Episode 39
FCG039 - Welcome our New Sponsor (feat. Ben Consoli)
Our new sponsor is… you’ll have to listen. What happens when two podcasters walk into a room with mics on stands and headphones on the table. Ben Consoli was in California shooting a job and he and I went to dinner… eventually we ended up sitting down to record and we had a long discussion about the first sponsor for The Grill. We also go into a deep discussion about 4K, Ultra HD and technology adoption.
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Featuring
- Chris Fenwick
- Guest Name - @twitter
- Ben Consoli - @benconsoli
Transcription
00:00.001: I know that doesn't make any sense considering we carry our email in our pockets nowadays, but I'm trying to borrow.
00:00.001: I was like, really?
00:00.080: There's freaking me out.
00:00.080: Click, click.
00:00.080: Go for it.
00:00.160: And we just went out to dinner.
00:00.160: And it's this pen that, when you touch certain words on these corresponding books, it does all this stuff.
00:00.160: It's very cool.
00:00.160: You going to San Francisco and you said, Well, I'm actually going to be in this place.
00:00.160: Yeah, we talked a lot about that stuff.
00:00.160: Earlier, when the podcast was Need Creative Podcast, right?
00:00.160: Totally.
00:00.160: And I've talked about that before.
00:00.160: So, I could be more like Dave Dugdale, who's always doing stuff on camera.
00:00.160: I figured I'm going to stay an extra day.
00:00.160: And it's like, okay, I've learned as much as I want to learn about vials of urine, and now I can move on.
00:00.160: Alex and I were there.
00:00.160: Which, to be honest, was basically we just oh man, we got nothing to talk about.
00:00.160: Couldn't see the last 10 minutes for whatever.
00:00.160: The television industry, not television business, but you know, like Best Buy, we just drove by Best Buy.
00:00.160: They have these two glasses, they're still in the box.
00:00.160: There's the size of the screen, there's the number of pixels, and the third part of that equation that most people don't talk about is the viewing distance.
00:00.160: And this gets back to Alex and I on Digital Cinema Cafe have done multiple shows, I think three now, talking about the business aspect of this business.
00:00.160: We're going to edit this internally.
00:00.160: You're not saying specifically.
00:00.160: But if he's not available, then I have to go with other people.
00:00.160: They said, within three hours, you get a phone call.
00:00.240: I get lags, I get the beach ball, and I don't get it.
00:00.240: It's driving me crazy.
00:00.240: Next thing you know, they're recording it.
00:00.240: Okay.
00:00.240: It's very cool.
00:00.240: I am actually going to be working for Premium Beats.
00:00.240: A lot of the tutorials on music and audio stuff.
00:00.240: And I got it.
00:00.240: And this is not unique to Final Cut 10.
00:00.240: Audio trick that is the better way of doing my replace audio because that doesn't work so well anymore.
00:00.240: But basically, there's a way of making a music bed compound clip.
00:00.240: But there's some new techniques that I learned at NAB from Ryan Christensen, and he showed me this trick about throwing a bunch of stuff into a multi-clam
00:00.240: Create an arc of a syllabus, so to speak, of like, these are some things I want to teach.
00:00.240: The giant screen thing?
00:00.240: Almost over.
00:00.240: But yeah, so I went with nothing.
00:00.240: I saw him on.
00:00.240: So that'll be released in a few days.
00:00.240: And it is the most off the wall, weird interview you've that's ever been podcasted.
00:00.240: To get the sort of behind-the-scenes, away from the sponsors' coverage of what people actually think about what they're seeing.
00:00.240: They bring it back.
00:00.240: Wow, well, I guess somebody's doing that.
00:00.240: And, you know, that's the stuff that makes, you know, like your Blu-ray players look like soap operas.
00:00.240: Yeah, have their TV is set up so poorly.
00:00.240: Technology, the LED TVs with all this weird 3D crap in it, it just doesn't look very good no matter what you do.
00:00.240: I think it's all messed up now, but I don't know.
00:00.240: Like really, you could buy a TV with mono.
00:00.240: Standard deaf to HD and from tape to disk, you know, to an IP-based workflow.
00:00.240: Stronger internet connections.
00:00.240: For a long time.
00:00.240: And in the theater, it was a 4K projector.
00:00.240: You know, go 4K, get monitors and the whole deal?
00:00.240: And then it got to the point where it's just like, dude, come on, it's just a file.
00:00.240: Very narrow, very tiny, understood.
00:00.240: Vertical ones of somebody standing giving a talk like at a kiosk type thing, and they wanted it 4K because people were going to be standing three or four feet from it.
00:00.240: I think this is the first time I was asked directly, I want a budget that shoots this in 4K.
00:00.240: Yeah.
00:00.240: In terms of delivering 4K, very seldom.
00:00.240: Blah, blah, blah, blah, blah, blah, blah.
00:00.240: I think it's fun.
00:00.240: The doors are opening.
00:00.320: And it never occurred to me it could be a rate issue.
00:00.320: Because it's just one of those things that you see all the time.
00:00.320: Tutorials.
00:00.320: as a a a separate deal um f on Final Cut 10, and I'm going to try and focus a lot of um
00:00.320: Deep and nerdy, and it really needs some slowed down explanation.
00:00.320: Because I've been very cautious.
00:00.320: Companies that I really believed in.
00:00.320: We're down.
00:00.320: Basically, it and we and we talked about this, there are so many different tricks and techniques and methods that you can do inside of Funnel Cut 10.
00:00.320: is you're going to take your music and you're going to like do crossfades or you know dips.
00:00.320: And then it's easier to audition different bits of music.
00:00.320: Some tutorials, and that's going to be one of them, and that's all going to be good.
00:00.320: You know, like a multi so like a lot of multicams, at least so with the 5D 3s, there's something weird with the compression algorithm where if there's a lot of motion in the frame
00:00.320: The clips end up being shorter, and if there's less motion, the clips end up being longer.
00:00.320: And so there might be eight clips on this card and only six clips on the other card.
00:00.320: Are just um uh they're a byproduct of my work.
00:00.320: The best thing I did last week in Scotland was adding that last day to just do whatever I wanted to.
00:00.320: I was in Scotland for shooting a video for Siemens Diagnostics.
00:00.320: I was directed.
00:00.320: You know, a bunch of bags with me, and I have a bunch of gear with me, which has to get back to the office 'cause it works, and I have to come back.
00:00.320: Because we did the shoot and I decided early on, when am I going to go to Scotland again?
00:00.320: In the lobby, and we're like, dude, you want to do a show?
00:00.320: You know, the red booth was very kind of odd.
00:00.320: Both our technology and it flows over into consumer technology.
00:00.320: They're doing 3D?
00:00.320: It's just the vibrancy of the monitor is ridiculous.
00:00.320: And then I got into the local community college where they you know, the College of San Mateo in the mid 80s used to have a really great television production course.
00:00.320: three D ready, H D ready, you know.
00:00.320: Last year at NAB, that would be 2013, I went to and sat in the Cannon Theater.
00:00.320: I thought n I I I could be wrong.
00:00.320: four 1920, 1080s in a quad.
00:00.320: It all looked really good.
00:00.320: Because the viewing distance is imperative to understanding what the resolution is going to look like.
00:00.320: And that could be your picture image and your cachet with your clientele.
00:00.320: When you're looking at any purchase, I mean, you know this, you buy your own equipment, you own your own stuff, you have to look at something from a realistic standpoint.
00:00.320: Significant and less substantial.
00:00.320: I just I was mentioning the BMW piece.
00:00.320: But not like the cinematic 4K stuff.
00:00.320: Somebody just tweeted the other day.
00:00.320: And that this was the first time ever that that has happened.
00:00.320: But it's just weird that there's all this talk about it.
00:00.320: I I want to go with a higher quality camera for uh for this piece.
00:00.320: Tupod Testers in a room.
00:00.320: Premium Beats wants to sponsor it, right?
00:00.400: The new Thunderbolt connected RAIDs from Otherworld Computing.
00:00.400: USB drive.
00:00.400: and put any number of tracks in there and audition them on and off, and all of your music fades are already in the compound clip.
00:00.400: I bet you know more about what was at NAB than I do.
00:00.400: Went live Monday, very no, today.
00:00.400: So many people are so wrapped up in, like, oh, I'm talking to this rep from this company and this rep from this company.
00:00.400: By and large, we were just talking to the average punter that was at the show.
00:00.400: Is this a shitty, awful-looking show, or is it the TV?
00:00.400: It's, I can't take it anymore.
00:00.400: 12 years with the advent of it's been a horrible it's a little little thing about me that you probably don't know but when I the first time I dropped out of college
00:00.400: But it's like that so like so like in the television industry, there are peak years where they have something to actually sell you, and then they have the lull years where they sell the something ready.
00:00.400: Well, Netflix is already kind of doing I mean, they already are doing it.
00:00.400: But they also said they had a disclaimer in the beginning that said the behind the scenes footage is all shot in 1080.
00:00.400: And so we can kind of do that.
00:00.400: have the capability, but in our strata, at our level of production, we're not normally getting asked for just 4K cinema.
00:00.400: Who comes in and does a final grade all in 4K?
00:00.480: Sushi over at the place where Alex and I eat all the time.
00:00.480: Isn't this so professional?
00:00.480: So anyway, this is like a long, drawn-out commercial, but but it's genuine.
00:00.480: going back to um the hotel, it's like three o'clock in the morning, and we run into Josh and and uh Jason Diamond.
00:00.480: You know, I was like, really?
00:00.480: You know, 120 hertz, 240 hertz.
00:00.480: It's a great ethical question.
00:00.480: You know, back when I was selling TVs, you know, 3,000 years ago, we were right on the cusp.
00:00.480: I'm not a fan.
00:00.480: Invented.
00:00.480: Mike Seymour or Jason Wingrove.
00:00.480: It's now basically easier to do HD than it would be to do a standard def thing.
00:00.480: So what um what camera would you would you go with?
00:00.480: Maybe.
00:00.480: I am doing three hours of podcasting a week.
00:00.560: Otherworld computing, single USB drive that's just my travel drive, and it works better.
00:00.560: We've been yapping for hours.
00:00.560: That's how they do things at Premium Beat.
00:00.560: I don't know.
00:00.560: And it's very difficult when you're traveling with equipment to like take another day or whatever.
00:00.560: But I couldn't because I had to come here.
00:00.560: we did like nine or ten interviews from the show floor both Monday and Tuesday afternoon.
00:00.560: Okay, or Bellagio.
00:00.560: It's, you know, it's dreadful.
00:00.560: No, shooting in 4K, I think, makes sense if you have the bandwidth for it, if you have the hard drive space for it, if you have the computing power for it.
00:00.560: It can't be any worse than any of my other shows I've ever done.
00:00.640: Well, why?
00:00.640: When they came home with it, they were all excited.
00:00.640: Thanks for coming by.
00:00.720: What else did we talk about?
00:00.720: There have been many times when a producer is sitting over my shoulder going, Oh, I hate this music, oh, I hate this music, oh, I hate this music.
00:00.720: How about this one?
00:00.720: I think it's or Super HD that they're co I think they have super HD and Ultra HD, right?
00:00.800: I don't know what I'm doing wrong, and I don't know why this doesn't work for me, but I got my first experience with a raid was maybe about two months ago.
00:00.800: Multi-clam, multi-cam all at once, you know, and you can just like, there's some cool stuff.
00:00.800: How many people bought an HD TV, went home and realized they only had standard F cable?
00:00.800: you can't actually charge extra.
00:00.800: Exactly.
00:00.880: Should we talk?
00:00.880: Does that bother you?
00:00.880: It's just the way that it is.
00:00.880: That's a real cool tutorial.
00:00.880: Also, will you be able to charge differently for this?
00:00.960: We've been doing this would be great for Final Cut manuals.
00:00.960: And it was like one of these things, like, okay, I'm going to have to follow up on that.
00:00.960: So, anyway, that's totally cool.
00:00.960: I don't know.
00:00.960: I have one more trip in a couple of three weeks, I think.
00:00.960: I got to kind of see because I want to use I like using owner operators rather than renting.
00:01.040: It all looked great.
00:01.120: Ask the question.
00:01.120: I can't.
00:01.120: He's out here in California working.
00:01.120: It's a really cool product.
00:01.120: I was introduced by my good friend Dave Dugdale, and we had lunch.
00:01.120: Breaking news.
00:01.280: it's not really working very well.
00:01.280: You've done a couple of tutorials for them.
00:01.280: Well, he does the Terra Deck booth, and he's what I meant.
00:01.280: We were at Randy Altman's booth.
00:01.280: Because it's crap.
00:01.280: All right, then.
00:01.360: And I don't I can't figure out why.
00:01.360: What is Leapfrog?
00:01.360: They can they have a they now have a little GoPro plastic box thing that you can put two GoPros in.
00:01.360: Exactly.
00:01.360: Right.
00:01.440: So I'm going to actually do those visually and I'm going to clean them up.
00:01.440: Did you see that?
00:01.440: Well, I was you know, I've done all of these.
00:01.440: And I just did gigantic loud.
00:01.440: They say the Japanese are going to do the next Olympics in 4k in 4K or 8K.
00:01.520: I just directed it, met the crew there.
00:01.600: The thing I did for BMW.
00:01.600: We hired a crew there.
00:01.680: Yeah.
00:01.680: And that was so valuable because I had already been there for a few days.
00:01.680: Yeah, you know, I mean, nothing.
00:01.680: At what point does it get so bad that you have to walk into somebody's house and say, I'm going to fix your TV for you?
00:01.680: I got a phone call, things go crazy.
00:01.680: We want it shot in 4K because we only have the talent for an hour and we don't have the budget for multiple cameras, and we want to be able to deliver an HD and punch in.
00:01.680: Who knows if anyone's gonna even listen to this?
00:01.760: I went and I got a job at a T V store because and I was selling T Vs.
00:01.760: No, I'm saying just for you as in everybody.
00:01.840: Yeah.
00:01.840: But so, yeah, I mean, I feel like I know what happened, but I didn't get the face-to-face stuff.
00:01.840: That's the only 3D I saw, though, is at the GoPro booth, and it was in a tucked-away corner.
00:01.840: And I think that when you really get into it and you want to talk about resolution, there are three things that matter.
00:01.840: We'll talk more later.
00:01.920: It makes you want to chat about things in here.
00:01.920: So I got to kind of see.
00:01.920: Of course.
00:01.920: I'm not apologizing.
00:02.000: And Premium Beat is I'm so glad that you're doing something with them because they're awesome.
00:02.080: I did the.
00:02.080: So, did you mess with it?
00:02.160: Have you ever run a speed test on it?
00:02.160: It's a very bizarre thing.
00:02.160: But yeah, it's a really funny interview.
00:02.160: It's really, it's been a dreadful period of time.
00:02.240: And I know that there's other sites out there, and occasionally you have to dip into those pools as well.
00:02.240: You can set the points in the compound clip where you want to dip for the voiceover bits.
00:02.240: And we used to sell these TVs that were stereo-ready because they had this jack on the back to plug into some phantom module that they never made and never sold.
00:02.240: I thought Super H D was like the stepping stone before Ultra H D.
00:02.240: But still, there are times when we deal with very large files and very large file formats.
00:02.240: So, yeah.
00:02.240: There you go.
00:02.320: Breaking news.
00:02.400: I know, and now we're sitting in front of microphones.
00:02.400: You could certainly nest things.
00:02.400: So but unfortunately, it landed on NAB week, which was such a bummer because I really wanted to be there.
00:02.400: Well, where is the distribution coming from, forecast?
00:02.480: So Ben Consoli is sitting here in the third story tower here at Slice Editorial.
00:02.480: It's a children's they make like kids' educational toys and things like that.
00:02.480: But, and the people there at Leapfrog are awesome.
00:02.480: I'm not a 4K aficionado.
00:02.560: And they've been sponsoring your show for as long as a while, yeah.
00:02.560: Perfect.
00:02.560: So, I think I'm going to be doing a lot more tutorials and maybe more regularly.
00:02.560: Oh, we're going to watch 3D movies.
00:02.560: And you can go to gocreative show.
00:02.640: Exactly.
00:02.640: Did you see my multicam one that I did?
00:02.640: I don't keep in touch with them.
00:02.640: Technically, you could almost call that a 7K project.
00:02.720: Oh, slam dumped.
00:02.720: And it's really interesting to get real people's take on certain things.
00:02.720: And so that's when I look at it and I go, Yeah, you know what?
00:02.720: It almost seems like it's happening everywhere and everyone's doing it except for you.
00:02.720: Can we get an HD of that?
00:02.720: I'm just saying that's where it's going.
00:02.800: The question I was going to ask you a few weeks ago?
00:02.800: I am.
00:02.800: I've been talking about this on Fannock Grill for a couple of months now, and I've been weighing the pros and cons and trying to pick
00:02.800: But Ultra HD is a different compression ratio.
00:02.800: Bye.
00:02.880: I don't know it's called I don't know how long let me go.
00:02.880: And they're like, okay.
00:02.880: But now we have stuff like the new Mac Pro downstairs.
00:02.880: And I think the only 4K cameras sort of in the mix of the people I use all the time are the Sasonia F fifty five.
00:02.880: So, what's another and that's three episodes.
00:02.880: Yeah, cool.
00:02.960: But unless you have kids or kids in the family, you just don't have a reason to buy anything.
00:03.040: And Premium Beats was like the top of the list.
00:03.040: NAB 2015.
00:03.040: And we've done now three NAB shows on Digital Cinema Cafe.
00:03.040: It was 4K content, all shot on a C500.
00:03.040: It was very funny.
00:03.120: Yeah.
00:03.120: Nice.
00:03.120: There's absolutely no 3D content, and everything looks like a soap opera.
00:03.120: My regular DP that I use all the time, Adam Starr, is a C three hundred shooter.
00:03.200: So they've really just been fantastic.
00:03.200: You know, like, where'd you get that?
00:03.200: I messed with it as best as I could, but to be honest with you, it just the LED
00:03.280: Yeah.
00:03.280: I've t I have talked about it.
00:03.280: I'm pretty sure, I think I saw an announcement they're going to do another NAB next year.
00:03.280: It's it's two th it's the 21st century, right?
00:03.280: So I had to finish it.
00:03.280: Um, no, but no, I mean, they're they're I think it's it's not the ho most horrible content.
00:03.360: Supposedly, yeah.
00:03.360: No, well, I'll think you'll release it?
00:03.440: I mean, honestly, and I am not, I am not, you know, Alex McQueen.
00:03.440: That's when the value, the hard cost of the equipment needed to get there, it becomes less
00:03.520: So normally we would have a whole bunch of wires and states between us.
00:03.520: Very classy company.
00:03.520: And I go and I say that, hey, this is Chris Fenwick, and I'm using my camera like Dave Dugdale.
00:03.600: You know what flavor of rate it is?
00:03.600: The room does have this very calming, soothing aura about it.
00:03.600: We'll just talk about what might be at NAB.
00:03.600: Of course, I could use my Sony FS 700 and connect it to a recorder, which is a possibility too.
00:03.600: All right, so we'll sign up.
00:03.680: And I've had, and I have the same library on a
00:03.680: It's slower than if I just use a single 7200 RPM.
00:03.680: We've talked about it.
00:03.680: Which will be fun.
00:03.680: And and but so for the last like ten or twelve years, the transition from and and we've talked about this on the show about the changing from four by three to sixteen by nine.
00:03.680: Yeah.
00:03.680: They were huge.
00:03.760: So, anyway.
00:03.840: Yeah.
00:03.840: Shut up.
00:03.920: Yeah.
00:03.920: Alex talks about it even on his movies and stuff that he does that gets shot on 4K, and he says they very seldom deliver 4K.
00:04.000: I think by the time I play this for somebody, I am going to actually, this is an embargoed conversation.
00:04.000: But that's what they're calling it.
00:04.000: He was like, the typical person
00:04.080: Exactly.
00:04.080: So we were also talking about, we spent a lot of time at dinner talking about premium beats.
00:04.080: I don't know what's going on here.
00:04.080: Almost certainly we will have to.
00:04.080: I was asked to put together a budget for a 4K production today.
00:04.080: I mean, it's one of those things where you feel like, oh my God, everyone's doing it.
00:04.160: So you're in California.
00:04.160: Well, I mean, on our podcast, our um our sponsor is newshooter.
00:04.160: Today's Wednesday, right?
00:04.160: Nice.
00:04.160: Right.
00:04.240: Yes.
00:04.240: Compound clips seem to just work a little better than a nest, but I know that's just I know that's a bunch of BS.
00:04.320: Are you going to do like longer, more presentation-style tutorials or quick
00:04.320: That's a year away.
00:04.320: They have it set to this awful, super bright.
00:04.320: But I gotta tell you, it all looked good.
00:04.320: So, where it was a direct request.
00:04.400: And they emailed me.
00:04.400: They were huge.
00:04.400: Would you go red or C500 or what?
00:04.400: I mean, you could seriously, you could get a job just booking interviews.
00:04.480: So, two podcasters walk into a room, they see two microphones.
00:04.480: And it's like, and I'm sure a lot of people go to their parents' house.
00:04.480: You can watch what is it, Boardwalk?
00:04.560: It was fashionable.
00:04.560: Your music tricks are great.
00:04.560: I'm stoked.
00:04.560: So I get this all the time.
00:04.560: So I went there and I turned on their HBO and I had to watch the last 10 minutes of Boardwalk Empire.
00:04.640: That's what I like about what we do is like you get to learn a little bit about little bits of the world.
00:04.640: Yes, Teradeck.
00:04.640: And they come up to the DCC hospitality suite, and I set up all the mics, and we recorded from 3 a.
00:04.640: This is the spirit of the DCC network.
00:04.720: Anyway, I I am genuinely stoked to tell people about this.
00:04.720: Anyway, and frankly, that's only half of it.
00:04.720: No, you've been, you were in Scotland.
00:04.720: Anyway, I did that and then I did uh I was in Hawaii doing a thing and I've I've been doing a lot of traveling.
00:04.720: I heard there was no 3D anywhere.
00:04.720: Oh, I hate that.
00:04.720: You know?
00:04.800: It would be.
00:04.800: So, and that was kind of wraps up the end of our coverage, if you will.
00:04.800: He said, I wish I could remember who tweeted this.
00:04.880: And it's like blazingly fast in speed test.
00:04.880: They are going to be sponsoring Final Cut Grill.
00:04.880: I was I did the giant screen thing.
00:04.880: And we're like, So, what did you think of that?
00:04.880: They don't have a Blu-ray player.
00:04.880: I don't know.
00:04.960: Oh, okay.
00:04.960: It's called Emeryville.
00:04.960: No no no questions asked.
00:04.960: com for my show.
00:05.040: But yeah, that's why I'm here.
00:05.040: We had to sponsor a couple of shows.
00:05.040: They had nothing to show, so they had a bikini contest.
00:05.040: And now, of course, we're going to go through the whole same stupid thing with 4K in the home.
00:05.040: There's a lot of people that do three-hour monster shows of just non-edited
00:05.120: I don't know what it is.
00:05.120: What is that?
00:05.120: Like, oh, that's kind of a cool trick.
00:05.120: A couple years ago, I saw a set that was 480 hertz refresh rate.
00:05.120: So I worked, I sold TVs, you know, and I know what it's like.
00:05.120: Yes, exactly.
00:05.120: In the earliest days of HD, you could actually charge a premium for it.
00:05.200: I'm going to New Orleans.
00:05.200: It is.
00:05.200: That's so cool.
00:05.200: And true 4K is actually a two to one aspect ratio, which Jim Jennard
00:05.200: Yeah.
00:05.200: So it doesn't really matter.
00:05.280: Zero.
00:05.280: It wasn't really a place that I thought about going to to begin with.
00:05.360: I don't know.
00:05.360: I think I maybe have done them in the past, or I certainly talked about them.
00:05.360: And I'm honored that they are the first ones to officially say
00:05.360: That's a year away.
00:05.360: They need to sell you something new.
00:05.360: I only thought it I thought we had HD and Ultra HD.
00:05.440: Okay, we'll call that a show.
00:05.520: I know you like them too.
00:05.520: I kind of had a lay of the land.
00:05.520: Yeah, it went live this morning.
00:05.520: Yeah, why not?
00:05.600: Really?
00:05.600: My okay.
00:05.680: And it's just a two-disk array.
00:05.680: It sounded like he sent you a letter the way you said that.
00:05.680: I think I haven't really worked it all out.
00:05.680: Yeah.
00:05.680: That is part of purchases.
00:05.760: But I mean, their coverage is outrageous.
00:05.840: I go, Dude, I live in Emeryville.
00:05.840: And I was like, oh, awesome.
00:05.840: So I got a stationary camera and one on a slider.
00:05.840: People go, oh, you're going to Hawaii, have fun.
00:05.840: That sounds really smart, except it's a whole new resolution to deal with.
00:05.840: And you, and, and frankly,
00:05.920: So zero is fast?
00:05.920: But it has to do with just stuff that editors deal with all the time.
00:06.000: Like, like since the beginning of early?
00:06.000: Yeah, it's weird.
00:06.000: Yeah, but it um they were in a good mood.
00:06.000: Well, if you follow the news, the thing that I think we're going to see it first in, believe it or not, Netflix.
00:06.000: The question is, how quickly will we have to?
00:06.000: It was a 7,000 pixel project.
00:06.000: We have these wicked fast hard drives.
00:06.080: And I'm just TVing.
00:06.080: You know, and so now, like, all the producers I work with, they're like, they all talk about Premium B.
00:06.080: Wait, didn't that stuff ha end in like the eighties?
00:06.160: Yeah.
00:06.160: Well, I was going to ask you about the Pegasus raid because
00:06.160: Why?
00:06.160: I think I've mentioned this somewhere once before.
00:06.160: There's certain things you just can't see at a standard viewing distance.
00:06.160: Because they realized it doesn't play on any computer that they have.
00:06.160: Oh, crap.
00:06.240: But I go to Premium Beat first.
00:06.240: I know.
00:06.240: Didn't realize that you had to have something to play 3D with.
00:06.320: They have been dying to find something to sell us.
00:06.320: Ultra HD, I think, is their 4K solution, right?
00:06.320: We could afford to get into that.
00:06.400: It's just so funny to hear that door shut in the middle of a recording.
00:06.400: I just said, dude, I love your stuff.
00:06.400: So I just did like a 10 or 11-minute thing on how to take mini clips.
00:06.400: And then on the last night, it and this is this is the show that just
00:06.400: But I think when the tipping point gets to the point where
00:06.480: We had talked about it on the episode that you did actually, you were like the second or third guest on Finque Grill.
00:06.480: I love them.
00:06.480: And then, what you do is you can put multiple cuts of music in that to audition them.
00:06.480: Then we a rumor show.
00:06.560: I don't know what the answer is.
00:06.560: NAB 2015 is a go.
00:06.640: And I can't figure out why.
00:06.640: Seriously.
00:06.640: I think it's crap.
00:06.640: That makes me happy.
00:06.640: Well, I'll tell you because I was watching an episode of Boardwalk Empire.
00:06.640: I don't know.
00:06.640: And I was sitting like in the front row.
00:06.720: If you want to do the rubber bands, like I hate
00:06.720: You heard about that.
00:06.720: Very cool.
00:06.720: I'd love to give him the credit.
00:06.800: It reads the word for you, it tells you it'll sing a song, it'll do this and that.
00:06.800: How much gear did you have with you, though?
00:06.800: It's actually very funny.
00:06.800: And that's the worst part, is Standard F T V looked horrible on an H D set scaled up.
00:06.880: I am here doing a project for Leapfrog.
00:06.880: Well, that's one of the ones I'm going to do as a tutorial, and I've kind of talked about it, but the trick is.
00:06.880: Typically, they've been things that.
00:06.880: Is it a good set?
00:06.880: I thought I was getting into the television business.
00:06.880: So, I mean, times are changing.
00:06.880: Why not?
00:06.880: Please tell me the computer's still working.
00:06.960: So what that means is you're starting stop times and spanning clips.
00:06.960: My parents.
00:06.960: Well, especially in that realm, because hopefully that guy knows his
00:06.960: Of course.
00:07.040: Gotcha.
00:07.040: I mean, I really like them.
00:07.040: And although we did have a couple of people that came and talked about a specific product
00:07.040: And that was it.
00:07.040: Not Boardwalk, but House of Cards.
00:07.040: Invented.
00:07.040: Um maybe an F 55.
00:07.200: Today was the end of the second day.
00:07.200: Right.
00:07.200: So, anyway, Danny from Premium Beats emailed me.
00:07.200: And I just like, bring me a beat, like, click, cl
00:07.200: I think you're okay.
00:07.200: Yeah.
00:07.280: We did a pre-NAB show.
00:07.280: I've had clients ask like, well, what do you think about it?
00:07.280: Why aren't I doing it?
00:07.280: Well, hey, um, you have an early call.
00:07.360: So a couple of weeks ago, you were tweeting something like, hey, I need lighting in San Francisco.
00:07.360: They're going to always need to sell you something new.
00:07.440: No one was talking about 3D.
00:07.440: I don't know why.
00:07.440: That was almost a show.
00:07.520: Yeah, sushi in production or something.
00:07.520: And I met Danny and Francois at NAB.
00:07.520: Yeah.
00:07.520: They
00:07.520: Interesting.
00:07.600: But I'm going to do, yeah, Premium Beats has asked for
00:07.600: Yeah, you know, it doesn't matter.
00:07.600: No, I mean, seriously.
00:07.600: We're already putting out how many a week, three a week?
00:07.600: Which actually has really good interviews.
00:07.680: It's supposed to be because there's no redundancy at all.
00:07.680: And now you're sitting across the table in the flesh.
00:07.680: I should share that.
00:07.680: I can't get enough vials of urine.
00:07.680: So I got really aggravated with it a couple Sundays ago.
00:07.680: Back when they were changing from black and white to color?
00:07.680: But in reality, I think a lot of people are just prepping for it.
00:07.760: But on Final Cut 10, when I'm using it.
00:07.760: Oh, I think I've seen the other one.
00:07.760: So hopefully this is, I get to use this.
00:07.760: Anyway, I did something a little different.
00:07.760: What's it like?
00:07.760: I mean, we've done a few 4K elements and items thus far.
00:07.840: But
00:07.840: Close that door though.
00:07.840: What else could we talk about?
00:07.840: I was like, no, I have.
00:07.840: So you didn't even travel with any gear?
00:07.840: Yeah, then we went to NAB and we did like
00:07.920: They had been, you know, out eating.
00:08.000: They cover everything.
00:08.000: And it sort of dawned on us at the end of the first day: this is a cool kind of coverage.
00:08.000: It's been a horrible time.
00:08.000: I've never heard of it.
00:08.080: But they're doing a product called the Leap Reader.
00:08.080: So, um, you arrived a couple of nights ago and I said, Let's go out to dinner.
00:08.080: You turn one upside down so the lenses are a little closer.
00:08.080: I think it's all kind of a little crazy.
00:08.080: I've also done I did a 4K
00:08.160: They are, I use their site all the time.
00:08.160: But at any rate, thank you, Premium Beats, for doing all of that.
00:08.160: We were leaving NAB at, or we were
00:08.160: I had had it.
00:08.160: I am not, you know, Josh and Jason Diamond.
00:08.160: I'm sure he could very easily go up to a C 500.
00:08.240: That's very interesting because I've had people, I've had certain projects that seem to lag more than others.
00:08.240: But he actually uses a real camera and does a much nicer job than the stupid eyesight camera.
00:08.240: But
00:08.240: Yeah.
00:08.320: But broadcast isn't going to be 4K.
00:08.400: com.
00:08.400: It's a Samsung 3D set.
00:08.400: So they bought it last year?
00:08.480: It's like light on it.
00:08.480: The the features will be in in uh 4k.
00:08.480: Is this actually going to A, improve my image?
00:08.480: And it is.
00:08.560: Dearest Mr.
00:08.560: Did you hear about that?
00:08.560: And
00:08.560: Well, a lot of people are.
00:08.560: But the delivery is just not there.
00:08.560: You're you're so good at it.
00:08.640: I really wanted to go, though.
00:08.640: On Netflix?
00:08.640: Second row, maybe.
00:08.720: But I have some other things that I haven't actually done tutorials for, and they're kind of
00:08.720: Right.
00:08.720: Yeah.
00:08.720: You're in a hotel room and a ballroom.
00:08.720: I just did not want that to happen.
00:08.720: I'm like, if this TV makes Boardwalk Empire look horrible.
00:08.720: I was horribly, horribly wrong.
00:08.720: I mean, it's not that we don't
00:08.800: You've definitely seen the logo.
00:08.800: I've been tweeting about it.
00:08.800: Certainly since the beginning of Go Creative Show, because they were on.
00:08.800: Right.
00:08.800: And it's barely coverage.
00:08.800: House of Cards.
00:08.800: But it wasn't a resolution.
00:08.880: Leave the audio at full volume inside the compound clip, but set all the volume levels on the compound clip.
00:08.960: We were talking about um I don't know if you want to reveal your or maybe you have in past episodes, but your
00:08.960: Yeah.
00:09.040: We have another day tomorrow.
00:09.040: And so what they've been selling us is like
00:09.120: So we just recorded a show a few days ago of their insights to NAB.
00:09.120: Is that true?
00:09.120: Well, Ultra HD is.
00:09.120: And this was the first time
00:09.120: Yeah.
00:09.120: I mean
00:09.120: Cool.
00:09.200: They're there and they do crazy coverage.
00:09.280: But now, because it's a compound clip, you can open up that compound clip.
00:09.280: Now I'm going to actually sit down and try and like
00:09.360: Fenwick, with a wax seal.
00:09.360: I actually turned on the eyesight camera.
00:09.360: I do.
00:09.520: But anyway, and then I was just showing you around the office and literally we walked into this room and were like, hey,
00:09.520: I absolutely love it.
00:09.520: Or two different
00:09.520: You know?
00:09.520: They just need to sell you something.
00:09.520: And in the consumer world,
00:09.520: Now, the thing that confuses me with that is because they offer their Ultra HD.
00:09.520: But I would
00:09.600: And they are and for the last like eight years
00:09.600: Sure, yeah.
00:09.680: Again, let's go back to the last 10 or 5
00:09.760: Not true.
00:09.760: Should we do it?
00:09.760: I mean, honestly, a lot of people are, but
00:09.760: And we should we sh I should let you go.
00:09.840: So to me, it could be every day.
00:09.840: So
00:09.840: I want to go.
00:09.840: Do you think you guys here at Slice will
00:09.840: Who knows?
00:09.920: It was practically waiting for me when I got home.
00:09.920: It was just like a higher bandwidth H D that they were offering for people with
00:10.000: Yeah.
00:10.000: Yeah.
00:10.080: It just feels that way for some reason.
00:10.080: But it actually turned out to be kind of interesting because.
00:10.080: They bought it, I think, like a year and a half, two years ago.
00:10.080: No, from mono to stereo.
00:10.160: It's just the two drives working together.
00:10.160: We were talking about.
00:10.160: It doesn't matter.
00:10.160: Nothing.
00:10.160: But I sold T Vs for like a year and a half.
00:10.240: They bought a stupid 3D set.
00:10.240: Maybe that's where we go.
00:10.320: And
00:10.320: And I'm going to be doing an eight-part tutorial series for them.
00:10.320: And it's more than just a sponsorship.
00:10.320: And it was really interesting.
00:10.320: I saw 3D.
00:10.400: That'll be fun.
00:10.400: I've heard this, I've heard that.
00:10.480: Yeah.
00:10.480: m.
00:10.480: So here's the problem with
00:10.560: It's kind of weird.
00:10.560: Oh, man.
00:10.640: to 4 a.
00:10.640: Sometimes giant files.
00:10.640: It's basically turned into an interview show.
00:10.720: Did you hear?
00:10.720: One of them was talking about, Oh, yeah, we just had pancakes at the Cosmopolitan or something.
00:10.720: Yeah.
00:10.880: And I would be honored if you would sponsor our show.
00:10.880: And I'm watching this show, and I'm saying to myself,
00:10.960: I got the
00:10.960: You should have stayed a week.
00:11.120: What pick a night?
00:11.120: You know where I saw it?
00:11.120: I am not, you know, uh
00:11.120: Thank you.
00:11.200: Yeah.
00:11.280: We were there for dinner.
00:11.360: Now, the reason you would do that
00:11.360: m.
00:11.360: Really?
00:11.360: This has been fun.
00:11.440: I mean, there was some really bizarre stuff at NAB.
00:11.440: But this was the first time, and it was from an ad agency.
00:11.600: So I answered you, and I'm like.
00:11.600: My traveling is
00:11.680: I mean, I go there first.
00:11.680: How did you follow?
00:11.680: It's all
00:11.840: And you said, Pick tonight.
00:11.840: Dan Chung's coverage is out there.
00:11.920: Where?
00:12.080: But honestly, it's the best thing I did.
00:12.160: I know.
00:12.160: Okay.
00:12.240: But yeah, basically.
00:12.320: The GoPro booth.
00:12.320: This is the this is the byproduct of putting it
00:12.400: There you go.
00:12.560: But at any rate,
00:12.640: But what have you been working on recently?
00:12.640: Yeah.
00:12.720: So, anyway, we just had
00:12.880: Let me ask you this.
00:12.880: There's a there's a whole nother career opportunity.
00:12.960: And I
00:12.960: It wasn't that long.
00:13.040: There's nothing.
00:13.520: How but you know about
00:13.760: I.
00:14.000: They had said,