Episode 3
FCG003 - Reading the FCPX Tea Leaves (feat. Alex Gollner)
Many people know Alex as a plugin writer for FCPX but his real background is as a designer and an editor. In this discussion we hear how Alex came to the decision to use FCPX in his own work.
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00:00.001: It's as different as that, weirdly enough.
00:00.001: iMovie is going to be given away free for the from now on, and there's going to be millions of new people wanting to learn how to use it.
00:00.001: I have no links to Apple, they have never linked to my site, and they they don't know me, they probably never will after doing this, after spoiling the party.
00:00.001: You can now have your, you can choose where these things go.
00:00.080: Avid aren't going to do it because they're too entrenched with their hardware and making too much margin on that.
00:00.080: Bug puts off with all this stuff to do with the final cut protense.
00:00.160: You'll hear this.
00:00.160: Although he writes plugins, he's primarily an editor and a designer.
00:00.160: Okay, so just listen to this.
00:00.160: is called Geneva because it's the capital of Switzerland, which is another name for Helvetica, Helvetia.
00:00.160: introduced desktop publishing uh and graphic design using Macs to London, I suppose.
00:00.160: And things like that because they gave them director names for their beta testing.
00:00.160: we kind of came up with that and doing little animated titles and moments and things like that.
00:00.160: external costs making exact a very similar beautiful animation well done in After Effects.
00:00.160: Who's not very good, which is me.
00:00.160: I do these you may have heard me talk about them in the past, these giant screens.
00:00.160: And the programming language in Macromedia Director is like HyperCard.
00:00.160: They may actually re refer to them as unnecessary characters.
00:00.160: You will be working in Final Cut Pro 8, but when Final Cup Pro 9 comes along, it won't work, so you've got a year or maybe two years.
00:00.160: Yeah, I don't really know what I'm going to produce, but I have to give me six hours and you think, whoa, I've done a lot of work and all I've done is put some, you know, particle generators in there and flirt the camera around a bit and then afterwards I've gone
00:00.160: Yeah, but these are plug-ins that are inspired by your own needs, correct?
00:00.160: in the previous version of File Cup Pro before ten point nerve by nine or ten point naught by eight, and it was more difficult to copy attributes and stuff like that.
00:00.160: In videos I was thinking, well, I know that people like to creep in clips or pull out clips slightly.
00:00.160: In Final Cut Pro 10, the kind of color correction that you do in Photoshop, those kind of things.
00:00.160: close-up of one guy and then g one gal and then lower thirds and I thought, okay, so I did learn how to do this.
00:00.160: And after a while I kind of came up with some guesses to why Apple had have done this, to do something that I think to some extent editors are use lots of reasons to say they don't like Final Cut Pro tend to do with features not being professional and
00:00.160: I think the people who are insecure think what I'm good at is using a bit of editing software really quick when they really should be thinking I'm really good at telling stories.
00:00.160: If you're a film editor, you don't want the barrier to entry to be a pair of scissors.
00:00.160: worry about them, that's part of your job.
00:00.160: That's not fair.
00:00.160: You know, if your none of my clients know which app I'm using, you know.
00:00.160: it doesn't have layers, or there's no multicam, or um I can't open previous versions of Final Cup profiles.
00:00.160: version ten point naught.
00:00.160: Trouble, but shh, don't tell anyone.
00:00.160: There, okay, we'll put the multicam feature in there.
00:00.160: Hey, cool, we've got no threat from those guys.
00:00.160: it's worth it.
00:00.160: Yeah, I mean because who cares you know, 'cause you know, my tweets are gonna last forever and I could end up being wrong.
00:00.160: And they'll go like like monsters, you know, done in using Adobe After Effects and Adobe as Premiere and they'll go and say, I know it's not professional, but hey, I want to make this into a feature film and people will say
00:00.160: there's a good chance they'll use a not very well copy protected app that works on lots of different Macs that lots of people have got access to.
00:00.160: Twitter followers do stuff about Twitter all the time and Final Cut Pro.
00:00.160: It's how much it costs, who's got access to it, and what they're likely to be doing in the future.
00:00.160: Hmm, okay, it's not just a little bit better than the other ones, it just blows all the other ones out of the water and it's like, okay.
00:00.160: there's a little bit more to it than having a shared disk somewhere with some shared clips.
00:00.160: And I made some blog posts about it.
00:00.160: But inside there are special files, bits of text and strings and code that are used to customize the app very quickly.
00:00.160: Because the only way you plugins work in Final Cut Pro 10 is there's a hidden user interface, non-user interface version of motion in there that can plug the plugins back.
00:00.160: So that's in motion.
00:00.160: It's a pity, because why not tell people what I've discovered?
00:00.160: From the FileCode Pro Temp point of view, keywords to files.
00:00.160: Show me the parts of files which match this tag and have them visible all at once.
00:00.160: I don't know, maybe find a COP Pro 10.
00:00.160: You know, especially if it's even worse with motion graphics, you spend 97% of your time preparing and then the last 3% you actually get your timeline to work.
00:00.160: Clips, you know, connected clips and filters and effects and stuff like that.
00:00.160: don't see the benefit of that.
00:00.160: Hey, Alex, this has been really awesome.
00:00.160: we'll sort of do a postmortem of the things that you saw, what is actually a feature and possibly what is maybe a ten point one point one feature.
00:00.160: Very cool.
00:00.240: So I've kind of set out to find actual users and not, you know, not developers.
00:00.240: And I apologize for that.
00:00.240: And I've said publicly that I really want to talk to editors.
00:00.240: And miraculously just post them free on his website.
00:00.240: Steve Martin, don't take it personal.
00:00.240: Hello, Don.
00:00.240: for maybe even a year or something like that, and I haven't actually watched it yet, even though I'm not sure.
00:00.240: and how you've sort of reimagined it and repurposed it.
00:00.240: the New York City subway map, which is very reminiscent of this sort of modern, postmodern look at the way all the tunnels work.
00:00.240: one character of any typeface know what it is.
00:00.240: and talking for two hours about a font, then you obviously don't understand the mind of a designer.
00:00.240: The silly thing is that I used to be in the design company I used to work at.
00:00.240: for the first Macintosh, I think it was April 1984.
00:00.240: taught myself graphic design by understanding desktop publishing really on on the Mac then.
00:00.240: And then at university I started using a Mac there because I'd worked at an Apple dealership and I got both student and dealer discount on my first.
00:00.240: Margin on making PowerPoint presentations.
00:00.240: I do edit quite a lot.
00:00.240: videos for charities mostly and on things like the UK HIV AIDS trust charity, the Terrance Secrets Trust, I make videos for them, for instance.
00:00.240: So, I see myself as an editor who is forced to work with quite a good cameraman, but could be better.
00:00.240: very twenty minute long video and lots of video clips and lots of stills.
00:00.240: And then people can say 10.
00:00.240: they work in a dual monitor setup where literally one monitor is just the time line because they stack stuff so high and they want to see it so um so deep.
00:00.240: translate between the world of the real world and the technologists around me who couldn't really understand what why people use computers.
00:00.240: five and a bit or maybe six when I discovered a bug in something I was doing.
00:00.240: I think I'm gonna dig around inside here and see if I can find out what the bug is and fix it.
00:00.240: I found the problem and then suddenly I got this message from a Russian site and a French site and all these people that used non-Nussian.
00:00.240: And then and my friend said, Well, you know, that that won't work in the next version of Final Cut.
00:00.240: Tinkered with motion a little bit, but then when you know this new motion 5 comes along with Final Cut Pro, I thought, oh, I've really can get it now.
00:00.240: Whoa.
00:00.240: Well, that looks like quite a lot of work.
00:00.240: Oh, I've now seen the light.
00:00.240: And whenever this clip finishes, I want it to be scaled up to 103% to 106%, you know, slowly creep a clip in when doing it's quite handy.
00:00.240: From one person saying, Ah, yeah, probably just people that, you know, that have a vested interest in the success of Final Cut 10 because they either A
00:00.240: sell plugins or B, they sell third party add-ons that Final Cut should have had anyway.
00:00.240: I put some time in.
00:00.240: So when did you adopt the application?
00:00.240: that happened to have the same name.
00:00.240: And there must be a deep philosophical reason why they've made it they've decided to throw away something that lots of like a thing that lots of editors have come used to.
00:00.240: know what the person says is is not necessarily what they want, and understand those kind of things, the psychology and creativity and politics of the editing room or
00:00.240: Even if nobody's sitting next to me, the politics of the notes that I get about how to change things, or how to interpret what people want, those kind of things.
00:00.240: identification and interpretation.
00:00.240: Yeah, no, I mean the thing is that I lots of people could have accused me of post-rationalization of something.
00:00.240: And my position is, hey, don't move to it.
00:00.240: all I've done is asked them to do this.
00:00.240: You know, that's making videos of their kids' soccer or f excuse me football matches.
00:00.240: Brilliant.
00:00.240: Wow, this is this is sadly a bit of an idea.
00:00.240: I can bet all the marketing people at the other A's, Avid and Adobe are going, Woah!
00:00.240: Hmm.
00:00.240: Fantastic, good.
00:00.240: And now they're having to keep on adding stuff because the entrenched establishment is saying, well, we can't change the UI because that's what you are, you are your UI, that's what we love.
00:00.240: either of us can you know, Adobe can create Final Cut Pro eight and that's going to be cool.
00:00.240: Yes.
00:00.240: supposedly.
00:00.240: Cool.
00:00.240: and it's worth it.
00:00.240: Early Mac 2s, they were like, really?
00:00.240: Why would I pay all that extra money for a Macintosh?
00:00.240: Go to the iPhone 5 what's the cheap one?
00:00.240: I don't know anything about post-production, but I got a really good link of Paramount and they really like my film Paranormal Activity or to go further back, The Blue Witch Project, or you know, films that completely change the way that films are made.
00:00.240: Apple doesn't implement the new feature until it's actually any good or a lot or very good.
00:00.240: Oh, there seems to be some text for dialogue boxes referring to things that to do things that aren't published yet.
00:00.240: Right-click the icon or control-click the icon and G-Show Package of Contents.
00:00.240: If I had to change that, then I have to change where the code refers to save as.
00:00.240: From the code that it uses it, and put them in a special directory in that special folder that looks like an app to everybody.
00:00.240: found, somebody pointed out, and I thought, oh, it's interesting.
00:00.240: That's the next version of XML that's going to be used in File Cup Pro 10.
00:00.240: File Cut Pro 10, and so what INUV is, is File Cut Pro 10 with a different user interface on it.
00:00.240: I started trying to wrap my head around this, and it's very interesting because when Final Cat 100 came out, or to borrow your vernacular, 10 not.
00:00.240: Although it might use some of the same principles, you know, mentally.
00:00.240: Your little sleuth thing, if you will, your package content sleuth thing has really uncovered what you're saying is
00:00.240: If we can control all that, then we can do lots more cool things.
00:00.240: Click update all to create a new library for the projects and events on each connected hard disk.
00:00.240: we're going to you're going to eventually gonna be using iOS.
00:00.240: So we use disk images and lots of other techniques in order to get around that.
00:00.240: That says inside iMovie, in Final Cup Pro 10.
00:00.240: Exactly, because hey, Adobe are really good at time based metadata.
00:00.240: Who knows?
00:00.240: You know, Launchpad makes it look makes my Mac look like an iPad.
00:00.240: Bit of time-de-based metaphor, or multi-dimensional metadata.
00:00.240: and that, you know, once every ten years somebody walks out with their cane and their purple hat and they invite the kids in to see all the new toys in the Chocolate River.
00:00.240: or duplicate open project a snapshot.
00:00.240: Maybe they were paying attention.
00:00.240: we are now we have to resort to going, hmm, we have to read the TVs on that, or we have to sacrifice a ghost and have a look at the entrails and work out about the new features of the XML or something like that.
00:00.240: ridiculous, but um this is where we find ourselves at the moment.
00:00.240: Nothing we can do.
00:00.240: works, then hey, Premiere Pro looks like a really cool solution.
00:00.240: I didn't go to Avid because Avid is not going to work for being able to do that from anything above HD.
00:00.240: I'd love to, yes.
00:00.240: that won't be even in the first version, 10.
00:00.240: So anyway, I obviously don't know anything about writing plugins.
00:00.240: I want to encourage you to tell your friends.
00:00.240: and to hear the type of work that they're doing with it.
00:00.240: I think they use that ratings as part of the way that they rank things.
00:00.320: And not only is he an accomplished and experienced editor, been doing been in the business for quite some time, he actually has a history of
00:00.320: But we're going to talk with Alex Gallner.
00:00.320: plug-ins and things like that because except for the fact that there's a lot of accusation uh amongst the community that the only people that ri uh
00:00.320: Now that being said, Alex is known for his plugins, but it's a very important distinction to find out, as I did in this interview.
00:00.320: Well, you know, I'm going to let him tell about that.
00:00.320: In Alvetica, and you can say it with Alvetica extra light if you want to be really fancy, or you can say it with the extra bold if it's really intensive and passionate, you know, and it might work.
00:00.320: you will absolutely cherish.
00:00.320: Which as you know is a square.
00:00.320: And also a few other charities, which means going to places and meeting people and making videos that help support people in what they need to know, and make similar videos like that for corporations.
00:00.320: And then if you want to make a distinction, you can actually call it the old one or Final Cut Pro Classic, because I think maybe that's about time for that.
00:00.320: Yeah, I mean, I'm when I my degree was in electronic engineering and computer science, and I was a terrible, terrible programmer.
00:00.320: That wasn't a common character, it wasn't a letter from A to Z, and it wasn't a normal bit of punctuation, but it was, I think, the pound sign, the British pound sterling sign in the scrolling list.
00:00.320: transitions and generators and things like that, and all that are created using a scripting language called FXScript.
00:00.320: I don't know, four or five years at that point.
00:00.320: Hey, this is good.
00:00.320: That's modest.
00:00.320: Well, I can get a good result, but I can't really predict the result I'm getting because it's such a crazy app.
00:00.320: all these things moving to the same place and moving upwards, it'll just move upwards 100 pixels.
00:00.320: balance ones or levels control, those kind of kind of things you get in in that are available in motion that take fifteen or twenty seconds to make available.
00:00.320: And using the right tool for each job.
00:00.320: Now, people don't really want to hear that because they they want you know and also the barrier to entry is too low for File Cup Protein.
00:00.320: Cutter, you don't want the barrier to entry for making a feature film to be as cheap as $75,000 for an Abbot.
00:00.320: that doesn't change whether I use iMovie or QuickTime Player or Microsoft Word.
00:00.320: You don't want to be put in the same position.
00:00.320: If I'm starting the same day as somebody else use finds this app, I've got to compete against a load of people like that.
00:00.320: I think this is the bit when I s said, the rendering seems different.
00:00.320: But a minute, this is our we seem to be on this is version this is like file this is like OS 10
00:00.320: Oh no.
00:00.320: Adobe are just going, dumbbe, dumbbe, dumb, you know, we've just we've got our fantastic suite and everybody has to buy everything.
00:00.320: like yourself, who is not on the dole with some big company that can actually speak freely and actually say this exactly the way it is.
00:00.320: Awesome.
00:00.320: Absolutely.
00:00.320: I'm going to take a chance and I think that and you know, I sound like a total idiot Apple fan.
00:00.320: Fine.
00:00.320: you know, if you look back at the history of Apple and you point to you know some of the
00:00.320: The thing is, the young people or the new people going into the film industry and making films and having the cool idea, guess what tool they're going to be going into post-production suites, to onlines and stuff like that?
00:00.320: The new mainstream is influenced by the Underground, and the Underground isn't necessarily going to use Premiere.
00:00.320: Surely there's more to their multi-user editing than this, to having locked time lines.
00:00.320: you know, multiple people on the same web browser see multiple curses going, Oh, I think I'll change this, I'll change that, or that kind of thing, which is what you can now do in Keynote.
00:00.320: Adobe's done pretty well with Adobe anyway, and that looks really cool.
00:00.320: Now basically what you're doing is you are looking behind the curtain and you're seeing the wizard back there when you open when you show package contents.
00:00.320: And you've noticed something very interesting.
00:00.320: And suddenly my plugin works in iMovie and I thought, whoa, that's really strange, because what that means is iMovie must have a copy of motion inside it.
00:00.320: But then, wait a minute, I found the bit inside iMovie that is the new version of XML, the new version of XML that is not available yet for Final Cut Pro 10.
00:00.320: So I worked out that Hidden Inside well the way it seems is that Hidden Inside iMovie is an unreleased version of Final Cut Pro 10.
00:00.320: but you're familiar enough with dissecting those package contents, and you've shown on your website the Final Cut X was not
00:00.320: Yes, I'm speculating.
00:00.320: more than likely going to be the next Final Cut 10.
00:00.320: OS X will survive.
00:00.320: good you know, file editing is organizing.
00:00.320: You haven't been doing any work, there's no edit there, and you said, Well, I think the last 10% of my time will suddenly look like I've done 90% of the work.
00:00.320: Exactly.
00:00.320: Photoshop, it's a fantastic combination that works for lots of people.
00:00.320: So that's A-L-E-X number for the letter D.
00:00.320: Impressive.
00:00.400: feeds uh last weekend.
00:00.400: Also, he's a programmer, he writes plugins.
00:00.400: Yeah, I see the smile on your face.
00:00.400: And I just assumed you would have to have seen this.
00:00.400: Hey, so um this is uh as you know Final Cut 10 Grill.
00:00.400: You know, an animated lower third where the bar slides out and stuff.
00:00.400: I'm going to talk to Alex Gallner.
00:00.400: In the display.
00:00.400: Yeah, and it works.
00:00.400: the new way.
00:00.400: Exactly.
00:00.400: And there's an extra little bonus feature that you can choose the center point of what it scales in on.
00:00.400: Yeah.
00:00.400: But very useful in certain situations.
00:00.400: Jumped in with both feet and thought, hey, I might as well start doing it.
00:00.400: Two years later, seven comes out, and all that is is just a few bug fixes and one new filter.
00:00.400: Doesn't really matter what they do.
00:00.400: Yeah, that that position is not it's interesting.
00:00.400: Okay, I'm I'm a post facility.
00:00.400: Oh yeah, it's completely ridiculous.
00:00.400: Hey, it's not copy protected.
00:00.400: pages and numbers.
00:00.400: Um the main reason I I sought you out is your recent posts about cracking open iMovie 2013.
00:00.400: Could have different bits of text in English and French and Spanish.
00:00.400: of Final Cut Pro 1009.
00:00.400: right-click on an application in uh a Macintosh application, one of the things that pops up underneath your window, uh your mouse, is a is a command called open or show package contents, I believe it says.
00:00.400: to iMovie to to Final Cut Pro 10 to 0.
00:00.400: The new as of yet unreleased, Fanalcut 10.
00:00.400: And it turns out that you can put your files wherever you want and you can combine file corporate projects and events in the same thing called a library.
00:00.400: adding features and hints that tell me that the Mac OS is evolving into the iOS.
00:00.400: And using the power of the computer and using the power of spotlight and using the power of the little find dialogue to to search for the things I'm looking for as opposed to look for them, which is like digging into folders.
00:00.400: not having the keyboard shortcuts.
00:00.400: No, it is an odd and weird policy.
00:00.480: So, welcome to episode three of the Final Cut Grill.
00:00.480: Actually, not that much digging.
00:00.480: And it took me a while to find your email address buried away on your website.
00:00.480: Well, I got into usi well, I got into using a Mac.
00:00.480: 3840 by 886 video or something like that, but do those on site.
00:00.480: is I don't feel like I have as much flexibility to change the view.
00:00.480: to a Macromedia Director Programmer, to a After Effects Editor, to a Plugin Maker.
00:00.480: Well, maybe I can't make a plugin to do that.
00:00.480: they're very small little elements that would be used for motion graphics that I could just very quickly apply to lots of different different elements in a presentation.
00:00.480: Did you sort of have that kind of aha moment where you just went, oh, wow, oh, this is awesome?
00:00.480: avid orthodoxies, yeah.
00:00.480: stuff to do with this part of the time line has been you know, somebody else is editing it.
00:00.480: That part of iMovie looks a bit like the part in File Cut Pro 10 that does this.
00:00.480: and that isn't visible in File Cup in iMovie, but seemed to be relevant to the next version of File Cut Pro.
00:00.480: People having to deal with the file system.
00:00.480: No, Maverick comes out, and Maverick has announced the WWDC.
00:00.480: And I love your philosophy of not coming where you said you got to the point where you said, Man, I'm not going to tell you what you're doing is wrong.
00:00.560: by ten eighty.
00:00.560: Works really well, even a MacBook Pro.
00:00.560: that are more than about four or five layers high in a 10 timeline
00:00.560: I had a need for that plug-in a couple of weeks ago and I shot off an email, Mark, somebody should make this.
00:00.560: How can you not have that?
00:00.560: company and a popular tool.
00:00.560: Because this is a little nerdy and I don't think most video editors are going to ever do this.
00:00.560: Yeah, that's fantastic.
00:00.560: iMovie 2013, or iMovie 10 as it's sometimes called, it seems if I looked at each part, the actual file sizes are really similar
00:00.560: No, I mean it is interesting.
00:00.560: Very interesting that you say that because this is one of my philosophies that I've noticed over the last couple of OS releases, that they're continually
00:00.560: And then you realize, well, what they want me to do is they're trying to get me to think about searching for files as opposed to looking for files.
00:00.640: Well, I went into conference design and stuff like that in nineteen ninety three and was doing things in Macromedia Director and me and my friend used to test meta test Macromedia Director various versions such as Purple and Spike and Hitchcock.
00:00.640: Really, after I did my first edit in After Effects, I was doing edits in After Effects, which is very silly because I ended up with hundreds of layers of each layer.
00:00.640: because the whole point was it was supposed to work internationally.
00:00.640: Because frankly, people are just lining up.
00:00.640: And I apologize, I don't even know.
00:00.640: And I've got a Creative Cloud version of Adobe Premiere and I used to use Avid, so I've used those tools.
00:00.640: To be pretentious, it's what it means that counts.
00:00.640: and seeing that the package contents of I'm uh tell me if I got this right.
00:00.640: You know, in the Finder sidebar, all my files.
00:00.640: So why have the tag have the whole document?
00:00.640: And I'm sure you're going to enjoy them as much as I did having the conversations.
00:00.720: SD using a two-day shoot and a lot of edit, and that could look be one gyner in a with no
00:00.720: I mean, I must admit, like thirty of them are very quick features of motion that are very quickly republished in Final Cut Pro Ten.
00:00.720: And those essentially the alpha transitions, that actually worked.
00:00.720: Well, I think we've got a bit of an umbrella now.
00:00.720: Alex Golner, you've been grilled.
00:00.800: It is a modern time.
00:00.800: Yeah.
00:00.800: lots of other things to do with compatibility, but I think it's very threatening to people's what their skill base really is and what they think they're good at.
00:00.800: Who cares about rendering?
00:00.800: The catch was that Adavid and Adobe obviously were not competing with Apple properly enough.
00:00.800: I don't like it, but I got um you know, there's other pressures on me upon me to make me learn the fact that, hey, alcohol eventually does learn to actually taste quite nice, but the first few sips is like, ugh.
00:00.880: How are you doing?
00:00.880: I put almost an hour in.
00:00.880: I don't like it.
00:00.880: iMovie Pro.
00:00.880: So I did the post thing.
00:00.960: And so I was the poster design for the Film Society and the radio station and stuff like that.
00:00.960: I don't want to hear that.
00:00.960: It's avid.
00:00.960: I mean, what it was, if the first month or so, I was thinking, I can't do these things as fast.
00:00.960: But I think there's a lot to I think that there's probably enough power in the new um iPads to run
00:01.040: The only people that like Final Cut Pro are the ones that write programs for it or write plug-ins for it.
00:01.040: It's terrible.
00:01.040: This is quite hard to relearn, but I don't mind starting learning a new editing software from scratch.
00:01.040: Okay, so so you've been so suffice it to say, it didn't take you that long before you said, yep, this is the tool for me.
00:01.040: You know, the thing is that if somebody says it's just not professional, all it is is iMovie.
00:01.040: We'll do that again.
00:01.120: So I had a big heavy rucksack and I carried that Macintosh SE to and from um where I was living to the lab I was working at.
00:01.120: a sound prelap or postlap transition, just the very everyday, straightforward kind of things that editors will not use every day.
00:01.120: So let me ask you let me ask you this.
00:01.120: And I know because I'm learning a new app, it's like learning learning motion graphics stuff to be an editor, or learning editing art to be a motion graphics guy.
00:01.120: The funny thing is that the here's look at it this way.
00:01.120: I t I think that that when he w when he said, Oh, yeah, some of these plugins, they only you know, the the ones that take me a long time, like a day, I was like, Really?
00:01.200: Alex's vocation is not a plug-in writer.
00:01.200: And Avid are going, Well, you know, we've got our h shared disk system.
00:01.280: And it w it instantly worked for all those what Apple would have thought of non-normal characters, which is pretty strange because
00:01.280: Now my reaction was fantastic.
00:01.280: But the bottom line is, today, right now, even at 10.
00:01.280: It's a pity Apple's weird kind of, you know, they're up on a mountain and there's some weird religion, and there's no connection between us and we're mortals and Apple and stuff like that.
00:01.360: Given the fact that I make plugins all the time and half the plugins I make are based on just me going, oh, I think I need that right now.
00:01.360: These days with technology, you can't use the technology barrier or the money barrier to say, okay, I don't have to worry about those guys.
00:01.360: And so my position was I'm going to use it whether I like it or not.
00:01.440: No, it's not professional.
00:01.440: There's a lot of us, and I'm going to say us, who, despite all those other things, have still found it's a very powerful, very efficient editing platform to work on.
00:01.440: I have no I only have the evidence of the app that I bought or got from Apple, and I can look inside.
00:01.440: It's not a big feature.
00:01.520: I mean, oh if y I still do presentations and do presentations, but I uh do two kinds of videos.
00:01.520: That means I'd my plugins.
00:01.600: I'm doing well very well.
00:01.600: It's fairly silly.
00:01.600: So Avid is a kind of tape to tape editor UI that's been well adapted to work with film.
00:01.600: bandwagon.
00:01.600: If you're enjoying the show, please go to iTunes.
00:01.680: It didn't actually display properly.
00:01.680: At this date, it is what, November 20th, I have released exactly one episode of the show.
00:01.680: Just be any good and let them compete with you.
00:01.680: We're going to be so far ahead.
00:01.680: Oh, look, there's a thing called X there's XML references in there, and there was no XML in the first version, and there's other bits and pieces, and including things called guards.
00:01.760: One of the things is the typeface that was generated by a desire of having a better legibility.
00:01.760: Do you recognize where that's from?
00:01.760: Those three extra letters would mean it would take twice as long to make the plug-in.
00:01.760: I'm not going to recommend it to lots of people.
00:01.840: Yeah.
00:01.840: There's no need for it.
00:01.840: Where should we put the multicam feature?
00:01.840: 0 or it probably they could actually run it using A V Foundation, but it'll still be a bit slow.
00:01.920: Oh no.
00:01.920: I kind of there's things that I found that are very strange, such as the good news for people.
00:01.920: I mean, people are going to go crazy when that kind of thing happens and how that's going to work.
00:02.000: So I'm not going to say I'm going to do, now I don't edit with After Effects.
00:02.000: It's not like you're using a new editor, it's actually using a slightly different kind of app because it doesn't have fixed layers and everything slides over everything else.
00:02.000: Lots of people have got Macs, and that's what we're going to do.
00:02.000: So multi user editing is more than just having a shared bit something on a sand.
00:02.080: Then I came up with more ideas for plugins, and it was quite hard to do them.
00:02.080: Is this a big money maker for you?
00:02.080: There was hardly any link between the previous versions.
00:02.080: How come it's taking it so long?
00:02.080: That doesn't make any sense.
00:02.080: I think we've got another couple of years in which you know Adobe and Effort are going to look after us, but hey, who cares?
00:02.080: It's ridiculously great when a new feature is just Multi-Cam isn't on there.
00:02.080: And I you know, as I saw in the first month or so, I looked inside Final Cut Pro 10.
00:02.160: I say that because a plug-in for FileCup Pro 10 and onwards probably takes about an hour to do, or maybe two.
00:02.160: But so so I I created I had a plug uh I started building up plugins for cup of six and seven plugins on my blog.
00:02.160: Hey, good news that if iMovie is doing this, then maybe they'll be doing it in File Cut Pro 10.
00:02.160: It'll be a different kind of thing.
00:02.160: Cool.
00:02.240: But the guy goes back to, you know, he he owned, or at least his parents bought, one of the very first Macs in 1984.
00:02.240: Right.
00:02.240: I guess I'm just going to even if it's not professional, we're going to have to make distribution we're going to have to make prints out of this.
00:02.240: Why don't you explain that?
00:02.320: Right.
00:02.400: So we go out After Effects 3 or maybe 3.
00:02.400: I mean, when I'm doing motion graphics, it's like, okay, I've got eight images that I've got to have across this widescreen thing.
00:02.400: And but if you think, well, you know, I can go so fast, I can edit, you know, I know we've got keyboard shortcuts, but all this muscle memory that I've got to change, and it's very
00:02.400: And frankly, I find it interesting right now to see all the articles that are c propping cropping up about
00:02.480: No, it's not prof that's it.
00:02.480: But what we are beginning to see is that the newest iMovie is actually built on so Final Cut X was not built on old iMovie.
00:02.480: They don't like the idea of people having to put things into folders and choosing where the projects go and stuff like that.
00:02.480: Now one of the big things that people forget about editing is, hey, we have to be good organizers, we have to be good managers, we have to spend eighty percent of our time preparing.
00:02.480: But I putting that aside, the great thing about the integration of Premiere and After Effects and
00:02.480: I think what I'm going to do is I'm going to give you a week or two to pound on it with your big head there.
00:02.560: At any rate, today the contin the conversation continues.
00:02.560: Now, if you haven't heard of Alex Gallner, you're going to love this interview.
00:02.560: And there's a if you have the D V D, there's another two plus hours of interviews that didn't make the final cut of the movie.
00:02.560: So I'm on the editing side of things.
00:02.560: Yeah.
00:02.560: I don't mind.
00:02.560: I can understand how it works because I've got a specific task to create.
00:02.560: Because we're used to having favorites and we're having keywords in specific clips.
00:02.560: That means with snapshotting, you've got versioning in projects that are inside libraries in Final Cup Protein.
00:02.560: Thanks for being here.
00:02.560: I hope you enjoyed the conversation with Alex as much as I did, and we will have him back on the show after Ten Point One is released.
00:02.640: They were like, oh, yeah, he's great.
00:02.640: It only had icons and all the connectors on the back and stuff like that back in 1984.
00:02.640: Tell everybody where they can find about all your stuff.
00:02.720: You'll find tons of people that are using Final Cut Pro by choice and very much enjoying it.
00:02.720: I definitely want to talk to you, but I'm trying to prove to the world that there's a lot of people using Final Cut Pro that aren't writing plug-ins for it.
00:02.720: Wait a minute.
00:02.720: It seems to just be playing anything anyway, whether I just drag, put it on the timeline, and off it goes.
00:02.720: That will be okay.
00:02.720: The accusation is that Final Cut is iMovie Pro.
00:02.800: And to be clear, to be clear, when you say Final Cut Pro, you're talking about Final Cut Pro 10.
00:02.800: Final cup for 10.
00:02.800: Because to take the time to type A L E X
00:02.800: That's way too expensive.
00:02.800: I can spit create special version of my plugins that will also work in iMovie.
00:02.880: Um, I'm not good at word pressing and I'm not good at internetting, and so um there was a whole lot of confusion.
00:02.880: It's like an eight to one aspect ratio.
00:02.880: And the client goes, Wow, you must have done such a lot.
00:02.880: Yeah, yeah.
00:02.880: There's no problem.
00:02.880: Would you be willing to come back and do another episode after 10.
00:02.880: 1.
00:02.960: It was one of the first that came to the UK.
00:02.960: It just there was an error message on the on the screen.
00:02.960: When did you first start using it?
00:02.960: It's all in the GPU.
00:02.960: Yeah, we'll just tell them it's there.
00:02.960: First, we've got three years in which we don't have to update Final Cut Pro because people are still buying it and sharing it and stuff like that, no problem.
00:02.960: So who cares about files and folders and directories and disks because those don't exist.
00:03.040: Right.
00:03.040: So I want to talk about your plugins.
00:03.040: 1.
00:03.120: We weren't competing with them enough, and now they've really screwed us because now they've created an app that can do everything anyone would want for the next 15 years.
00:03.120: And eventually, in a couple of versions, Tim will say, no, let's give a tag to a paragraph in a document.
00:03.200: I was just chatting with Carl Olson from Digital Convergence.
00:03.200: It is a very clear time.
00:03.200: It's never been so easy to find guests for a show.
00:03.200: I'll go up go ahead and see what I can learn and then I'll send out messages if you're interested.
00:03.200: Then maybe the relevance of which app you're using becomes relevant, but they cut certainly can't tell or know or care which app I'm using.
00:03.200: Well, it is interesting, and I think your discoveries have caused a lot of buzz and a lot of conversation.
00:03.200: Maybe it's really easy, but Alex sure makes it sound easy.
00:03.280: I am that one of those kind of guys.
00:03.280: And I fixed it and I uploaded it for my blog, which was about a year old at the time.
00:03.280: I'm starting at the same position right now, today, on June 21st of 2011.
00:03.280: And which uses essentially like client server computing, which the UI is on the local machine and don't put all the extra encoding is done elsewhere using a big machine but somewhere else on your local network.
00:03.280: You've got background exporting and background importing and stuff like that.
00:03.360: And it shows that Apple isn't necessarily being all philosophically strict and saying, look.
00:03.360: com, Alex4D.
00:03.440: Was at what point, as you first began dabbling in Final Kat X
00:03.440: 1 that isn't out yet.
00:03.440: And frankly, it's caused a lot of buzz.
00:03.520: And Massimo Vignelli, who th that's the voice that you just heard, he's the guy who drew
00:03.520: I could probably manage things like dip to color dissolve.
00:03.520: No, okay.
00:03.520: I've made a point on Twitter not to tell people that they're wrong for not using Final Cut Pro 10 because they're not wrong.
00:03.520: 0.
00:03.520: Thank you.
00:03.600: It's not professional.
00:03.600: I don't know.
00:03.600: The C?
00:03.600: Why in the world would I want to look at all my files unorganized?
00:03.600: But on the other hand, hey, this is what we have.
00:03.600: Check that out and them follow me on Twitter if you like.
00:03.680: Absolutely.
00:03.680: It's okay to be behind for a couple of years.
00:03.680: That's a crap computer.
00:03.680: And then you have this.
00:03.680: And uh there's not enough pressure on Apple to do anything different from anybody.
00:03.760: People said, Okay, what typeface is that?
00:03.760: Or are your most of your plugins very inexpensive or free?
00:03.760: But over the last couple of years, two point five years, people are saying no, we do need to control where things are.
00:03.760: Essentially, we got this files of lots of different kinds on the Mac, and go, oh
00:03.760: And if you want layers and you don't want to let go of layers and the way that layers work for you
00:03.840: I just realized I haven't said the name of it.
00:03.840: But it's interesting because you're touching on one of the real big benefits of Final Cut 10.
00:03.840: It means something different.
00:03.840: It looks like I can put one of my plugins for FileCut Pro 10 and I can put my plugin in a special place deep inside iMovie.
00:03.840: Whereas and it's got multiple resolutions.
00:03.920: Right.
00:03.920: It's just motion, but for video.
00:03.920: But people love to jump on something when it appears that it's not doing well.
00:03.920: Yes.
00:04.000: But I want to make a distinction here because I've said on the show
00:04.000: He does it because he's wicked smart and he just whips out these plug-ins when he has something that he needs.
00:04.000: And for the first few, it was straightforward.
00:04.000: And I haven't haven't got any threats for a couple of years, that's really cool.
00:04.000: These days it's done in a different way.
00:04.000: 9 and Motion combined together in one big thing, but but it seems to have a just the iMovie iMovie interface.
00:04.080: But if you want to get into OS ten and you want to know what it is to do a completely rewritten operating system that looks has a finder that looks a bit like the finder, but everything else doesn't really work and it's a lot slower to do anything and stuff like that.
00:04.080: So the idea is what Apple does is, okay, let's keep all the text and all the pictures separate.
00:04.080: Yes?
00:04.080: I call it the Willy Wonka syndrome.
00:04.160: Okay.
00:04.160: So we see iMovie comes along and it's got this thing saying libraries
00:04.160: 0.
00:04.160: This is a great resource to hear how different people are using the application.
00:04.240: The funny thing is a good friend of mine has lent me that documentary, and I've had it in the DVD in drawer.
00:04.240: It's just a scripting language like AppleScript.
00:04.240: We seem to have some handbook that we could put it in somewhere.
00:04.240: 5C?
00:04.240: Maybe Apple have got some quite good thinking on that.
00:04.240: Absolutely, because 10.
00:04.320: So you'll find that out.
00:04.320: So they paid just as much for the title sequence that it would have done that would have shot would have been shot on Digibeta.
00:04.320: And um I've been finding that actually Final Cut Pro is a really good at doing motion graphics in multiple layers.
00:04.320: You would do a lot of that in Final Cut?
00:04.320: I wanted to lay out some uh closing credits and I found that I wanted to use a character
00:04.320: I can't handle it because it's
00:04.320: That's what multi-user is.
00:04.320: But I think that's what counts.
00:04.320: This is the open doc reference if you want to go back that photo.
00:04.320: But and it may be the the I made a reference to the iPad Pro, which could be like a desk that you lean upon and stuff like that, that eventually will run Final Cut Pro.
00:04.400: That's absolutely cool.
00:04.400: And it's your sense of the industry, your sense of how to sit next to somebody and know what the political situation is and
00:04.400: The only clients who particularly care what app I'm using is if they sit next to me and it takes too long to do something that they thought what I'm at
00:04.400: You could actually use that same plugin, load up FileCard Pro six and use the plugin in FileCard Pro six, the same the big new feature.
00:04.400: So it used to be back in the 80s, there used to be a thing called ResEdit because the idea was that one Mac app could actually be used with different text in different countries.
00:04.400: It just opens up a new window that looks like a folder.
00:04.480: And after that, people won't care where the user interest is because they'll have the feature they want.
00:04.480: It's got a guard on it.
00:04.480: com.
00:04.560: First of all, I want to apologize to everybody for all the confusion I had with the
00:04.560: Then the other thing that I do is I do do a complex odd ratio videos for people using Final Cut Pro and Motion.
00:04.560: And I thought, Nah, of course it will.
00:04.560: What?
00:04.560: But the new iMovie is indeed built on
00:04.560: 0.
00:04.640: Next thing you know, they're short circuiting at their cerebral cortex and they don't know what to do.
00:04.640: It'll be all right.
00:04.640: 1 and later, sorry, 10.
00:04.640: They added the I think one of the ones that's really curious is they added sh all my files.
00:04.640: We'll see you next time.
00:04.720: So, um, let's go to the interview.
00:04.720: You know, I've been using his plugins for years.
00:04.720: Yes, which is really strange because the first ever Mac had no lettering on it whatsoever.
00:04.720: You just go Hey client, I can't give you a story.
00:04.720: So I thought, even if I don't like it, I should go for it because being a professional is about using the new tool.
00:04.720: You know, for many years, Apple has been a very you know popular
00:04.720: And that's been good enough the last thirteen or fourteen.
00:04.720: They've really taken that ball and run with it because it didn't look like Apple were doing it properly, and they've shown the way.
00:04.720: Give us a good rating.
00:04.800: I have nothing against the vendors and the programmers and the people that write.
00:04.800: Oh my goodness, I'm shocked because, you know, on your website, alex4d.
00:04.800: Well, yeah.
00:04.800: I found an old diary actually from 1984, and I found the very date that I mentioned that my parents set off the check.
00:04.800: So I got into After Effects and and then got into video relatively late compared with other Final Cut people, probably I think Final Cut for
00:04.800: My current project that I'm starting right now is 10,557 pixels.
00:04.800: And what was your first impression of it?
00:04.800: Or if you look at the mid 90s with the advent of Windows, oh, Apple's dead.
00:04.880: 1 to do title sequences for conferences.
00:04.880: So I can make it so each clip will move up 100 pixels, so everything moves in parallel.
00:04.880: Yes.
00:04.880: 1.
00:04.880: And you can see the plugins there and also Alex4D Notes.
00:04.960: Uh it just went live in the feeds the other night and you were like at the top of the list of people I wanted to talk to.
00:04.960: I thought error message.
00:04.960: And luckily enough for me, about fifteen minutes later I actually found the bug in Apple's uh plugin, which had probably been there for about
00:04.960: So it doesn't even the actual quality of the app itself and what its features are is not relevant
00:04.960: What's going on here?
00:04.960: Cool.
00:05.040: And uh and when I left university I went and
00:05.040: Just wanted to double check.
00:05.040: I know that's nutty, but that's just my position on it.
00:05.040: And they say, we've got these things called tags.
00:05.040: 9, I'm convinced that this is the best tool for me.
00:05.120: Well, it felt like that at the time anyway, because nobody else had heard of it.
00:05.120: I do certain kind of motion graphics and After Effects, and I do most motion graphics in motion.
00:05.120: That seems so like Unix in the 1980s and 1990s.
00:05.120: Absolutely.
00:05.120: So next week we'll have something else cool.
00:05.200: It is for um an automobile company.
00:05.200: It took like a day to make a new plugin or took a little bit.
00:05.200: Because you are an editor.
00:05.200: Well, it's more than I didn't want to take a credit for something that I didn't, all I'm doing is getting a thing that's already in motion and just pressing, clicking a few buttons and typing a name in.
00:05.200: That means you know, you can either I mean, the way I thought about it the first couple of weeks was
00:05.200: I just it for it isn't right for me, but it's not may not be right for anyone who's reading my tweets.
00:05.200: Is that what you're saying?
00:05.280: So I've been using a Mac for quite a long time, almost 30 years.
00:05.280: That's all it is.
00:05.280: So that's what a package is.
00:05.280: Pretty cool.
00:05.280: 0.
00:05.280: So you can get my 10 most recent free plugins for Final Cut Pro 10 at alex4d.
00:05.360: New Basketville.
00:05.360: Essentially, there's some psychological problem there, so I post-rationalize it with my clever brain and go
00:05.360: We'll just keep on adding features to the UI until the UI becomes totally encrusted with a load of stuff.
00:05.360: Even if they don't want Premiere, they're going to buy it because it just comes with everything.
00:05.360: And then of course now these days, if you look at iMovie, you know, you've got keywording and you've got, you know
00:05.440: I'm spoiling it, but I also want to make this disclaimer that Alex
00:05.440: This is this is absolutely terrible.
00:05.440: They weren't threatening enough.
00:05.520: I promise you it is uh two hours of your life that
00:05.520: And suddenly, that cameraman is me.
00:05.520: And I go, Well, as long as you don't ask me to do it again, don't modify it at all.
00:05.520: I can make a plugin.
00:05.520: We've got a big disk somewhere, we can share that.
00:05.520: Yes, I totally agree with everything that you're saying.
00:05.520: Oh, they're closing down the plants.
00:05.520: So it's a bit like instead of it's a bit like copy and paste on the iPhone, it takes years to come along.
00:05.600: My impression was it's very strange
00:05.600: Well, I mean the thing is that my position is I think that
00:05.600: I thought, that sounds a little bit more like what the future of multi-user seems to be like.
00:05.680: I don't like it as much, but I will like it as much.
00:05.680: So maybe multi-user editing
00:05.680: Right, and I think that's an important distinction to make.
00:05.680: 0 was exactly like that, because I found things that weren't going to come around for another six or seven months or something like that.
00:05.760: Well, I go, Hey, whatever Apple do, I'll just do it like I'm an idiot.
00:05.840: Like any designer has to see this thing.
00:05.840: So I would actually go to some place in the world, like earlier this year, I was in Miami, and took my MacBook Pro with me, and I did a
00:05.840: And I thought, oh yes, of course.
00:05.840: That's terrible.
00:05.840: It's like, oh, Final Cut 10.
00:05.840: And then Multicam comes along, it's like
00:05.840: Okay, and but before I let you go, the other thing I want to say is that
00:05.920: So I'm kind of late to the Alex 4D world.
00:05.920: But I learned under understood a bit of scripting and then when HyperCard came along I did a bit of HyperScript.
00:05.920: Amateur, yes.
00:05.920: And there's the time line thing that organizes the time line.
00:06.000: Yes, exactly.
00:06.000: And I thought, oh.
00:06.000: I've made a point over the last couple of years on Twitter, and I've got
00:06.000: A lot of people are talking about your blog post and the things that you're finding.
00:06.000: So, that, my friends, is Alex Golner, the man with the big brain.
00:06.080: It's good for everything, pretty much.
00:06.080: It's it's a whole documentary called Helvetica.
00:06.080: Yeah, I think my only complaint about doing things.
00:06.080: Great.
00:06.080: I think Apple would have us believe that the software is made by little orange oompa loompas
00:06.160: Alex runs a website called alex4d.
00:06.160: So Alex, tell me, how long have you been involved in this business?
00:06.160: And when the conference industry started to change from using Macomedia Director for presentations to PowerPoint, it was like, what are we going to do?
00:06.160: Later.
00:06.240: What timeface is that?
00:06.240: Apple always give people at least one version and you know, they say overlap.
00:06.240: Yes, so you can put it on the bridge of somebody's nose, and then as they're talking, you slowly push it in.
00:06.240: It's terrible.
00:06.240: File OS X applications are special directories that look like applications to a normal user, but if you
00:06.320: But I've already got I've with one episode posted on iTunes, I've already gotten complaints.
00:06.320: I mean, I so I'm waiting for that.
00:06.320: That actually does help.
00:06.400: I was just terrible at it, but I was able to
00:06.400: I was doing straight pieces to camera and simple interviews, you know, cut to, you know.
00:06.400: That's that's kind of odd.
00:06.400: So instead of having to recode everything, instead of me having to if I inserted the text from a dialogue box right in the middle of a code to say, you know, save as,
00:06.400: And you know
00:06.400: Or speculating?
00:06.400: So it's effective from that text, it's gonna, it's very likely that would file copyright 10.
00:06.400: 1, I should say, in Final Cut Pro 10.
00:06.480: And of course, the original Mac typeface Geneva.
00:06.480: And then then as the days went by, you know, in June, July 2011, I was thinking, oh, another plugin.
00:06.480: I can't have that.
00:06.480: 1 is released?
00:06.560: So those are available.
00:06.560: And then I thought, okay, what if I turn off background rendering?
00:06.560: Yeah, but I think what we should also add, though, is that
00:06.560: So but we'll see.
00:06.560: I as soon as I saw that timeline you mentioned, I went into motion and said, oh, I'll try an odd number prime.
00:06.640: Mark Spencer.
00:06.640: There you go.
00:06.640: Like, for example, I know editors that in either 7 or in Premiere
00:06.640: 8 and 9 don't happen.
00:06.640: The people don't get that.
00:06.640: So they're not getting the right competition to be any different from that.
00:06.640: Alex4D
00:06.720: And I
00:06.720: You do have to sit down and cut.
00:06.720: Oh, I can come up with a plugin that all you do is put the percentage in, saying, Okay, I want to start at 100%
00:06.720: And I realized inside iMovie is lots of text and lots of dialogue that refers to commands and features
00:06.800: You're gonna dig Alex.
00:06.800: I go to do well, three kinds of videos.
00:06.800: And I'll be on cloud and stuff like that.
00:06.800: I'm not saying what ev Apple's policy and everything is perfect.
00:06.880: And you know what?
00:06.880: I'm like, okay, I feel really bad.
00:06.880: So it's very strange.
00:06.880: I'll stick to what I'm doing.
00:06.880: And I'm thinking
00:06.880: It's not the kind of insight that most people have.
00:06.960: And when people said it doesn't have this feature, it doesn't have that feature, that's terrible.
00:06.960: No, they're all free.
00:06.960: It doesn't actually matter from that point of view, from a creativity point of view.
00:06.960: You know, I've said that first.
00:07.040: Anyway, probably not for a while, but I think I'm I usually say Final Cut Pro.
00:07.040: So I was using Final Cut Pro probably for
00:07.040: Oh, about there.
00:07.040: And recently I
00:07.120: Very good.
00:07.120: No, in fact, given the fact that I do not do know motion quite well, I probably would instantly make my own motion template video.
00:07.120: He goes, that's a good idea.
00:07.120: So is your plugin I'm going to say business, is it a
00:07.120: And the app only costs a few hundred dollars.
00:07.120: This is fantastic.
00:07.120: The package contents of twenty thirteen look oddly similar to the package contents
00:07.120: At any rate, thanks again for listening to the Final Cut 10 Grill.
00:07.200: Tonight we're going to talk with, or today, I don't know what time you're going to listen to this.
00:07.200: Times New Roman.
00:07.200: Do you have this plug-in?
00:07.200: They're not going to use Abbeys
00:07.200: I keep on going over to the avid site thinking
00:07.200: And good my plugins could be used by them as well.
00:07.200: It's all publicly available, and anyone can look inside by just dragging these elements and dragging them onto the text edit.
00:07.200: For example, Fallacy Protein, the thing that lots of people didn't like is the fact that Apple don't really like
00:07.200: And I said, keywords for files.
00:07.280: And it's perfectly understandable.
00:07.280: So, you know, FileCut Pro 6 was the last proper version of File Cut Pro.
00:07.280: We've got the next generation, dudes
00:07.280: And it's exactly how File Cut Pro did it in 1999 to 2008 or 2009.
00:07.280: 0.
00:07.280: But what I will tell you is what I'm doing is very, very right for me.
00:07.360: Filecut Pro 6
00:07.360: But I thought, well, I can create a plugin that if you apply that plug in over to these other ones, then instead of it moving up um
00:07.360: There's much more to it.
00:07.440: And then I'd
00:07.440: It's nice to have a little distance between you and what I like to refer to as the soccer dad.
00:07.440: That's what everyone will ever want to do with the multi-user stuff.
00:07.440: But then, after doing my sleuth thing, I see some actual text.
00:07.440: I'm not sure which show I'm going to push out, but I got a bunch more shows just sitting here waiting to go.
00:07.520: So Alex, I'm going to play a sound clip for you.
00:07.520: So, I can't complain.
00:07.520: And I thought, well, I might as well upload it because
00:07.520: And I want to make it so they all move up at the same time.
00:07.520: So those are very straightforward, such as the color
00:07.520: I knew it was a new piece of software.
00:07.520: And of course, Avid don't like that much either.
00:07.520: But it's on its way there in terms of what would that mean in terms of a UI, not having a mouse and
00:07.600: Absolutely, yeah.
00:07.600: Fantastic.
00:07.680: That is a logical accusation to make.
00:07.680: Well, I started it on the day it came out, I started using it because I thought
00:07.680: And I thought, well, I should learn Filecut Pro 10 because it you may be the right tool for a certain kind of job.
00:07.680: You just go, well
00:07.680: But if you
00:07.680: Range based keywords, yes.
00:07.760: Very good.
00:07.760: Let's all jump on the We Hate Apple.
00:07.760: They're actually right for using whatever app that works for them.
00:07.840: I've actually can really get motion.
00:07.840: I've recorded six this is now my sixth episode I've recorded.
00:07.840: 0 and thought
00:07.840: You know, one of the things, because after I read your blog post,
00:07.840: They've they added the launch pad.
00:07.920: I've got like 60 or 70 free plugins for crowdsourcing.
00:07.920: Yeah.
00:07.920: But I thought, well, it's right there, and if people knew that I knew that and didn't tell them, that would be a bit
00:07.920: This is where my new
00:08.000: It's so much easier and faster.
00:08.000: And if necessary, I'll use a new tool to do it.
00:08.000: But, you know, File Cut Pro 10.
00:08.080: What typeface is that?
00:08.080: So you got into video.
00:08.080: What is Apple doing?
00:08.080: I'm just going to push on through.
00:08.080: And I think who do I'm going to trust who's going to bring the new thing?
00:08.160: Yeah.
00:08.160: And frankly, it's only somebody.
00:08.160: And it's I totally agree.
00:08.160: Yeah, so I think
00:08.320: You you know all the stuff, but you haven't seen the movie.
00:08.320: So I even instead of calling them the Alex 4D plugins, I call them A4D plugins because they're so simple.
00:08.320: But I'm not saying you're wrong for not using Final Cut Protein.
00:08.320: And then we've got lots of people using Premiere.
00:08.400: And then 20 minutes later, I've kind of partially made it.
00:08.400: They don't lots of people if you're an entrenched kind of if you're the film
00:08.400: There's the thing that sorts out the import and export of files.
00:08.480: I mean, I think maybe in December or maybe soon, we can just call it Final Cut Pro.
00:08.480: So I thought, well
00:08.480: So all the marketing people, production, product managers, fantastic.
00:08.480: Fantastic.
00:08.560: So I was creating little
00:08.560: Just say
00:08.560: They're not making the C.
00:08.560: So you know, this ah, this is amazing.
00:08.640: Right.
00:08.640: Oh, that's awesome.
00:08.640: And I was like, and I was like, oh, I would have loved to have had that plug-in about a month ago.
00:08.640: It's just the thing I thought.
00:08.640: It helps the show get more well known.
00:08.720: You can say I love you.
00:08.720: Yeah, 8 doesn't happen, and 9 doesn't happen, and this new app comes along.
00:08.720: You know, you might as well understand people's position there.
00:08.720: What are you really?
00:08.720: It seems stupid, especially the way so many files are named.
00:08.800: You just happen to sort of be on the side, just like, oh, yeah, here's a plug-in I should make.
00:08.800: Oh, sorry, haha, I've already in slept.
00:08.800: That's
00:08.800: But we're going, you know.
00:08.880: I haven't come across them.
00:08.880: Yeah, so I thought
00:08.960: com, you have the whole thing about the London Tube diagram.
00:08.960: I do make um
00:09.040: Bembo.
00:09.040: Oh, okay.
00:09.040: There was no update there.
00:09.040: We've got multiple jobs, multiple clients.
00:09.120: Wow.
00:09.120: It's a bit like when you first learn to drink booze or smoke.
00:09.120: I just like the idea of File Cup Protein.
00:09.120: So
00:09.200: It can't be professional, it doesn't have layers.
00:09.200: Fantastic.
00:09.200: So
00:09.200: And I'd love to have you come back and
00:09.280: So we're going to hear all about that.
00:09.280: It is a and yes, it is about the font.
00:09.280: That's the kind of plugins I really like.
00:09.360: I've done the same thing.
00:09.360: I really can got it.
00:09.360: So File Cut Press 7 still works.
00:09.360: I you you actually prefer to cut in Final Cut 10, correct?
00:09.440: So uh I had one of those bags that I carried a Mac SE around it with.
00:09.440: What if it just I thought
00:09.440: But the thing is, even if even the Final Cut protein is just not very good.
00:09.440: So people look and go
00:09.520: Oh, that's really interesting.
00:09.520: And I thought, okay.
00:09.520: And guards looked a lot like
00:09.600: And I actually be the person I could just look at any
00:09.600: And that's
00:09.600: 1 and later, projects and events are contained in a library.
00:09.680: He then takes those plug-ins.
00:09.680: We'll get to that.
00:09.680: So I mean, it sounds a bit like that, but I just thought there's something about this that I really kind of get.
00:09.680: And then I had a close look and realised, wait a minute.
00:09.760: It's about
00:09.760: Apple's dead.
00:09.760: Apple is dying on the vine.
00:09.760: That's how Final Cut Pro 10 does it.
00:09.760: It does a lot more.
00:09.840: So that's essentially me being a videographer.
00:09.840: When it comes along, oh, it's pretty good.
00:09.840: 1 looks like it's got in a duplicate project a snapshot.
00:09.920: com.
00:09.920: So how much do you edit?
00:09.920: Yes.
00:09.920: That's so cool because literally you know I'm sure you know Mark Spencer.
00:09.920: And I thought, I don't know what it is, but I'm willing to go with it for a while.
00:09.920: Cool.
00:09.920: Maybe not the next one, but certainly lots of elements of
00:09.920: And essentially
00:10.000: Is that what multi-user editing is?
00:10.080: Those applications like to say, well,
00:10.160: It's kind of got it in my bones now.
00:10.160: They've really screwed the pooch.
00:10.160: It's a bit sad that we eventually we just go, well.
00:10.240: You can given the fact there's no rendering and it
00:10.240: And I thought, oh
00:10.240: Well, they had colored markers.
00:10.240: And that's what you've done.
00:10.320: You've obviously been digging around under the hood of your Macs for a long time.
00:10.320: Yeah, we'll be depreciating this.
00:10.320: I'm kidding.
00:10.320: And then Adobe and Apple you know, and
00:10.320: Some because I'm I'm willing to bet that there's certain things that you are seeing.
00:10.400: So how do you get from being a desktop publisher
00:10.400: I'm actually really looking forward to that and getting sort of that post mortem meltdown.
00:10.480: And we're still stuck with the code from the 1980s and 1990s.
00:10.560: That was my adventures with motion two and three.
00:10.560: And that was then two years after that, nothing was happening.
00:10.560: So that, you know, File Cup Pretend was a little bit like that, but I thought, well, logically
00:10.560: That's a good stance to take.
00:10.560: Multi-user editing could be like that, or it could be like it is on the new i work.
00:10.560: So Apple need to catch up with that.
00:10.640: I want to know if you've ever heard this discussion.
00:10.640: Right.
00:10.640: And wait a minute.
00:10.720: However, if you do a little digging, like I've done,
00:10.720: Other videographies, it goes the other way around.
00:10.720: And of course, the things that people don't
00:10.800: Hello, Alex.
00:10.800: I still do a lot of editing in After Effects when I'm doing.
00:10.800: And there was a bug.
00:10.800: Now
00:10.800: We don't want clients seeing each other's work and stuff like that.
00:10.880: Basically paid you to take it home.
00:10.880: I had no idea that was your background.
00:10.880: It took me a day.
00:10.880: And a long, long, close, complex bit of motion graphics.
00:10.960: No threat.
00:10.960: 0.
00:10.960: Interesting.
00:11.120: So.
00:11.280: Maybe just two hours about the period.
00:11.280: So this is very interesting because
00:11.360: Really?
00:11.360: My editing thinking is based around layers.
00:11.360: Windows is exactly like Apple now.
00:11.360: So sorry, it's getting nerdy.
00:11.440: Go watch the movie.
00:11.440: And of course, as there's been the real competition there, it's like
00:11.440: I I wish I had more time.
00:11.520: And I thought.
00:11.520: 9
00:11.520: 1 because it's actually hidden inside iMovie, and that's really good.
00:11.520: You know, libraries are good, but also good news for people who are
00:11.600: So for example, if you were going to do a um
00:11.600: But when I mentioned to somebody, yeah, I'm going to.
00:11.600: As before, I was just going
00:11.600: You just go, well
00:11.600: Oh, yeah, it works in motion, works in after effects.
00:11.680: Anyway.
00:11.680: And if you think that people would be crazy for sitting around
00:11.680: And Apple are going
00:11.680: Fantastic.
00:11.760: It's not great, it's you know, but
00:11.760: com.
00:11.840: Okay, so those people do.
00:11.840: Interesting.
00:11.920: We can do what we want now.
00:11.920: And then I looked at the sizes of all the files and I realized
00:12.000: It was pretty cool.
00:12.080: So I have had no
00:12.160: But the programmer programmers are going
00:12.240: So I did a bit of investigation.
00:12.320: Good grief.
00:12.400: So when did you get into video production?
00:12.480: I should stop this interview right now.
00:12.480: I'm quite a good cameraman, but sadly, I have to work with his editor.
00:12.480: All right.
00:12.560: They'll just go
00:12.640: I'm curious about that.
00:12.720: Now I can do this.
00:12.720: It's like
00:12.800: So I would do the, you know.
00:12.880: So I
00:12.960: Well, uh
00:13.040: So
00:13.120: And then when Five comes along, it's like
00:13.200: We can figure out what's going on.
00:13.280: And yet despite that,
00:13.280: So the same Mac app running in different places.
00:13.520: I can do a you know
00:13.520: Fantastic, it's really good.
00:13.600: Yeah.
00:13.680: I know the bag, yes.
00:13.680: So we're really in deep trouble.
00:13.760: Whereas the other plugins I do.
00:13.920: But
00:14.080: We can't make as much.
00:14.240: Or
00:14.480: But