Episode 118
FCG118 - NAB2015 & LumaSHARE (feat. Sam Mestman)
Amazing performance and incredible price, that’s what Sam Mestman, (yea, he’s back, I know) says about the new LumaSHARE shared storage appliance. Three days after NAB 2015, after a 2 days self imposed hibernation, Sam came out of his lab to talk about the brand new product he has been developing for video editors. LumaSHARE is a high speed, high capacity, yet affordable shared storage solution that is perfect for the small facility. NFS fastest thing you can do… requires optimization and tuning.
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Featuring
- Chris Fenwick
- Sam Mestman - fcpworks.com - @sammestman
- Guest Name - @twitter
Transcription
00:00.800: Hey, so good morning, and welcome to another very special episode of the Grill.
00:06.320: Now, I don't want to get anybody all excited.
00:08.080: I'm not going back to doing two a week.
00:09.920: That was too hard on my life.
00:11.940: But this week we do have a second episode.
00:13.620: And sitting with me already right now, say hello, Sam.
00:17.540: Hello.
00:18.500: Again.
00:19.220: Again, yeah.
00:19.860: So we were just counting.
00:20.820: I Sam has been on I think of the tenth of the episodes or something like that.
00:26.180: Eat it, Alex Golner.
00:27.540: Yeah, yeah, Golner, back of the bus.
00:30.180: So, um, Sam, uh, we just got back from uh uh you literally just got back from Las Vegas, right?
00:36.820: You took a couple of extra days to kind of decompress, right?
00:40.340: Yeah, I am plugged.
00:43.300: I'm feeling human again, which is nice.
00:46.420: You said something to me earlier about, yeah, dude, I just unplugged the internet and said goodbye.
00:50.980: And to be fair, although I came back.
00:54.340: I did almost the same thing.
00:55.940: I was basically unplugged for two days.
00:58.260: So it was a hard week.
01:00.420: I mean, we all put a lot of time in, yeah?
01:03.780: Yeah, I think it was a good week.
01:05.620: I don't know.
01:06.020: I mean, I was involved with it.
01:08.180: I'm kind of curious what you think about the whole thing and how you felt about it all.
01:14.500: I mean, where did you land with it?
01:16.520: Oh, you know what?
01:17.640: I tell you, going into it, I was thoroughly excited, and coming out of it, I'm thrilled.
01:22.759: I think that
01:24.520: I think that we really did I mean, what what FCP Works did was really bold.
01:30.200: I mean, you guys basically just said, we're going to build a studio
01:33.720: And we're going to invite all these great people to come and share, including Apple themselves, dropped in.
01:40.680: And we actually just made something happen that would not have happened.
01:46.440: And
01:47.400: You know, the end result, you know, there were people that were saying, Good grief, you guys should be paying for this, you know, because I once that was kind of nice.
01:55.560: It wasn't, no one did, but
01:59.300: Now, did did you meet um did you meet I think he was going he has a billion names.
02:05.060: Did you meet Daniel Todd, the kid with the big thick glasses who was there like the whole week?
02:11.159: His Twitter handle is one edit a day.
02:14.439: And he was tweeting from the suite a lot.
02:16.760: Well, I had him on Monday's episode.
02:19.520: And it was great because what I wanted to do is I wanted to sit down with like an end user and get their take on it.
02:26.160: And it was fascinating because he I don't know if he signed up for all the sessions that he was at, but he sure crashed a lot of them.
02:33.400: And it was, but it was great.
02:35.240: Well, that was sort of the secret: if you just didn't make a big deal out of it, you could just walk into the room.
02:39.560: You know, we didn't really care.
02:40.680: Yeah, I mean, the bottom line is we were carrying ch
02:44.580: Chairs in, you know, all week long.
02:47.140: I was like, okay, bring a few more in.
02:49.300: But it was really great.
02:51.620: And then I also want to say, and I don't know if this is public knowledge, but I'm going to make it public knowledge.
02:56.860: I want to thank you for being the impetus for the Monday Night FCPX Gurus dinner, whatever you want to call it.
03:06.060: We're going to who knows what it's going to be called in the future, but I'll tell you, it's going to happen again.
03:11.420: And it was in sort of my kind of post-NAB like haze, like thinking back about, you know, some of the best conversations I had, I really enjoyed
03:22.680: That event.
03:23.800: And, you know, you sent out an email saying, Hey, I don't know why we're not doing this, but I'm going to throw some money in the kitty, and anybody else wants to
03:33.200: to throw down, go for it.
03:35.360: And then, you know, that's when Steve Martin kind of took it over.
03:38.560: And you were saying afterwards, you're like, ah, I just had an idea and it happened.
03:41.920: So it was really cool.
03:43.140: Well, in full disclosure, you know, Steve and I had talked a few weeks back about, you know, we should really do that.
03:49.060: And it was one of those things where I was like, a couple of weeks went by, and then I was like, no, no, no, seriously, we should really do that.
03:54.120: And then, you know, from there, I didn't actually have that much to do with it outside of like emailing, I guess, the right people.
04:00.840: And then, you know.
04:01.960: Steve Martin from Ripple Training and Jill picked it up and just ran with it from there.
04:06.600: But it was kind of a weird thing to have it turn into
04:10.920: You know, this community should have its own party too.
04:13.640: Oh, this community has its own party, and people wanted to come and show up.
04:17.800: Yeah.
04:18.200: And actually, it was a lot of fun because you.
04:21.440: You turn around and you're like, oh, I know you.
04:23.760: I know you.
04:24.320: I have your plugins.
04:25.360: I, you know, I've seen you.
04:26.800: Yeah.
04:27.120: So it was a lot of fun.
04:28.880: And I, I personally, honestly, genuinely, from the bottom of my heart.
04:32.740: you know, thank thanks to you and Steve for doing all the work that you guys did, because I think that's going to be like
04:40.920: An event.
04:41.880: Also, I don't know if I told you this, but do you know Kevin Monaghan from Adobe?
04:48.920: I know of Kevin.
04:50.120: In fact, actually, I bought Kevin Monaghan's
04:53.380: Motion graphics book when I was like 10 years ago, way back when, and that's how I actually know who he is.
04:59.540: So he came to the FCPX guru dinner.
05:04.060: I don't know how he got in, but I think he showed up at the hard rock, walked upstairs and went, oh, yeah, he got it.
05:12.060: Well, you know, the Adobe party was there.
05:13.500: Which is what I really saw in the
05:15.460: So I think he was headed to the Adobe party, got waylaid on the second floor instead of the third at the Hard Rock.
05:21.460: And then a little bit later, Alex McLean, who's my co-host on DCC.
05:27.580: He showed up and he's like hanging out.
05:29.580: And he said he walked up, saw Kevin.
05:31.660: He's like, oh, yeah.
05:32.699: And then he's walking around the room.
05:33.740: He's like, he saw me.
05:34.620: He's like, what are you doing here?
05:36.060: And they let you in the room with your podcast.
05:39.060: And I said, What are you talking about?
05:40.100: And he goes, Isn't this the Adobe party?
05:41.699: I said, No, dude, that's on the third floor.
05:43.460: He's like, Oh He had been there for like forty-five minutes, you know, mingling about, didn't realize nobody there was using Adobe
05:52.820: So anyway, I think we should do that every year.
05:56.500: No, I mean, we were talking about, given that they were in the same building, you know, it was going to be the world's nerdiest gang fight.
06:02.900: The sharks and the jets, yeah.
06:07.020: Anyway, so that was fun.
06:08.699: And I'm glad you guys did that.
06:10.380: So, um, so back in the suite, you know, obviously at
06:15.920: Monday morning, nine o'clock.
06:17.680: And I want to say that this is the God's honest truth.
06:22.160: You know, I really did not know that we were going to see 10.
06:27.520: 2.
06:29.220: I did not know what the features were.
06:32.180: And at nine, like I came walking into the suite about 9:45 or so.
06:38.320: And I don't know if it was you or Noah or somebody said, Yes, so at nine o'clock we're going to be downloading some stuff.
06:44.160: I'm like, what?
06:45.680: And obviously, there was hinting of it and that there was some buzz about it.
06:51.120: But then you downloaded it on our demo machine.
06:53.840: And yo, let's talk about all the people that are afraid to install or upgrade software in the middle of a project.
06:59.840: Here we are minutes like minutes away from demoing.
07:03.599: And you're like, yeah, hit download.
07:06.720: Well, you know what was really nice about that is I was able Final Cut 10 is so easy to use that I was able to get up to speed in 45 minutes and all of the new features.
07:15.020: Well, I don't know that that's entirely true, but I will say that at 901, we're hitting download.
07:22.700: And when
07:24.880: When the new icon popped up, I'm like, oh, dude, can I take a picture of this?
07:28.480: And you're like, why?
07:29.440: I said, of course, because I want to tweet it.
07:32.300: I had no idea it was going to be 10.
07:34.060: 2.
07:34.380: I was convinced we were going to see 10.
07:35.979: 0.
07:36.780: You know, did you actually break the news?
07:38.380: Were you the one who broke the news?
07:39.820: You might have been, actually.
07:40.780: Now that I think that I don't know.
07:43.259: You mean showing the icon on Twitter?
07:46.480: That you know what?
07:47.360: That that feeds to my rampant desire to blow up my ego very well.
07:52.880: And I'm going to run with that.
07:54.560: Thank you.
07:55.360: Thank you for that.
07:56.640: You might have broken the news.
07:57.840: That was, that was.
07:58.940: That might have been the lead there, Chris.
08:01.100: I don't know about that, but it it sounds good.
08:03.340: So, um, I I literally thought we were going to see 10.
08:05.900: 1.
08:06.220: 5.
08:06.700: I didn't know they were going to jump to 10.
08:08.220: 2.
08:08.540: So now we got this new application and a new pretty icon.
08:11.820: Big deal.
08:12.820: So why don't we take a few minutes and kind of run through some of the main features, sort of and then some of the
08:21.420: Yeah, but did you notice this feature, which might even be a bigger deal to real hardcore editors?
08:27.020: And then talk about some of the kind of implications of that.
08:29.900: And then before we finish the end of this hour.
08:33.820: I want to give you a few minutes because the reason we're doing the second episode this week is I want you to kind of give us a rundown
08:43.659: Of the big announcement that you made, and I'm going to kind of do some time travel here last night at the LA user group meeting because that was giant news, too.
08:55.260: And the fact that you.
08:56.200: We're able to sit on that through NAB.
08:58.200: I don't know how you're doing that, but let's talk about Final Cut 10 first.
09:01.880: So what are three or four of the main features that were on the release notes that
09:09.700: Well, I think the key to this whole release, I mean, you know, is I think it's kind of showing off like where I think there's two different ways that software
09:21.320: Now approaches things.
09:22.520: And I think Final Cut has chosen the interesting approach of like outside in, whereas, you know, for instance, in the Adobe Cloud Suite, it's inside out.
09:31.800: So in the Adobe world,
09:33.940: You're looking at a workflow where you're going to go from inside the app to Encore, audition, whatever it is, yada, yada, yada.
09:43.460: And
09:44.339: On the Final Cut side, it's actually coming outside in.
09:48.339: So for instance, on the motion side, those templates are getting published into Final Cut 10.
09:55.660: On the all of these plug-ins, for instance, Color Finale, SlexX, which in conjunction, by the way, you guys now have Power Windows, could buy Resolve.
10:06.200: All of that is coming inside the app.
10:08.760: On the sound side, you have logic filters coming inside the app.
10:12.680: So all of these things are basically designed to
10:15.900: You know, pipe into Final Cut as opposed to the other model.
10:20.060: And I think, like, if you think about where you lose most of your time as an editor, it's bouncing between apps, I think, at this point.
10:28.839: I think that's a really interesting insight on this.
10:33.720: You and I have not talked about that yet, but I remember back in the Final Cut 7
10:42.760: days.
10:43.400: I think like I think it was like right when Final Cut VII was was released.
10:47.880: And that's going to be I'm going to call that like two thousand seven maybe.
10:53.620: two thousand eight, possibly.
10:55.459: Anyway.
10:56.420: Um and I remember there being some like rumors or rumblings that Apple was gonna create a a a master app, you know, like like a an all encompassing like
11:08.220: This is going to be everything.
11:09.580: And we're going to take this entire suite and we're going to make a we're going to give the edit system
11:16.560: all of the power that all of these apps have.
11:20.160: And frankly, to be honest, I had kind of forgotten about that rumor until you just said that.
11:28.000: But
11:28.540: you're bringing up a good point that there is more and more power.
11:32.700: I mean, I look at the look at some of the audio plug-ins that I use in Final Cut.
11:38.720: Or the subframe audio editing, and I look at it, I go, you know, the only reason I want to go the only reason to really go out to
11:48.500: An external app.
11:50.500: Actually, there's two reasons.
11:52.180: One, an external audio editing app would give me the ability to do something like
11:58.819: Apply filters and plug-ins and compression and dynamics to a track instead of a clip.
12:04.980: There's been much talk about that.
12:07.139: And who knows?
12:08.180: I think
12:09.940: I think there's going to be a solution in the future.
12:12.340: I don't know that, but it just seems like there's got to be some way to tie roles into that.
12:20.180: And if you're
12:21.160: theory is right, that we're trying to go outside in, then I think Apple might be working on that.
12:27.640: But then the other reason to go to
12:31.100: An outside app, and this is an interesting one, and it's worthy of discussion, but I don't think it's worthy of getting lost in it.
12:39.260: Is that
12:41.300: The right now, today, the most powerful and skilled audio mixers that we know are using other apps.
12:52.920: And so, if I want to go to that person, I'm going to let him use the tool he wants to use.
12:58.839: And then there might be, you know, some XML and some stems.
13:02.519: But, you know, when we look at Michael Madstorf's work.
13:05.040: Flow that we highlighted in the suite on Focus, he made great use of the roles and sub-roles to get that stuff out to Logic and then back in as a bunch of stems.
13:19.620: There is that sort of outside in, and even if you're even if you still want to go outside for
13:27.720: In order to, how am I saying this, to commission the skill set of other mixers, there's still ways to do that.
13:37.480: Well, I mean, you still can, you know, but isn't it?
13:40.920: I think the more that you can do, the better a job they're going to be able to do for you.
13:45.959: And you're also it becomes extremely flexible.
13:48.199: So for instance, in terms of a
13:50.259: A sound designer, well, what if you're doing a lot of your sound design already and you can shoot those you can shoot out a mix as audio QuickTimes as roles, which then they can go move around and then they can add their own stuff in on top of it.
14:04.459: Or you could send it out clean.
14:05.980: I mean, there's a number of there's like a million different ways to do this, where, or you could just shoot out the AAF and give them a traditional AAF and then shoot out what you did as your mix, you know.
14:16.640: Kind of do a reverse stem sort of thing for them to cut with.
14:20.160: Exactly.
14:21.600: And, you know, like, why wouldn't she want that flexibility?
14:25.600: Exactly.
14:27.220: So the outside in mentality or strategy, let's say, I think we are seeing that.
14:35.800: To get back to 10.
14:37.000: 2 specifically.
14:38.120: And also, within that, not every project you use needs that.
14:43.160: So, for instance, you're not going out for a sound mix and everything you do with Slice, right?
14:47.240: No, I can't.
14:47.800: We don't have the budget or the time.
14:49.839: So wouldn't this become useful if you could do more within the app?
14:53.279: Absolutely.
14:54.000: Absolutely.
14:54.560: And I think that when you break down and we saw some pie graphs and whatnot at NAB, and I think one of them was
15:04.339: I think it was Denver Riddle had a pie graph that said that 45% or 55%, I can't remember now, probably I'm going to assume it's 55% of all people polled
15:17.760: were doing all of their color work in the timeline and not going out to something like Resolve or whatnot.
15:24.640: And so more and more people are using the app as a final finishing tool.
15:31.940: Yeah, and I think it's only going to continue to go up, especially now with Color Finale and some of these other things that are coming out.
15:38.180: I mean, it's kind of
15:39.880: The big thing there also is the masks that are baked into every filter, and then the presets that are baked into every filter.
15:46.520: And then what Core Melt had, which was the
15:49.020: Allowing you to do trackable masks with color finale that come through, which we saw in the suite.
15:54.620: So, what in a sense you have is like, well, what couldn't you do on the finishing side now in Final Cut?
16:01.620: Right.
16:02.580: Exactly.
16:03.700: So more and more power in.
16:06.260: Now, we have to talk a little bit about the giant bullet point feature of the 3D titles.
16:12.360: I think I've heard a lot of people on Twitter and whatnot saying, big deal.
16:16.600: So what?
16:17.160: Yeah, they don't get it.
16:18.200: They're idiots.
16:18.920: Well, no.
16:20.279: For real.
16:21.959: I'll defend that point because I want to hear your defense.
16:25.320: I have a.
16:26.140: I have probably a softer defense, but I want to hear your defense.
16:29.420: Yeah, no, I mean, the reason they say that is because they haven't really dialed in to use that feature.
16:36.060: I mean, like.
16:37.320: And the amount that you can do.
16:38.920: So, for instance, just before I popped on this podcast, I'm sitting here and I'm making a custom font where I'm putting my logo
16:45.900: Into a typed-in character thing, which means that I can then do multiple materials on a logo for broadcasts.
16:52.940: I mean, there's limitless things that you can do with this.
16:55.500: And it's the performance is ridiculous.
16:57.900: And like
16:58.900: Why, like, for the life of me, I cannot understand how people don't see the value in this.
17:04.420: Well, I think that what they're seeing is that, and it makes there is some logical sense to it.
17:12.179: Um Simon at Motion VFX has had um M objects for quite some time.
17:21.679: And that allowed you to bring in 3D things and make them all pretty and wonderful.
17:27.519: But it is another package.
17:31.280: Which is also, I have that package and I liked it, but I didn't use it much because the performance is brutal.
17:39.840: Okay, that's good to know.
17:41.360: That's good to know.
17:42.400: I've never actually used it.
17:44.460: And what I would if you want to really see the value in this, try the performance on the 3D text that Apple just put in, and then try
17:53.820: any other 3D text anywhere.
17:56.540: And let me know which one feels smoother and is easier to use.
18:00.540: Well, there's no doubt that 3D text in Final Cut is better.
18:05.260: And I think that is
18:07.220: The real win for us editors.
18:10.420: Because, in order to give us that lovely, beautiful, fluid
18:15.040: Feeling that we both saw, and I've experienced here screwing around in my office on our little 5K iMacs, in order to give us that kind of performance.
18:28.640: Obviously, there has been some under the hood, I don't even know how to say it, but performance improvements
18:38.800: At the in all the code.
18:41.360: I've been noticing the final cut feels tighter.
18:45.040: It feels
18:46.240: Slicker, it feels more slick.
18:49.280: There's some major performance increases.
18:51.520: I mean, like, you know, the they kind of tucked this one under the radar, but there is some major work
18:57.040: It looks like done on waveforms.
18:58.960: And that was probably the single biggest hurdle in the app for most editors that were doing things seriously, you know, that was tying up system resources.
19:07.040: That's
19:08.280: it's way better.
19:09.560: And everything moving around in the time line, it's clear that there's been a major focus in terms of performance in addition to some of these other features that like are probably
19:22.500: More noticeable, but the one that you really notice that, like, it's kind of you don't f you feel it, but you don't notice it, is the how much
19:31.760: better the app feels while you're in it.
19:34.399: Right.
19:34.960: And you know, you mentioned very briefly waveforms.
19:38.399: And I think that that's one of those features that as we start to
19:44.520: As we start to get into it, we're going to very quickly forget that we didn't have multiple waveforms prior.
19:52.320: You know, like I was even standing with Denver Riddle, and you know, he's Mr.
19:58.000: Color Finale, Color Grading Central, standing with Denver Riddle doing his demo at the Suite.
20:06.220: I noticed he kept going back and saying, now let's look at the vector.
20:09.980: Now let's go to waveform.
20:11.180: And I'm like, dude, put them both up, you know?
20:15.519: And like it's going to take us a while, one, to really embrace some of those improvements.
20:22.639: And then once we do, we're not going to remember that we were only able to look at one scope at a time.
20:29.100: You know?
20:30.059: And then and then we'll go like, really?
20:32.460: You know, we we used to edit on tape, you know, but that's a thing.
20:36.299: Yeah, there was a time when we used to edit with
20:41.320: You know, we couldn't have mixed frame rate footage or any of that stuff.
20:45.720: You know, it's like we don't even or mixing codecs was a problem, you know, and it's uh it's funny, like what you forget.
20:53.600: You know, actually, people that I've taught complain to me about certain things, like, you know, when they have to sync something manually, and I'm like, you have no idea.
21:01.740: You have no concept of how bad it used to be.
21:04.060: Oh, yeah.
21:04.780: I know.
21:06.220: It is interesting.
21:07.020: And I've told this story before in the past about how
21:10.000: Sasha, who works with us, when she first started working here, we put her in front of ten.
21:14.799: We taught her how to cut some of these house stories.
21:18.140: Off she went.
21:18.940: And a couple of weeks or a month later, whatever, we had, for whatever reason, we had to put her in front of Final Cut VII.
21:23.980: And she was like, I don't understand why is this so bad?
21:27.100: Why would this be like this?
21:28.380: It doesn't make any sense whatsoever.
21:30.980: Yeah, I mean the well, and this is the other thing too, which is like, you know, when you put when you list the features
21:38.440: As like a headline thing.
21:39.559: Okay, Resolve releases 80 new features and blah, blah, blah.
21:43.480: And, you know, Premiere is a laundry list of new features that are added.
21:46.840: And there's probably.
21:48.240: Nine or ten in this latest version of Final Cut that people are interested in.
21:53.520: And on the surface, it seems like, oh, well, that's not a big upgrade.
21:58.000: But like
21:59.120: When you look at how these features were done and are integrated together and you compare it between this and the last version, what you can now do, I mean, for instance, the save effect preset button.
22:09.040: Okay, yeah, that's huge.
22:10.480: That's giant.
22:11.720: You know, I mean, that's just a feature, but like, look at the way that was integrated.
22:16.440: You know, and that's the thing that, like, when you throw out 80 new features, yeah, but how well do those work together at this point?
22:22.840: Yeah, and I think that there's a little bit.
22:25.799: I mean, if you've ever known anybody who's trying to market a product,
22:30.640: Wink, wink, nudge, nudge.
22:32.240: If you've ever known anybody who's trying to market a product, there is that need and desire on a regular basis.
22:39.519: to have those headliner features.
22:42.799: There has to be something that you don't feel ridiculous by putting it on
22:47.660: You know, the top of a spec sheet.
22:49.740: And now, with effects presets, you know, I mean, it doesn't sound awesome and crazy and insane.
22:57.420: And yet, I'm going to use that more than 3D titles.
23:01.720: I'm going to use that, you know, 50, 100, 200 times a day.
23:07.160: 3D titles, I'll use it, you know, once a week, maybe twice.
23:11.160: Although you might continue to reuse the same template over and over.
23:14.900: Well, yeah, but I can make that template, can't I?
23:18.660: You could, but then you could go change, for instance, name bars and some of these other things.
23:22.580: Oh, yeah.
23:22.980: No, I mean, the the fact that we have these additional
23:30.100: controls from motion starting to appear in my final hot ten timeline.
23:36.980: Predominantly, I'm talking about the rotation tools.
23:40.019: That to me is a real that's like a tea leave that I'm reading.
23:44.899: I'm like, okay.
23:45.860: Well, now think about some of that and think about like that's gonna, you know, turn it's like steroids for the plug in market.
23:54.400: Yeah.
23:55.360: Oh yeah.
23:56.480: So I mean I don't know.
23:57.680: I don't can can like you saw Mark Spencer's plugins, right?
24:01.360: Oh yeah.
24:02.320: No, I mean, I Mark is a genius, and I'm so glad that he's on my team.
24:09.920: You know, I mean, it's so great.
24:12.880: Steve and Mark are both
24:14.640: you know, champions in their industry and the fact that they're using the same software that I use.
24:19.920: And I said it at the suite, I said it to Steve, and I really meant it.
24:24.720: I've never paid for training before, never except once.
24:28.620: And that was something that I bought from Ripple Training.
24:31.740: Those guys are really great, and they're gifted educators.
24:35.180: And I very much appreciate every opportunity to sit with them and to
24:40.660: hear what they have to say.
24:41.700: So I think if you're a Final Cut X user, that should be a feature.
24:47.460: Or if you're thinking about changing to Final Cut, one of the things on your pros list as opposed to cons is
24:54.340: Steve Martin and Mark Spencer are on my team.
24:57.299: So I think they're great.
25:01.220: So we have additional controls inside the timeline.
25:04.820: We have performance improvements up the wazoo.
25:08.580: If there really was a wazoo, there would be a bunch of performance enhancements up there.
25:13.860: And we have these effects presets.
25:16.260: I think
25:17.620: the implication of that being able to build a look that is not only a series of filters, but also a series of geometry, transform
25:31.180: Rotation, scale, position.
25:33.500: I mean, that's really cool if you think about that.
25:36.060: I could take and add, let's say I wanted to do like a double box thing, you know, left and right box.
25:43.460: I could create an effects preset that includes the scaling, positioning, and cropping.
25:50.840: Of one of my boxes.
25:52.280: Well, and if you went and even, you know, publish the Z parameter and Z space to a clip or something, then you could turn it into a 3D clip where you're basically inverting it.
26:01.960: So for motion graphics templates or anything like that, and you want to stick something in there.
26:05.600: And have it be a common size and value, it becomes really easy.
26:10.080: Exactly.
26:11.520: So, anyway, and then, and I've said this before, I said it at NAB, and I'll say it again.
26:15.919: And I can't wait for Monday morning to talk to the other people around the office here.
26:21.020: Oops.
26:21.660: Time travel.
26:22.460: This is Thursday morning.
26:23.900: Sorry.
26:24.620: For the last few days, I've been very excited.
26:26.700: Yeah, we're recording this on Sunday afternoon.
26:30.799: The audio pre to being able to make an audio chain.
26:34.480: And if you've ever done any pro audio or you know what it means as an audio engineer to build
26:40.860: what is commonly referred to as your channel strip.
26:44.380: How do you what is your signal path for your for your mic or your
26:49.740: Audio source and how does it get to well and it's really the same thing as channel strips and logic, except now you can do it with video or audio effects, basically.
26:58.220: Exactly.
26:58.620: So anyway, that's giant and I'm stoked about that.
27:01.660: You know, I'm sure there's other things, but
27:04.360: But we have other stuff to talk about too.
27:07.400: So the the implication is Oh, and actually before we dive into that, the one thing I will say is you guys should absolutely check out all of the FCP Works videos.
27:16.680: There's an article on FCP.
27:19.000: Co, which is or CO or however you want, FCP.
27:21.960: co.
27:22.679: And literally, there's like going to be 19 or 18 or 19 sessions that are just populating this entire thing going down the page.
27:29.880: And
27:30.640: it's roughly ten hours of content that's at least coming through.
27:35.520: So you guys should check out as much as possible if you were not clear about any anything that we just talked about was covered there.
27:42.120: Yeah, and this is the stuff that I was asked to be a part of, and it's just it's great.
27:48.280: Oh, I see, here's the Michael Matzdorf piece.
27:50.840: Okay, this is great.
27:51.720: This is a great they should all be there by the time this airs.
27:54.760: Cool.
27:55.640: Cool, cool.
27:56.440: Oh, and also the piece with
27:59.120: I'm really just looking for the ones that I played a big part in.
28:03.600: Well, they're going in order.
28:04.800: By the way, if there's one that you really need to watch, if you want to see Masterclass on Final Cut 10 Prep, you should watch Mark Box from DirecTVs.
28:13.340: Presentation.
28:14.139: That's, I think, my favorite.
28:15.659: Yeah, Mark has been on the show and he's a big thinker too.
28:21.740: And great, great stuff.
28:23.899: Very, very exciting.
28:25.800: Oh, yeah.
28:26.520: I did not know that these were all here.
28:28.360: Very, very slick.
28:29.960: And it's there's more to come.
28:31.880: I mean, this is Sunday, so probably by the time this comes up Thursday, they should all be there.
28:35.800: This should be like 18 or 19 and all.
28:37.720: Very cool.
28:38.740: And there's also, if you find the FCP Works YouTube channel, there's a playlist there that you can check out also.
28:44.260: Awesome.
28:44.660: So, yes, plenty, plenty of content.
28:48.100: A gift to the Final Cut 10 community.
28:50.580: Actually,
28:51.419: No, it's a gift to the entire production community because, you know, I don't know if I know I told you about it.
28:59.020: I had a occasion to preach, quite frankly, preach.
29:04.900: At a premiere user at the DCC meetup on Tuesday night.
29:10.100: And, you know, it was great.
29:12.020: I, you know, because I'm not
29:14.720: I'm not really affiliated very strongly with, you know, certainly not Apple.
29:21.520: You know, they
29:23.680: I think they're glad I'm here, but they don't really have a whole lot of control over me.
29:28.880: And it was great to be a part of FCP Works, but I'm definitely a free agent, if you will.
29:34.980: But I was able to kind of, you know, hammer on this guy for about a half hour.
29:40.340: And the end result is at the end of the conversation, he said, You know what?
29:44.180: I'll tell you what, I'll give it a try.
29:46.100: Because he was hardcore, like, I don't care.
29:48.060: I don't care.
29:48.620: It's not for me.
29:49.500: It's like, no, you shouldn't say that.
29:51.580: And so, even if you're not a Final Cut 10 user, and if you're not, I don't know why you're listening to this podcast, but I have heard that there are people that don't use Final Cut 10 that listen.
30:03.340: This is a great resource of people at the same time.
30:05.420: That seems bizarre to me.
30:06.700: I mean, to be honest with you, like really are you you don't use Fonico 10?
30:10.220: Like, is there not a Premier Grill or something?
30:12.880: You know, yeah, there's been some talk about that.
30:14.960: My friend Steve Miller, uh, not that one.
30:17.440: Steve Miller and Steve Martin should really have a showdown.
30:20.160: Um, but my friend Steve Miller was actually kind of talking about, maybe I'll do this for a premiere.
30:24.720: I go, Yeah, good luck.
30:25.440: It's hard, dude.
30:26.000: It's a lot of work.
30:28.000: So, at any rate, this is a great gift to the entire production community.
30:31.919: There's great resources here.
30:34.399: There's some great
30:38.080: Workflow studies, there's great hardware reviews, there's great software reviews, great plug-in reviews.
30:44.720: It's it's
30:46.760: It was a pretty comprehensive, to be honest with you.
30:50.520: It's kind of amazing, actually, how many people we got to come in and chip in with some of their time.
30:56.040: I think in every session there was like there was something different.
30:59.560: So it was a cool thing.
31:01.400: It makes perfect sense what you did.
31:03.320: We're going to build a studio walking distance from where everybody in the industry is going to be.
31:08.720: And then we're going to ask him to walk over the driveway, cross the driveway.
31:13.600: It was largely built out of laziness because basically last year it was just like six or seven of us doing this.
31:20.080: That's marketing.
31:20.800: No, that's a bunch of BS.
31:22.240: No, no, no, no.
31:23.440: I know how much work you guys put into.
31:25.440: I don't know if people realize this, but in order to put this on, there was a crew of 20 people.
31:31.039: There were 20 of us at the kickoff dinner on Sunday night.
31:34.639: That's amazing.
31:36.720: That's really amazing.
31:38.480: And you walk in and you're like, oh, there's that idiot Fenwick, you know, standing up front and a couple of banners.
31:45.220: It takes 20 people to set those banners up and all the gear.
31:48.500: And it was impressive.
31:50.100: And I got to see it from the inside.
31:51.860: And I want people to know that.
31:54.280: The FCP Works did an amazing job.
31:56.920: So thank you for all of that.
31:58.920: And well, and actually, just as much, a ton of credit goes out to
32:02.779: Noah Kadner, who who likes to hang out in the back and do that.
32:05.899: But, you know, there's no, um, it doesn't happen without him on the logistics and kind of herding the cats.
32:15.300: You know, it's funny you say that because at one point when I was walking around doing mirror casts during in between some of the talks
32:25.040: I was trying to get the camera guys in place and I was looking around and I actually kind of muttered under my breath.
32:31.520: I go, oh, it's like herding cats around here.
32:34.800: Oh, it is.
32:35.440: I mean, you know, that's actually, that is the truth.
32:38.560: I mean, it's not an easy thing coordinating all these people's schedules who all have
32:43.240: Their particular reason why they need to, you know, do their presentation at that time.
32:47.640: And, you know, it's, you know, and then he's got to deal with you, and that's a whole other thing.
32:52.360: You know, and it's like
32:55.419: Anyway, so that was great, and I'm glad I was I was happy to be a part of it.
32:59.419: And they even asked me, Hey, so what are you doing next year at NAB?
33:04.059: So maybe I'll be back doing that.
33:05.500: So, anyway, that was fun.
33:07.120: Now, we're going to pretend it's Thursday morning.
33:09.680: It's not.
33:11.120: And we're going to pretend last night you just you were up late.
33:16.320: And so, Sam, what did you do last night?
33:20.000: Well, theoretically, this is Thursday morning.
33:24.080: So, stepping into the future.
33:27.260: There's a reason why you and I are not actors because we're not good at this whole make-believe thing, are we?
33:32.940: Yeah, no, I'm behind the camera only.
33:35.340: It's been an issue my whole life.
33:37.500: But the
33:40.019: I mean, basically, last night I was at LaceyPug, formerly the Final Cut Pro user group, but now it's just the Creative Pro user group.
33:49.940: Oh, that's what the CP stands for, Creative Pro?
33:53.540: Yeah.
33:54.100: So it used to be the Los Angeles Final Cut Pro user group run by Michael Horton.
33:58.020: Now it's the Los Angeles Creative Pro user group, still run by Michael Horton, who's an awesome guy.
34:03.860: And
34:05.519: Basically, he gave me the floor, theoretically.
34:09.200: You know, and Chris, you just can clip this off if none of this happened.
34:15.440: But basically, he gave me the floor for half of the evening there and let me demo a couple things.
34:25.840: The first of which is what we just talked about, which is the new version of Final Cut 10.
34:30.560: And the second part of it was a new project.
34:36.620: That's been in development for a little while that is focused on group workflow in Final Cut 10.
34:44.700: Okay.
34:45.260: And basically, you may have heard that there's a lot of gotchas when it comes to group workflow.
34:54.139: Okay.
34:54.539: With Final Cut, and you can't do this, that, or the other thing.
34:58.299: And at FCP Works, it's been a recurring theme where people want a compromise-free
35:05.120: affordable solution for the shared for the shared workgroup environment
35:15.800: So what you're talking about is multiple licenses, multiple seats, multiple computers, but sharing one pool of data.
35:27.720: Pretty much.
35:29.240: And being able to use the Final Cut ten library structure without compromise and some of these other things where you can get the waveforms and work from a library.
35:40.500: on the the network and and do all of these things.
35:43.780: And to this point, there's been a lot of complaint, and to be honest, justifiably.
35:49.440: you know, for the limitations that have been kind of imposed on the Final Cut 10 user.
35:54.480: So I've seen it myself.
35:57.680: And so we got into the lab and we've been working on a solution that
36:03.640: was demoed last night.
36:06.440: And it is called The Luma Share, which is for those of you guys who know me, in fact, this is how you met me, Chris, way back when.
36:16.040: I was with
36:17.040: A company called LumaForge with Neil Smith.
36:21.760: And Neil and I are still very good friends.
36:24.240: And you know, I've been with FCP Works and
36:28.460: Neil and I have been continuing to work together, though, on some other projects.
36:33.820: And we feel like we kind of cracked the code.
36:37.900: And so this is
36:39.820: The Luma share.
36:41.340: And the things that you probably should know about it are that it is Mac, PC, and Linux compatible.
36:49.340: There is no software licensing whatsoever.
36:53.060: It comes ready to be, you know, mounted, I guess, out of the box.
36:57.860: So you can go pipe it comes with preset IPs.
37:01.280: It's extremely portable.
37:03.440: There's a handle on it.
37:04.560: And the reason for that is because there's no rack or switch needed.
37:08.560: It's an all-in-one case.
37:10.080: There's no monitor required.
37:12.480: And it is quieter than your G-RAID.
37:16.080: Wow.
37:16.880: There's you basically you plug in 10 gig Ethernet out of the back, or you can do gigabit if you'd like as well.
37:24.640: And that'll either go through if it's 10 gigabit, it's going to go through
37:28.380: 10G base T adapter to Thunderbolt for a Mac, or it can plug right into a PCI carded thumb.
37:35.660: you're on a PC or, you know, and or you can run just right over regular gigabit Ethernet if you're just in an HD workflow right into the back of your Mac.
37:47.280: There is an accurate GUI.
37:51.920: And the real thing in there.
37:53.520: Sorry, what was the last thing you said?
37:54.640: An accurate what?
37:55.760: An accurate GUI.
37:56.960: For those of you who have been dealing with Exxon, for instance.
38:01.020: There is not an accurate GUI in XAN.
38:03.820: Usually, XAN lies to you in the XN admin, and it's kind of a problem.
38:08.460: Ours doesn't.
38:10.920: And it's all completely open source and it is optimized for Final Cut 10, which means you can run
38:20.200: any of the uh Final Code 10 media management commands and um waveforms and
38:27.559: all of the metadata and caching that happens in these little files, which is why people tell you to keep the libraries off of sand, for instance, are not a problem with our system.
38:38.539: So the only thing you can't do is have the same library open by two people at the same time, but you can't have duplicate libraries that are open that all reference the same media living on the network.
38:50.720: In perfect harmony.
38:52.319: So let me break this down, Chris Fenwick style.
38:55.920: You have a box, and that box has some Ethernet ports on the back.
39:01.660: And those ports are either gigabit or 10 gig.
39:05.100: It's the same RJ45 connector, depending on what kind of cable.
39:09.640: You plug into it and where that cable is going, it's either going to be 10 gig or 1 gig, correct?
39:14.839: Mm-hmm.
39:15.319: Okay.
39:15.720: And it'll be user specified, so you can get up to 12 users right out of the back, and it just depends on how you want to lay them out.
39:21.400: So 12
39:23.400: 12 users can plug into this box and it's filled with hard drives, presumably.
39:29.960: You can do 8, 14, 36, or 54 hard drives right in the box.
39:37.640: 36 or 54.
39:40.360: Yeah, two and a half inch or SSDs.
39:43.160: Wow.
39:43.880: Okay.
39:45.000: Mind blown.
39:47.320: So that's from
39:51.099: A bunch of storage to a crapload of storage, essentially.
39:54.540: We're going to break it down like that here.
39:56.940: And then, so I'm going to place that somewhere in my office.
40:01.000: Preferably close to where all the computers are plugged in, Ethernet-wise.
40:07.800: And it can live right under your desk.
40:10.040: It's basically like a it looks basically like a PC tower.
40:15.000: But from a cabling topology, and I remember that from my old networking days.
40:19.160: Look at you, yeah.
40:20.040: Yeah, big word there.
40:21.000: Like if Fenwick knows a word.
40:23.079: From a cabling topology.
40:25.120: Basically, every computer has to home run back to that device.
40:30.400: Yes.
40:30.880: Now, does that include my office networking or is that another cable?
40:35.920: As in like your office Ethernet?
40:38.640: Yeah, like so like, you know, like all the computers are currently plugged into a Switch and it gives them access to my Comcast crap Comcast connection.
40:46.940: And my printer and stuff like that.
40:49.579: Yeah, you're probably going to want to run that on a separate network just to keep it clean.
40:54.700: But
40:55.860: You know, you can always run a Thunderbolt to Ethernet adapter for either network.
41:02.020: It doesn't matter.
41:02.980: And then, if you're in 10-gig Ethernet, you've got to go through Thunderbolt anyway if you're on a Mac.
41:07.060: So it kind of is.
41:08.540: In fact, the nice thing about this is typically you need to run DNS in an XAN workflow where you need the additional slowdown.
41:15.820: What is DNS XAN workflow?
41:18.220: You don't get to drop that stuff here.
41:20.020: For layman in layman terms, you you need to run an entirely separate Ethernet network on top of your fiber connection.
41:31.000: So you need to run a fiber connection and you need to run an Ethernet network.
41:34.839: And oftentimes, this interferes with your Internet.
41:38.140: Whereas in our system, you're going to run one connection.
41:40.700: Okay.
41:41.339: So with the other guys, you're going to run two cables.
41:45.660: With yours, it's a single cable.
41:47.819: But that being said,
41:49.520: to have the kind of what I will call the sort of low level office connectivity that we already have, which I stress all the time by running video over.
42:00.240: To have that sort of low-level office connectivity.
42:02.880: I will have a second cable, but that one I already have already.
42:06.480: Yes.
42:07.200: Okay.
42:08.440: So, I've dropped this box somewhere in my house, in my building, in my facility.
42:13.000: You could actually, no, I'm not even going to say that is what you should do.
42:15.559: Okay.
42:15.799: I need to give you the option.
42:16.760: Yeah, yeah.
42:17.160: No, no, I get it.
42:18.279: No, you want to do this the right way.
42:19.559: That's what you're doing here.
42:21.079: So I put that in the facility.
42:22.680: I have to run a home run from each computer to that device.
42:27.760: And now they're all that I'm going to have a drive icon that appears on every computer, and it's going to act like a local drive, meaning, and this is the most important part.
42:40.920: I can launch a library without having to media manage it and bring it over to my desktop, which is what I'm currently doing.
42:49.859: Now, there are a couple things you should know about this, which is currently with Final Cut 10, in order to get this to work, our box will run either an AFP, an SMB, or an NFS.
43:03.920: I barely know what that means.
43:06.000: So, what you need to know is that for old school Apple workflows that were gumming over a network, you were going to use this thing called AFP.
43:16.080: Okay.
43:16.559: AFP.
43:18.559: Yeah, something like that.
43:19.279: And let's say that's what it means.
43:22.079: Yeah.
43:22.640: And AFP is a bit of a pain.
43:25.700: Um and well, it's actually really easy, it just isn't as good as the other ones.
43:31.780: Okay, um recently in Yosemite, uh
43:35.940: SMB became the new standard that Mac OS X was going to build on in terms of networking.
43:43.940: So SMB3 works with Yosemite and our box will run that.
43:47.860: And it also works in the Windows world.
43:49.540: It's common, so it allows you to run in parallel.
43:53.720: And that is a much faster, sturdier version for yeah.
44:00.920: Well, and they're different, but the bottom line is like the handshake is much faster, you know, between the network over SMB.
44:07.660: Then there's NFS, which is the next step up and is basically the fastest thing you can do, but it's also it requires more tuning.
44:16.740: Currently, Final Cut 10 libraries, you can only get the media management controls to work if you
44:25.579: are using NFS.
44:27.099: And NFS requires quite a bit of optimization and tuning.
44:32.140: And we've gone in the lab and we've been spending quite a bit of time on it to where
44:37.340: We're confident in it.
44:40.220: But just so you guys know, if you want to use the box run, you're going to have to run an NFS share.
44:45.540: And within that, I can fill you in on more details if you guys are interested.
44:49.620: But otherwise, anything else, you know, this is not just for Final Cut 10.
44:53.700: It's just.
44:54.340: Designed for Final Cut 10 workflows, but it'll run Premiere, Resolve, anything that basically isn't ABID.
45:01.620: And it'll actually run ABID.
45:02.900: You just won't be able to do bin locking because we haven't spent any time or resources in figuring that out yet.
45:07.859: But you theoretically could.
45:09.140: Makes sense.
45:10.980: So the bottom line is: if you want to run Final Cut 10 with this, you're going to want to set this up for NFS, which requires a little bit of tuning.
45:21.020: on the client side, and that's something we take care of.
45:24.380: And like we will work that out with you, but it just needs to be done on a per client basis.
45:29.180: And then you can run Final Cut ten libraries far better than you could in a SAM environment.
45:35.240: So by running this NFS file system, that's the magic mojo that allows me to mount this drive.
45:45.240: and launch my libraries from that drive and not having to copy them over.
45:51.000: Because currently, what I advocate doing, and we've talked about a lot on this show,
45:57.220: Is by using the lean library techniques that became possible with 10.
46:02.500: 1.
46:03.059: 2.
46:03.700: Which you would still do for the record.
46:05.460: Right.
46:05.859: Yeah, and it makes sense to do that for other reasons besides this.
46:09.539: But
46:10.500: One of the benefits of doing the lean library is now I measure my library in megabytes instead of gigabytes.
46:19.800: And that library now is easy to copy from a shared drive to my local desktop, where I can now launch it.
46:28.760: And as long as that shared drive is still
46:31.220: Mounted, it will see all my media, which is very cool.
46:35.619: But now what you're saying is because this is an NFS file share
46:40.940: Am I saying that right?
46:41.820: Do I even sound remotely like I have it right?
46:44.060: Yes.
46:44.620: Okay.
46:44.940: It's complicated.
46:45.820: It's probably unnecessarily complicated in Apple, if you're listening.
46:49.559: It'd be great if you could just get the libraries to work with SMB, but you know, this does work and it actually works extremely well.
46:55.559: Do you think it can't be done, or do you think it's a choice?
46:58.359: For performance?
46:59.160: I think, to be honest, I don't know the exact reasons.
47:03.560: I would guess that it is on the agenda and they just haven't gotten to it yet.
47:09.220: Yeah, I mean, we know that, you know, as is the case with any sort of a large project, you prioritize.
47:16.420: This is what needs to be done, this is what wants to be done, and this is what has to be done.
47:22.720: And so, like, if we go back to 10.
47:25.760: 1, very quickly we got a 10.
47:28.480: 11.
47:29.520: And the 10.
47:30.240: 11 fixed the copy color attributes.
47:33.980: Problem.
47:34.780: You could copy the attributes, but when you kicked out your file, it was as if they were not there.
47:39.340: And that was a screw up.
47:40.700: That was something that had to be done.
47:43.880: Something that wants to be done is maybe the AFP, and then there's the stuff that needs to be done.
47:52.920: Like people are demanding
47:54.180: This and that's the stuff, and this is why it's so important to go to the Fonka Pro menu and to leave your comments.
48:02.740: I cannot stress that enough.
48:04.840: And I will tell you that when I have had people that had major problems contact me, like I'm going to help them.
48:11.080: Dude, I'm not a programmer.
48:12.120: I don't know.
48:12.680: I mean, I've heard some fixes, but when I have people
48:18.619: contact me with those.
48:19.740: I said, look, go use the thing.
48:21.500: And I believe it or not, I actually get emails from inside Apple saying, hey, Fenwick, thanks for telling that guy to use the thing.
48:28.380: We were able to find his problem, get to his problem, and fix his problem.
48:31.859: And it's, you know, it's four hours later, three hours later.
48:35.460: So, and actually, you know what?
48:37.460: I don't know if I told you this, Sam, but that happened
48:40.400: Monday morning.
48:41.280: Did I tell you this?
48:42.480: Yeah.
48:44.480: I had a guy, he's been on the show, Ben Broadback, and he contacted me about, I'm going to say like 10 o'clock.
48:52.240: Saying, I can't get Final Cut 10.
48:54.000: 2 to launch.
48:54.800: I'm going back to 10.
48:55.760: 1.
48:56.320: Good thing I archived it.
48:58.080: I was like, Yeah, that is a good thing.
48:59.600: I'm not even sure how you did that, but okay, good for you.
49:03.280: And so I told him, I said, Look,
49:06.960: Make a quick time of it, which he's done in the past, post it, and by like, you know, one or two o'clock in the afternoon.
49:17.300: A certain Apple employee who was hanging around the suite came up to me and he goes, Hey, thanks for having that guy contact us.
49:24.340: We fixed this problem.
49:26.400: And as it turned out, it was kind of simple.
49:30.640: It was a trash the prefs type thing.
49:33.940: But if you'll notice, and I know you've been kind of unplugged for a couple of days, and I just found this out late yesterday, there is now a
49:42.200: System Yosemite update.
49:46.200: And it's not even a full update.
49:48.119: It's kind of like an oh crap, we had to do this thing.
49:51.120: And it's funny, in the release notes, it says, repair certain issues with certain software applications that capture video.
49:59.980: And so I think it alleviates the problems that Ben was having.
50:04.540: But that is a dirt.
50:05.660: So here we are now, less than a week later.
50:08.540: And there's a OS update that is a direct result, I think, and I could be wrong, but I think I got this right.
50:18.140: that is a direct result of a user using the feature request or problem reporting thing, whatever it's called.
50:28.720: So, I can't stress that enough.
50:30.240: You got to use that thing.
50:31.760: And I'll tell you what, if you do it, if you listen to this show.
50:37.599: Have your first sentence be this: Chris Fenwick told me to drop you a note and then report your problem.
50:44.960: And do us a favor, don't be, I mean, you could be angry, but as be as
50:50.680: Literal and be as precise as you can when you write down what you are experiencing, because that really helps a programmer
50:59.920: to track down the problem that he's having instead of just reporting the damn thing doesn't work.
51:06.240: Seriously, how does that help you?
51:08.080: It doesn't.
51:09.120: So anyway, that's my sermon about using the updates or feature request thing.
51:16.800: Very, very important.
51:18.580: Yep.
51:19.380: So anyway, uh the this new uh Luma share, uh d are you ready to
51:26.779: announce any prices for this?
51:28.859: What are we talking about?
51:29.579: Or is that coming soon?
51:31.020: Well, I can.
51:33.180: And so basically we're getting it right here, right now.
51:37.200: Yeah.
51:38.160: So not final, final, final, but I'll give you some basic ideas.
51:43.200: So an 8-bay unit is going to start for under $8,000.
51:50.380: And this is configurable in eight, sixteen, thirty two or forty eight terabytes.
51:57.180: So forty eight terabytes you might spend, you know, it's probably going to be under sixteen thousand dollars for
52:03.160: For 48 terabytes and 40 users.
52:07.240: And 32 terabytes on that same box is probably going to be around 11.
52:14.100: And for fourteen bays, we're dealing with starting from around ten, five, and that's for eight users.
52:23.599: up to, you know, that's configurable 14, 28, 56, and 84 terabytes, which 84 terabytes you're looking probably around 25,000.
52:35.420: Okay, so let me do a little researching here.
52:38.380: Let me go how am I going to do this?
52:48.500: Here we go.
52:52.099: Uh so a
52:55.779: Uh you say so an eight terabyte uh eight bay is under eight K.
53:04.119: Is what you're saying.
53:06.200: Which so but and that's more and and I think it's important to say that this is more than just a hard drive.
53:12.359: You're not buying a hard drive.
53:13.720: You're not buying a promise rate, guys.
53:15.400: There's a whole this is this is a computer.
53:18.320: Yeah, so there's a magical box in here.
53:22.480: This is an integrated system of components.
53:25.360: This is not a bunch of hard drives.
53:27.940: And these are components that are designed and tweaked and built to work together.
53:34.740: It is basically a data server.
53:37.140: It is a switch.
53:38.620: It is it is the networking It is a replacement for that really loud rack that sits in your server room, if you've ever seen one of those.
53:48.220: Exactly.
53:49.980: And if you go and price those racks and some of these other things around, I think you will be your mind will be somewhat blown in terms of the price versus performance that we're delivering here.
54:01.320: Yeah, so do you are you willing?
54:03.320: I don't think you want to point out like this is better than this guy, this guy, this guy, but there are other
54:10.240: What we say, we don't really care about any of the other guys.
54:13.440: What our point of view is you should go shop around, do your thing, examine all of your options, and then come talk with us, and you'll be happy.
54:22.220: Yeah, and I but again, it's important that you as you shop, and that's why I started to bring up the promise analogy, and you cut to the chase there.
54:32.620: You're not buying a hard drive.
54:34.460: This is not a hard drive.
54:35.500: This is much more than just getting.
54:36.940: And here's a simple test that you can decide between whether it's just a hard drive or not: is try and work from a hard drive with multiple computers.
54:45.420: Right.
54:47.420: And if you can do that effectively, and by the way, the performance thing that you guys may be curious about, what we demoed last night, even though I haven't demoed this yet, but I've demoed this in the lab, so I know that this works.
55:00.920: Is basically I'm going to be showing 16 streams of 4K on one Mac Pro, then another 16 streams of 4K on another Mac Pro, then another 16 streams of 4K
55:10.600: Then another Mac Pro, then another 16 streams of 4K on another Mac Pro.
55:14.740: Then I'm going to show 11 streams of 4K on an iMac and another 9 on a MacBook Pro.
55:19.780: And the only reason that I'm not going to be able to do more is because I'm out of computers.
55:24.980: So you're at like I I couldn't do the math, you're somewhere over seventy or eighty streams of 4K?
55:32.940: Over 80, yeah.
55:33.900: So it's like I think 80 84.
55:39.180: So 64 is 4 times 60.
55:43.260: Yeah, 84 streams are 4K.
55:45.140: That's insane, Sam.
55:47.059: No, there's a lot more that we could actually do depending on the system and configuration.
55:53.480: I don't even okay, so first of all, I'm just going to say I don't even know how you do that, but or do you have like a multicam project set up?
56:01.799: Yeah.
56:02.119: So basically you're the only reason we can't do more than sixteen is because you're maxed out pretty much at sixteen multicams in Final Cut.
56:10.740: Well, you're maxed out to see 16 multicam angles.
56:16.740: You could put 64 in a Mac Pro, but it's only going to.
56:21.020: Bother playing the ones that you've asked to see, right?
56:23.660: In terms of a use case, we just didn't bother to go back to the market.
56:26.060: No, no, no, I get that.
56:27.339: No, no, I get that.
56:28.460: But I think it's I'm this is still funnel cut grill, and I don't want to lop off.
56:33.640: a bunch of three-quarters of the performance of Final Cut by saying you can only do sixteen.
56:38.760: You can only see sixteen at once, it's only going to play what it needs to see.
56:42.520: So you turn on the multicam viewer
56:45.299: And you're going to get 16 angles going there.
56:49.619: That's crazy, man.
56:51.220: Just insane.
56:53.040: Well, that was the demo.
56:54.160: If you saw the original when we when we were at SCP Works and we did our original like demo, well actually you you if you were there
57:02.620: You saw Luke Tristram from Apple demo 16 streams of 4K off the internal
57:10.720: Mac Pro's SSD hard drive.
57:13.520: So we saw that, and our challenge was, well, we'd like to duplicate that in a group workflow.
57:19.119: And so we did.
57:20.240: Very cool.
57:22.060: Well, I gotta say, I'm excited to see this.
57:25.900: I missed it last night acting.
57:30.320: And I think I know that I believe you are coming up to the Northern California to be on another virtual user group up there in Petaluma soon.
57:40.240: Yeah, this is the rumor.
57:41.680: So it hasn't been officially official.
57:43.680: It's not, I don't know if it's officially official yet, but it likely is the case.
57:48.480: And
57:49.460: I'm hoping that I'm going to be able to pop over to Slice and kind of show this off.
57:54.980: I would love to see this.
57:55.860: I don't know how I'm going to wire it.
57:57.300: As it turns out, it's not going to be.
57:59.500: quite as plug and play as I thought.
58:01.420: And that's just my physical limitations in that we do not have cable runs.
58:05.740: But that being said, well, if you got a couple of machines and then I can.
58:09.260: Yeah, yeah, I can I'm I mean, we're gonna I'm gonna run some cables down the staircases.
58:13.160: t temporarily to to make this work.
58:15.560: Oh, and that's a good question.
58:16.760: So um what's the longest I can run a a cable from the the Luma share?
58:22.940: So with the 10 gig Ethernet, you're looking at right now about 300 feet.
58:28.220: Okay.
58:28.780: I think I can pull that off, even though I'm on the third story tower.
58:33.900: And yeah, I mean, the truth is this was designed to fill what we felt was a gaping hole in the market, which was
58:42.740: We small workgroups need like this is a solution for small workgroups, labs.
58:48.980: I mean, we actually we have a facility model where we could do all kinds of other stuff.
58:52.660: But the one that I think like
58:54.440: you know, and that's in a traditional rack configuration, and we set it up in the like that's we can do that as well.
58:59.960: This though is for you know a bunch of editors in a lab who want no limits
59:06.020: Very, very cool.
59:07.859: Well, Sam, I'm really excited to see this.
59:11.140: I'm sorry I could not have been there last night.
59:14.700: Oh, one other thing too is for listeners of the grill.
59:19.980: Basically, there is a 10% off.
59:23.240: coupons.
59:24.040: So whatever price I list, you can take 10% off if you mention Final Cut 10 Grill.
59:31.100: or FCPX grill, what do you call this?
59:32.780: Is this was FCPX?
59:33.660: You know what?
59:34.380: Let's make if we're gonna do like a a product code, whatever, or a discount code, let's just make it the grill.
59:43.320: All right, so with the discount code thegrill, which until we get the official online store, if you just drop an email to Sam at LumaForge.
59:52.360: com with the Grill in the subject heading, or just tell me you know Chris Fenwick.
59:57.920: You will get 10% off your purchase.
And his sympathy. 01:00:00.400 You will get 10% off your purchase. 01:00:04.080 And, you know, it's 01:00:06.480 Basically, it's gonna be. 01:00:10.500 I think this was designed. 01:00:15.140 I designed this, or actually, I didn't design this. 01:00:17.300 Neil designed this. 01:00:19.540 I helped refine this because 01:00:20.500 I needed this. 01:00:24.120 So, you know, it would be the solution that I would get if I were me. 01:00:25.240 And that's kind of how we approach this person. 01:00:29.000 If you were me, if you were you. 01:00:31.240 Yeah, if I were me, and I needed this, I would. 01:00:33.160 That's why we. 01:00:35.640 We I mean, I think most good products are designed out of a need. 01:00:36.460 And I think there is a major need for the small work group and for graduating from Exxon to 01:00:39.580 something that is built for modern workflow. 01:00:48.299 Yeah, I get it. 01:00:52.460 Hey, so you mentioned the product code for LumaForge. 01:00:54.059 I want to mention, and unfortunately, I don't have a discount because their prices are so low, and I haven't done this yet in this episode. 01:00:57.940 Final Cut Grill is made possible by the generous help of the people at Premium Beat. 01:01:05.700 And like LumaForge, they have a great product. 01:01:11.220 And I love their product and I swear by their product. 01:01:13.859 And please, if you have not, go to premiumbeat. 01:01:17.059 com. 01:01:20.819 And apparently, because I keep getting their name wrong, they also own PremiumBeats. 01:01:21.440 com. 01:01:25.920 But go check out their music. 01:01:26.560 And I tell you, it is my number one go-to place for music. 01:01:28.480 And even when I have some producer coming and going, Oh, let's try something else, like, okay, I can't tell you there's been a bunch of times where it's like, okay, yeah, yeah, you're right. 01:01:33.240 Premium beats the place to go. 01:01:41.880 So anyway, the licensing is simple, it's curated, it's the best stuff. 01:01:43.480 You know, you're not going to dig through a bunch of crap. 01:01:47.640 Anyway, go check out PremiumBeat. 01:01:51.160 com for all those great videos that you're going to edit off your LumaShare. 01:01:52.920 Let's see, I did that. 01:01:58.460 I tied it all together. 01:01:59.500 Well done. 01:02:00.780 Hey, Sam, thanks for being out. 01:02:01.660 So, oh, while you were talking, I did some research. 01:02:03.820 Gollner has been on the show only five times if I include episode 100. 01:02:08.180 And you've been on the show seven times. 01:02:15.640 If we have episode one hundred. 01:02:18.200 So you're you're way out ahead. 01:02:19.799 Oh, but I'm supposed actually I'm supposed to record an episode of the Golner at ten o'clock tonight. 01:02:22.279 So he's creeping up. 01:02:27.200 He's creeping up. 01:02:28.400 I'm loving it. 01:02:29.599 All right, good. 01:02:30.240 Always one step ahead. 01:02:30.960 I like it. 01:02:32.079 All right, man. 01:02:32.640 Well, hey, thanks for taking the time out of your day. 01:02:33.200 I know you're the busiest guy I know in this business. 01:02:36.480 So thank you so much. 01:02:38.880 And by the way, thank you for being a part of this past week. 01:02:41.500 I think the reason so many of these presentations went really well is because you do what you do on the grill, which is 01:02:45.100 I don't know what that is really. 01:02:53.500 Well, I think basically you approach things from an editor's perspective, which I appreciate, as opposed to like some ridiculous marketing perspective. 01:02:55.180 I think the reason that a lot of these a lot of the presentations this week felt so useful, I think, was because that was the focus as opposed to buy this, you know, and that's you know 01:03:03.940 I think that was what we were hoping for. 01:03:16.740 Oh, cool. 01:03:20.500 I appreciate hearing that. 01:03:21.220 And it is I mean, it is what I do. 01:03:22.500 You know, I don't know that you and I I think you and I have sort of talked about this that 01:03:25.220 Over the years, I have been involved in literally thousands of software demos, shooting them, directing them, and on occasion being a part of them. 01:03:29.340 And as a participant where I am not allowed to have a say in how it goes. 01:03:41.580 You know, I have seen great software demos and I have seen horrendous software demos. 01:03:51.559 And I think that just 01:03:56.680 You know, for myself, I like being able to ask the questions that crop up in my own mind, and I gotta think that 01:03:59.740 You know, if it's bothering me, it's probably bothering somebody else in the room. 01:04:08.240 So I gave up on my own, you know, this is going to sound comical, my own pride in terms of like 01:04:11.440 You know, asking a question that I may not know the answer to when somebody might think, Well, dude, you should really know the answer to that. 01:04:20.500 I don't care if you think I'm, you know, don't know what I'm talking about. 01:04:26.580 I'd rather ask the question and get the answer. 01:04:30.340 So, and I think, and I think that's that, that's kind of the thing. 01:04:32.420 It's like, I'm going to ask the question that maybe somebody else in the room is afraid to ask. 01:04:36.180 Because I don't care. 01:04:40.880 You know, I just want to know. 01:04:42.000 I want to know the answer to that. 01:04:43.119 And, you know, it's fun to get to the bottom of something. 01:04:44.640 So, anyway, thank you. 01:04:47.920 Thank you for that. 01:04:49.039 And. 01:04:50.000 Thanks for doing this. 01:04:50.760 And I very much look forward to seeing you when you come up to Northern California. 01:04:52.360 And yes, yes, yes, I'm going to be coming down there too. 01:04:57.640 At some point. 01:05:00.680 Yep, it's you're due, man. 01:05:02.119 I've been I know, I know, I know. 01:05:03.800 I'll come down, I'll come down, we'll hang out. 01:05:06.440 All right. 01:05:08.760 Cool. 01:05:09.620 All right, Sam. 01:05:10.340 Well, thanks a lot. 01:05:10.980 That's it for this episode of The Grill. 01:05:12.260 Let's give a little tiny round of applause to Sam Esmond and FCP Works and LumaForge and the Luma Share. 01:05:14.340 And I'm excited to see it. 01:05:21.380 So we will be back next time with another episode of The Grill. 01:05:23.140 Thanks for listening, everybody. 01:05:27.539 Later, later. 01:05:29.220 Do you want to say later or later, once? 01:05:30.020 Speaker 3: Later, later. 01:05:31.859 Speaker 3: All right. 01:05:34.420 Speaker 3: Thanks, Sam. 01:05:34.819