Episode 123
FCG123 - FCPX Creative Summit (feat. Jeff Greenberg)
The FPCX Creative Summit in San Jose was amazing. On June 26 - 28 the FCPX epicenter of the universe was at the San Jose Convention Center. If you didn’t get a chance to be there, this may be the best way to hear what happened. Jeff Greenberg roped me into teaching few sessions at this event and I had an amazing time. Meeting Jeff and the gang was incredible. I also got to meet Alex Gollner, a regular contributor on this show and had the DISTINCT pleasure of meeting and shaking the hand of THE man that changed our industry. Randy Ubillos. Listen in on this conversation and Jeff and I talk about the event. “Different dialects of a language” what it means to use different edit tools Snapchat and mobile editing
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Featuring
- Chris Fenwick
- Jeff Greenberg - @filmgeek
Transcription
00:00.001: It's like everybody gets home, like, hey, what's on the internet?
00:00.001: I happened to run an event called The Editor's Retreat, but it came down to the simple idea, with focus coming out, there was a real opportunity to get these
00:00.001: And frankly, anybody who thought they were going to be like, hey, and here's a floppy disk with, you know, Final Cut 11 on it, you know, no, it's not going to happen, of course not.
00:00.001: I'll tweet it.
00:00.001: Now I'm going to tell you an Mac OS feature that I am just now like starting to, oh, oh, I get this.
00:00.080: The nitty-gritty, we should have had a microphone at that table with Mike.
00:00.160: I think for the last six weeks I was gone for four of them or something like that.
00:00.160: And all of a sudden, I was like, wait, that sounds familiar.
00:00.160: Some of the best pieces I've cut in the last couple of years have all been done with premium beat music.
00:00.160: So, anyway, that's awesome.
00:00.160: You know, whenever you want, you're making people think that like this isn't real time.
00:00.160: They were kind of using it.
00:00.160: Faithful users together and educate and connect all around Final Cut 10, all around, I would say, this renewal of this tool.
00:00.160: You know, let's head out.
00:00.160: Final cut switchers class, a uh a prep uh for the exam, and uh a motion, a pre pre-motion class
00:00.160: Jan Kovac from who is the assistant editor and the editor of Focus.
00:00.160: with a manufacturer, with a noise industries, with a black magic, and have somebody's card and have that personal relationship.
00:00.160: I've done it before.
00:00.160: with Randy and basically walk us through the earliest days of the development of early Premiere, you know, one, two, three, four.
00:00.160: I've never met Randy, and I couldn't meet him even that night.
00:00.160: And this was maybe eight, nine, ten years ago.
00:00.160: Yeah.
00:00.160: And the iPhone, and then later, you know, the iPad.
00:00.160: Folder, and it was such a lie to me at some level, such a piece of hypocrisy to call it a bin.
00:00.160: Some people at Apple, and we had to go down to Infinite Loop.
00:00.160: and I swung them by Wazway and I go, Get out and they're like, What?
00:00.160: it's kind of a it's kind of a really nerdy you know uh Silicon Valley thing to do but um okay so that's the show now on on on the nerdy side
00:00.160: Yeah, I mean, yeah.
00:00.160: So, this guy just asked me to be on his podcast, and I'm like, Yeah, no, I don't want to do that.
00:00.160: for iMovie the way it was meant to be.
00:00.160: To me, professional is really simple.
00:00.160: and through iCloud it could appear in a Final Cut 10 timeline.
00:00.160: What's faith?
00:00.160: you know, Alex Golner had tweeted something just a week or two ago uh and it was a little quote and I had to ask him, I go, Hey, was that your observation?
00:00.160: In Snapchat stories, which, you know, decidedly, I think I have like five people that follow me on Snapchat.
00:00.160: It's a blast.
00:00.160: I'll tell you the one that I downloaded a couple days ago.
00:00.160: It's like everybody around the office is like, when are you going to do something with that slab of wood down there?
00:00.160: I worked for about four days at this like 2,000 pixel resolution on my Mac while wearing my glasses.
00:00.160: for a moment in time, like the final cut the epicenter of the final cut universe was right there in those um in that uh the convention center at the San Jose Convention Center right there.
00:00.160: You know, we did an interview with Emery several months ago on DCC, and that's that in and of itself is worth listening to with myself and Alex McLean talking to Emory.
00:00.240: But for the last like five or six weeks or whatever it's been, I've been insanely busy.
00:00.240: I was privileged and honored that Jeff Greenberg, who I will now call my friend, a month ago he was just a guy that I had met at NAB, but I will definitely call Jeff my friend now.
00:00.240: We're here.
00:00.240: He literally just got home today.
00:00.240: You're definitely going to want to listen to this.
00:00.240: I think you maybe even noticed I tweeted when I was somewhere, I don't even know where I was now, where I walk into the hotel room.
00:00.240: From me to you, go check it out if you have not.
00:00.240: Holy crap, who is this guy?
00:00.240: And so people were like really rabid to get some kind of behind the curtain stuff.
00:00.240: This is really just the first of advertisements for twenty sixteen.
00:00.240: And going to work, and it just happens to be this is their tool.
00:00.240: Meant to be, and then we'll talk about what it actually is.
00:00.240: Yes, I will say this, just quite frankly, the seven o'clock hour on the West Coast, we have dubbed it the porn hour.
00:00.240: Or like the moment when people started going, hmm, maybe we should take this thing serious.
00:00.240: The seven to ten side of it more.
00:00.240: They know how to get the hotels and the speakers and the moving parts, and God bless them.
00:00.240: with them for a decade as their head instructor.
00:00.240: And and you know, let's be I mean, let's be clear, I I agree with what you're saying about it being, you know, the faithful because, you know, even if you just go to Saturday and Sunday
00:00.240: You're spending twice the cost of the app to be at this thing.
00:00.240: NAB show for me in a lot of ways.
00:00.240: Can you imagine learning the basics of motion from Mark Spencer?
00:00.240: I mean, I remember at one point, I'm standing out in the hallway with Alex Golner, and we're like, Yeah, but this is this.
00:00.240: My answer is always the same.
00:00.240: You know, storytelling.
00:00.240: doesn't matter.
00:00.240: And then we knew we couldn't do it in before NAB.
00:00.240: I did 10 minutes at the end for Gen Arts.
00:00.240: I've spoken about Randy several times very publicly and it was a great you know, I actually got to you know approach him and stick my hand in his in his face and I or not his face, but you know, to shake his hand.
00:00.240: And I said to him, I said, you know, it's really a pleasure to meet you finally.
00:00.240: and then the macromedia era, which never created a product but laid out the groundwork for us to get the early final cut.
00:00.240: If you could mention, I don't think that rolled into like one, two, five.
00:00.240: you know, shake his hand was it was a really a pleasure, I gotta say.
00:00.240: with Aperture and then with iMovie.
00:00.240: I mean, Steve, everybody always says, you know, how many times do you get to change the world?
00:00.240: But what Randy did to iMovie, what was it, 08 or whatever, the b I call it the Black iMovie.
00:00.240: you know, there are things you wanted to be able to move clips without having problems with connections and stuff.
00:00.240: to talk to us about the tool.
00:00.240: You know, when people talk to me and they go, you know, Apple's not serious about videos.
00:00.240: They they about two weeks ago, three weeks ago, closed the company store on campus for remodeling.
00:00.240: We kind of have the store a little bit closed off for us, and we would have like a half hour for people to buy anything they wanted to buy.
00:00.240: And frankly, it's a little embarrassing to admit, but I've told it, but I don't think I've ever told it on the show.
00:00.240: T-shirts and like even like little little shirts for kids and stuff that you can buy.
00:00.240: He's sitting there, you know, doing some calls on a bench outside of Infinite Loop 1, IL1, they call it.
00:00.240: And then you type in, you know, I typed in my boss's name and the who who were in enter, and then they get two messages, I guess, that says, you know, we're at the front door waiting for you.
00:00.240: And as I walk through door number one, I notice to my right in door number two is Steve Jobs.
00:00.240: And we're walking down that center aisle, and I look ahead and I see, you know, my boss sitting there.
00:00.240: that you're going to meet, and then you hit enter.
00:00.240: And I kind of like like I sort of shelter it away so that you know Steve and Johnny can't see it.
00:00.240: Five years or so ago, I got a chance to interview him along with Rob Legato, who is the effect supervisor for Hugo.
00:00.240: You know, um, about a block and a half, I think, or maybe two blocks away from the convention center is Wau's Way.
00:00.240: And goes, do you believe in it?
00:00.240: I think that you should start writing down some of the questions and the things you're dying to ask the guy as if, because maybe he was being polite.
00:00.240: all the wonderful things.
00:00.240: fairly candidly that that evening.
00:00.240: We went on vacation, I came home, and it took me too long to get started editing.
00:00.240: I don't know if I would say the word upsetting.
00:00.240: whether it you know something that like what you do where you're cranking it out under a hard deadline he was using the tool and he was using it
00:00.240: He's a filmmaker.
00:00.240: I love them all in some ways.
00:00.240: Those 1.
00:00.240: I don't have the bandwidth that like you have, or Scott Simmons has, or these people that can, like, oh, yeah, I'm using this tool today.
00:00.240: Really?
00:00.240: You didn't have to need to know how to do a three-point edit to get stuff on a timeline, and that was really powerful.
00:00.240: He said, Yeah, I didn't like the new iMovie, so I downgraded all my machines so that I could use the pre-2008 iMovie.
00:00.240: And even if they were slow at it, as far as I'm concerned, you know, it's really interesting, Sam Messman, you know, when he gets on a real rage and tirade about what it is to be professional.
00:00.240: There was a Sundance winner of everybody holding their hand on the car, a documentary of it.
00:00.240: But I think we have a generation of people whose primary platform is a touch interface.
00:00.240: It's clever because there are times where I'm sitting with this nice high-def camera.
00:00.240: in Vine and in Instagram, just this short storytelling is something that I'm just blown away by.
00:00.240: I was at CES one year and I had to go to a meeting over at the porn convention because they were cutting using final cut.
00:00.240: And there was some discussion on whether or not there was an educational opportunity where I could teach some of the people.
00:00.240: and what you were doing with it.
00:00.240: just like any other video clip you shot.
00:00.240: Now, what you do need to know is that if you do horizontal video like I do, Snapchat does not throw the 90 degree flag into the
00:00.240: Grabbing a couple clips.
00:00.240: Video file to say, oh, by the way, this is horizontal, play it horizontal.
00:00.240: And you can you open that, you hit one button, you save, it's done.
00:00.240: all the editing that is happening.
00:00.240: Why should they have to learn anything?
00:00.240: For the consumer side, where you take out your phone and you shoot your own little family story.
00:00.240: You know, maybe more than that, a dozen whatever little shots and a couple of photos.
00:00.240: I'm really thrilled with it.
00:00.240: It's a five-day conference for editors by editors, and it's craft, aesthetics, tech, business.
00:00.240: Great interviews, poker, conversations in between the sessions are even better than the conversations in the sessions.
00:00.240: because it's to remind you of what it is to be a filmmaker.
00:00.240: I got two things that I do.
00:00.240: Vroop GroupPicks, which is amazing.
00:00.240: You have to shoot and complete a role as a complete thought before you can develop it.
00:00.240: Until you've shot 36 photos.
00:00.240: That you've come across that really you think more people should know about?
00:00.240: Drag them on, they just start popping in.
00:00.240: Getting somebody's text information and texting them a VCF card.
00:00.240: It's just all I want you to know.
00:00.240: is a clickety clickety mechanical keyboard with great feedback.
00:00.240: I'm carrying from this career, Chris, a solid 30, 40 pounds on my body.
00:00.240: And it's because we spend so much time in front of the desk.
00:00.240: it makes any difference in my behavior.
00:00.240: you move and you realize that, oh my God, there's gravity again.
00:00.240: You know, everybody should have flux installed unless you're doing work as a colorist.
00:00.240: by making everything a little smaller.
00:00.240: Because I didn't give you the time you deserved when you were trying to explain it to me.
00:00.240: thumbs and we're going to make it happen.
00:00.240: Start planning now.
00:00.240: It's a great way to work on an iMac or on a Retina MacBook Pro and get like the full 1080 raster.
00:00.240: Boy, if I left somebody out, man, I'm dogg me.
00:00.240: If it means saving the money, do it.
00:00.240: what Jeff and FMC have done here.
00:00.240: Okay, so we're going to be talking all about that.
00:00.240: So anyway, that's what we're doing next week.
00:00.320: A final cut grail.
00:00.320: Please know that I I was telling somebody the other day, Premium Beat doesn't pay me to talk about Premium Beat.
00:00.320: But anyway, Jeff's a great guy, and I wanted to get him while everything was still fresh in his head.
00:00.320: you walk in and like the curtains automatically open and and the T V automatically turns on.
00:00.320: And that's that's basically what I want to talk about.
00:00.320: And the people who tended, they were the faithful man.
00:00.320: My relationships at NAB are really what I'm going to.
00:00.320: Then we Friday we did a day including going behind Apple's doors and an interview with Mike Mastoraf and
00:00.320: At a given block, I had nothing to go say.
00:00.320: In Final Cut 10.
00:00.320: You know, they said, Hey, a film is coming out.
00:00.320: We own that the marketing and stuff around this film.
00:00.320: Well, it was great.
00:00.320: But they uh there was also a super meet, like concurrent in the same building.
00:00.320: A decade plus.
00:00.320: What happened is, I said to Dan, Hey, there's going to be this Final Cut 10 conference.
00:00.320: to see Alex Golner sit down.
00:00.320: you know, the biggest blast is working with the Supermeat guys because they have just this electric Final Cut.
00:00.320: And they had Randy there, you know, Randy, who is the guy who designed this piece of software, and he also designed the original final cut.
00:00.320: Have I ever got anything wrong?
00:00.320: You know, I was in Vegas that year, but I was pimping another product, so I don't remember it very close.
00:00.320: Yeah, it was that open from the beginning, as I recall.
00:00.320: I wanted to say something to him, but I was like, no, it's totally not cool.
00:00.320: Change I just frighteningly, frighteningly with a vision both with seven and with Final Cut one through ten, in a sense.
00:00.320: Yeah, the iMovie 8 release, you know, he and you're talking about the tech reporter for the New York Times trashing your tool in public.
00:00.320: It does.
00:00.320: But I think I looked at the release The Change of Eye movie and I said, I totally see what they're doing.
00:00.320: codecs and flash frames and sync issues and what is a bin?
00:00.320: I want you to completely reinvent the way we approach video.
00:00.320: You know, and because they're Apple, they could batten down the hatches and survive and commit to it.
00:00.320: I don't feel like we're in 2011 and the tool has just come out and multicams not there.
00:00.320: Okay, so I don't want to dig down that rabbit hole too much because I don't want to get anybody in trouble.
00:00.320: an extra hundred golden tickets got to be handed out so these people could you know get that sort of pat on the back.
00:00.320: And I said, you got to be out of your ever-loving mind.
00:00.320: Is a unique experience that most people don't ever get the chance to have.
00:00.320: And he says to me, he goes, he goes, go sign us in.
00:00.320: And at that time, I kind of turn away from the kiosk and I'm walking back toward the front door.
00:00.320: Take a picture.
00:00.320: And uh and it's just like that who's this guy with the the the caption would be who's this guy with jobs and eyes you know
00:00.320: Oh, that's fantastic.
00:00.320: That first about five minutes, I had some real fanboy.
00:00.320: He told a story that I thought was really touching.
00:00.320: And Randy told the story about his last ever conversation that he had with Steve, and he said he got a call from him.
00:00.320: And Steve said to him, He said, Randy, let me ask you, do you believe in this application?
00:00.320: And Steve passed away.
00:00.320: And so I just to me, that was like almost like a highlight of the weekend just to hear that story.
00:00.320: what that is for that to be, you know, a conversation that, you know, they double down the bet and the boss that, you know, that Steve calls you up.
00:00.320: And I asked him, I said, Hey, would you be willing to come and be on my podcast?
00:00.320: But man, if he just goes yes, you want to be in your A form prepared because that's not an interview you have every day.
00:00.320: Easier or harder than being like in military intelligence.
00:00.320: You know, and so you know that's a that's a that's a highly scripted presentation.
00:00.320: I didn't realize the guy was editing so much.
00:00.320: I think it's important with the people who make these tools in our industry that they, you know, that that's that line, they eat their own dog food.
00:00.320: And it's a bad sign if you're not using your own tools.
00:00.320: And I think, you know, he just did.
00:00.320: using their tools.
00:00.320: really do believe in their tool, really do use it.
00:00.320: Yeah, no, it's a it and I've said this many times.
00:00.320: Spot is one of the smartest guys I know.
00:00.320: a post that went viral where a guy had on his helmet, his skydiving helmet, like ten cameras, twelve cameras.
00:00.320: And you looked at it, and I'll dig up the picture for your show notes, or I'll dig up the post.
00:00.320: And I've seen it in Vegas does a couple things really if you were an audio guy, I really get that.
00:00.320: The idea that you can use more than one tool or not, I'll tell you flat out, it's just different dialects of a language.
00:00.320: The language and the background that I was lucky enough to have, they could suddenly figure out how to do some editorial.
00:00.320: They'll cut something.
00:00.320: He's, you know, premiered movies at Cannes and what's the one up in the hills?
00:00.320: 3x or 3s or L, and then up here, whatever.
00:00.320: I think, you know, I'm really fascinated by what's going on, obviously with YouTube, but also
00:00.320: A little bit of a reputation, like to install Snapchat on my phone so I could so I could look at the communication medium.
00:00.320: Generally, people have just thrown in the towel and say, Yeah, it's going to be vertical video.
00:00.320: That media before it falls off the edge of the earth at 24 hours.
00:00.320: That way, I don't even have to worry.
00:00.320: months, years, that more and more and more stuff is going to be generated in in a mobile fashion.
00:00.320: Because there's some neat, smart things that they're doing in those spaces that we could, I don't want to say learn from, but be reminded of.
00:00.320: You know, if you go to my YouTube channel, there is a video that I made.
00:00.320: you know, and and you know, be a couple of shots on your way to the airport tomorrow.
00:00.320: Is don't be afraid of failing.
00:00.320: Why not go out and do some of it?
00:00.320: And I threw down the challenge to 60, 70 editors that let's take away the need for a
00:00.320: Of course, we're beginning the plan next year's editor's retreat.
00:00.320: Expression-wise.
00:00.320: And every single attendee of the editor's retreat, Chris, cuts the scene.
00:00.320: And it's amazing to see given the same Lego pieces, how people
00:00.320: Nobody in the short time will get it perfect, but you could watch all of that and get the best cut you've ever seen of a scene that way.
00:00.320: find different moments, better moments.
00:00.320: But 36 is an app that's like an old school role of film where you can't post-process anything.
00:00.320: And I don't think a lot of people use Airdrop.
00:00.320: I've known of it.
00:00.320: So, like, if you have a picture and you're like, oh, let me send that to me, it's easier to do it over airdrop than it is over like sending it to outer space or whatever when you're texting it or mailing it to somebody.
00:00.320: Especially as a way to get stuff between, you know, and when you mentioned, you know, how do I get that media out of here?
00:00.320: But it's really simple to like sift through your phone book and go, Oh, yeah, I'm going to send that to my laptop because I want to cut it into a grown up video, you know, on a real editor.
00:00.320: Helps you sit up straight in the editing room or anywhere by using the light, you know, by using your camera to look at your posture.
00:00.320: He inspired me.
00:00.320: From IKEA.
00:00.320: Head to head with you, and maybe it's look, it's your show.
00:00.320: Because you have no idea how cool the thing you taught me was.
00:00.320: And when did you know, Chris, it was like having a huge desktop open in front of me.
00:00.320: You, you, Chris, you have to do more than one session this time.
00:00.320: People don't know about.
00:00.320: So, believe me, you want to be there.
00:00.320: But next week, he's going to be talking about their new Final Cut 10 helper app module plug-in.
00:00.320: Later, later.
00:00.400: They don't do that.
00:00.400: 10 Creative Summit in San Jose, California.
00:00.400: It's a good microphone.
00:00.400: Yeah, and you could just go to whatever room you wanted to go to.
00:00.400: A video editor, the way I understand it.
00:00.400: Some of the thoughts and how we got to where we are.
00:00.400: I think that this tool is getting to be really full.
00:00.400: Absolutely.
00:00.400: um um Ben from Illinois and I don't remem the the other guy he he works up in Petaluma I can't remember his name sorry
00:00.400: on the nerdy side, on the going behind Apple doors, they told us under no circumstances was anybody allowed to bring their phone into that.
00:00.400: Yeah, this kind of, you know, it's I when I read that, I was like, really?
00:00.400: Hey, I trust you.
00:00.400: I mean, that's got to be, if not, that's got to be one of the high points of Rami's career in a lot of ways.
00:00.400: if not majorly on his radar, that you're not at least he's not at least aware of who you are.
00:00.400: Go somewhere and I watch somebody use it.
00:00.400: Up until relatively recently, like maybe a year ago, maybe less, everything he had done.
00:00.400: Through from 2000 till you know very recently, he had done an iMovie.
00:00.400: And so for the last 90 some odd days, he's been putting a bl a a video blog.
00:00.400: Just shooting little, you know, sometimes in the editing room, we forget that we have the camera in our pocket and we could tell a 10-second story.
00:00.400: Right.
00:00.400: Pull any one of those clips out of that story.
00:00.400: Of relevance to somebody that are being edited on other things.
00:00.400: YouTube's internal editor.
00:00.400: While everybody's watching whatever it is they watch on the back of the seat in front of them, and play with the thing.
00:00.400: Oh no, totally have Snapchat.
00:00.400: The idea.
00:00.400: Zach Arnold.
00:00.400: I'm sitting in front of it now.
00:00.400: How do people let me tell you the one?
00:00.400: And very much indicative of all of the people that you assembled for the Creative Summit.
00:00.400: And I don't know if we'll get to go to Apple campus again.
00:00.400: And I can't wait to you get it now.
00:00.480: Explosive energy, extremely passionate about the process of learning.
00:00.480: For two days worth.
00:00.480: So we are sitting here, you know, podcast Live Forever.
00:00.480: No, absolutely not.
00:00.480: you might be interested in this.
00:00.480: And we're sitting here just talking about whatever.
00:00.480: Just frighteningly has changed our industry and the way we look at video completely.
00:00.480: So I know because I was because it's all over the website.
00:00.480: I mean, they did something that's unprecedented, which is they took 100 people who were Final Cut editors and they kind of tore away the curtain a little bit.
00:00.480: Hey, we want you to know it's going to be starting remodel about two weeks.
00:00.480: Do we and I'm not this was not me who had this question, but somebody internally said, should we cancel the trip to Apple and just give their team to us?
00:00.480: Hey, Chris, I don't believe in that.
00:00.480: And and if you recall, w when iMovie 08 came out, part of the pitch was, you know
00:00.480: I don't know totally his role at Red Giant, but I think that's certainly a huge part of it.
00:00.480: And each tool that's come out after that have been just like, oh, where's my three point trim?
00:00.480: If you're making a living and supporting your family, you're a professional with that tool.
00:00.480: Period.
00:00.480: This is the new breed of storyteller.
00:00.480: Periscope and Meerkat both are vertical.
00:00.480: Alex is dead on.
00:00.480: And I opened up iMovie on my phone and I hadn't touched it in a long time.
00:00.480: About two and a half, three years ago, I'm watching the mobile space and I said, you know something?
00:00.480: Again, okay, great.
00:00.480: Yeah, the 15-second film festival goes along, which I'm sure somebody, by the way, has copyrighted.
00:00.480: In a couple of months, I want you to come back and all we're going to do is talk about editor's retreat, if you're game.
00:00.480: And like the other day I had some I had taken some pictures with one of the grown-up cameras and I had you know, they were on one of our work drives and I was sifting through it.
00:00.480: I have a very desk, V-A-R-I-D-S-K.
00:00.480: Because it's to me those outliers, those people who are trying the playing with some of the tools or have got a cool tip.
00:00.480: because you won't do it because I I know you.
00:00.560: When he's wearing a microphone and there's a hundred people in the room or more.
00:00.560: So fantastic.
00:00.560: I totally agree.
00:00.560: Oh, I mean, I remember David Pogue, one of the Apple fanboys, you know, trashing it.
00:00.560: somehow you miraculously negotiated a visit for attendees to go to the Apple campus.
00:00.560: Friday, it's going to be Frid you know, it's five God, it's only five or six days ago was when the Apple team got up and they tell the story of Steve Jobs coming down and saying to the final cut group,
00:00.560: Steve and their team knew that there'd be a challenge to change the way we approach video.
00:00.560: And in door number three is Johnny iPod, Johnny Ives.
00:00.560: Avid was one of the hardest ones, especially 20 years ago to learn.
00:00.560: You couldn't be doing that if the camera wasn't a really nice camera.
00:00.560: It's, you know, you talk about Casey, you know, doing a film a day.
00:00.560: Yeah, so Snapchat is, I think Snapchat is a big deal, and I firmly believe, like you said, that in the coming
00:00.560: And it's we all as editors and filmmakers got to keep an eye on it.
00:00.560: You know, somebody I somebody jokingly showed a three and a half floppy disk and a kid said, hey, somebody printed out, 3D printed the save icon from Word.
00:00.560: Patrick Inhofer.
00:00.560: Beautiful.
00:00.560: All right, Jeff Greenberg.
00:00.560: It's been too long, and I appreciate you as an audience.
00:00.560: I could talk to Jeff for hours and frankly did at the Creative Summit.
00:00.640: Thank you very much.
00:00.640: It's such a joy to be on.
00:00.640: And Future Media Concepts, the group that puts the event on, they have that experience of being able to make a conference work.
00:00.640: whatever.
00:00.640: You want to go to everything and you just can't.
00:00.640: And it was just great to hear, I mean, some really amazing little tidbits of information that, you know, who knew?
00:00.640: One of the great we weren't supposed to talk or blog about it, remember?
00:00.640: Sure.
00:00.640: I want to relay one other story.
00:00.640: People who tweeted him when he announced his retirement.
00:00.640: For your footage.
00:00.640: I think we talked about this the other day.
00:00.640: I want to do one about what I call horizontal Snapchat, which you can kind of force it into doing.
00:00.640: Media into your story one clip at a time, you can actually twirl down that story and you can
00:00.640: I was thinking, though, something on the order of are you familiar with the website If This Then That?
00:00.640: I, you know, I almost, you know, as you, as I left having you shown me this, I started to spin in my head.
00:00.640: Okay.
00:00.640: People using the professional tools because they're affordable, the education's easier.
00:00.640: Alex, who you've brought up twice in this podcast, you know, I owe him an apology.
00:00.640: It was a great weekend.
00:00.640: What's the thing called?
00:00.720: And Randy relayed that, you know, we probably could have done a couple of things different, but this is what we're doing, and this is what we're addressing, and this is how we're taking care of it.
00:00.720: But I'm going to hit him up in a couple of months.
00:00.720: I'll tweet it when we're done.
00:00.720: And you know, some things, some verb conjugations are really strange, some aren't.
00:00.720: you know, speculative, whatever.
00:00.720: People were allowed to fail.
00:00.720: I don't have either one.
00:00.720: Yep, here it is, thirty six by IconoCode.
00:00.720: No way.
00:00.720: I'm sitting on a Herman Miller Aeron.
00:00.800: All right.
00:00.800: The idea was to create a conference around Final Cut 10.
00:00.800: And go ahead, sure.
00:00.800: Now you want my one like little just thing that I wish wasn't from the team or anything.
00:00.800: Wow, wow.
00:00.800: You know it's been canceled.
00:00.800: Yeah, I mean, he's a professional.
00:00.800: But it's a pretty good it's a pretty good camera.
00:00.800: Jokingly, but I had to clear with my wife.
00:00.800: I I yeah, I use AirDrop, and I use it mostly to exchange contact information quickly.
00:00.880: We're still doing a show.
00:00.880: But I don't know how big I know that guy.
00:00.880: So about two years ago, a little over two years ago, I run my I love look, The Final Cut Pro Creative Summit.
00:00.880: a producer and a writer in storyboarding and assistants, take the phone out of your pocket.
00:00.880: But I I do and if you use one, God bless you.
00:00.880: I work 30 minutes up, 30 minutes down.
00:00.880: Thank you for that.
00:00.880: busy first day home and to talk.
00:00.960: For nearly let's see.
00:00.960: You know, it's just mind-boggling.
00:00.960: I don't, I, you know, I can't really imagine.
00:00.960: And they changed that, which I'm bummed about.
00:00.960: use some web service to grab that file automatically.
00:00.960: Totally.
00:00.960: But I just installed, it's called, and I'm going to spell it, N-E-K-O-Z-E, NetCoz, I think, or NetCozy, which uses.
00:01.040: And I have to tell you, I had absolute anxiety.
00:01.040: But Randy has a website.
00:01.040: But when I put Snapchat stories, Chris, I was blown away by the three little moments, four little moments.
00:01.040: A computer at 99 will be edited on an iPad.
00:01.120: I've been doing it back and forth in a full capacity or just in a single track for now 10 plus years.
00:01.120: I imagine that I would love I would love to see what his uh what he's allowed to say.
00:01.120: He's a musician.
00:01.120: Yeah, and then with iMovie.
00:01.200: I can't comprehend that.
00:01.200: Oh, I picture editing.
00:01.200: You know, the thing, we barely talked Final Cut 10, man.
00:01.200: You got to promise me you'll let me do it with you.
00:01.280: My I loved hearing Randy talk about the product.
00:01.280: I was just like what would have happened to our industry had Randy not really believed in this app?
00:01.280: 0 and 1.
00:01.280: That's totally right.
00:01.360: And the the things that happen in between sessions and the the hey, it's lunch hour, let's take out
00:01.360: Activity, action, moving forward is more important than doing nothing.
00:01.360: My favorite story about iMovie was about I'm going to get the timing wrong, but I want to say eight, nine years ago.
00:01.360: If you take all editing that's done on a computer, it will be one percent of
00:01.360: He's a great guy.
00:01.440: Hey, remember me?
00:01.440: What can I say?
00:01.440: Hey, how about you, you, and you?
00:01.440: All good stories.
00:01.440: I mean, I actually really enjoy reading Pogue.
00:01.440: The original story was about a month ago, a little over a month ago, we were told, because the plan was always: we were going to go on campus, go behind the scenes, and afterwards.
00:01.440: And I just, that, that to me was like really touching because, you know, everybody knows Steve Jobs as, well, not everybody, but we all have heard the stories of the tyrant.
00:01.440: The other thing we do that is unique at this event is everybody cuts the same scene.
00:01.440: Just like Final Cut 10.
00:01.440: The interview scheduled.
00:01.520: But in today's day and age, and we've said this at various times on the various podcasts that we do, that social media makes conferences totally different today than they were 15 years ago or 10 years ago, five years ago.
00:01.520: It's better for you to get started and working than for you to freeze up.
00:01.520: Early summer 2016, you're going to the Creative Summit, okay?
00:01.600: No, um, hey, I've never canceled the show.
00:01.600: And I think that for what happened is some of the people behind Apple
00:01.600: I will say that an opportunity to hear from the Final Cut team.
00:01.680: To me, the the f the fingerprints are there.
00:01.680: Snapchat stories.
00:01.680: I think at a certain level, the professional space is still going to be the professional space.
00:01.680: It's an amazing thing.
00:01.680: It's very inexpensive.
00:01.760: So, like, essentially, what is it, 30 or so classes over two days
00:01.760: I mean, I I've started to explore deep into of all things
00:01.760: Let's see.
00:01.840: Okay, he gets home today.
00:01.840: And he was like, Yeah, no, it's it's okay.
00:01.840: I've never referred to Final Cut 10 as iMovie Pro.
00:01.840: My one question to you about Snapchat stories is is there a way for you as the filmmaker to capture
00:01.840: Both of those things are staples in that workshop.
00:01.840: I don't stand with it when I'm on a podcast or recording because my I have two keyboards.
00:01.920: What they do is they pay me to be an advocate and to endorse something that I genuinely use.
00:01.920: And where does all of this energy come from?
00:01.920: They were the people who were living it, and they were quiet in the sense that they're not doing a podcast.
00:01.920: Perfect.
00:01.920: And I'm not saying that if there are a hundred T V shows right now that are being edited on computers, duh, that in a few years only one of them will be re edited on a
00:01.920: That one, either one I would be in trouble for.
00:01.920: Yeah, it's drop dead simple networking.
00:01.920: I want to thank you for all the work that I know you put into it and twisting my arm and getting me to be there.
00:02.000: It's all good.
00:02.000: So, now we are going to Jeff Greenberg.
00:02.000: So, um, so in a nutshell.
00:02.000: It doesn't matter.
00:02.000: Yeah, and you know, I I have many times on this show talked about the affirmation that I personally have gotten just because I know personal people personally inside Apple.
00:02.000: I almost wanted something.
00:02.080: Steve Jobs passed away in, I believe it was like the first or second week of November of the same year, 2011.
00:02.080: They can just, they're uploading it, upload the raw clips, and there's some assembly that they can do there with some music, with some nice little sound beds.
00:02.080: I used it the other night.
00:02.080: I opened up my application directory.
00:02.080: I'm already pretty good at keeping good posture and getting up.
00:02.080: Thanks, Tom.
00:02.080: Thank you for listening.
00:02.160: Now, I got to do the obligatory commercial here because all over the place, I was having people say to me, Hey, check it out, premium beat.
00:02.160: And it was a Premium Beat soundtrack on the thing.
00:02.160: I would describe it.
00:02.160: You and I had this conversation.
00:02.160: Totally have it.
00:02.160: He didn't cause me.
00:02.240: Somebody pays you at the end of the day, and it's what you do to earn your money during the week.
00:02.240: involvement rate.
00:02.240: And it's under the idea that if you're going into a moment, if you're going to go to an event, if you're going and you see a beautiful sunset, or you know, that evening.
00:02.240: I want to tell you the one I want to do with you.
00:02.240: And I happen to know, I can just tell you this, that people at Apple really dig this app.
00:02.320: I used to do a podcast.
00:02.320: Take a picture.
00:02.320: I mean, let's face it, at that time, Randy had been at the company for a dozen or 13 years or whatever.
00:02.320: I'm sure internally to Apple, if you were an editor in-house and you weren't using Final Cut 10, there'd be a problem.
00:02.320: And the person who announced it was Stu Mashowitz, who's the designer.
00:02.320: I don't know how you learn three different edit systems or four you know, who knows?
00:02.320: Because I can't, I don't want to find it.
00:02.320: I'm a huge Casey Neistat fan on YouTube.
00:02.320: And if you like, you can even download the entire story all strung out as a single clip.
00:02.320: Right.
00:02.400: What's changed?
00:02.400: I know that they announce it, and a group of guys ran upstairs that night and built some plugins, an FX script, and came down and was selling it the next day.
00:02.400: But but essentially what Alex had tweeted was, if you take all of high end television and all of major motion pictures, that represents maybe one percent of all video editing that is happening.
00:02.400: I mean, it's Wes Plate, Phil Hodgetts.
00:02.480: Creative Summit.
00:02.480: Now, in addition to and I don't want to take anything away from the Creative Summit, but in addition, and I got to say, I didn't totally understand the relationship about this.
00:02.480: You know?
00:02.480: You come back from that vacation with that video that you just shot, and you want to tell a little story for your family.
00:02.480: The guys made a lot of money, sold a series to HBO, which he cut like an iMovie.
00:02.480: Yeah, I don't know if it's any good.
00:02.480: And I kind of rejected it because my eyes are failing and I'm embarrassed to put on glasses.
00:02.560: You know, and just all of a sudden, bandwidth like starts to choke and stuff.
00:02.560: All good stories.
00:02.560: And again, this is from the concurrent Supermeet, if you will.
00:02.560: It's when Randy talks about filmmaking, regardless at the level
00:02.560: I had a cut of a video that I wanted to put on my phone so I could show somebody.
00:02.560: We get it.
00:02.640: Let's, let's, you know, those conversations are nearly as important, if not more so, than the, oh, I'm sitting in this class learning from decidedly some of the biggest minds in our industry.
00:02.640: And you know, there's a lot of like, you know, iMovie Pro, kind of all that crap that, you know, naysayers like to say about Final Cut.
00:02.640: And basically what it does is some sort of automated magic system contacts that person and says, Hey, Fenwick's at the front door.
00:02.640: I don't believe.
00:02.640: I hate them all in some ways.
00:02.640: Yeah, so we've done it twice, and it's now part it's now the other workshop piece, the other big workshop.
00:02.720: So, hey, I don't screw around.
00:02.720: 1 days that these people were using it and suffering maybe a little bit because they had to believe in the tool.
00:02.720: It's that gives me both that stream of moment, but it also gives me the ability to use it as a raw clip some other point in the future.
00:02.720: Evidently, I collect iPhone apps.
00:02.720: I want to make photos at dinner about how to get yourself in the photo.
00:02.720: It's going to happen.
00:02.720: Thanks, France.
00:02.800: You actually really sound good.
00:02.800: Somebody doesn't go to a conference who's trying a tool, thinking about using a tool.
00:02.800: I think that when I you know, you mentioned NAB and going to it less or not going at all.
00:02.800: I can't remember what it is, doesn't matter.
00:02.800: I totally agree.
00:02.880: And I know that I talked to so many of you at the Creative Summit that it was like, Oh, yeah, I've been using Premium V2
00:02.880: But an event like this, you know, I didn't really do it justice as a nutshell.
00:02.880: I was at Apple having lunch with a a friend of mine, and we were sitting there in the main cafe in the Infinite Loop.
00:02.880: I can't remember what.
00:02.880: So you walk inside, there's an IMAC there, and you type in your name and the name of the person.
00:02.880: You know, and he had a ton of things on his website.
00:02.880: I would love to see some Apple integration where I could start shooting with my iPhone.
00:02.880: I get it.
00:02.880: If it means greasing your boss, do it.
00:02.960: You tri you dropped out right in the middle there.
00:02.960: You're going to learn and you're going to learn from great people.
00:02.960: In fact, I can say they didn't show us anything new to speculate about the future.
00:02.960: We were they were in one Infinite Loop, and so we arrived at the front door.
00:02.960: I would be doing a disservice if I didn't make that statement.
00:02.960: Go one step further.
00:02.960: But with Future Media, we do an event called the Editor's Retreat.
00:02.960: But it was electric.
00:02.960: At least I know in my circle of influence, the people that I work with, I don't know anybody that's using Airdrop.
00:02.960: It was a gift.
00:02.960: Thanks for taking the time out of your week to listen to what we have to say.
00:03.040: And what's changed is the simple tick box has a feature film been cut?
00:03.040: And when you say yes, he goes, okay, done.
00:03.040: I'm always enthusiastic and happy when I see the people.
00:03.040: Look, man not only has a couple Emmys, but he's got a couple Grammys.
00:03.040: He is a wingsuit jumper.
00:03.040: Yeah.
00:03.040: He's a good camera operator.
00:03.040: I've made, I've done, you know, you couldn't run the, they have that huge ad campaign of stills.
00:03.120: Relax.
00:03.120: They're great people.
00:03.120: I go, Get out and take your picture with the sign and they're like, Oh, wow And they they got out and they were taking each other's picture in front of the Wazway sign.
00:03.120: I think the words you use, the words we use, empower or disempower ourselves.
00:03.120: Don't be afraid of going out.
00:03.120: We've had Zach on the other podcast, and it's a great episode.
00:03.120: We get it now.
00:03.200: Yeah.
00:03.200: You know, I gotta say, I have one major complaint, and that is you can't get to all the classes.
00:03.200: So, like, that's a big deal.
00:03.200: In fact, there's a real great example of this.
00:03.200: Same thing.
00:03.200: And I can't show the stuff that was done there because I don't want to.
00:03.200: And it's almost like if you were a filmmaker, it's the best workshop you could ever see because you will see every good beat, every good assembly.
00:03.200: It's called, I think it's 36 Raw.
00:03.200: Totally know the one.
00:03.200: Absolutely.
00:03.200: Okay, so that's it for this episode.
00:03.280: I've spoken at the Super Meet in Vegas three times, two or three times this year.
00:03.280: Just like you, I was totally jealous of Alex.
00:03.280: I've never heard him in public like that.
00:03.280: I did hear that, yeah.
00:03.280: Who knows what we're going to do?
00:03.280: And we're going to be talking with Emery Wells from frame.
00:03.360: I was um you know, I had never met you before, obviously.
00:03.360: So this isn't really look-y-lose.
00:03.360: Well, for over a decade, I stopped going to NAB.
00:03.360: See, that was bored.
00:03.360: So I'm at a place in a van.
00:03.360: And I gotta say, and I told Alex this uh very v uh uh very matter of factly, that I was r really jealous of the fact that he got to sit there with uh
00:03.360: I never got a chance to meet Jobs.
00:03.440: I make him get on the mic, and so we had this chat.
00:03.440: I know.
00:03.440: And I can't guarantee it.
00:03.440: I know that guy, by the way.
00:03.440: I think that would be a really nice sort of merge feature.
00:03.440: Yeah, I didn't get a full chance to explain to you the struggle with Snapchat.
00:03.440: You, I, most of us, we just upload something, but I run into people who want to do a little bit of storytelling.
00:03.440: You bring in whoever you want to bring in, but iOS, Final Cut 10, Mac.
00:03.520: It's such an amazing wealth of information to choose from.
00:03.520: And he goes, Hey, look at that.
00:03.520: For iMovie, they were trying to build editorial for people who didn't want to edit and didn't want to have to learn how to edit.
00:03.520: Like, you know what?
00:03.520: And I think eventually, look, I think eventually we're going to see, I don't think it'll be a 90-minute piece cut on the iPhone or the iPad.
00:03.520: But Snapchat, you actually can use it in a horizontal mode.
00:03.520: It'll actually play it vertical.
00:03.520: I do a lot of active stretching.
00:03.600: You know what?
00:03.600: We just got done with it.
00:03.600: You know, even if I'm going to hear them, you know, be flat boring to walk through the doors, to put the badge on my chest.
00:03.600: It actually doesn't remove it from the story, it copies it from the story into your photo library
00:03.600: No, that's not what I'm saying.
00:03.600: Is it Snapchat and Snapchat Stories?
00:03.680: So, in a nutshell, describe what the Funal Cut 10 Creative Summit was.
00:03.680: And if you do the math, we all know that Final Cut came out, I believe it was in July of 11, 2011.
00:03.680: Oddly enough, it's really upsetting.
00:03.680: I will say that this is really the spirit, your spirit, Jeff.
00:03.680: We will have a great vacation, okay?
00:03.760: I never didn't want to do the show.
00:03.760: This is July first, twenty fifteen.
00:03.760: And on the last day, we sit back and we all watch everybody's cut.
00:03.760: I said, show me stuff in the order I've downloaded it.
00:03.760: I was like, well, it's more than just the slab of wood, but yeah, I'm getting to that.
00:03.840: So it's been really nuts here, and I want to apologize for not being around.
00:03.840: It's pretty good.
00:03.840: This is now a staple of it.
00:03.840: It's a great chair.
00:03.840: You got to go to this next year.
00:03.920: I can find out about a product online, but I can't go and have that relationship.
00:03.920: You know, case in point, up until apparently very recently, and I don't know the exact story, but I.
00:03.920: And now it's a horizontal video just like it should be.
00:03.920: I don't have I don't and you can we can make the fun out of this.
00:03.920: We'll talk more.
00:04.000: The grill is back.
00:04.000: When you say renewal, you mean like the sort of renewal, the final cut, ten out of seven, or like
00:04.000: It's all going to be Apple's exclusive story.
00:04.000: He's on his home turf.
00:04.000: Yeah, I I mean, you're talking about a guy who changed our industry.
00:04.000: Tweet Spots, Helmet, Cams.
00:04.000: Totally said to her, Hey, look, I'm going to install Snapchat on my phone.
00:04.000: Yeah, great that I can grab it at the very end, but something almost automated, throwing it into my Dropbox account, throwing it into my Google Drive.
00:04.000: Right after having him on the show, I actually purchased a stand-up remote control desk.
00:04.000: Yeah, we do.
00:04.000: Because I didn't get it.
00:04.000: Sometimes it takes a while to get over that wall, but then it's all happy sailing from there on.
00:04.080: That was a great evening.
00:04.080: Those people who I met at the event, they were rapidly using this tool.
00:04.080: You know, you've heard me a couple.
00:04.080: I think I have each of those sitting in a drawer right now.
00:04.080: Now, you and I know, both know that that sucks balls, so we don't want to do that.
00:04.080: And the next morning I was sitting in bed.
00:04.080: I went to my niece's graduation and I shot half a dozen videos
00:04.080: I know the one you're talking about.
00:04.080: I'm thinking there'll be at least twice as many people, at least twice as many people.
00:04.080: And you want to go.
00:04.160: What how did that come about?
00:04.160: And I mean, that's something only Apple could do.
00:04.160: And one of them was that, you know, that there was
00:04.160: No, in 17 years, I'm allowed to talk about secrets at Apple or not.
00:04.160: Yeah, totally.
00:04.160: I know you're going on vacation tomorrow.
00:04.240: And then Saturday and Sunday was two hardcore days, three rooms of final cut, motion and workflows.
00:04.240: It's absolutely mind-boggling.
00:04.240: Because I've taken my computer and phone into Apple campuses many times, but I get it.
00:04.240: It's the number one camera, by the way, I think, like on Flickr.
00:04.240: But I know how to network, so why would I do that?
00:04.240: I'm um are you familiar with uh uh um oh god Zach Fitness and Post Arnold
00:04.320: Be there, because it was an amazing week.
00:04.320: I left my phone on the bus.
00:04.320: I'll tell you what when we're done, I'll tweak this one as well.
00:04.320: And who knows?
00:04.400: We just get started.
00:04.400: If that's February, nobody's going to come to this event thinking they might go to NAB.
00:04.400: A couple of years ago, I closed it out with twenty final cut tips in twenty minutes.
00:04.400: Selfie time.
00:04.400: And he said, Yeah, absolutely.
00:04.400: I'm sure you could find it, whatever.
00:04.400: I want to do an episode of just cool shit tools nobody knows about.
00:04.480: So, you know, the people that like follow the show, they were like tweeting me, like, oh, what's going on?
00:04.480: I don't think anywhere else you can't get it.
00:04.480: And I'm taking away all the things where you need to check and clear and rent equipment or buy something.
00:04.480: When I saw this little netcos, this little app, I said, you know what, I'll install it and see if
00:04.560: And when I quit, we've been working together more since I've quit than when I was working with them full time.
00:04.560: Well, Randy did the same thing with Final Cut
00:04.560: Kind of crazy, huh?
00:04.560: Yeah.
00:04.560: It is significantly easier now.
00:04.560: Jeff, in a couple of months, I know that you do the editor's retreat, I believe, in like February or something like that.
00:04.560: Exactly.
00:04.640: This is Chris Fenwick, and you have stumbled across the rebirth, the genesis, the pegasus.
00:04.640: Having spent some real time with you, I'm willing to go to the wall for you.
00:04.640: It's like it's the best on the planet.
00:04.640: We originally wanted the conference to be in February before NAB Chris.
00:04.640: I'm sorry, but you don't know what you're talking about.
00:04.640: I'm a mercenary.
00:04.640: Like when I look at, you know, the things that I do
00:04.640: I like it.
00:04.640: I totally get it.
00:04.720: Do you want them to have the problem?
00:04.720: And I go, What?
00:04.720: Well, you know, it's not even that.
00:04.720: Yeah.
00:04.720: And as a matter of fact, he even said in one of his blog posts
00:04.720: But what I'm saying is, is that in a couple of years, not only will we have that 100 television shows, but there will be 900 other things.
00:04.720: Yeah, what is your what's the most recent app?
00:04.720: It's about $300.
00:04.800: Sure.
00:04.880: A riot, good microphone.
00:04.880: Maybe it's not in San Jose.
00:04.960: I always want to do the show.
00:04.960: So that's not to say that there is not unique and individual hard-to-find music.
00:04.960: So, what we're talking about here is the Final Cut 10
00:04.960: You just got home.
00:04.960: Just in the same way, I had to go to
00:04.960: So I'm going to teach a little more Snapchat.
00:04.960: He said, very soon.
00:04.960: And I hate to say it, but even when we logged off, we still went on for another twenty or thirty minutes.
00:05.040: I'm sh I you know, he tells stories in this episode about you know doing Supermeet where there's you know a a million and a half people or whatever.
00:05.040: I had so much on my dance card.
00:05.040: You know, I can't imagine, um, given everything you've done with this podcast, Chris, that you're not
00:05.040: Well, I'll tell you, at the risk of throwing our shoulders out, patting ourselves on the back.
00:05.120: This show has begun.
00:05.120: This is real time, Jeff.
00:05.120: They always begin that way.
00:05.120: You just don't do something like that.
00:05.120: It's now I'm going I'm looking at and saying, what is it that no other tool does that I'm thinking that I want it to do?
00:05.120: I was a little flustered.
00:05.120: I'm probably completely jinxing it now.
00:05.120: I would like to say that the people I know with some of the other manufacturers
00:05.120: We get about a 40%, a 40% to 50%.
00:05.120: I think I've got 800 on my phone somewhere.
00:05.120: That's interesting.
00:05.120: But the problem is, you sit in it for like four hours, and if you don't move.
00:05.120: I get it now.
00:05.200: And Steve did it with the mouse, the click wheel, and touch, and the touch interface, you know, the Mac, the iPod.
00:05.200: And what would have happened if he had gone, well.
00:05.200: It was electric.
00:05.200: It's fantastic.
00:05.200: And it's part of my routine, and I'm always looking for things to help me keep a little healthier.
00:05.200: If it means setting aside time on your calendar, do it.
00:05.200: I can tease what's coming up next week because I already have the schedule, the excuse me, the
00:05.280: And he goes, He goes, That's Randy Ubelos.
00:05.280: And we I think you and I talked about it at some point over the weekend.
00:05.280: It's it's Alex Goldner.
00:05.360: Which renewable are you talking about?
00:05.360: And there was no XD cam.
00:05.360: I don't, I don't.
00:05.360: But there is a little, I think it's a free iPhone app called Rotate Video, I think.
00:05.360: I highly appreciate Jeff for taking the time out of his busy
00:05.440: So, this last weekend, today is Wednesday, but this last weekend, I went to the Final Cut 10 Creative Summit and
00:05.440: And again, thank you, Jeff, for taking the time out to do this before your vacation and after a hellish week of tons of long hours putting on the final.
00:05.440: Oh, you know what?
00:05.440: But it was our it was it was great
00:05.440: I enjoy reading John Gruber of Daring Fireball.
00:05.440: He didn't.
00:05.440: And I think I said, Hey, Randy, now that you're not working at the chocolate factory, can you come be on my show?
00:05.440: I well, again, I've never heard the guy speak anything but, you know, a canned presentation on stage, you know, after Steve handed him the clicker.
00:05.440: And he was going, I wasn't using the tool.
00:05.440: I know that I personally
00:05.440: And I feel like about a year ago, maybe a little over it, you saw somewhere a blog.
00:05.440: He's no I don't think he's an award winning DP.
00:05.440: And I was amazed at some of the features that they had added.
00:05.440: And I came across this net code.
00:05.440: I totally get it.
00:05.520: And so all of a sudden it's like the three of us are walking out of IL One at the same time
00:05.520: Yeah, I don't.
00:05.520: It was very media 100-ish.
00:05.520: But I have like 800 or so apps right now running on my phone.
00:05.520: It's guys like Mark Spencer, Steve Martin, Sam Messman, Abba Shapiro.
00:05.600: And I have to tell you, I have to tell you, he's one of the I'll throw a shout out to him.
00:05.600: I think the guy is a brilliant storyteller.
00:05.600: Really upsetting.
00:05.600: And I realize you want a scripted thing like IFT,
00:05.600: I mean, these are people pushing injury.
00:05.600: Totally blessed, Chris.
00:05.680: I know that on Friday.
00:05.680: I could see that they were really addressing some of the elephants in the room, like
00:05.680: Now, I know you've been there.
00:05.680: And I'm like doing a little hand gesture with my hand.
00:05.680: So I wanted to redesign the post workflow.
00:05.680: No, it's not a, you know, it's not an Alexa.
00:05.680: So you definitely, I'm going to just tell you right now, start planning ahead.
00:05.760: And we're getting back into sort of a normal workflow.
00:05.760: I don't think I ever got a chance to ever be in the room.
00:05.760: I thought it was great.
00:05.760: Um but uh it seemed it seemed like it was very candid.
00:05.760: I have to do show notes.
00:05.760: Because in the social media world, any video content that goes from phone to phone
00:05.760: I'm not making any ripples with this thing at all, but I'm playing with it because I'm fascinated with what it could be.
00:05.760: It was a Saturday morning.
00:05.840: I actually wasn't there, so I can say this in a very legitimate way.
00:05.840: And we had a discussion, Chris.
00:05.840: Right.
00:05.840: And then open it up on the plane.
00:05.840: There are all editors in here.
00:05.840: I'm actually, oh yeah, it's in my pocket.
00:05.840: Jeff, I want to wrap this up.
00:05.920: Like, literally, I had to ply you away from your family to get you on the microphone here.
00:05.920: And, you know, so I think that's what we should talk about.
00:05.920: So, um, basically.
00:05.920: Just go, you're going to make mistakes.
00:05.920: It also, I believe, didn't have JKL playback, if you can imagine.
00:05.920: And I just thought about this, but Randy Eubelos is to media software what Steve Jobs was to hardware.
00:05.920: So, um, about seven, eight years ago, uh, my boss and I had a meeting with um
00:05.920: And he looks up and he's like, wow.
00:05.920: But he has a website where he chronicles every one of his vacations that he's gone on, like in the last 15 years.
00:05.920: Sundance.
00:05.920: It's truly remarkable what you can do with the new iMovie.
00:05.920: Another staple of it is.
00:06.000: So I love this product, and I'm just asking you.
00:06.000: I said, you know, I've told your story multiple times very publicly.
00:06.000: Snapchat Stories is great, and I've been really passionate about it.
00:06.000: I stand up now every thirty minutes.
00:06.080: This is one of my highlights of my week.
00:06.080: Welcome to the grill.
00:06.080: We'd seen conferences created around other spaces, other tools.
00:06.080: And so he's got a busy travel schedule for the next couple of months.
00:06.080: I just I can't say the word vlog, I'm sorry, a video blog on on YouTube every single day.
00:06.080: I mean, being responsible to a bunch of people very similar to yourself changed it.
00:06.160: So sometimes there are little dropouts.
00:06.160: You haven't said anything that you can't say it to this point, right?
00:06.160: He didn't.
00:06.160: But I'm always impressed inside of Apple, especially
00:06.160: It goes on your existing desk.
00:06.240: I mean, it was a big deal when he re re-envisioned iMovie from the ground up.
00:06.240: I want to tell you an Apple campus story that is really kind of funny.
00:06.240: I think I was in the probably top I don't know, I'd like to say top ten, maybe top hundred.
00:06.240: And I'm sure that's part of what came to the decision is
00:06.240: I'll give you the one on the Mac that I haven't played with fully.
00:06.240: I bought it like three months ago and I haven't had a chance to build it yet.
00:06.240: I don't have one of those silly little ball things.
00:06.240: And, Chris, I want to learn from you and Alex and pretty much everybody.
00:06.240: Yeah, absolutely.
00:06.320: What can I say?
00:06.320: So, Bulletproof was an offloader and LUT Adder and look at her.
00:06.320: I use the other tools in the market.
00:06.320: So, Alex, I owe you a piece of thanks, and I'm sorry.
00:06.320: So I'm going to say
00:06.320: I don't know.
00:06.320: Thank you so much.
00:06.400: I am I apologize about that.
00:06.400: Yeah.
00:06.400: And through version four, there was only like two or three other guys helping him.
00:06.400: So maybe I'm off at an event.
00:06.400: I think that's going to be equally true.
00:06.400: I highly recommend listening to it.
00:06.400: You just plain want to go.
00:06.480: These are like serious people.
00:06.480: I know these people, they're amazingly passionate.
00:06.480: Yeah.
00:06.480: Future Media, they had somebody on the bus to make sure everybody's phones were safe.
00:06.480: Oddly enough, Meerkat in its first week before it got its first update, you could rotate it and the whole user interface rotated sideways.
00:06.480: I want to hear, Chris, your favorite tip.
00:06.480: I don't even know what it's called, and that's why I want to talk to him.
00:06.560: That's good, good advice.
00:06.560: Now, can you can you re I so let me back up a little bit.
00:06.560: I was just sitting in bed.
00:06.560: He showed quick res and he was talking about the idea.
00:06.640: I mean, I was a blast interviewing both Mike and Jan, but I
00:06.640: One of the things that I treasured from
00:06.640: Yeah.
00:06.640: And um, when we went out to lunch on Saturday, I had a couple of guys with me.
00:06.640: The fingerprints are there.
00:06.640: You're not going to do a 20-minute opus.
00:06.640: A 15-second, a 20- not a 48-hour film festival, but like a 15-second film festival.
00:06.640: So anyway, maybe we'll see downtime.
00:06.640: I buy grown up, mature wheelchairs.
00:06.640: And we're already twisting Jeff's thumbs and FMCs
00:06.640: io.
00:06.720: So that's that, and that's what we're talking about today.
00:06.720: It was just great to see him talk about the tool, though.
00:06.720: I've been editing and using these tools back in Avid.
00:06.720: Where's my three point edit?
00:06.720: Yeah, yeah, yeah.
00:06.720: There is one little gotcha that you have to know about.
00:06.720: I mean, kids today are like, what does this mean?
00:06.720: I'll tell you why.
00:06.720: He went to show.
00:06.800: And he says, Absolutely.
00:06.800: Say you're going to tell me you're going to win the lottery ticket then.
00:06.800: Oh, geez.
00:06.800: I would love to.
00:06.800: Thanks so much for having me.
00:06.880: It was kind of funny.
00:06.880: I worked
00:06.880: Here it is in a nutshell.
00:06.880: One of my favorite just I don't do you remember the rollout of Final Cut 1?
00:06.880: I mean, I I remember what a physical film bin is and what was in Final Cut 7 is just a
00:06.880: I think that's great.
00:06.880: 'Cause it's it's Waz, man.
00:06.880: I mean, that's
00:06.880: I mean, the the guy's a pro.
00:06.880: Airdrop, drag it over, drop it on, done.
00:06.880: I don't need to have.
00:06.960: It's just a real time.
00:06.960: So I programmed this conference and
00:06.960: I don't know what room to be in.
00:06.960: And it's the same thing about.
00:06.960: I don't remember it very well.
00:06.960: But it was just so funny.
00:06.960: And that night that Alex got to interview Randy Eubelos.
00:06.960: It's like flux.
00:07.040: There's like three sets three double sets of doors at the front there.
00:07.040: I'm very much always.
00:07.040: Just to address, though, the
00:07.040: I do.
00:07.040: I think that's really healthy for a filmmaker to go out and be.
00:07.040: But just like DSLRs have seen such an influx of
00:07.040: But it'll be awesome.
00:07.120: Are you familiar, Chris, with the tool from Red Giant called Bulletproof?
00:07.120: That's my only barrier.
00:07.120: And I don't care.
00:07.120: So it's actually worthy of a tutorial, and I'll probably do that sometime soon.
00:07.120: It's
00:07.120: And you can tell that because when you launch the App Store, boom, it's right there on the front banner.
00:07.200: And if people don't know, the company store is like the original Apple store.
00:07.200: Can't get anywhere else.
00:07.200: But it's the sort of thing where three-point editing and trimming was, you know, your blood.
00:07.200: And it was done in an iMovie.
00:07.200: And if you don't know about Frame.
00:07.280: And and to be fair, I can't afford hotels like this.
00:07.280: And we were told.
00:07.280: But I'm going to try and get Randy on the show here.
00:07.280: Go ahead.
00:07.280: All three of them
00:07.360: Weekend.
00:07.360: And he goes, Yeah, but that is that.
00:07.360: It's like, I
00:07.360: But he is an ardent believer in Vegas.
00:07.360: You're a professional.
00:07.360: I was flipping through the photos.
00:07.360: And in the next thirty six hours, amongst everything else going here, tell me a story.
00:07.440: You know, it was very quick for you to assemble stuff, which meant that people who didn't have
00:07.440: Yeah.
00:07.440: It's more important that you try and play with this craft.
00:07.440: I want to let you go.
00:07.440: And I want to do like a tip session or something on your show.
00:07.520: So seeing him, you know, out of the building and off campus, being able to
00:07.520: Now, I think this is a little severe, but
00:07.520: A totally interface.
00:07.520: I don't have Tinder or a grinder.
00:07.600: And I kind of twisted his arm and he was like, Well, you know, I'm going on vacation in the morning.
00:07.600: Absolutely.
00:07.600: You and Mike Horton, the two of you who put together the Super Meet.
00:07.600: I thought I did at least, which was they're not trying to build
00:07.600: And we're talking some of it in marketing, but some of it in management, talking about just
00:07.600: He's a
00:07.600: Beautiful.
00:07.680: And I see this guy on stage, I'm like
00:07.680: I could go either way, but I think it's the
00:07.680: I like that.
00:07.680: I can only imagine for Randy professionally as a career.
00:07.680: Somebody must be using Sony Vegas.
00:07.680: Yeah, it's interesting.
00:07.760: I don't want to jinx it, but I did get to chat with Randy a little bit that evening.
00:07.760: I wonder if it's worse or
00:07.760: I watched you use what was the tool on
00:07.760: We don't really call it that.
00:07.760: I would also.
00:07.760: Because AirDrop works between your phone and your computer, also.
00:07.840: I walk into the hotel room, and it's one of these places where some of these like swanky hotels where
00:07.840: We're not going to let that out of the bag.
00:07.840: We had a discussion internally of
00:07.840: So just a few months later.
00:07.840: But you can actually
00:07.840: Yes, ift.
00:07.840: Are you quoting somebody?
00:07.840: And a little two and a half years ago, Editor's Retreat, nutshell.
00:07.840: You know, there was this overriding feeling that for
00:07.920: Sometimes the Skype
00:07.920: So I'm at the editor's retreat in a van with Dan Berubi.
00:07.920: It's like this thing has been touched.
00:07.920: No, no, that's rude picks.
00:08.000: And I think they did a hell of a job doing it.
00:08.000: And Steve's like, What the hell's going on with this Final Cut 10 release?
00:08.000: Mm-hmm.
00:08.000: It's been that for a long time, actually.
00:08.000: But
00:08.000: I get somebody to give me footage.
00:08.000: Take care.
00:08.080: He's a great instructor.
00:08.080: Go ahead and tell us about it.
00:08.080: I go, Really?
00:08.080: And I gotta tell you.
00:08.080: Where are my trimming tools?
00:08.080: No, really, business.
00:08.080: Is there some way for me to
00:08.160: Hello, hello, hello.
00:08.160: And this app.
00:08.240: Uh it it would not have been half as good without uh the other people who were instructing there.
00:08.240: Do you think you could have pulled off this conference a year ago?
00:08.240: And Paul, my boss, he's the guy's always got the phone stapled to the side of his head.
00:08.240: Well, I'll dig up the one picture.
00:08.320: It's like, hey, you know what, I'm too busy.
00:08.320: And I've actually done tutorials on my blog about this and how to use it.
00:08.320: It'll absolutely support two monitors.
00:08.320: I know you're with your family and you've been away for a long time, but thank you so, so much for doing this.
00:08.400: Day zero was Thursday, pre-conference.
00:08.400: Right.
00:08.400: And the speakers are great.
00:08.400: io,
00:08.400: And I hope you enjoyed talking with Jeff Greenberg because I absolutely did.
00:08.480: And I gotta say, and you know, I.
00:08.480: So let me ask you this.
00:08.480: I mean, like, Randy by himself wrote Premiere One.
00:08.480: What can you say about that?
00:08.480: I was like, I should really do something.
00:08.480: And I'm, and Alex, I hope you hear this.
00:08.560: Adobe actually has some stuff like that going on and it's
00:08.560: Because Snapchat has a little bit of a
00:08.560: You're going to do these 30-second, these two and three-minute little summaries of work.
00:08.640: It's like happy hour.
00:08.640: I think that may be how I met my wife.
00:08.640: So we're talking about Randy Eubelos.
00:08.640: I don't care what the tool is.
00:08.640: It was done in iMovie.
00:08.640: He goes, No, I it's kind of my observation.
00:08.720: I did meet Wozniak about
00:08.720: So
00:08.720: I had a clear
00:08.720: Oh, absolutely.
00:08.720: Why would I do this?
00:08.720: These are some of the sharpest people I know.
00:08.800: You know, he was unbelievable.
00:08.800: And I felt like such a nerd, you know, like so starstruck.
00:08.800: And he says, If you do, I do.
00:08.800: And that's kind of how he pitched iMovie 08.
00:08.800: Okay, that's clearly a pro.
00:08.800: By the way, I learned all about it from Casey Neistat.
00:08.800: He actually really inspired me to actually
00:08.800: I'm very happy that I was.
00:08.880: They're just, you know, getting up every day and were.
00:08.880: That's what's really changed the
00:08.880: And I go, Yeah, but I want to.
00:08.880: Well, you know, he's still an Apple guy through and through.
00:08.880: It's just.
00:08.960: Yes.
00:08.960: And if you haven't done it, just do it.
00:09.040: But it's the sort of thing where.
00:09.040: Hit every button, nothing's going to break your phone.
00:09.120: Somebody goes to a conference because this is the tool that they use, and they're going, there's nothing like it.
00:09.120: It went up we they were in Amsterdam.
00:09.120: Maybe I'm shooting with a primary camera and I'm grabbing Snapchat stories and I'm
00:09.200: It used to be Final Cut Super Meet, but a kind of a cross-platform event.
00:09.200: And then the other thing that I want to say that that I never knew
00:09.200: I got a lower Apple one, my higher one.
00:09.280: I'm talking dinner.
00:09.280: You know, the closest I ever came to meeting Randy Eubelos was one time when I was.
00:09.280: Okay.
00:09.280: So I was almost joking earlier on the Twitter when I said, Yeah, I can't remember how to do this.
00:09.360: I read all your tweets about, hey, where the hell you been.
00:09.360: And this is the goal.
00:09.360: Now I've
00:09.440: I find it actually easier than
00:09.440: You want to learn, but you're also a gifted and passionate teacher.
00:09.520: They weren't half-assing it.
00:09.520: You nailed it.
00:09.520: You're talking about iMovie?
00:09.520: It was like that scene from The Right Stuff, you know, where the guys are walking out.
00:09.520: I get it.
00:09.520: My friend Alex McLean is a big proponent of that.
00:09.520: I'm a fan.
00:09.600: You know, who's talking?
00:09.600: And frankly,
00:09.600: So if you haven't played with airdrop
00:09.680: When Final Cut 7 or Final Cut 1 came along, suddenly
00:09.680: It's a pretty good camera, though.
00:09.680: And a couple of weeks ago, I think I tweeted it, I'm sure I did.
00:09.760: He's a great teacher.
00:09.760: I'm just there at the wrong time.
00:09.760: This is an interesting thing that's been kind of going through my head.
00:09.760: Yeah, I can just imagine in his head
00:09.760: But he tells a great story and he edits quite well, actually.
00:09.760: And that's the thing I think I need to do the tutorial about.
00:09.760: It's like my baseball card thing.
00:09.840: So, if you didn't get a chance to go to the final creative summit,
00:09.840: That's good.
00:09.840: I have to have this meeting with this supermodel.
00:09.840: In that sense, cutting is cutting is cutting.
00:09.920: I love it.
00:09.920: That if they're going to, like, it would be
00:09.920: And you go.
00:10.000: I was like, oh, I want to have that on my phone.
00:10.080: And they said to us, No way.
00:10.080: It's a guy by the name of Douglas Spotted Eagle.
00:10.080: That's an interesting idea.
00:10.080: And just
00:10.160: And then finally, we just like, Okay, well, you go to that one, I'm going to this one.
00:10.160: And my answer.
00:10.160: And the fact that
00:10.160: Yeah.
00:10.160: That's what we do here.
00:10.240: Interesting.
00:10.240: Hey, put my hand in your face
00:10.240: And I think they really
00:10.320: Like, they'd hear a premium beat song.
00:10.320: But we could do it two to three months after NAB, and that's exactly what we did.
00:10.320: I thought that was pretty crazy.
00:10.320: He clearly makes his living as a filmmaker.
00:10.480: You know, what are you seeing?
00:10.480: Right.
00:10.480: So
00:10.480: And that's and frankly, that's the way and that's the reason I choose I chose the tool.
00:10.480: I am a gigantic fan of
00:10.560: And it's Airdrop.
00:10.640: And it's always fascinating to me when I.
00:10.640: Like, I think since the iPhone 3.
00:10.720: I'm going to try this.
00:10.720: Absolutely.
00:10.800: It's just where the clients are happening happen to be having their conferences or whatever.
00:10.800: And I realize there's a lot you can't say about it.
00:10.800: And basically what he said, and you know, I think these numbers are
00:10.800: January.
00:10.800: I want to sit back and find stuff.
00:10.880: There is plenty of music on Premium Beat.
00:10.880: I'm talking.
00:10.960: And it.
00:10.960: Tell me about all the wonderful thing.
00:10.960: You all have the tools.
00:11.040: But, you know, here's a guy that's just saying.
00:11.040: I like it.
00:11.120: I go, I don't care.
00:11.120: And I want to go.
00:11.120: It was such a joy to work with them.
00:11.280: You want attendees to never say
00:11.280: The early iMovie.
00:11.280: I'll dig.
00:11.280: Yeah.
00:11.440: February, yes, sir.
00:11.600: He explodes on a stage.
00:11.600: And I want to do.
00:11.600: They're going to go to YouTube.
00:11.600: Boom, airdrop.
00:11.680: Did you get to go to the Apple campus?
00:11.680: No.
00:11.760: And it's actually really cool.
00:11.760: You know?
00:11.760: And it works between two phones.
00:11.840: I don't know.
00:11.840: And I mean, I've downloaded.
00:11.920: Take your phone out, take six shots at your kid.
00:12.000: Great guy.
00:12.000: Get on a mic, let's chat.
00:12.000: What they did was
00:12.000: And I said
00:12.080: But, you know, it was interesting.
00:12.160: Hey, Jeff, you sound great.
00:12.160: Dan and I go back
00:12.160: Of course, yeah.
00:12.160: And, um
00:12.240: I don't know how big that thing is.
00:12.480: And which, by the way, was the
00:12.480: Yeah.
00:12.640: And Spot Spot.
00:12.640: Excuse me.
00:12.640: And the biggest thing that I tell them, Chris,
00:12.640: Done, done, done.
00:12.720: But as you pack
00:12.800: He was using iMovie for years.
00:12.800: I think.
00:12.880: And
00:12.880: And
00:12.880: And the same thing with Miracles.
00:12.960: Please check it out.
00:12.960: We will be back next week with another grill.
00:13.200: You know, and so, like.
00:13.280: Yeah.
00:13.280: I mean, he spoke
00:13.360: So
00:13.360: Yep.
00:13.360: Click, click, click.
00:13.520: Why not go out?
00:13.600: I appreciate it.
00:13.760: I was just like,
00:13.920: And