Is this a template?
00:03.600: Hawaki Auto Split they've really gone
00:03.600: Let me check.
00:03.600: Yeah.
00:03.600: You can announce it then.
00:03.600: You know, in the preparation and trying to organize and plan a time to get together with Nicholas, he was a little nervous.
00:03.680: One good example would be would be Simon Simon Upstill.
00:03.680: Thank you so much for d fitting this into my schedule, and it's been great chatting.
00:03.680: And I'm looking forward to speaking with you again soon.
00:03.760: Yeah, that's it.
00:03.760: He's been working for us for many, many years.
00:03.760: Because we want to give we want to give something nice.
00:03.760: We're actually doing a production meeting right here on the show.
00:03.840: Welcome to another episode of Funka Grill.
00:03.840: When we released it, it it there was already the app.
00:03.840: That's a you know, uh it it it it it results in a much more uh friendly environment, I think, you know, if it's not as uh cutthroat, you know, where you have to fight over every
00:03.840: And these motion templates they can be filters, they can be generators, they can be tidals.
00:03.840: I'm sure you'll know.
00:03.840: So anyway, um I I I actually learned a whole lot about some of the history of plug ins.
00:03.920: So there's plenty of ways to find a great cut of music.
00:03.920: I don't know.
00:03.920: So how do um how do developers in d do you seek people out?
00:03.920: I gotta say, I've been clicking around on this Vignette plugin, which is part of FX Factory Pro, which I have.
00:03.920: It's like data animation of sorts.
00:03.920: You know, I also don't know, but we'll get to the bottom of that, that's for sure.
00:04.000: Yeah, there you say I found it.
00:04.000: Or is it a little bit kind of like the Wild West?
00:04.000: So like I think that people building a a lower third in motion is amazing and it's very, very cool.
00:04.000: If the user can't add new instances of those out-of-date plugins or anything.
00:04.080: So so it dip it depends.
00:04.080: For the user, there's absolutely no difference in terms of, you know, he sees parameters, he sees, you know, a name shows up on the same list in Final Couple 10.
00:04.080: And oh yeah, sure enough, there's a whole lot of things I never see because I'm always filtering for Final Cut 10 plugins.
00:04.080: Like almost all the plugins use our custom preset parameter, for example, or our custom help button, all of those things.
00:04.080: Yes.
00:04.080: Uh and um and uh you know uh w with him, you know, he's he's one of the examples of somebody that's been doing that for a long time and then
00:04.080: But we've gone to great lengths.
00:04.080: No, no, no.
00:04.160: It doesn't make a difference.
00:04.160: Final cut will have changed if you keep it up, or any of the host applications will have changed.
00:04.160: Um the the the the you know, the action is really at you know, as is is
00:04.240: And none of that actually crossed into your ecosystem.
00:04.240: I just assumed, you know, I screwed something up, whatever.
00:04.240: Yeah, yeah, yeah.
00:04.240: The thing is, we produce you know a lot of videos.
00:04.320: So that's really the company name.
00:04.320: Is it a plugin?
00:04.320: So so so FX Plug two, which was there before, obviously, you know, already allows this in motion and in Final Code Pro 7.
00:04.320: I'm sure they read the feedback.
00:04.320: What version of Final Cut, what version of the operating system?
00:04.320: And if you look, the bottom half of that is like some Greek code.
00:04.400: All right, so now let's go to our interview with Nicholas Bond from FX Factory.
00:04.400: I kind of felt like disturbing would be a bad idea.
00:04.400: But the vision was already there at that point in time at the first release.
00:04.400: We we didn't realize that at the time.
00:04.400: We are we are definitely taking advantage of that.
00:04.400: And I sent a screenshot and then I and then I listed all the parameters that were custom parameters in that screenshot.
00:04.400: Yeah.
00:04.480: I don't know if you've uh if you if you've met him.
00:04.480: Like, really, do I really want all this stuff over my image?
00:04.480: You can't just willy-nilly add new parameters because
00:04.480: No, I don't think that that was your fault.
00:04.480: Let me think about it, because I think it's a great idea.
00:04.560: 1.
00:04.560: Yeah, I am looking at shape.
00:04.560: So in all the other hosts, all these the out-of-date versions of these products
00:04.640: This totally does what I need it to do.
00:04.640: Like, if I'm making a motion template just for use around our office, is there a way that I can do that in motion myself?
00:04.640: Yeah.
00:04.720: It's just been updated to 2.
00:04.720: There was a big controversy earlier this year where
00:04.720: Yeah, you know, absolutely.
00:04.720: I still think it's you know, there's there's something different between
00:04.720: And as soon as somebody starts editing a motion template, who knows what's going to happen?
00:04.720: Wow.
00:04.800: Yeah, yeah, no, no, yeah, there's no more there's yeah, we s we stopped we stopped supporting it.
00:04.800: I'm pretty sure.
00:04.800: It may have been, but we just cared about this.
00:04.800: And in general, this ecosystem has turned out
00:04.800: So Hiwaki does not show me as auto split.
00:04.800: I I you know, I I I think that I think
00:04.880: We've had Alex Golner on this show, who gives away his plugins.
00:04.880: And a lot of times, when you're sharing work with other people,
00:04.880: 2 when FX Factory came out?
00:04.880: I think that it depends.
00:04.880: You mean in the app, yeah?
00:04.880: Anyway, for whatever that's worth.
00:04.960: I mean, I talk about FX Factory all the time and just I mean, what you've done and what you've created is something that really
00:04.960: But as um let me tell you something else that's important.
00:04.960: That's why they're obsolete.
00:04.960: How do you magnify?
00:04.960: I know I've been using your product for a long time.
00:05.040: This is an awesome endorsement.
00:05.040: It it's more than just
00:05.040: You're in the featured section, not in the catalog, probably at the very top.
00:05.040: So anyway, I hope you enjoyed that.
00:05.120: So we did keep it we did keep it running, but our success
00:05.120: So the if I'm looking at the screenshot right now, since you
00:05.120: They build some amazing freebies in amazing motion template freebies.
00:05.120: I mean uh but uh but uh the idea is
00:05.200: But what if I have to open up a project that had, say, twenty or thirty lower thirds in it?
00:05.200: It's just absolutely immense.
00:05.280: You've heard me talk about his product before in the past.
00:05.280: So it was released so the AVX platform at that point still had a bunch of products.
00:05.280: And ultimately, for the user, if that tool solves a problem
00:05.280: What was it that I heard that I did that didn't make sense to me?
00:05.280: So and this so I sent a picture.
00:05.280: We're deeper into that.
00:05.280: Um uh then um
00:05.280: So, how much footage would you need?
00:05.280: I bet you we could do something where we could almost do like a contest.
00:05.280: That's a really good point.
00:05.360: I mean I mean this is a
00:05.360: It's interesting.
00:05.360: It should be, these are the last few things that I was doing before this crash, because it's the combination of knowing.
00:05.440: So um and which is the
00:05.440: I mean, I you know, like I'm gonna have to look it up, but like I'm pretty sure two thousand six.
00:05.440: And they see that overlap, but they also want to have
00:05.440: You know, like it's a lot of the people buy, a lot of people buy a lot of different plug-ins.
00:05.440: So it's but it's a it's it's
00:05.440: So you could really compile and build plugins that would could do sky is the limit.
00:05.440: Almost everything works for them.
00:05.440: Cool.
00:05.440: Do you see it?
00:05.520: But he felt like this tool could be used to
00:05.520: So like so if you think about color correction, for example, there's a bunch of different products from different developers that are you know
00:05.520: But you know, one one day maybe, you know, I I don't give up easily.
00:05.520: It depends.
00:05.520: I just found a new favorite plugin.
00:05.600: Maybe I'm not looking deep enough, but it seems like there's a really nice
00:05.600: And so a person that or an editor that's
00:05.600: It's difficult to explain unless you see it.
00:05.600: 1, but it does not show up when I filter by Final Cut Pro 10 plugins.
00:05.600: I'm just wondering.
00:05.680: It's irrelevant.
00:05.680: These kind of things.
00:05.680: That's been that that's been a big one for us.
00:05.680: I'm making this up.
00:05.680: Very cool.
00:05.760: That's always a good feeling.
00:05.760: But the vision was already there, and the concept of it
00:05.760: Yeah, so it's niche on the one hand because it's
00:05.760: Oh, the race cars?
00:05.840: This is episode 065 with Nicholas Bond.
00:05.840: What does that mean?
00:05.840: So the WaveX the WaveX Actually works both for plugins and for templates, it actually allows the developer
00:05.840: Like, what?
00:05.840: Yeah.
00:05.920: So like I mean there's a lot of things where like on screen controls make a lot of sense.
00:05.920: Yeah, that's the that's the newest version, you know.
00:06.000: And we all know the problem with
00:06.000: People love it.
00:06.000: Clearly, there is some competition
00:06.000: But with motion, you know
00:06.000: Uh that makes that very, very easy.
00:06.000: But you know what I'm happy about, Chris, is that the fact that you got bored of the music means that you've watched a lot of the tutorials, you know?
00:06.080: I've been I've been I've always had my little selector thing set down to Funnel Cut ten.
00:06.080: And it's it's you know it's a
00:06.160: Aside from the fact that it it allows you to test a product with the watermarks, whether it's just like an intellectual property protection mechanism built in.
00:06.160: I had seen those previous versions or obsoleted versions, and I was like, I didn't I don't quite get that.
00:06.160: Yeah, that that it's like your favorite child, isn't it?
00:06.160: Okay, I don't know what's going on.
00:06.240: It's really cool.
00:06.240: And you're like, oh, wow, it's the same plugin?
00:06.240: And so now we have like two sets of two sets of developers and two sets of products.
00:06.240: But they're there for if you had used them in a project.
00:06.240: It's like nodes and lines.
00:06.240: But I could I could you know
00:06.240: And it tells us, okay, this is the version of FX Factory that's installed.
00:06.240: Okay.
00:06.320: And of course, the fact that
00:06.320: I think that that was you know, y y I'm I'm I'm happy you pointed it out and I'm happy that, you know, we we figured it out.
00:06.320: How come this damn thing doesn't work?
00:06.320: Number one, um, this is actually the first time that we spoke.
00:06.400: Now, FX Factory is a
00:06.400: Quite often, I'm laying down music underneath somebody talking, and I don't want something that fights with that person.
00:06.400: For the for us, for the developer, it's obviously a completely different workflow and a different path.
00:06.400: They're not they may not be programmers, but they have all this knowledge.
00:06.400: And he's very, very active on online
00:06.400: Then call outs, which you had mentioned before
00:06.480: We we're not we're you know, there's a lot more developers now.
00:06.480: They're much better situated in the parameter inspector.
00:06.480: I think that there's a there's a big opportunity there in terms of
00:06.480: Right.
00:06.480: And that is even though this might be limiting for some advanced users, the idea here is that
00:06.480: Yeah, yeah, in the FX Factory app.
00:06.480: I'm just trying to you know how it is.
00:06.480: Maybe maybe this is a bug, but like, you know, I you've you've already helped me find a uh uh find a bug in the past.
00:06.480: I'm totally putting you on the spot here
00:06.480: So that's another episode.
00:06.560: Yeah, yeah, no.
00:06.560: I mean, we literally had people walking up right in the middle of interviews.
00:06.560: And I'm always getting the emails, hey, there's a new thing.
00:06.560: So that was that's the way we started in that industry.
00:06.560: No, that's a very, very successful product, and we love working with Mark and Steve.
00:06.560: And that's an excellent point.
00:06.560: And because it's a vignette plugin, though there's also a
00:06.640: And you can download any plugin you want for free and play with it.
00:06.640: One of the ways to get plugins into Final Cut was using
00:06.640: I wish you could see this.
00:06.720: Also, they actually work with their artists in terms of
00:06.720: Yeah, no, I got it.
00:06.720: Cool.
00:06.720: How do you call something specific out in a video?
00:06.720: If you ever have an app that just unexpectedly quits
00:06.720: We want to have a like a proper incentive.
00:06.720: And then we could get we could get you guys some new footage and I'm I'm sure we could get Premium Beats to hook you up with a new cut of music.
00:06.800: But it's still not easy.
00:06.800: But but yes, so it's opened up it's opened up that.
00:06.800: The most important one being
00:06.800: Is anybody really taking advantage of that yet?
00:06.800: I'm like, okay, I'm going to break this out.
00:06.800: Not everything, obviously.
00:06.800: That kind of stuff.
00:06.800: Yeah, I've seen every angle of those race cars.
00:06.800: Really good point.
00:06.880: And really, with Final Cut 10 in motion, we're sort of seeing a resurgence and sort of the same
00:06.880: Awesome.
00:06.880: Um uh that's probably the the the best place to to contact me.
00:06.960: No, I no, no, I think that it well, it's it's it's kind of the other way around, Chris.
00:06.960: Now with ten point one, there was an announcement about a new
00:06.960: So so we have this we have this uh we have this system where is that what I see when I see in the in the
00:06.960: So that's that's a plug-in, obviously.
00:06.960: So this is why?
00:06.960: And based on that, let's do that.
00:07.040: It was a Mac-only product.
00:07.040: 0.
00:07.040: He's behind the Tokyo.
00:07.120: But I but you know, looking back, I don't actually remember
00:07.120: Because both the plugins work in Final Car Pro Ten and the motion templates work
00:07.200: And and we've emailed a thousand times.
00:07.200: You seemed really into it.
00:07.200: So if you have only two or three products, it's
00:07.200: And that's so that's basically that's what I was talking about before.
00:07.200: And in this time, so much will have changed
00:07.200: And it's also a very successful product for us, and it's being it's very widely used.
00:07.280: The the truth, of course, is, you know, f finding people uh that uh you know, that that really knew how to work Quartz Composer and really got into it.
00:07.280: It definitely opened up
00:07.280: And I think that in general with plugins
00:07.280: And so you can you can build motion templates, you can do incredibly complex things in motion and then
00:07.280: If you go to if you if you look it up, maybe I can just send you this.
00:07.280: But I can see the potential of that because
00:07.280: And this gives you the this gives the user the flexibility the developer the flexibility to
00:07.360: It is really the app store for plugins.
00:07.360: Check out how their search engine works.
00:07.360: I mean, you've you know, you're one of my favorites.
00:07.360: It doesn't really matter.
00:07.360: So it was already released the first release already had other people's
00:07.360: But you can do some incredibly complex, amazing things with them.
00:07.360: But are there any plugins that I can see that take advantage of that?
00:07.440: And that's awesome.
00:07.440: And when we set out with the first product leveraging Force Composer, we thought that there would be.
00:07.440: Uh uh you know, I obvious you know, obviously I
00:07.440: Do you look at that and say
00:07.440: So which is also why
00:07.440: So
00:07.520: And we started in two thousand four.
00:07.600: Here's my 30 bucks.
00:07.600: How did you get started doing this?
00:07.600: And so we we built the the first product
00:07.600: So what we thought with Course Composer when we start working with it is that there will be hundreds of developers
00:07.600: So I mean, both have their both have uh uh you know, their uh legitimate reasons for existing.
00:07.600: I mean, there's limits as to how far you can go in terms of trying to support
00:07.600: Because if you
00:07.600: If you have some suggestions, Chris, I think that that'd be a good idea.
00:07.600: I love the idea.
00:07.600: All right.
00:07.680: They can build products.
00:07.680: And that's ki that's kind of
00:07.680: But almost more importantly, is the comment
00:07.680: I also am going to make a little bit of a premature announcement.
00:07.680: We'll be back Friday with another discussion.
00:07.760: You can't create something that goes beyond the ability
00:07.760: So that if you launch Final Cut and the plugin sees, okay, this
00:07.760: I know how to use it.
00:07.840: But the great thing is that
00:07.840: Yeah, there was an era there where all of a sudden it seemed like, and obviously it's this.
00:07.840: Okay, so let's talk about the thing that may
00:07.840: Let me double check him on the screen.
00:07.840: So Nicholas, if people want to follow you or FX Factory on Twitter or
00:07.840: I have the Premium Beat website and the FX Factory application open on my screen here.
00:07.920: The voice of the infection.
00:07.920: Take care.
00:08.000: And he felt like this tool could be used.
00:08.000: And to a certain degree, I always thought that Final Cut 4, like 4.
00:08.000: There was already the app.
00:08.000: And up until
00:08.000: And he's gone deeper than anyone
00:08.080: But in general, in general, like
00:08.160: Well, for us, 512 was really the essential.
00:08.320: Yes.
00:08.320: I gotta narrow this down now.
00:08.400: So, I'm asking you
00:08.400: In in the in the very beginning.
00:08.400: It could take us hours.
00:08.480: Now I noticed in the current FX Factory application, which we'll talk about in a bit,
00:08.480: I'm going to figure out how to do this in motion.
00:08.480: But I'm also sure that they got a lot of feedback, which is anger.
00:08.480: I love the idea.
00:08.560: Like, okay, well, you're going to do those kind of things and we're going to do these kind of things.
00:08.560: And but it's just absolutely beautiful.
00:08.560: Who is the voice in all your videos?
00:08.560: Take care.
00:08.640: It was for Avid, and it was bundled with Avid also.
00:08.640: Oh, I know, I got the email.
00:08.720: Okay, now we get to talk, which is good.
00:08.720: Okay, cool.
00:08.720: Instead of using Course Composer, they can use Motion.
00:08.800: Here's my 50 bucks, whatever it is.
00:08.800: No, I'm on catalog.
00:08.800: It's not even enough to start.
00:08.880: There's a little bit of crossover.
00:08.880: I mean, there's some people
00:08.880: That's clearly not good.
00:08.880: And then we'll
00:08.960: So so when we when he saw Court's composer, it's clearly you know
00:08.960: And then, you know, some other people like
00:08.960: It's the
00:08.960: That's great.
00:08.960: And when I scroll down to Naturis, I don't see levels and curves.
00:08.960: Bye-bye.
00:09.040: And he's the voice behind all the tutorial videos.
00:09.200: I understand you've been trying to hunt down Alex Golmer.
00:09.200: That wasn't possible in Final Co Pro ten.
00:09.200: In Final Cup 410, we don't have the ability to hide those yet.
00:09.200: Exactly, exactly.
00:09.200: I think it's fantastic.
00:09.280: Now, I'm gonna guess that.
00:09.280: I'm happy to hear it.
00:09.280: What made you want to start Effect Factory?
00:09.280: So we had it really Factory Tools was
00:09.280: Or do people come to you now and say, please, can you sell my stuff too?
00:09.280: That's, you know.
00:09.360: I think that a lot of customers
00:09.360: So what Finalca Pro 10
00:09.360: I don't know if you've
00:09.360: We'll do this again sometime.
00:09.440: I know, I know.
00:09.520: But
00:09.520: And the plugins will also have changed in this time.
00:09.520: I love that idea.
00:09.600: So that was
00:09.600: There is overlap because certain product categories
00:09.600: Yes, you know, it is a tough one.
00:09.600: Uh I think some of those plug ins are not like, for example,
00:09.680: You can search by.
00:09.680: And it's a
00:09.680: You know, I mean, it and I guess that's what happened with the five point one two release.
00:09.680: Uh and um
00:09.680: We're gonna I'm still gonna ask you to do it.
00:09.760: What was the first product that you guys made?
00:09.760: He's like, you know, should I prepare?
00:09.840: It looked different.
00:09.840: What version of FXacter do you have installed?
00:09.840: He talked about the difference between plugins and and uh what did he call uh um
00:09.920: And it's something that we'd already established with the
00:09.920: Right.
00:09.920: I do.
00:10.080: So but you know, I I there's
00:10.080: So you have it up right now, so you see the parameters.
00:10.080: And building a product around this problem
00:10.080: Like, if you send a Dropbox
00:10.160: Maybe we could formulate like some
00:10.240: And now we have
00:10.240: Now you I've ruined your weekend, haven't I?
00:10.320: So fxplug is Apple's
00:10.400: We've been doing this for a long time already.
00:10.400: So like when we rele when we released uh in uh
00:10.400: And I sent I sent a picture on Twitter also with a
00:10.480: It wasn't really designed Course Composer wasn't really designed for
00:10.560: So like they were already had like the previous versions already had
00:10.560: So the Course Composer and the
00:10.640: So that's that's that's one that's
00:10.720: And I get to thank you in person for.
00:10.720: A lot of people are in over their heads.
00:10.720: Anyway
00:10.800: Now it's watermarked.
00:10.800: And now all of a sudden
00:10.960: We didn't end up meeting at NAB even though I you know, I I did see you.
00:10.960: So he saw Course Composer
00:10.960: Makes perfect sense.
00:10.960: And thanks for listening.
00:11.120: There's a little bit of crossover.
00:11.200: I'd love that.
00:11.280: So that's very nice.
00:11.280: But that's but what you're saying
00:11.360: I was so excited when Ripple started putting
00:11.440: And you know what?
00:11.440: We don't actively advertise the um
00:11.520: So I so if you I just
00:11.600: It's a very, very powerful tool.
00:11.600: We need to up
00:11.680: And that's that's that's where that's where it started, so to speak.
00:11.680: That's a great product, which is designed to
00:11.760: What are some plug ins that
00:11.760: What are we going to talk about?
00:11.920: Premium Beat is a sponsor, and they have
00:12.080: And once you decide
00:12.080: Hold on.
00:12.080: So they would show up in the viewer as buttons there.
00:12.080: I hadn't
00:12.160: Oh, yeah.
00:12.160: So um lit lit let's uh
00:12.400: But I remember having
00:12.480: I'm going to.
00:12.560: 5
00:12.560: Later, later.
00:12.640: Yes.
00:12.800: I'm I'm just you know, I
00:12.800: I said,
00:13.040: I don't know if you remember, but
00:13.200: He um
00:13.200: Well b both.