Episode 54

FCG054 - Clarity Brevity Simplicity (feat. Carl Olson)

How do you streamline and focus on your core competency when we are inundated with the complexity of living on the 21st century? Long time friend and first guest of The Grill, Carl Olson and I log on and have a conversation about JUST THAT. I also talk at great length about how some of my own workflows are changing and encourage Carl to look at some new methods to cut on his latest passion project. It’s always fun to catch up with Carl and this episode is no exception. My internet doesn’t share when I’m uploading… AT ALL sometimes


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00:00.001: I just want to put it there, and it should do that automatically.

00:00.001: And good grief, I found great music.

00:00.001: I'd be no better than all the homeless people in the neighborhood here around Slice in West Oakland.

00:00.080: Entirely.

00:00.080: Pretty hip on design.

00:00.160: And have these clients on recurring revenue and all this kind of good stuff.

00:00.160: I said, when am I ever going to get around to producing content?

00:00.160: It's not what I want.

00:00.160: And so we're trying to figure out how did that happen?

00:00.160: Just the tool needs to work.

00:00.160: Is Quicksilver gone?

00:00.160: It did what I needed and it's worked well.

00:00.160: the dock would be very handy for her because I could say, Mom, just go down to the bottom of the screen, see that little thing there?

00:00.160: But he uses this metaphor of the dancing bear.

00:00.160: Taller than what you are right then.

00:00.160: But really, perfection is does it meet the mark of what you need to do?

00:00.160: Perfection is not about eliminating every possible thing that comes up.

00:00.160: So, I have to go in and do a little CSS and do a few little hooks here and there.

00:00.160: Yeah, did you didn't you love the opening video?

00:00.160: Funnel Cut 10 solves problems that you didn't even know you had yet.

00:00.160: I've got, you know, 20 gigabytes of video.

00:00.160: See in the waveform where you just took over.

00:00.160: So that's probably the portion I will use.

00:00.160: So you say it's contextual, too.

00:00.160: Brilliant, sells more movies, rents more movies.

00:00.160: It actually does do something different because I can manually keyword something that is different than what is in the name or in the markers of the clip.

00:00.160: Talk me through some of the advantages of bulletproof.

00:00.160: And that sort of thing.

00:00.160: I told him, I said, you know, with all the organizing that you're doing in Final Cat 10 already, the guy would be foolish to walk away from that level of metadata just for knowing a few keystrokes a little better.

00:00.160: I was like, wow, this is really cool.

00:00.160: 10 or 15 minutes ago, you started to take over this interview.

00:00.160: the the first time I ever heard your name was by um it was on uh This Weekend Photo with Frederick Ban Johnson.

00:00.160: I'm not going to I usually finish the interview and go record something else, but I don't feel like doing that.

00:00.160: The grill.

00:00.240: I need to get my You are cool.

00:00.240: Uh deep and doo.

00:00.240: And we'll just demo cast, remember that?

00:00.240: And then I read your Twitter feed yesterday.

00:00.240: On clarity, brevity and simplicity.

00:00.240: It's the most photogenic place.

00:00.240: You know, publish some stuff and I'm looking at my website and it's ugly.

00:00.240: tired of it being so stinking hard.

00:00.240: But so yeah, I mean, is that glamorous?

00:00.240: Yeah, I get that.

00:00.240: Not so long.

00:00.240: Open applications.

00:00.240: I just use Alfred to launch my applications.

00:00.240: And wow, where did they get?

00:00.240: That's a tough thing to do, though.

00:00.240: But more anger goes through my why am I having to do this?

00:00.240: I don't want to have to worry about regenerating thumbnails.

00:00.240: Don't see that as an issue.

00:00.240: And I kind of beat them down a little bit, but I did it out of a position of, hey, I'm just trying to help.

00:00.240: and we stop thinking about the beauty of tomorrow or what it could be if we just worked a little bit more efficiently.

00:00.240: Yeah.

00:00.240: That sounds stupid, doesn't it?

00:00.240: Wait a minute.

00:00.240: Is there dancing bears in the theme?

00:00.240: A real effect on them.

00:00.240: you know, I could put my mom in front of Final Cut 10 and I could show her, you know, a half a dozen things and she could edit a wonderful video.

00:00.240: The difference being is that, one, it's going to take her a lot longer.

00:00.240: and and all of the equipment and all of the bottles of oxygen and all of the packets of food and and for this euphoric moment.

00:00.240: So, yeah, sometimes we do have to deal with it.

00:00.240: Rocket science for business because it is rocket science.

00:00.240: would um the developers would would create these uh user interfaces where they would click the user would click save.

00:00.240: the thing that I've been talking about for a couple of years now, but the merge of the IOS and the Mac OS is it's they continue to march forward at a very gradual trajectory, but they are

00:00.240: They are coming together.

00:00.240: I want one of those.

00:00.240: I have not used it as much as I'd like.

00:00.240: putting the images on that so it wouldn't flicker.

00:00.240: Because I have complete freedom with this project.

00:00.240: or two minutes, or maybe a minute, that you would find that Carl just took over this podcast.

00:00.240: A little bit of Chris Fenwick thanks to the people that have been bugging me, most notably Albin Eggers from Europe.

00:00.240: are quite helpful.

00:00.240: And it allows me to see all the things I liked and, most importantly, all the things I didn't like.

00:00.240: So recently I had a project that was a little bit it like yours.

00:00.240: So what I started doing is instead of creating the string out, shuttling, blade, blade, promote, I would go just to my keyword collection.

00:00.240: Right.

00:00.240: I don't care if all the conference rooms are together then.

00:00.240: So that's one thing in terms of thinking about how you want to keyword things.

00:00.240: you don't have this problem because you can shuttle right through clip to clip to clip.

00:00.240: Would it automatically jump to clip number two?

00:00.240: Once you open that br that timeline or project in the lower half, little spots all over the VO will pop up as orange.

00:00.240: actively being used in that timeline.

00:00.240: I would click on the library, and if I wanted to buy an airplane ticket from Sabre, I would click on the little airport.

00:00.240: that it offers a world of possibilities for me typing something into that.

00:00.240: I can type in the name of a movie and it'll probably yield uh the IMDB site for that.

00:00.240: Clarity and brevity.

00:00.240: Putting the media, it brings in everything.

00:00.240: And then the thing that is really cool, but is it really an advantage?

00:00.240: Because I would shoot you know relatively flat with the Canon 5D and the video, of course, the guy I was shooting with was always like, ah, that looks terrible.

00:00.240: And wouldn't you want to set the look within your NLE or color breakout?

00:00.240: For the final project, but if you're if one of your output modules can be make me a bunch of uh web previews

00:00.240: Output movie from these multiple that that would be an that's an it that's a good question though yeah so I'm

00:00.240: Again, I remember when Bulletproof came out, I was like, yeah, yeah, okay.

00:00.240: force an editor to use Final Cat 10, but I would not give up on finding a qualified editor who knows Final Cat 10 because ultimately it's going to save you a lot of time since you have so much uh organizing already done.

00:00.240: Feels good.

00:00.240: As well as mindset stuff and psychotherapy, right?

00:00.240: They're not the tools I typically want to live in.

00:00.240: In Final Cut Pro Tech?

00:00.240: And I'm just telling you from my heart, go check it out.

00:00.240: My podcasting career started when Carl first asked me to come talk about my road trip.

00:00.240: That the guys are working on a website update.

00:00.320: Because I'm doing two a week, and what I wanted to do is I wanted to like start revisiting some of the, you know, there's been some really astounding

00:00.320: Yeah, yeah, yeah.

00:00.320: what's it called, disk tracker, my little utility that I use to scan all my drives.

00:00.320: And I've had to r uh rescan.

00:00.320: Started rescanning.

00:00.320: One of the things that I've said a few times on this show, one of the most one of my favorite bits of technology on my Mac is Spotlight.

00:00.320: It was, of course, Leo Laporte.

00:00.320: It's a nuisance.

00:00.320: Oh, that thing just popped up.

00:00.320: Step back.

00:00.320: They're not always coming up to your table and asking, Is everything all right?

00:00.320: To me, a finely refined UI gets out of the way when you don't need it.

00:00.320: I call that slowing down to speed up.

00:00.320: Well, we reward those who slog through things, right?

00:00.320: raw from this this stuff.

00:00.320: Optimize page load speeds.

00:00.320: Both for myself and for my clients.

00:00.320: They don't dance well.

00:00.320: I was so I used to call it passionate because that's a much nicer word than you know obsessive

00:00.320: You know, does it actually help?

00:00.320: Get mired down in the technology, but then you know, I've never thought of this.

00:00.320: and the number of Sherpas that it takes to get you to Camp One and Camp Two and Camp Five and you know the assault.

00:00.320: And the difference between a professional and the amateur is that the professional has been there before, understands the journey, and realizes that it's worth it.

00:00.320: And I think that the difference between what we do as uh content creators

00:00.320: But I realized that the obsession of perfection was limiting the execution otherwise.

00:00.320: And counterintuitively, it doesn't really matter to most people that's going to come to your website.

00:00.320: So what are you going to do next on the website?

00:00.320: Almost never.

00:00.320: Oh, yeah.

00:00.320: Really?

00:00.320: Well, so they could say, why didn't you just have it updated at that time?

00:00.320: The reach of the lowly wooden pencil.

00:00.320: Ah, there's a lot of bad ones.

00:00.320: Yeah.

00:00.320: Yeah.

00:00.320: And I'm going to use it as an opportunity to go slow and to learn Final Cut Pro 10 in depth.

00:00.320: Help him sell what he's selling, and it's just beautiful.

00:00.320: Before I even open up Final Cut Pro 10.

00:00.320: Have begun to realize is that there are some features in Final Cut 10 that I was not utilizing that actually

00:00.320: For a day.

00:00.320: Interviews.

00:00.320: you know, the evening meeting or it could be the car race scene or however again, anyway, you if you were doing a a a feature or a short, you could have a keyword for each scene.

00:00.320: Charlie football, Charlie comedy, Charlie, you know, X.

00:00.320: So the same applies when it comes to your keywords.

00:00.320: The default way that I organize things is by card.

00:00.320: Okay, so now I can get so in my old string out method, I would string everything out, promote what I like, select everything I like, and then make a new timeline of just my favorites.

00:00.320: So, not the, oh, I'm rolling, oh, I bumped the camera, oh, I'm focusing, oh, I'm rapping.

00:00.320: Because when the producer says, hmm, I don't think that's the best shot of the conference room, let's look at the other stuff we shot at the same time.

00:00.320: Huh, I wonder if I had dozed off while I was shuttling through, or if I, you know, let's take another look at that.

00:00.320: So let's say, for example, you record a five-minute VO and the guy stumbles and bumbles a few times and maybe does multiple takes.

00:00.320: Because it's doing the same thing that I used to do with my string out, showing me what I have already used.

00:00.320: Now what's interesting about the way Final Cut X works, and again, this gets down to trusting the implicit nature of what a database is as opposed to what a video editor is.

00:00.320: is those orange show used media range highlights will only pop up when that time line is open.

00:00.320: So if I open up a previous version, or maybe a couple of versions ago, when I had a different, when I hadn't massaged the VOC,

00:00.320: So in terms of sorting your stuff, you use the what I call the loosey Lucy Charlie Linus issue, decide how it best suits to sort it.

00:00.320: Keyword that stuff consider using the favorites and and turning on that

00:00.320: And there's I also have a Prelude, which I haven't played with as much.

00:00.320: You can also I believe you can also set ins and outs on your videos right then and there inside Bulletproof.

00:00.320: Well, so Bullet Proof allows me to take the cards from my canon and it'll ingest that.

00:00.320: Where you import the files, then you can sort the videos.

00:00.320: It's bulletproof.

00:00.320: Multiple clips and say make this one output file.

00:00.320: Smart collection, and most people don't ever deal with this, but you can add multiple filters to a smart collection.

00:00.320: So you could say seek anything that is synchronized media, which means it's now the clip and the sound file that was linked together.

00:00.320: Also, I only care if it was shot on card A1.

00:00.320: So now I have everything from the first half of day one that was an interview that was synced that I actually liked.

00:00.320: you know, text copied out of his verbatim transcript.

00:00.320: Organizing massive amounts of data for this long-form documentary.

00:00.320: Believe me, there are plenty of people in Bombara.

00:00.320: And give it a try.

00:00.320: All of a sudden, you're like, hmm, wow, okay.

00:00.320: you know, whoosh away some of the simplicity and you start realizing this is a really powerful tool here.

00:00.320: So go check out premium beat.

00:00.320: Maybe two hours after that first episode.

00:00.320: Well, thank you for having this conversation.

00:00.320: I'm actually very thankful to be having this interview now because I will not have time over the weekend to make a Monday episode, so this will be the Monday episode with Carl.

00:00.320: And if you have not already, I want to send you to the Carl Olson tab, which is on the Digital Cinema Cafe website, which is the little audio plug-in, which is something that Carl taught me about.

00:00.320: And uh I actually just hooked up with a guy who had left a comment uh last uh this last week.

00:00.320: Or played rather his comment on this morning's show.

00:00.320: So, once again, thanks for listening.

00:00.400: good after my nuclear meltdown yesterday.

00:00.400: I shot video for this beautiful, beautiful facility that just opened up in Douglasville, downtown Douglasville on the main street.

00:00.400: And I just enjoyed that.

00:00.400: And the d first director I worked with, he's like, Wow, you're so fast.

00:00.400: They and what do they do?

00:00.400: Theme in the world, but yet you will read review after reading.

00:00.400: This was something that I first dealt with.

00:00.400: In the Reddit.

00:00.400: Vimeo uh video where she talked about like fifteen or twenty one things that she wished every one of her clients would remember when she was in the

00:00.400: You know, judgment calls.

00:00.400: the whole thing about NASA spending millions of dollars to invent a ballpoint pen that would work weightlessness.

00:00.400: But that's what the World Wide Developer Conference keynote was about when they talked about how iOS 8 and OS 10 Yosemite

00:00.400: You might want to have you might want to label everything anger Charlie, anger Linus, anger, Lucy.

00:00.400: Now, show mute.

00:00.400: My reason for having the string out and promoting what I liked was not so much to see what I liked, but also to examine what I didn't like.

00:00.400: Is you know how when you put a keyword on something, it has a little blue line across the top?

00:00.400: For the DSLR type video.

00:00.400: That's when all of the stupid iMovie comments came out.

00:00.400: Hey, if I were to make, let me just put it this way.

00:00.400: health insur uh you know hospital system.

00:00.480: This is kind of it's actually it's not the sixth month, I guess it's the seventh month.

00:00.480: Kind of mile point interviews, and some of these people really need to be reconnected with.

00:00.480: I mean, who does that?

00:00.480: maybe a third of the drives.

00:00.480: Because I'm starting to see Spotlight like be smarter.

00:00.480: You see, I use Alfred along with Spotlight.

00:00.480: don't work on the computer like we do.

00:00.480: Six, eight, ten or more keystrokes to get around that.

00:00.480: is slow down and reimagine that problem from a different point of view and then

00:00.480: And sometimes when we do that, we can take those 10 or 12 keystrokes and reduce it down to three, or maybe better yet, an action or a macro or something.

00:00.480: Brilliant.

00:00.480: approach everything that you used to hold near and dear.

00:00.480: Is that money that you spend on that thing?

00:00.480: The lowly wooden pencil that you buy at a you know, at Office Max or Staples or whatever.

00:00.480: But that's the problem.

00:00.480: Where I I'm like, Yeah, I'm kind of embarrassed to admit it, but this is better than the way I was doing it.

00:00.480: They just work better and they work you mentioned continuity, they work better together.

00:00.480: So, what I've done is an architectural type thing.

00:00.480: How you're going to need the data.

00:00.480: years ago that I had for my clients, and I said, if you're doing a video about the Peanuts characters and their personality traits

00:00.480: Let's go into the media subfolder A1 and it is now it wasn't any of those.

00:00.480: Find unusual Apple is the feature called, and it's under the View menu, called Show Used Media Ranges.

00:00.480: Show Used Media Ranges puts a orange highlight across the bottom of the portion that you've used.

00:00.480: Okay, so I would find that clip in the string out, and then I could see, oh, yeah, look, there's three minutes of video where I didn't take any selects right before that shot that I liked.

00:00.480: Today, we're actually very comfortable with the Google Box.

00:00.480: Again, so this gets down to a genius inventing things for an idiot.

00:00.480: And I just told him, I said, you need to listen to Chris's podcast, you know, listen to Final Cut Pro 10 and Grill.

00:00.480: This is now episode 54, so I've done 54 hours of interviews with power users.

00:00.480: That's why I call it the Carl Olson tab.

00:00.560: So, welcome back to the show, the grill.

00:00.560: You know, why am I having to do this?

00:00.560: So yeah, so what basically what you're talking about is the balance between art and science.

00:00.560: I wish you did.

00:00.560: Oh, now I now I messed up my boom.

00:00.560: Sometimes I think a lot of things are hard because people build businesses around doing hard things.

00:00.560: So I I've I've d been dealing with this uh for the last couple of years where you start to like re-examine and re

00:00.560: Ah, now wait a minute, no.

00:00.560: On my Squarespace blog, ChrisFenwick.

00:00.560: Is it too much to ask for it just to work?

00:00.560: A true rocket scientist.

00:00.560: And it would do some calculations.

00:00.560: And so they went down like all the like real you know, Apple branded Michael J.

00:00.560: They kind of just made everything better.

00:00.560: And certainly since the last time that we talked together on your show, there's been so many things, like so many feature sets or workflow issues that I've started to embrace more in Final Cut X.

00:00.560: And then what I can do is I can just hit the letter F.

00:00.560: Now Apple, Funnel Cut 10 is already doing that for me because I can select the keyword collect the smart collection called favorites, and now all my favorite little snippets.

00:00.560: I don't have it open before me.

00:00.560: I can type the name of a city and it'll go to the map of that.

00:00.560: In well, when it comes to getting the media off the card, I select all and copy into a folder called card.

00:00.560: Because it in his documentary, which is about the DeLorean time machine phenomenon that has risen up in pop culture in the last 25, 30 years.

00:00.560: And you open up the inspector, and you pop open the scopes, and you turn on the larger audio meters, and you open up the effects bin.

00:00.560: And yeah.

00:00.640: And when I watch other people over their shoulder, I'm like, uh, use spotlight.

00:00.640: Who are astonishingly brilliant.

00:00.640: He's reaching for an effect.

00:00.640: That our clients don't do is we figure out the logistics of getting there.

00:00.640: And coincidentally, it was well, the third one, but also the same day, I was on a roll that day, was the Joy Moeller Etiquette

00:00.640: In 2001 Space Odyssey, they show these devices that looked like iPads.

00:00.640: With amazing skill and dexterity, you literally just hijacked this whole show.

00:00.640: He's been bugging me about my string out method.

00:00.640: Okay.

00:00.640: And instead of shuttling through the timeline, I skim or shuttle through my browser.

00:00.640: have to like go, oh gee, yeah.

00:00.640: Video capturing technology became more digital.

00:00.640: I'm interested in.

00:00.720: Am I whining too much?

00:00.720: We're doing work for the machine.

00:00.720: I've probably said this story before, but I had PhDs working.

00:00.720: Take a look at that video, put it in the show notes.

00:00.720: Let me think about that.

00:00.720: And yeah, and then making favorites.

00:00.800: You don't.

00:00.800: Oh, I wouldn't necessarily call it precious.

00:00.800: They get it.

00:00.800: So it would have been pretty awesome.

00:00.800: I'm not saying I invented it.

00:00.800: put slices before and after a portion of a clip that I like, select it.

00:00.800: And that jumps from clip to clip as you're going through your footage.

00:00.800: three weeks or so, I've stopped making string outs in my edits.

00:00.800: You know, I've played around with programs like I have what is it, Red Giants Bulletproof to ingest my media from my Canon DSLR.

00:00.800: But I think the showstopper for you using bulletproof is going to be that it's limited in the type of video files that it takes in.

00:00.880: Check it out.

00:00.880: And everything gets in the way.

00:00.880: I don't have anything on my dock anymore.

00:00.880: will make you slow down.

00:00.880: You know, when you look at it, you go, well, no, maybe not.

00:00.880: Well, I saw that video.

00:00.880: And really, to me, that's the true definition of perfection.

00:00.880: Well, when I started the second show, it was very complicated, if you recall.

00:00.880: I wonder how they dealt with the shavings when you sharpened it.

00:00.880: Oh, I know what it was.

00:00.880: You couldn't have written that into it.

00:00.880: I should probably open this up and try it.

00:00.880: the Charlie the Charlie Lucy syndrome.

00:00.880: Well, one of the things I've learned from listening to your podcast is, of course, most of the people that you've had on are far more experienced than I am.

00:00.880: Carl, you've been grilled.

00:00.960: And what ends up happening is you approach a problem, and it's no big deal for you to hit

00:00.960: And that's when I first realized, okay, Squarespace, themes, eh you know, I could just I could do so much more if I give up just a little.

00:00.960: Any new any new MacBook Pros?

00:00.960: not the least of which is the keyword collections.

00:00.960: And then you ingest that into your NLE and work with that.

00:00.960: So I love being on here, though.

00:01.040: This is something that was you've done it so much that you don't even think of it.

00:01.040: Somebody on a recent show, and I actually had the opportunity to confront, I will call him John, he knows who he is, just the other day.

00:01.040: Go to my bloggity.

00:01.040: So that's not really an advantage.

00:01.120: And I think that, you know, in this business, you never get away from it.

00:01.120: If you go to a fine restaurant where there's a server that's really good, the person you want to give a 30% tip to.

00:01.120: Yeah, if you wanted, I bet she'd be a quick learner.

00:01.120: You know, you get very insistent about, you know, like I would make everything in Photoshop and I would make tables to position everything absolutely exactly the way I wanted.

00:01.120: You know, they don't realize how hard it is.

00:01.120: The science that goes behind a wooden pencil.

00:01.120: So then what I do is I go into that, I click on that keyword selection, which now limits my browser to just showing the stuff from camera A card one.

00:01.120: Browser, and you and of course, you also have to have the particular project that you're worried about down in the lower half.

00:01.200: Business has been complicated, more complicated than I intended it to be after espousing and publicly declaring how nice it was to get mailbox money.

00:01.200: It could be a keyword collection for card one, you know, A1, B1, C1.

00:01.200: Because now all any time they talk about anger, it's right here.

00:01.200: Original Internet experiences involved these sort of cartoonish interfaces where when I wanted to meet somebody, I would click on the coffee shop, or if I wanted to learn something

00:01.200: Not true.

00:01.200: A LUT on there, and it's in beautiful color.

00:01.200: Maybe even that have the timecode burned in.

00:01.280: Quicksilver no more?

00:01.280: That's the theme that you're using for your.

00:01.280: I've stood on the bottom of the world, but not quite all the way there.

00:01.280: And figure out what shots I'm going to use and what is going to be my workflow.

00:01.280: And so the interview that went live this morning, I'm sure you haven't heard it yet, but it's with Jason Aaron that went live this morning.

00:01.280: But they seem to be embracing the productivity side of Final Cut Pro 10 and how it aids their creativity.

00:01.360: Wait a minute.

00:01.360: So first of all, a brief summary.

00:01.360: a passage in your video where you just talk about conference rooms?

00:01.440: Don't get me wrong.

00:01.440: And so I think that in our world, we get so wound up.

00:01.440: But so 2009, and I realized at that time I had you know what's scary is I read that post.

00:01.440: I don't either.

00:01.440: You're the reason I'm using WordPress now.

00:01.440: You know, you think about a lot of software that we use.

00:01.440: You know, maybe this is everything I shot on Monday.

00:01.440: Well, no, actually, I don't find it unusual at all.

00:01.440: It's a pressing issue for me.

00:01.520: Okay, so so let's we have rambled on, praddled on for thirty minutes here about just stuff.

00:01.600: I do too.

00:01.600: It was called The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity by Alan Cooper.

00:01.600: How's your final Cut Ten journey going?

00:01.600: Free you.

00:01.600: And se he actually said seconds.

00:01.680: So so what happened?

00:01.680: Now, here's something that I see all the time, and you'll appreciate this.

00:01.680: But that is but they're building for themselves, not the users.

00:01.680: You get so obsessive.

00:01.680: As being somebody who had made websites in text documents, typing every little hunky code poorly, mind you, and very much Web 1.

00:01.680: Ooh, what a sign off.

00:01.760: And there will always be something.

00:01.760: I don't know.

00:01.760: That's what I want.

00:01.760: However, you know, Alvin kept telling me, Ah, dude, you got to use the keywords, you got to use the blah, blah, blah.

00:01.760: Can you somehow magically sort or link eight of them and say, make me one time-coded

00:01.760: He's got an amazing amount of metadata and he's putting in markers and he's putting in markers that have

00:01.760: And I've got several more lined up that I'm going to be doing.

00:01.840: Well, maybe and you know, every time you go in, I got to update this plug in, then you go update that plug in, and then everything just crashes, and then you got to restore.

00:01.840: And there's a part of me that relates to some degree, but there's times I just want to create.

00:01.840: So do does all of that go through your mind when you're looking at your website?

00:01.840: And I don't write the word CAM because it's a bunch of extra letters.

00:01.840: I'm afraid I'm afraid to open it up.

00:01.840: So when we do time code burn ins, we want to string out a whole interview, and that interview might have eight or ten clips.

00:01.840: Whereas here in Atlanta, it seems hostile.

00:01.840: Yeah, the grill is.

00:01.920: It reminds me of my old office that I had over at the Biltmore Hotel in Atlanta, which was a high-tech loft type place.

00:01.920: Yeah.

00:01.920: Don, moving on.

00:01.920: Don't get me wrong.

00:01.920: Okay.

00:01.920: So not only is it a great source of music, but these are people that are passionate about the idea of metadata and being able to find things, which is what we need when we're looking for music.

00:02.000: And then, this, you know, for the last two weeks, I have a great hosting service.

00:02.000: It's a nuisance.

00:02.000: Have you ever seen a bear that could dance good?

00:02.000: That's why we're amused when we see it.

00:02.000: It's on YouTube.

00:02.000: One of the reasons why I have always historically supported the string out method is that.

00:02.000: If I were a programmer and as smart as you, I could have explained all of this with one word, yes.

00:02.000: I was going to say does nothing more for you than typing something specifically into the little find box, which is in the upper right-hand corner of the browser window.

00:02.080: Twitter helped me.

00:02.080: I'm whinging, as my British daughter-in-law says.

00:02.080: They're there.

00:02.080: I'm trying to think: okay, is this really a necessary step for me to go through and use bulletproof?

00:02.160: But then I'm thinking, well, some kid in Ukraine evidently hacked one of my servers and was using it to send out spam.

00:02.160: So it's the same sort of thing.

00:02.160: Yeah.

00:02.160: I had this developer that worked in it.

00:02.160: I'm going to do that today.

00:02.160: Thanks for listening, everybody.

00:02.240: We were going to have to rescan three-quarters of the drives.

00:02.240: It's not you know, if it takes twenty seconds or thirty seconds or maybe forty seconds to dig through a few folders and find a file and hit it and open it.

00:02.240: Did you do you ever remember Quicksilver?

00:02.240: Your mom, I listened to that podcast episode with your mom.

00:02.240: Maybe I'll read you know, I can change the you know you can change the text in that thing, right?

00:02.320: So are you talking about Carl Olson.

00:02.320: The whole idea of the theme was for the user to get in there.

00:02.320: You know, what are the things that I need to worry about?

00:02.320: And I had that vision back in 1968 as a 10-year-old child.

00:02.320: Do they have Kaisers in okay, so I guess it's nationwide.

00:02.400: Supposed to be hardened security.

00:02.400: I think it's still around.

00:02.400: I guess it was about six years ago.

00:02.400: I have the polymask dilemma too, so it's complicated, man.

00:02.400: And that's what I, but see, that's what this theme does.

00:02.400: Thanks for using Premium Beat.

00:02.480: The next time it was roughly about the same.

00:02.480: The computer is supposed to do the hard stuff.

00:02.480: I mean the the the only reason is that the people that the people building the template or making the platform

00:02.480: Yeah, and then you can output it in multiple formats.

00:02.560: Huh?

00:02.560: There we go.

00:02.560: And we'll 1970s.

00:02.560: I was back to my roots.

00:02.560: Well, they start saying, Well, you know, my website, I went with Genesis theme.

00:02.560: This is not rocket scientists.

00:02.560: It's pretty cool.

00:02.560: Didn't you love the opening video?

00:02.560: Yeah, I mean, we still shoot everything on 5G3s.

00:02.560: I love it.

00:02.640: That's what I want in my life.

00:02.640: My dock is down to its minimum.

00:02.640: I already have the one hitting, but still, it still pops up every once in a while when I read it.

00:02.640: Was it maybe you told me about it in a show?

00:02.640: No.

00:02.640: And I realize that could be confusing for some people, but let me see.

00:02.640: Of course.

00:02.640: Come on, experiment with that.

00:02.640: Well, thanks for all that you do.

00:02.720: Hello, hello, hello.

00:02.720: Is that no, of course not.

00:02.720: I don't want to have to worry about optimizing the image for page load speed.

00:02.720: It is a passion project in a way.

00:02.720: So, I would say conference room.

00:02.800: They're anticipating your need.

00:02.800: No, I had to mute the mic.

00:02.800: Everybody not, they say, it's not rocket science.

00:02.800: I went and saw, remember, we had Bruce Logan on the show a couple of years ago?

00:02.800: So there's this thing you can do on the computer, it's called make folder.

00:02.800: So, this is not really an iMovie, is it?

00:02.880: Keep talking.

00:02.880: Bears don't dance.

00:02.880: I remember when it was released, and I thought, oh, okay, yeah.

00:02.960: My friend Jeff Dyckaus, who we've had on convergence, he used to always say

00:02.960: He wrote it into it.

00:02.960: I love Final Cut Pro 10.

00:02.960: This has been fun, man.

00:02.960: I just remember as having, I don't even know what it was about.

00:02.960: Thanks for taking the time out of your day.

00:03.040: I find myself fiddling with WordPress and plugins and hosting and all this stuff.

00:03.040: You and I are working day in and day out on our computers.

00:03.040: Why doesn't it do it?

00:03.040: That's exactly right.

00:03.040: And then imagine the probably years of prep it would take for you to have to done that.

00:03.040: Yeah, but what Bruce Logan had to break to us is there was actually a 16mm projector mounted underneath the table.

00:03.040: Now you've heard me talk about the string out.

00:03.040: Get a donut, a cup of coffee, sit in a circle, and you know, join in when you feel comfortable.

00:03.040: I got to find a track for this project I'm working on today.

00:03.120: Huh?

00:03.120: So I think what y what you might want to do is you might want to hit record and we'll record two shows simultaneously.

00:03.120: Yes, I'm using Genesis themes on that.

00:03.120: And the thing that I've learned is that themes are designed, they're coded by coders.

00:03.120: And I think I went through this a little bit the other day when I watched the keynote, the Apple keynote address, which was Monday.

00:03.120: Alright, now the other feature that I had never used before, because it is not by default turned on, which I

00:03.120: Does it do that?

00:03.200: Quick keyboard shortcut invokes a little magic.

00:03.200: Who do I kill?

00:03.200: There are people who specialize, they sell services to optimize WordPress.

00:03.200: Again, genius.

00:03.200: But then he had put this button on there called update.

00:03.200: They just get it.

00:03.200: No.

00:03.200: But but if you think about it, the keyword a keyword collection does nothing more for you

00:03.200: I was at the last Atlanta Cutters, and this guy comes up to me.

00:03.280: What's been going on?

00:03.280: And I don't know if you remember Merlin Mann, but he was a at least was.

00:03.280: I want to get organized.

00:03.280: Because if you're really smart, and I think I even mentioned this to you once, I wrote an article that was on my blog before the word blog was invented.

00:03.280: It's probably cute.

00:03.280: The burn-in is interesting, but much more interesting if I can select

00:03.280: I don't think yeah, so it's a that's a plug-in called SpeakPipe.

00:03.360: I just but I stopped using it because for a while there they weren't doing any development for it.

00:03.360: I go, I'm not fast.

00:03.360: And it has a nice workflow from

00:03.440: If you want some help with your WordPress themes, I'll give you my mom's phone number.

00:03.440: And then you have to look at it and go, yeah, a perfect example.

00:03.440: Don't know exactly when that's going to come out.

00:03.520: And you know, life happens.

00:03.520: Talk about that.

00:03.520: Yeah, you get so obsessive about certain things.

00:03.520: If I go to page 133 of things.

00:03.520: It is hard stuff.

00:03.520: No.

00:03.520: Anyway, I got to send you this link for a video.

00:03.520: So it's it's so searchable at this point.

00:03.520: I love it.

00:03.600: I want to produce content.

00:03.600: And too often we get mired down in the pressure of now

00:03.600: com, was May 28th, 2009.

00:03.600: Yeah.

00:03.600: But the same holds true for our video editors.

00:03.680: I have lighting in my studio now.

00:03.680: We need to do work for the people who we serve.

00:03.680: Ah, that was for your podcast.

00:03.680: He was a rocket scientist, but I remember this.

00:03.680: You can download a trial version and see if it does that.

00:03.680: Well, I still believe that there are things in Final Cut.

00:03.680: Even with the generous support from Premium Beat, if I was going to make this my career.

00:03.680: Later, later.

00:03.760: I've heard you say those words before.

00:03.760: I was shooting video and playing with that.

00:03.760: I don't know what Alfred is.

00:03.760: Am I going to hear it in the speakers?

00:03.760: That's fascinating.

00:03.760: It could be a keyword collection for all the interiors and all the

00:03.760: What I really want is a keyword for the third floor.

00:03.760: It's like a little bit like Shopput Pro, it's a little bit like so-and-so.

00:03.760: Try using the bins or the not the bins, but the keyword collections and use that show used media feature.

00:03.840: I have no decent lighting right here.

00:03.840: It's not what they were designed for.

00:03.840: Think about how you're going to group things together.

00:03.840: Command Control P jumps to the next clip.

00:03.840: Now at that point I'm favoriting it.

00:03.840: Don't hide.

00:03.840: Oh man, I love, but I love having a project that I can work on that

00:03.840: I just got some great tweets just the other day from a guy who said, Oh, wow, I was looking for music and I went to Premium Beat because I keep hearing you prattle on about it on the show.

00:03.840: Carl, thanks for joining me again.

00:03.920: You know, I'm thinking, come on, why am I having to worry about this stuff?

00:03.920: I think that's a bit of an urban myth about NASA with the ballpoint pen.

00:03.920: Love it.

00:04.000: Is everything all right?

00:04.000: So people think perfection means it must account for every single flaw, for every single conditional that might occur.

00:04.000: Does it hit all the main points of what you need for it to do?

00:04.000: I think I'm going to go for a very long walk today and make that decision.

00:04.000: And who wants to do that?

00:04.000: Actually, it is.

00:04.000: Of course, it's more about how the economy works, but it's really amazing.

00:04.000: Like just better.

00:04.000: Yeah, yeah, yeah, yeah.

00:04.000: Yes, it does.

00:04.000: Sorry about that.

00:04.080: You've heard me talk for years now.

00:04.160: I had to adjust the mic just for a second.

00:04.160: Actually, this came from, I mentioned earlier, this title.

00:04.160: So somebody we were having lunch after it was over, and I was talking with some of the guys around the office, and they said, So, what did Apple announce?

00:04.160: Show use media ranges.

00:04.160: This is fantastic.

00:04.240: Yeah, we'll just air it on both of our shows.

00:04.240: Okay, uh, talking, talking, talking.

00:04.240: How much time did you spend on this?

00:04.240: Uh is the version two of the Mac Pro out yet?

00:04.240: Is there really you know and bring this full circle to the beginning of this conversation about simplicity

00:04.320: Hey, Carl, you want to try and do video?

00:04.320: Isn't that funny how little things like that, what you just said?

00:04.320: Yeah.

00:04.320: But anyway, where was I going with all this rocket science business?

00:04.320: The Grill has really become sort of the AA meeting for Final Cut Pro users all over the world.

00:04.320: Tell me if you you know, let me know if you find stuff that you like.

00:04.320: Yeah, no, no, I agree.

00:04.320: That's the best one yet.

00:04.400: I don't know, I guess it's it's not a good number.

00:04.400: I don't have any applications.

00:04.400: I'm just clicking on a lot of stuff.

00:04.400: There are people who do search engine optimization.

00:04.400: Oh, this is so good.

00:04.400: I had a guy that was a scientist from NASA.

00:04.400: It was outstanding.

00:04.400: I want to use Final Cut Pro 10 the right way.

00:04.400: So you can put it.

00:04.480: But they get out of the way and let you enjoy that fine date with your wife or your girlfriend or whatever the case is.

00:04.480: Right, right.

00:04.480: And maybe it has to do with turning fifty, but there are times when you look at certain things and you think, you know,

00:04.480: Software is extremely hard.

00:04.480: So I have a bunch of footage that I need to string out, as it were.

00:04.560: tv?

00:04.560: Two, because it's going to take her a lot longer, she'll probably give up.

00:04.560: Exactly.

00:04.560: Even though it's for a customer, it's a passion project because there's no criteria.

00:04.560: I just want to point out to everybody listening that if you were to rind three minutes and listen

00:04.560: My string out method is to take all my B roll, throw it into a timeline, shuttle through it in and out, in it, you know.

00:04.560: So, everything related to the conference room.

00:04.560: Understood.

00:04.560: Okay.

00:04.560: It's watching all these camera guys that were just used to pulling camera tapes out of their cameras and handing it to the producer.

00:04.560: The point of it is that when you first open it up and it's simplified user interface

00:04.560: But when you start, you know, pulling out the timeline index

00:04.640: So, this is the most inauspicious beginning of a podcast ever.

00:04.640: I mean, I told this story just a couple of episodes ago about how I with Jesse Spencer about when I first bought my Media One hundred.

00:04.640: No.

00:04.640: You mean making it like getting all the lead that was in the wood?

00:04.640: So I have camera A one, two, and three, camera B one, two, and three.

00:04.640: It does that.

00:04.640: So everybody knows I'm going on another road trip.

00:04.640: So, and we're going to hook up via Skype someday to talk through some keyframing issues that he had on in Final Cut 10.

00:04.720: And it sounded something like this.

00:04.720: It would be nice if Apple gave me an option, maybe it's a preference, where when I shuttle through the end of clip number one,

00:04.800: And I've gone through three or four different iterations, and I'm just

00:04.800: Ah, okay.

00:04.800: And I can't adjust it, at least not easily.

00:04.800: Have you been learning, expanding, or are you so mired down in WordPress that you haven't launched it?

00:04.800: I've even demonstrated it.

00:04.800: And I know that that Google Box or on my phone, the Safari menu thing.

00:04.800: You can also burn in these lookup tables if you want, though I don't know if that's really the right thing to do because you're burning in a look in the footage.

00:04.800: The other thing that you could do is you could make a favorite, you could make a custom

00:04.880: And I thought, it sounds like Carl needs to have a chat.

00:04.880: And then yesterday we decided, no, that file there must be something hokey in that particular file.

00:04.880: But it is, you know, it is part of the process.

00:04.880: And there's so many things that used to take me so not so long

00:04.880: Alfred, but it pops up in the center.

00:04.880: Yeah, of course.

00:04.880: Exactly right.

00:04.880: This is the problem with geniuses making things for idiots.

00:04.880: There's still this hostile hostility toward Final Cut Pro 10.

00:04.880: Is your project going to have music in it?

00:04.880: So, yeah, you should def if you don't use premium beats, I want everybody who listens to this show to acknowledge the fact that they helped make this possible.

00:04.960: Just click on Safari, and you're in your browser.

00:04.960: Do you need anything?

00:04.960: It's just literally A1, A2, A3, B1, B2, B3.

00:04.960: That's where you can do your grading: you know, one star, two star, three star, reject, good take, bad take, reject, that sort of thing.

00:05.040: Well, it's an affordance that helps people who.

00:05.040: So I don't know.

00:05.040: You've already got it marked ins and outs marked.

00:05.040: I hope you get over your WordPress woes.

00:05.120: And let's see.

00:05.120: Well, you know, the older I get, the more I just want to focus.

00:05.120: Uh, use spotlight.

00:05.120: Uh oh.

00:05.120: It offered me a little bit of an ability to slow down a little bit and experiment a little.

00:05.120: That's not really the issue.

00:05.200: Yeah.

00:05.200: Now, I really like that.

00:05.200: The whole iPad argument and that that actually came up in the Apple Samsung stuff.

00:05.200: So again, it's the computer working for me.

00:05.280: The first time it was corrupted, we had to rescan.

00:05.280: Okay.

00:05.280: No, they run, they jump, they catch salmon out of the river.

00:05.280: I don't want to do that.

00:05.280: I beg to differ.

00:05.280: And I gotta say that since NAB,

00:05.280: So show used media ranges.

00:05.280: One of my favorites.

00:05.360: Check this out.

00:05.360: Yesterday it or two days ago it got corrupted again and we

00:05.360: Yeah, and that's really asinine.

00:05.360: You know, this is

00:05.440: Yeah, it's but I'm not I'm having a hard time living them, to tell you the truth.

00:05.440: It's so streamlined.

00:05.440: He's an audio guy.

00:05.440: She seems like she is a

00:05.440: And so they go, Well, what did they talk about?

00:05.440: So I personally have no problem digging around, rooting around in the finder and making folders and blah, blah, blah.

00:05.440: And although he does not intend to force whatever editor volunteers to help him out with this to use Final Cut 10.

00:05.440: I tell you what, I always have fun talking with you, Chris.

00:05.520: Yeah.

00:05.520: Yeah, maybe that's a really good idea.

00:05.520: Okay, I'm starting to get interested.

00:05.600: But there are things that you kind of have to do for your own sanity, just so you don't go absolutely crazy.

00:05.600: But anyway, possibly.

00:05.600: It was quite a bit.

00:05.600: That's interesting there.

00:05.600: I don't know.

00:05.600: Also, I only care if it was favorited.

00:05.680: I had a wonderful day Monday.

00:05.680: Yeah, see, I started looking at it this morning and I thought it was pretty cool.

00:05.680: Three times, count them, three times in the last month, my disk tracker database has become corrupted.

00:05.680: I don't click the dock.

00:05.680: Why can't it do it?

00:05.680: Yeah.

00:05.680: You got puts and pieces of magic bullet looks in there.

00:05.680: We always you know, it's funny because if you haven't heard Digital Convergence Podcast, which is where

00:05.680: But I talked to them about it at NEB and I said, you know what it needs?

00:05.760: And I had this conversation with

00:05.760: And when the smarter you are, the dumber the things that you do.

00:05.760: The problem is, is making that macro or figuring out that keyboard shortcut or whatever.

00:05.760: But yet, that's what Windows is: the Windows operating system, Android, they're dancing bears.

00:05.760: You want to go ahead and wrap up the show then?

00:05.840: Yeah.

00:05.840: Okay.

00:05.840: And when you look at it, you know, in the grand scheme of things.

00:05.840: Isn't it a cardinal sin to have silence on air?

00:05.840: And I said, well, what is that for?

00:05.840: You know, there's just been so much going on, but I do have a project that I just did this Monday.

00:05.840: So that's what I used to do in Final Cut Pro 7 based on the training that I got from you.

00:05.840: It's like hitting the green star.

00:05.840: Yes, you can.

00:05.920: Right.

00:05.920: Yeah.

00:05.920: And I did a most cursory because I'm out on that.

00:05.920: Yep.

00:06.000: Don't worry about it.

00:06.000: Hey, you know.

00:06.000: And I go through this dilemma is because I am a graphic designer.

00:06.000: My pleasure.

00:06.080: What happened?

00:06.080: And I remember as a kid saying

00:06.080: But if you're doing a series of videos about each character, you might want to call it Charlie Anger

00:06.080: So what I've started doing is I have a I basically always, because of the types and the sizes of the jobs that we do.

00:06.080: And if you favorite a section of it, it has a little green line across the top?

00:06.080: Career.

00:06.080: That was after the And I said, man, I got to have this guy on the show.

00:06.160: You're wasting time.

00:06.160: Well, controlling the feed with the Blueberry plug-in.

00:06.160: So, same drill, I'm marking in and out like I was blading before and after.

00:06.160: Now, the show used media ranges, what it does in your browser.

00:06.160: And I'm doing some stuff for them.

00:06.240: We've been doing this for about four years together.

00:06.240: So this was a refinement of Quicksilver.

00:06.240: So much for muting it.

00:06.240: And I've Chris, this is a shame.

00:06.240: I used to, you know, I had several developers working for me at one time or with me at one time.

00:06.240: It is rocket science.

00:06.240: Yeah.

00:06.240: And that leads me to an interesting question on that, okay?

00:06.240: Okay.

00:06.320: I have mine set up for option space bar.

00:06.320: And you've done it for maybe years or decades.

00:06.320: So for us, are you going to see it on the screen?

00:06.400: They come up with the little nuances.

00:06.400: I don't want to write code.

00:06.400: I don't mean to knock software developers.

00:06.400: Fox signature hoverboard?

00:06.400: You could totally do that.

00:06.400: Now I will admit, when you do a string out.

00:06.400: Like, really, really, you're going to walk away from that?

00:06.400: Can you believe that there's that much information to talk about?

00:06.400: I read his um

00:06.480: Yeah, let's do video.

00:06.480: Yeah, every time you're editing something down at the bottom of the screen, it pops up.

00:06.480: Right.

00:06.480: This show.

00:06.480: Apple gets it.

00:06.480: Yes.

00:06.560: But I thought, you know, there's I've had so many guests

00:06.560: There's no reason for it not to.

00:06.560: Where is that in preferences?

00:06.560: If I could type a mathematical equation into the Google Box and it'll do the math for me.

00:06.560: You can do, of course, all the ProRes, ProRes Proxy.

00:06.560: And then you yeah, you have to copy the stuff in there.

00:06.560: He's a final, you know, he's on the fence as to where to go.

00:06.640: And of course, as I go down the list, the first one I hit is you, because you were the first guest.

00:06.640: I love the people I'm with, and they do a fantastic job.

00:06.640: By the way, I think it should be called customer experience optimization, but that's a whole other topic.

00:06.640: And I'm not going to knock, I don't mean to knock Brian Gardner.

00:06.640: Developers can do this, and developers can do that.

00:06.640: Oh, actually, you know what?

00:06.640: In Foca Hatena, use Command Option and the up arrow, it promotes it up a track.

00:06.640: Well, since about

00:06.720: Backlight.

00:06.720: Oh shit.

00:06.720: I rarely use the dock.

00:06.720: We get so wound up to it.

00:06.720: Stop, stop.

00:06.720: Like little things that you didn't think were a problem.

00:06.720: Yeah.

00:06.720: I did find it advantageous to use it when I was doing Reach TV.

00:06.720: We don't bother transcoding, stopped transcoding two years ago.

00:06.720: Because you peel away the simplicity, or you kind of.

00:06.720: You can go and leave a question or a comment.

00:06.800: Yes, it does.

00:06.800: But imagine what it would be like to stand on the peak of Everest and 360 degrees around you know that nothing is

00:06.800: But at any rate, the point was that

00:06.800: Oh my goodness.

00:06.800: Now there's an important keyboard circuit you need to know.

00:06.800: Same name it the same thing in the same card.

00:06.880: I saw you tweet that the other day, and I was like, Yeah, I totally agree.

00:06.880: I'm just horribly inefficient.

00:06.880: He was one of the guys.

00:06.880: You know?

00:06.880: And I still think that there are some advantages to it, but what I

00:06.880: And yet, in today's day and

00:06.880: Yeah.

00:06.880: Plenty of things to learn.

00:06.880: Yeah.

00:06.880: No problem.

00:06.960: It's still difficult.

00:06.960: I'm whinging.

00:06.960: You're driving me crazy.

00:06.960: So the first blog that I ever did, blog post that I ever did.

00:06.960: And he says, well, after they click save, they need to click the button that says update so that they can see the calculations that come up.

00:06.960: Exactly.

00:06.960: Here's the beginning of the left side of the conference table and a nice slow pan to the right side of the conference table.

00:06.960: This was fun.

00:06.960: I think for this week I'm going to call it the Carl Olson tab.

00:07.040: Good or bad.

00:07.040: I completely lost my business.

00:07.040: And he, he, he.

00:07.040: Are you going to do

00:07.040: And then I can have all the features of the third floor easily sortable and findable.

00:07.040: And there are multiple ways for us to filter the data that's in the browser.

00:07.120: I should have just done it.

00:07.120: I can adjust it.

00:07.120: I just found it.

00:07.120: That your iPhone would talk to your MacBook program.

00:07.120: I think burning in a look is dumb.

00:07.120: Yes.

00:07.200: It's incredible how much science goes behind that.

00:07.200: And why did you do this?

00:07.200: No.

00:07.200: And I think that and what I have found is I have stopped making at least for the last

00:07.200: Like even now, I've been using it for two plus years.

00:07.200: Let me find know if you find stuff that's ridiculous, because I happen to know.

00:07.200: I'm going down to Southern California.

00:07.200: And we will be back when I get back from Southern California.

00:07.280: About a week ago, I started thinking about what I wanted to do special for this month of June.

00:07.280: It should have just worked.

00:07.280: However, you want to break things up, it could be

00:07.280: And now all my Charlie stuff is easy to find.

00:07.280: Or now w one of the new things that the Smarter OS is doing is it'll show you where a link to that is in iTunes.

00:07.280: I'm starting to get interested about the fact that it could do timecode burn-ins.

00:07.280: I might do that.

00:07.360: We'll do video as long as it works.

00:07.360: Hold on.

00:07.360: It allows you to.

00:07.360: Your fingers are just magically little flying.

00:07.360: I can see that there's some advantages there.

00:07.440: But then I still had this thing hanging over my head.

00:07.440: Right.

00:07.440: And Alfred came along and it was dirt cheap.

00:07.440: And again, you get back to it, and then you have to make.

00:07.440: I posted this video somewhere, but it talks about all the science that goes behind

00:07.440: Sure.

00:07.520: Get out of my way.

00:07.520: Oh, yeah.

00:07.520: We got a bunch of dancing bears here.

00:07.520: That's the motto of my IT business.

00:07.520: It is rocket science.

00:07.520: But yeah, it's true.

00:07.520: Contextual.

00:07.520: And since you're basically family here, I will just wrap up the show here.

00:07.600: And when you need it, it politely pops in when you need it.

00:07.600: So one of the things that I see all the time, and this is very germane to this whole conversation, is there are people

00:07.600: I could look.

00:07.600: I just want to write the stuff and it be there.

00:07.600: And it's just

00:07.600: So what would you suggest to me?

00:07.600: But if you're gonna do a in your video, if you're gonna break things down and say, this is the third floor, well

00:07.680: It's part of the necessary evil, just like learning a new application is every few years.

00:07.680: I've used it for years, and I used to make my developers read it, but it didn't have any

00:07.680: He was a rocket.

00:07.680: So, what would be the first thing I should do?

00:07.680: And I don't write math and map sound the same.

00:07.680: And

00:07.680: It's they're having a big conference down there.

00:07.760: Backlight.

00:07.760: Gotta recable something.

00:07.760: But if my mom started using a Mac

00:07.760: And I can make a smart collection for all my favorites.

00:07.760: It'll put it wherever I can specify multiple locations for

00:07.760: And where can I get some good music, Chris?

00:07.840: And the Russians just said, send them a pencil.

00:07.840: Okay, it's command option right arrow, not P.

00:07.920: How are you doing this morning?

00:07.920: I said, you've got to read this book about inmates running the asylum.

00:07.920: It's definitely there is the

00:07.920: It's a mind-controlling.

00:07.920: When you open up that clip in the

00:08.000: Use spotlight.

00:08.000: It's in the view menu.

00:08.080: I'm on a ledge.

00:08.080: You never get away from it.

00:08.080: Hold on.

00:08.080: Yeah, there's plenty to learn.

00:08.160: Oh, it's 94.

00:08.160: That's a great word.

00:08.160: I wish you could just turn it off.

00:08.160: Well, to

00:08.160: IT is not rocket science, but actually it is.

00:08.320: And then I'm trying to build my platform.

00:08.320: It's like

00:08.320: Because, frankly, with the tools that we have available to us

00:08.320: I think one of the issues is I will say I don't like centered text.

00:08.320: And so I've always enjoyed having conversations with you.

00:08.320: I'm sure you will.

00:08.400: Oh, man.

00:08.400: There's some good ones out there.

00:08.400: What did they announce?

00:08.400: Okay?

00:08.400: When I was talking to Jesse Spencer a couple of episodes ago, I started to talk about the original

00:08.400: And that's inside one smart collection.

00:08.400: And that's not to knock the other tools.

00:08.400: You know, when I first heard I think

00:08.480: Yeah.

00:08.480: Now, in the string-out method.

00:08.480: So getting back to your thing in terms of like organizing

00:08.640: Front light.

00:08.640: But anyway, these consultancies

00:08.640: I have a hard time coming to grips with all this stuff sometimes.

00:08.640: Have you ever thought about a wooden pencil?

00:08.640: And I told him, I said, I know you don't want to

00:08.640: I'm editing something for Kaiser Permanente, which is on the west coast at least.

00:08.720: You just hear a lot of clicking and you think, Wow, this is awesome

00:08.720: I'm going to have to confess it.

00:08.720: This will be good radio.

00:08.720: You can put a LUT on something as you're browsing it.

00:08.720: See, that's simple.

00:08.880: Three, she'll make so many stylistic compromises because, well, that's enough.

00:08.880: I go, well.

00:08.880: I now have a bin open here or a project.

00:08.960: Oh, yes.

00:08.960: So you have to have that open.

00:09.040: I know.

00:09.040: Yeah, when I first started listening to podcasts

00:09.040: Boom.

00:09.040: I believe it is Command Control P.

00:09.120: Here I've got

00:09.120: We have a fun.

00:09.120: So that's good because I get to learn from them as well as you.

00:09.200: I am doing

00:09.200: You know what?

00:09.200: Excuse me, hold on just a second.

00:09.200: And he goes, yep, working on it.

00:09.280: And you've heard me talk many times about

00:09.280: But again, you kind of want to think of it in terms of.

00:09.280: So depending on which timeline I have open, it will show me what is

00:09.360: I love it.

00:09.360: I don't know.

00:09.360: It's so it's good.

00:09.360: Think about this whole WordPress community since I'm still

00:09.360: Sorry, I'm I'm using precious air time here to

00:09.360: This whole idea of what WWDC

00:09.440: It's pretty cool.

00:09.440: You know what?

00:09.440: We're still in closet here.

00:09.520: Don't know why I don't want to jump.

00:09.520: So I need a psychotherapy session.

00:09.520: But, um

00:09.520: Like this.

00:09.520: No?

00:09.520: View menu.

00:09.520: So yeah, forget I said that.

00:09.520: So and I'm looking forward to it.

00:09.600: I am a designer.

00:09.600: It's designed primarily

00:09.600: It's a combination of good tips, good learning.

00:09.600: No, that's your job, man.

00:09.680: Is drink is low.

00:09.680: And

00:09.680: Maybe you can have some insight on this.

00:09.760: One of the few places that will actually give me a call.

00:09.760: I guess

00:09.760: Anyway.

00:09.760: New Final Cut ten?

00:09.760: He was talking about how he was

00:09.760: And so I had you on and I said, I think we talked an hour.

00:09.840: It's a nuisance.

00:09.840: Yeah, no, she's a good point.

00:09.840: There's a uh I ne I need a tool to do this.

00:09.840: That's kind of the message that's coming out to me.

00:09.920: And I get.

00:09.920: All I want to do is type some simple words here and put a picture there.

00:09.920: But what we don't do on occasion

00:09.920: I just enjoy talking with you, man.

00:09.920: Okay, so let's talk.

00:09.920: I do personally, I do all that stuff.

00:10.000: Well, you got me on the WordPress.

00:10.000: But now, how complicated is that?

00:10.000: I love the other tools.

00:10.080: I have spent hundreds and hundreds of dollars on themes.

00:10.080: I don't believe it.

00:10.160: You know, it gets out of the way.

00:10.160: Imagine the euphoria of standing on the top of the world.

00:10.160: Okay.

00:10.160: Oh, wow.

00:10.240: 1.

00:10.240: A pencil is the most it's an elegant design.

00:10.240: And you know, this is the theme that I've been talking about since NAB: that.

00:10.240: That would have been nicer if I had separated those by something else.

00:10.240: If I was showing a client, do me a favor.

00:10.320: Yeah.

00:10.400: I want things to look good.

00:10.400: So I can create some beautiful art that will hopefully

00:10.480: I wanted to reinvent myself as it were.

00:10.480: I wanted to produce them.

00:10.480: And you know, sometimes we just have to deal.

00:10.480: Okay.

00:10.480: So

00:10.560: It's funny you should ask that.

00:10.640: It's about five, six things down from the top.

00:10.720: Did you?

00:10.720: It is rocket science, exactly.

00:10.720: Slama.

00:10.720: Oh, and what about, yep, working on it.

00:10.800: My favorite pencil story?

00:10.800: I've done

00:10.880: So we're going to start from scratch and rescan everything.

00:10.880: Yeah.

00:10.960: He drove me insane.

00:10.960: So that still works in Final Cut 10.

00:11.040: Explain bulletproof to me.

00:11.040: That's just because you spend so much time up in Buford.

00:11.040: I'm glad they're there, but they're not.

00:11.040: I've got the time to do it.

00:11.120: I was like, Yeah, of course, I always want to talk to Carl.

00:11.120: Exactly.

00:11.120: That was kind of dumb.

00:11.120: Right.

00:11.200: And I think

00:11.200: This will be a little bit of Chris Fenwick Confession.

00:11.280: Oh, my job's done.

00:11.360: But sometimes you need the affordances to politely

00:11.360: What she's making, though.

00:11.440: We'll be back with another episode this Friday on the

00:11.520: And you got you know, I get really tired of that stuff.

00:11.520: No.

00:11.520: Now I could do a keyword collection

00:11.600: It's a conversation.

00:11.600: What's really interesting is when

00:11.760: I have to be honest.

00:11.760: Okay?

00:11.840: Oh, that was awesome.

00:12.000: So that's what.

00:12.000: But yes, it's very easy to

00:12.080: You know, the inmates are running the asylum.

00:12.080: Because

00:12.160: Yeah.

00:12.160: It feels

00:12.320: So I obsess over those things.

00:12.320: I go, Well,

00:12.400: However,

00:12.400: No, you don't.

00:12.400: It's not my job.

00:12.480: And so.

00:12.480: And it would be good, working on it.

00:12.560: 0.

00:12.560: That was right.

00:12.640: Instead of me having to call them, they'll call me.

00:12.640: If I can get this stupid website out of the way.

00:12.720: It's a big

00:12.880: And so

00:12.880: It's called select all drag copy.

00:13.280: It works quite well.

00:13.360: Really?

00:13.920: Like, literally, I can see.